382. “Follow Your Passion” is Terrible Advice

The Real Jason Duncan Podcast · Aug 5, 2026 · 7m

In Episode 382 of The Real Jason Duncan Podcast, Jason built a company that made millions of dollars and couldn’t have cared less about what it actually sold. Everybody told him that was impossible. They were wrong.

The company was an LED lighting firm doing commercial retrofits. It landed on the Inc. 5000 list twice and made a million dollars in profit one year. And Jason was not passionate about LED lighting. In his first year, he couldn’t have told you what a ballast or a driver was. According to just about every career coach and graduation speaker in America, that company never should…