Latest / Irish Marketing Podcast
60 - Rachael Ryan: Post Tik Tok & The Rayn Collective
This week, Daryl is joined by Racheel Ryan, former Global Head of Research & Insights at TikTok, to discuss her move from New York back home to Connemara and the launch of The Rayn Collective alongside her sister Hannah.
Up for discussion is -
Why a flexible creative collective model based in the West of Ireland is bringing global insights back to Irish brands.
Why rigid platform guidelines can stifle creative freedom, and how original, avant-garde ideas drive performance.
How platforms shifted from social connections to entertainment graphs, and why users seeking authentic community are…
The skinny
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