Latest / Earn Your Leisure / Booking Venues for Live Events and Collecting Customer Data

Transcript

Booking Venues for Live Events and Collecting Customer Data · Earn Your Leisure

• 0:01
  Speaker 1: This episode is brought to you by P and C Bank.
• 0:04
  Speaker 1: A lot of people think podcasts about work are boring,
• 0:07
  Speaker 1: and sure they definitely can be, but understanding a professionals
• 0:10
  Speaker 1: routine shows us how they achieve their success little by little,
• 0:14
  Speaker 1: day after day. It's like banking with P and C Bank.
• 0:18
  Speaker 1: It might seem boring to safe plan and make calculated
• 0:21
  Speaker 1: decisions with your bank, but keeping your money boring is
• 0:24
  Speaker 1: what helps you live or more happily fulfilled life. P
• 0:28
  Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 0:32
  Speaker 1: Boring since eighteen sixty five is a service mark of
• 0:35
  Speaker 1: the PNC Financial Service Group, Inc. P and C Bank
• 0:39
  Speaker 1: National Association Member FDIC erness What's Up? You ever walk
• 0:45
  Speaker 1: into a small business and everything just works like the
• 0:49
  Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze,
• 0:53
  Speaker 1: and you're out the door before the line even builds.
• 0:55
  Speaker 1: Odds are they're using Square? We love supporting business that
• 1:00
  Speaker 1: run on Square because it just feels seamless. Whether it's
• 1:03
  Speaker 1: a local coffee shop, a vendor at a pop up market,
• 1:06
  Speaker 1: or even one of our merch partners. Square makes it
• 1:09
  Speaker 1: easy for them to take payments, manage inventory, and run
• 1:12
  Speaker 1: their business with confidence, all from one simple system. If
• 1:16
  Speaker 1: you're a business owner or even just thinking about launching
• 1:19
  Speaker 1: something soon, Square is hands down one of the best
• 1:22
  Speaker 1: tools out there to help you start, run and grow.
• 1:25
  Speaker 1: It's not just about payments, it's about giving you time
• 1:29
  Speaker 1: back so you can focus on what matters most ready.
• 1:32
  Speaker 1: To see how Square can transform your business, visit Square
• 1:35
  Speaker 1: dot com, backslash go backslash eyl to learn more that
• 1:40
  Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.
• 1:45
  Speaker 1: Let's Square handle the back end so you can keep
• 1:48
  Speaker 1: pushing your vision forward. Talk about the power relationships, how
• 1:54
  Speaker 1: it's elevated from what you started out doing to where
• 1:56
  Speaker 1: you're at now, where you're not just the owner of
• 1:59
  Speaker 1: this business talent as well, but you can still use
• 2:02
  Speaker 1: relationships that you've had from your previous engagements with them.
• 2:06
  Speaker 2: Yeah. Absolutely, I mean relationships are everything. And you know,
• 2:09
  Speaker 2: I didn't really realize that, you know, when I was
• 2:14
  Speaker 2: when I was on the interview side and the media side,
• 2:17
  Speaker 2: I was just hustling right trying to get interviews with
• 2:20
  Speaker 2: every hip hop artist I could possibly think of. I
• 2:24
  Speaker 2: didn't know how much it was going to translate into
• 2:26
  Speaker 2: the live space, you know, until I started to like
• 2:31
  Speaker 2: I needed contacts at Live Nation, you know, I needed
• 2:34
  Speaker 2: contacts at AG to book these venues. Like the live
• 2:38
  Speaker 2: space is almost like even more closed than the recording space,
• 2:45
  Speaker 2: right because in the recording side of the music industry,
• 2:47
  Speaker 2: or on the media side of the music industry, right,
• 2:49
  Speaker 2: anybody can pick up a camera, anybody can plug up
• 2:52
  Speaker 2: a microphone, and then you can just upload your music
• 2:55
  Speaker 2: or your video and you can reach a lot of people.
• 2:58
  Speaker 3: Right.
• 2:58
  Speaker 2: If your stuff cannet, then you have the ability to
• 3:02
  Speaker 2: connect with a huge audience. The thing that's so different
• 3:04
  Speaker 2: in a live space is that, like you have to
• 3:09
  Speaker 2: rent out a venue. You can't get around like being
• 3:12
  Speaker 2: somebody a gatekeeper essentially being like do we want this
• 3:17
  Speaker 2: show in our room or not, you know what I mean.
• 3:19
  Speaker 2: And so a lot of the relationships that I had
• 3:22
  Speaker 2: in the live space really came from, you know, when
• 3:26
  Speaker 2: I was interviewing artists and I would be on the
• 3:28
  Speaker 2: road with artists and I would say, Hey, you know,
• 3:30
  Speaker 2: I need this connect to get to here. I need
• 3:33
  Speaker 2: this connect to get to this room because I know
• 3:35
  Speaker 2: you guys have toured and played in them, and once
• 3:38
  Speaker 2: I got like a few venues down, then I would
• 3:42
  Speaker 2: start to get to the national person. And now the
• 3:45
  Speaker 2: national person is how I'm able to book all these
• 3:47
  Speaker 2: different rooms, you know, like from all these different large companies,
• 3:52
  Speaker 2: but not just that. It's like the relationships are one thing,
• 3:56
  Speaker 2: but it's like showing up and really like not dropping
• 4:01
  Speaker 2: the ball, you know. I know you guys know so
• 4:03
  Speaker 2: much about this, but it's like a lot of times,
• 4:07
  Speaker 2: you know, we're pioneering stuff, you know, like UBS Arena,
• 4:12
  Speaker 2: I don't think like we did our first show with them,
• 4:15
  Speaker 2: shout out to UBS Arena. I got on the New
• 4:16
  Speaker 2: York Islanders had, but we did our first show with
• 4:19
  Speaker 2: them and they hadn't had like a DJ, like like
• 4:24
  Speaker 2: an R and B or even I would say, like
• 4:26
  Speaker 2: hip hop like a DJ driven event, you know, with
• 4:29
  Speaker 2: like no traditional talent like before us. You know, so
• 4:33
  Speaker 2: they're like, all right, we're taking a chance on this,
• 4:37
  Speaker 2: and you know, you can't drop the ball on that
• 4:40
  Speaker 2: because it's like for the next people like like what
• 4:43
  Speaker 2: about when a Caribbean show wants to come in there,
• 4:45
  Speaker 2: or you know what I mean, what about when like
• 4:47
  Speaker 2: afrobeat show wants to come in there, or what about
• 4:50
  Speaker 2: when you know Reggae thone show wants to come in there,
• 4:53
  Speaker 2: It's like at least they have us as a reference
• 4:55
  Speaker 2: point to say, oh, yeah, we know how R and
• 4:57
  Speaker 2: B only does it, and you know they an amazing job,
• 5:01
  Speaker 2: and so you know a lot and that's how the
• 5:03
  Speaker 2: game works too. A lot of time. Now, I'm kind
• 5:06
  Speaker 2: of like a young og in this like live space.
• 5:09
  Speaker 2: So there's a lot of people that are coming up,
• 5:11
  Speaker 2: and I'm always on the phone. I take zoom calls
• 5:13
  Speaker 2: all the time with like the young men and women
• 5:16
  Speaker 2: that are out here trying to make a wave with
• 5:19
  Speaker 2: live events because it's just so different, and a lot
• 5:22
  Speaker 2: of times you do need that code sign and you
• 5:24
  Speaker 2: do need just some direction to even point you in
• 5:27
  Speaker 2: the right way, because in this space, it's like you
• 5:31
  Speaker 2: you could you could take a bath man, you could
• 5:34
  Speaker 2: lose a lot of money quickly putting on a show
• 5:37
  Speaker 2: and not really knowing you know, the sort of like
• 5:42
  Speaker 2: ups and downs of it, you know what I mean.
• 5:43
  Speaker 2: And I think that, yeah, it's like like everything relationships
• 5:48
  Speaker 2: are are are like half the game. And then just
• 5:51
  Speaker 2: like execution and really like really really really making your
• 5:56
  Speaker 2: mark and like you know, showing people that you got
• 6:00
  Speaker 2: you've got something to prove and you're supposed to be here.
• 6:03
  Speaker 2: Is like the other.
• 6:04
  Speaker 4: Part really quickly, what platform are you using to collect
• 6:07
  Speaker 4: the data? Because I know when we leave on show
• 6:09
  Speaker 4: msg ticket maps, wasn't the most favorable shot the ticket
• 6:12
  Speaker 4: mass and all the amazing shareholders there? Yeah, yeah, yes,
• 6:18
  Speaker 4: I love you guysers. What form did you use to
• 6:22
  Speaker 4: be able to collect the data?
• 6:25
  Speaker 2: So there's there's two sides to it. And so because
• 6:28
  Speaker 2: for us we're not only are we collecting data from
• 6:33
  Speaker 2: the ticket sales, but this is a pro tip for
• 6:36
  Speaker 2: anybody throwing events. You want to also collect what we
• 6:41
  Speaker 2: call like pre registrations or leads something so that people
• 6:46
  Speaker 2: can sign up. You can customize this however you want,
• 6:50
  Speaker 2: right and you're letting people know, hey, this thing is
• 6:54
  Speaker 2: about to drop, right, but I need your data to
• 6:58
  Speaker 2: incentivize you for maybe like as counted ticket or early
• 7:01
  Speaker 2: access pre sale. And so we use a platform called
• 7:04
  Speaker 2: type form for that because it's highly customizable. But if
• 7:08
  Speaker 2: you just you know, literally just Google form submission, you
• 7:15
  Speaker 2: know what I mean, like platforms for form submissions, right.
• 7:18
  Speaker 2: But I think that's the biggest thing that people in
• 7:20
  Speaker 2: the live event space. UH still to this day are
• 7:24
  Speaker 2: underutilizing is like that type of like pre registration. UH.
• 7:29
  Speaker 2: And then on the ticketing side, we shout out to
• 7:33
  Speaker 2: Live Nation and Universe and Ticketmaster because we're sort of
• 7:36
  Speaker 2: all in the family together by using their self service
• 7:40
  Speaker 2: platform which is called Universe, and they've been really good
• 7:44
  Speaker 2: to us. We also we also rock with event right.
• 7:47
  Speaker 2: We use event right for ticketing, and we're kind of
• 7:50
  Speaker 2: like toying around with other companies too. But you know,
• 7:55
  Speaker 2: it's it's hard to have your you know, it's hard
• 7:58
  Speaker 2: to have like a singular and then say, hey, the
• 8:01
  Speaker 2: tickets are here, the tickets are here, the tickets are here,
• 8:03
  Speaker 2: the tickets are here. You know you kind of you
• 8:05
  Speaker 2: kind of want to have not not too many different
• 8:08
  Speaker 2: experiences for like a checkout process, but all of those
• 8:13
  Speaker 2: tickets that we you know, sell then funnel into our
• 8:17
  Speaker 2: CRM platform, and we use a platform called uh Tradable Bits,
• 8:22
  Speaker 2: which is really really big in like the sports world.
• 8:26
  Speaker 2: So a lot of like professional NBA teams, MLB teams
• 8:30
  Speaker 2: use that company to you know, understand data about their
• 8:35
  Speaker 2: ticket buyers. So yeah, those are kind of like that's
• 8:38
  Speaker 2: kind of our tech stack with when it comes to data.
• 8:42
  Speaker 3: An illegal alien from Guatemala charged with raping a child
• 8:45
  Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador
• 8:49
  Speaker 3: accused of murdering a Texas man of Venezuelan charged with
• 8:54
  Speaker 3: filming and selling child pornography in Michigan. These are just
• 8:58
  Speaker 3: some of the heinous migrant criminal caught because of President
• 9:01
  Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 9:05
  Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 9:10
  Speaker 3: crossings are at the lowest levels ever recorded, and over
• 9:13
  Speaker 3: one hundred thousand illegal aliens have been arrested. If you
• 9:17
  Speaker 3: are here illegally, your next you will be fine nearly
• 9:21
  Speaker 3: one thousand dollars a day, imprisoned and deported, you will
• 9:25
  Speaker 3: never return. But if you register using our CBP home
• 9:28
  Speaker 3: app and leave now, you could be allowed to return legally.
• 9:32
  Speaker 3: Do what's right, leave now. Under President Trump, America's laws,
• 9:37
  Speaker 3: border and families will be protected.
• 9:40
  Speaker 1: Sponsored by the United States Department of Homeland Security,