Latest / The Dr. Randi Show / The Expert Behind Martha Stewart & Hailey Bieber's Skincare Lines — Dr. Dhaval Bhanusali

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The Expert Behind Martha Stewart & Hailey Bieber's Skincare Lines — Dr. Dhaval Bhanusali · The Dr. Randi Show

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The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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This episode of The Doctor Randy Show is proudly sponsored by New
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Beauty, the ultimate authority in beauty and aesthetics.
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Whether you're looking for the latest innovations, expert
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insights, or trusted recommendations, New Beauty is
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your go to source. Visit newbeauty.com to stay
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ahead of the trends and discover what's next in beauty.
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Now let's get into the episode. Hello everyone, and welcome to
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the Doctor Randy Show, where we explore the intersection of
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medicine, beauty, and innovation.
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I'm Doctor Randy and together we dive into breakthroughs that are
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shaping our industry and the future of aesthetics.
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Today we have a very special guest.
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He built Rd. with Hailey Bieber. He's advised global giants like
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Neutrogena, SkinCeuticals and more.
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And now he's launching A groundbreaking skin care line
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with Martha Stewart herself. Welcome, Doctor Banu Sali.
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Thank you so much. Thank you for having me.
1:06
We're very excited to have you on today and to talk about
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Martha's. I think this is her first skin
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care line. Is that right?
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Her skin care line, Yeah. And her illustrious career, I'm
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very excited to be part of it. Doctor Banu, Sally, we're going
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to dive right in. You've been behind some of the
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biggest skin care launches with Rd.
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Neutrogena and now Elm with Martha Stewart.
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How did you become the man the industry turns to?
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And they want something groundbreaking.
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I'm not sure I'm the man, but I've been very fortunate so far
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with our projects. You know, with Haley, we had
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mutual friends. We connected literally day one.
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I think of that brand journey and when it was just an idea and
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it was, it's been so humbling to watch that little idea grow with
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can view Neutrogena. I've been fortunate.
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I actually work with them almost like 8-9 years ago with Hydro
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Boost. I was on the initial team for
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development of Hydro Boost and even to see what that has become
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has been very humbling. And now with Alma, I also did
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something called skin Medicinal, which is a pharma tech company,
2:01
right? I still do it and we built a
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platform to help build accessible medications or
2:06
provide them for patients and for our colleagues that scaled I
2:09
think like 20,000 plus practitioners using it nowadays.
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And so, you know, I think for somebody like me, I just like to
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solve problems. And I think with Elm, we've
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thought a lot about that kind of consumer patient that's been
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somewhat ignored over the last, I don't know, 5-10, fifteen
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years. And the idea was that can we
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solve a problem for them? Like the extent not just one or
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two people, but a lot of people out there.
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And you know, again, I'm a scientist first, a doctor first.
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So I've been really fortunate to to be able to utilize my
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experience and expertise for hosting different things.
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So, Doctor B, you've been approached by celebrities and
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global giants from probably from all over the world.
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What makes you say yes to a project, and what makes Elm
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light you up and get you excited?
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A. Good question.
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I think look at the end of the day, you have to connect with
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people and human beings. It has to feel authentic.
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And I think with any project, I do kind of giving away part of
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myself. So you want to make sure you
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connect with a part of somebody else too, and obviously the rest
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of the team. And so for me to say yes, I
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just, it has to feel real, right?
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It can't be something that's just, you know, something to do.
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It has to feel like a mission driven, passionate project with
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an idea, right? Like how do we solve problems
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and who are we helping? And so I've been really
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fortunate with Elm. Martha was actually my first
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patient in my office before I even opened about 6 plus years
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ago now. And she's been a dear friend, a
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colleague, somebody I look to for advice.
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And we've been on this journey forever.
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We never really knew what we were going to do.
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We just were like, hey, this is almost like for us, it was
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always like Project Elm, like let's just kind of create cool
3:43
things shoot out through my muse.
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I would send her fun formulas, different types of ingredients.
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And then over time we started really finding things that
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worked. And I don't know how much you
3:52
know about Martha. What's her phrase?
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Perfectly perfect. So, you know, she has a very
3:57
high standard that she wants everything at, which for
4:00
somebody like me, it's incredible.
4:02
He want to aim for the stars. And with her, I think, like, it
4:05
was truly like just trying to build something of purpose.
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And once you realize like, hey, this stuff is actually pretty
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good, you know, natural conversation.
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But should we launch this to the world?
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Should we bring this to others? And I think they're really
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humbling. Thing is, it's not a Martha
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Stewart brand. It's really just a science brand
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that she's lending her celebrity, her platform to help
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extend. And like for me, that's I think
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it's the coolest thing. We have hundreds of dirhams
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who've joined us on the platform.
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And I'm a science guy and I'm a doctor guy.
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And having all my friends and colleagues on this I think makes
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it so much more fun. That's right.
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Well, Martha is definitely unique in the space.
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I mean, who at 84 years old is still accomplishing all the
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things that that Martha's doing. And I think if anybody's had
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time to watch the documentary on her, it blows you away, right?
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I mean. Incredible.
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Yeah, it. Was a great and that's brings me
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to my next question about how Martha doesn't just endorse
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products, she creates legacies, right.
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And so I'm curious how did the partnership come to life?
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Were you just both interested in bringing us product to life and
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decided to work together on that?
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Yeah, I think it was truly organic, like we, there was no
5:15
expectation, right? A lot of times you build stuff
5:17
for people you care about. That's like cooking.
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We always use a lot of cooking analogies in our friendship.
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If you're making something for the people you love, you're
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going to put your heart and soul into it.
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It's really good. And more people ask for it.
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You got to figure out how to get it to more people, right?
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And so I think she had always wanted to do something in beauty
5:30
or skin care, and she just never really loved anything or liked
5:33
anything. And you know, she's not really
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big on putting her name on things that she can't connect
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with. I mean, if you go to her home,
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all her bedding is her bedding. Like she literally cares on
5:42
every thread. Things that I never will
5:44
understand, her pots and pans. She's giving me lectures on the
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differences of different materials and how they cook
5:49
differently and how they eat differently.
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Like there's true perspective there that she has.
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And fortunately, I have my own perspective when it comes to
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skin care. And there's a lot of marketing
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out there that goes into a lot of things.
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And I've never been good at marketing.
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I've never been good at really anything other than science.
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And so my job was pretty simple, just make beautiful things.
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And when we found that some of them were a bit more successful
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or maybe more efficacious than we would have expected or like,
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OK, we should find a way to bring this to more people.
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And I think that's the best kind of story is one that's really
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built on just doing it the right way.
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And whatever happens, happens. Right.
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Sounds very organic and like it just happened and that's I think
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where the best things come from, right, So.
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Everything. Always.
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From what I read, Martha has been testing the prototypes for
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years. I'm curious, what type of
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feedback did she give directly that shaped the final products
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and the formulas? Yeah, So she, I mean, like
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everything, right? Efficacy is important.
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She can tell. I mean, you can tell within
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days, weeks, months of something works or because of irritation.
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We started with antioxidants, for example.
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We looked at vitamin C was our target.
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You know the analogy I've always given everybody is vitamin C
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equated to milk, right. Our entire youth and we were
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told by our parents, if you don't drink milk, you're gonna
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break all your bones. And somehow we all stop drinking
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milk and we're all fine. And with vitamin C, such a,
7:09
like, you have your SPF and your retinol, it's just like
7:11
foundational pieces. And like the vast majority of
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people use an antioxidant vitamin C in there too, right?
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And the question is like, is it really good?
7:18
Is it really doing what it's supposed to do?
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I think we both know the vast majority of vitamin C's are not
7:22
stable. They you open the bottle they
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don't last more than a few minutes.
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A lot of them are pro inflammatory.
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So I myself can't tolerate a lot of vitamin CS.
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You have to format a very low pH.
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A lot of them are very irritating formulas, including
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the quote UN quote sensitive skin.
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The THDA like a lot of patients have issues with it, right?
7:39
And so we started looking at, OK, like how do we really re
7:42
examine this antioxidant space? Because really it's meant to
7:44
protect you. It's really meant to when you're
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out in the sun, you have your SPF on.
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But if you have free radicals, how do you neutralize those free
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radicals? There's a lot of like depth with
7:53
which you think about protection overall 360 And so the idea was
7:57
that let's look at all the ingredients that protect us and
8:00
where are there opportunities for disruption.
8:02
I think with any SPF or sunscreen, I think we all are a
8:05
little bit frustrated. It's a little bit harder to play
8:07
in that space just given the boundaries that we cannot
8:10
exceed. I think in Europe and Asia,
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there's a lot more opportunity to build beautiful formulas and
8:14
elegant formulas. Here we can only have so much
8:16
kind of wiggle room. But I think when it comes to
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other actives, my office, again, I'm not sure how much you know
8:21
about it, but we are one of those offices where ingredient
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suppliers come to, to do the validation studies.
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The big conglomerates come to us to figure out if something they
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have is real. And what I realized is that if
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we're at this Ground Zero for innovation where we're like, OK,
8:34
this works, or we can help work on this to make it work,
8:36
whatever it is. And then we go put it out to the
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groups who take maybe five to seven years to bring it to
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market. It's almost like how I did my
8:44
pharma tech company, right? If we had beautiful treatment
8:47
options for patients, do we really want to wait seven years
8:50
or eight years or that? No, we should figure out how to
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really, I don't want to say sidestep or undercut or anything
8:56
like that. We want to do it the right way.
8:57
But like how do we now accelerate given the
8:59
opportunities we have around us, that development process and
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really bring it. Our kind of saying is always
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Martha's farm to table. I'm lab to patient.
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Let me get it to them as quick as I possibly can.
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And that's how a lot of the stuff really started.
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And we really thought we're thoughtful about what we're
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bringing and how we're doing. And even we have a supplement,
9:17
the idea what the supplement was.
9:18
What are all my Durham colleagues recommending to their
9:20
patients right now? Like what are all the things?
9:22
And nobody wants to have 567 different supplements.
9:25
They're giving us somebody they want to like, make it as simple
9:26
as possible. Sometimes you're really just
9:28
solving problems for your own self.
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Where I want to give my patients a on fund, something that I'm
9:33
like OK, whether it's my mom or dad, my sister, my niece or
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nephew or whoever it is, this is something that I would trust
9:39
with them, I would want them to take.
9:41
And that's kind of how it looked at the kind of the entire
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portfolio. That's such a great way to think
9:47
about it. There's so much behind what
9:49
you're doing, and it makes me curious about you're talking
9:53
about Martha knows everything about she puts her name on
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right, and her standards are obviously, she's famous for her
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high standards. How is that working with Martha?
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Did she push the bar even higher than normal?
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I mean, I think we just, we have such a mutual respect for each
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other truly is family, right? And she does have a high bar, no
10:13
question. And it's very humbling
10:14
sometimes, but you want that, right?
10:16
It's like, I think about when I was younger in residency and
10:19
it's always like the hardest kind of teacher you had was the
10:21
one that made you the greatest. And I think it's very similar in
10:24
business when you have people who push you to do things the
10:27
right way, to do it really well, the overall outcome for all the
10:31
tide rises for all right kind of mentality.
10:34
And so she's been fantastic. Again, I see somebody I talked
10:37
to, I call just for life advice and friendship.
10:40
And we've become so close over the years that it's, you know,
10:43
not necessarily doctor patient anymore.
10:45
It's truly friends. And I look to her as somebody
10:47
who I think for all of us, the role model and how to live life
10:49
on your own terms and how to do it the right way and to be
10:52
unapologetically yourself. And so I've taken as a privilege
10:55
in my own career, in my life. I've been very fortunate to have
10:59
some incredible humans around me at all different stages,
11:02
different projects, different everything.
11:04
And you learn a little bit from everybody, and I think that's
11:05
what shapes you long term. Absolutely, and you have a great
11:09
energy that comes from you too, so I'm sure they all enjoy being
11:12
around you just the same. So let's dive into the product.
11:17
So Elma's launching with just two products, yet it already
11:21
feels like a statement brand from all the press and
11:24
everything that is out there. How do you describe to someone
11:28
who is discovering Elm for the first time the line?
11:33
There's so many products out there, so many companies and I,
11:35
I respect and I understand it. I think for somebody like us,
11:38
I'm a bit infamous and famous for saying this, but I've had
11:41
this in some pretty high pressure situations.
11:43
But, and I think the rule in life has always been, for me at
11:46
least, is never chase trends. You define them.
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And the idea is, I want this to be a platform for us to really
11:54
define trends. I want us to challenge your
11:57
status quo. I mean, it's nice to have a
11:59
couple hundred of my closest colleagues that are supportive
12:02
of this thing and really part of it, right?
12:04
We've some we've been talking to for a long time, others a little
12:07
bit more recently. And we're having more and more
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germs joining the platform organically.
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And I think the idea is like it's mission driven.
12:14
We see all these TikTok trends of this and this, like a lot of
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it's kind of scary and a little bit worrisome.
12:18
And the idea is like, what happens if we have the loudest
12:20
mic now and we can now educate? And one of the things I've
12:23
always thought was interesting is if you really think about who
12:26
Martha Stewart is, she is a teacher, right?
12:29
She's been educating us for a few different decades now.
12:32
You know, our job as doctors is to educate and to really help
12:35
guide people. And I think now with this
12:38
platform, it's project this Elm World of Elm, if you will, I
12:42
think the goal is to really help educate people.
12:45
And what should we be doing? Where should we be going with
12:47
all of this stuff? So again, we don't want to just
12:48
do things to do things. You'll see over time with some
12:51
of our launches, they'll be very unique, novel ingredients,
12:53
things you haven't seen before, because that's our job.
12:56
Our job is to help figure out like what should exist.
12:59
And if it doesn't exist, you build it.
13:01
And it's always for my thought process behind anything and
13:03
everything I've done, including my other projects and companies.
13:06
And I've been very, very fortunate so far.
13:08
But you know, the hope is it to continue.
13:10
And that's always been the mission.
13:12
Yeah. I would say pretty much in every
13:14
household is one of the products that you've developed.
13:16
So that's that's pretty cool. Very.
13:19
It's very humbling, honestly. OK, the serum sounds very
13:23
scientifically based, but in simple terms, what are the
13:27
benefits that people should expect to see when they use it?
13:31
Yeah. So it's a it's kind of a multi
13:33
purpose theorem with all my projects less is more.
13:36
It's always from the mentality. And so with this, we looked at,
13:39
we have this a three O complex that I'm very excited about.
13:43
The idea is, again, we start with the antioxidant.
13:44
That's like the really main premise for what we want to re
13:46
envision the vitamin C, if you will, and ask ourselves if
13:49
there's a better antioxidant out there.
13:51
So on the antioxidant side, we have something that is more
13:54
photo stable, so it's not going to break apart or degradate
13:57
within seconds of opening the bottle.
13:59
That's why you actually can see a little bit of the serum at the
14:00
very bottom of the bottle that you may have.
14:02
That's on purpose to show the stability of it.
14:05
We have a physical quencher in there.
14:06
So it's going to be, I don't know if you're not the reactive
14:09
oxidative species work, but if you have a physical versus a
14:10
chemical, if you do a chemical quencher, you get this bad guy.
14:14
Everything breaks down. With a physical one, it breaks
14:16
it down and you can kind of keep utilizing.
14:17
So you get a little bit more longevity in terms of the
14:20
utilization of it. There's also properties that we
14:23
found with our ingredients to help stimulate collagen.
14:26
We also look at anti-inflammatory versus pro
14:28
inflammatory. We discussed with the vitamin C,
14:30
so the goal is to kind of have an all in one.
14:32
We also have supportive ingredients like squalane and
14:34
hyaluronic acid to retain hydration.
14:37
You also have blue Tanzi in there, which is a great common
14:40
ingredient that has a host of benefits itself.
14:43
Acuchio, there's a lot of different things in there and I
14:45
think a lot of your listeners will appreciate this.
14:48
When you look at an ingredient profile, I think we all too
14:50
quickly we think about whatever highlight terms are on there
14:54
like this is what it does, right?
14:56
Well, most people don't realize again, much like a recipe, and
14:58
again, I'll keep goes going back to those metaphors, A little
15:01
pinch of salt can go a long way. If you put a dump a bunch of
15:03
salt into a recipe, I'll change the whole trajectory of what
15:06
you're eating and how you're going to experience it.
15:08
It's the same thing happens with formulas and efficacy, right?
15:10
And I've had this with other projects where niacinamide at 5
15:13
or 6% might have a different effect that one or 2%.
15:16
And so every single thing about this has been thoughtful.
15:18
It's why it's taken so many years to get there.
15:20
But it's a very delicate formula.
15:21
It's taken a lot of time. And so that's why I always like
15:24
to ask people with how they so everything from the scent and
15:27
it's a kind of a natural fragrance in there.
15:29
It's very personal. People have noted it.
15:31
It's like kind of like smelling Santel for the first time.
15:33
It's very familiar without being familiar at all.
15:35
It's like impossible to describe.
15:36
We actually have an event we did recently, we asked a bunch of
15:39
people to describe it. And it was just so fun to hear
15:41
people's interpretations of it. But the entire formula itself is
15:44
like a very unique mixture of ingredients.
15:47
And I think the best formulas don't just situate at this
15:50
product or this ingredient, this ingredients.
15:52
Like how do these ingredients work?
15:53
How do the pathways of these two complement each other?
15:56
How do you get a synergistic 1 + 1 = 3 response to it?
15:59
And that's where, like I said, I'm a formula guy and all my
16:02
projects, my medications to everything else.
16:06
I've always been most part of the formulas because I would
16:09
argue I might get duped more than anybody on earth at this
16:11
point for all our stuff. But it's really hard to take
16:14
something as good because again, like every percentage or Oz or
16:19
whatever you want to call it makes a difference.
16:20
And that's like, I think any pure formulator or scientist can
16:24
tell you, like, it makes a difference.
16:26
That's why we see these Tik toks like, oh, this thing is low on
16:29
the inky list or percentage is low.
16:31
And like, yeah, it's not supposed to be much higher.
16:33
Just like the salt, you can't put it at the top of the list
16:35
because otherwise it's going to change everything.
16:37
And so that's where, I mean, I'm hoping this maybe changes a
16:40
little bit of the conversation around formulas and really
16:43
hopefully reserves the authenticity with which we try
16:46
to do this stuff and also like the value of a good formula.
16:49
I think that's been lost a little bit.
16:51
Well, I can't let this moment pass without showing those who
16:55
are viewing and not listening the bottle, the package.
16:58
I mean, this is such beautiful, such a beautiful bottle.
17:02
It's not just skin care. It's like a, it's an item for
17:06
your counter. And then even it as you open it,
17:09
it's still beautiful, right? So the packaging is phenomenal.
17:13
I think you're one of the first people to get it, to see it, so
17:16
I appreciate that. I will never claim to be the
17:18
artistic marketing guy, so I wasn't as involved on the that,
17:21
but it is like you, you're so proud of when you create it and
17:23
you get to see that. And you know, again, much like
17:25
my other projects previously when I or I guess technically
17:28
currently, but when I'm on a plane somewhere and somebody has
17:31
a bottle of something I've made or whatever that is, it's so
17:34
humbling and you're like, wow, something get started, you know,
17:37
with an idea so long ago has become something that people are
17:40
trusting into their own households, into their own
17:41
lives. And like, that's a very
17:45
undescribable feeling, and it's one of you never ever take for
17:47
granted. Well, congratulations on all of
17:50
that because clearly it's all gone very well for you.
17:53
And the other item in the line is capsule that is called inner
17:59
dose. Am I saying is that correct?
18:01
Yeah, yeah. OK.
18:02
So that is very unique for skin care line and let's talk about
18:07
that. Why was it important to create
18:10
an inside out system instead of stopping at the serum?
18:15
Well, you know, again, kind of I was referencing before, a lot of
18:17
us dermatologists do recommend like I'm not a big supplement
18:20
guy. I've actually been pretty open
18:21
and impressed about not loving most of the supplements out
18:23
there. I feel like it's more marketing
18:24
than anything. But there are certain
18:26
ingredients that we do want our patients, our friends, our
18:29
custom, whatever you want to call them to utilize, right,
18:31
including my mom and dad and everyone else.
18:33
So for example, we have polypodium Leukotonis in there.
18:36
That's probably the most recommended supplement in Durham
18:39
offices to our cancer patients, precancer patients, melasma
18:42
patients, any kind of pigment patients, and even those who are
18:45
looking for preventative aging, right, because it gives you a
18:48
little more photo protection as an oral antioxidant.
18:50
We have ingredients of gas to xanthan.
18:52
There's been good data around specific dosing and how it works
18:55
as an antioxidant. Other ingredients you have
18:58
something like turmeric, which you know is a great
19:00
anti-inflammatory, has a bunch of good data around it, more so
19:02
abroad than domestically, but it is one that I think most derms
19:05
and doctors really do support. And then obviously there's
19:08
something as simple as vitamin D.
19:10
I do a lot of hair loss work in my office.
19:12
Vitamin D is one of those big things that there's a lot of
19:14
controversy around Vitamin DI think the vast majority of
19:17
people do hair and other things where vitamin D fans.
19:20
I think most of us probably don't get enough of it.
19:21
And we're never going to tell you we got a sunburn to get
19:23
more. But I think it's like a really
19:25
cool opportunity to put all the things that a dermatologist
19:27
recommend. And of course, anything oral
19:29
systemic, if you want to check with your doctor, that's for you
19:31
to the right decision to do. We'll always encourage you to
19:33
speak with your physician or where your healthcare provider
19:36
is. But the idea is that it's really
19:38
meant to be. How do we really like with
19:41
Martha, for example, she has her green antioxidant juice every
19:44
single morning. She's been having it for years
19:45
and years and years. It's delicious, by the way,
19:48
incredible. But you know, part of how she
19:51
looks like I might get some credit for how she looks, but
19:53
truthfully, look, genetics are big.
19:55
And I always say that. And then how she lives is also
19:58
why she looks so incredible. She's so busy.
20:01
She's doing this and that. And so when you really think
20:04
about it, what we consume really does make a difference.
20:06
And you know, I'm not a conspiracy theorist about Big.
20:10
Food industry being whatever, but I do think all of us have
20:13
been a little bit more. So what I'm looking for, I think
20:16
just aware of all the processed foods and bad things that go
20:19
into our body and how that doesn't always make us feel good
20:21
or cause other issues. And so we wanted to at least
20:24
provide something that we felt good about.
20:26
And again, having my colleagues and put their thoughts into
20:29
this, it's truly like a labor of love from all of us and we
20:31
really want to have something that we all feel like our
20:34
patients and consumers can benefit from.
20:37
Well, you bring up your colleagues and I've read that
20:40
there are 350 dermatologists involved in the development of
20:47
Elm. 350 is huge. Why so many and how did that
20:52
shape the final result? So yeah, there's definitely some
20:56
way more involved than others. And I think a lot of them, we
20:58
want to provide a platform for them.
20:59
I mean, my goal, and I think our goal, Martha and myself both, is
21:03
that it's not about us, it's not about her, it's not about me,
21:05
it's a we not me thing, right? And over time, I think it builds
21:09
correctly. They should really reflect the
21:11
expertise experiences of our Durham colleagues more than my
21:15
own personal or her personal kind of thoughts and beliefs.
21:18
Like that's the goal is to build something, bring it to life on
21:20
behalf of our industry or behalf of our specialty.
21:24
And you know, again, we're just a platform to allow that to
21:26
happen. And I think over time, if you do
21:28
that correctly, like everybody benefits, right?
21:30
And you know, every single day people go to their dermatologist
21:33
because they trust them. And our job, as I always say, my
21:36
greatest privilege in life is servicing other humans and being
21:39
there for them when they're looking for somebody to trust.
21:42
And I think if we can build a platform that that maybe fosters
21:45
that ability to trust and that expertise, then we're doing
21:49
something right. So you'll see over the coming
21:51
weeks and months, we're going to be featuring more colleagues.
21:54
We certainly take their input. I have more emails that I can
21:56
count on a daily basis from colleagues.
21:58
And I do my best to respond to everybody.
22:00
But I think it really makes for engaging conversation and
22:02
dialogue. And we just need more of it.
22:04
Like I don't want to go to a contract manufacturer, be like,
22:06
hey, make me this, put it out of the world and see if I can sell
22:09
it or market. It's like no, like, hey, let's
22:10
be thoughtful about every single thing we do and let's really get
22:14
input. I mean, you can't listen to
22:15
every single person, but there's experts in everything and you
22:18
want to get the best of the best and the inputs from them.
22:20
And so we want to really have a great diverse network that
22:23
allows us to do that. Phenomenal 350 that was really
22:28
exciting to see. So another thing that I read is
22:32
was the five year launch and it's most brands are racing to
22:38
launch and get their product out there.
22:40
Why the five year timeline and what do you think that gave you
22:44
the time to perfect? I mean, look, with anything in
22:47
life, you have to do things the right way.
22:49
And I just feel like if you're rushing to do stuff, you're
22:52
going to do the most convenient. You make the most convenient
22:54
decision, not the right decision.
22:56
And there's no rush. I mean, there's no rush in life.
22:58
I've said this and don't, nobody believes me, but I don't build
23:00
businesses. I literally just try to solve
23:02
problems and build things that I'm passionate about and I'm
23:06
proud of. And I think with something like
23:08
this, it's not meant to be in my head at least of business.
23:11
It's meant to be like an opportunity for us to do good
23:14
and to do good be good. It's my parents always say that.
23:16
And I think with something like this takes time to build great
23:20
things. I've, I don't know how many
23:22
samples we've gone through. If you ever come to my home in
23:24
New York or Miami, there's littered samples everywhere.
23:29
It's just everything makes a difference.
23:31
And I think that's again, is anybody who's ever built
23:34
anything, I think the process is as rewarding as the destination.
23:38
And this process has been truthfully like incredible
23:41
experience for anything, everybody involved, and we're
23:43
very proud of it. Congrats, Congrats.
23:46
Excited for the whole world to see it.
23:48
So you've worked across generations from Haley Bieber to
23:53
Martha Stewart, right? There's big age gap there.
23:56
Who is ultimately designed for? That's a good question.
24:01
I thought about this a lot and I think the older we get, the more
24:04
we want something that just works.
24:06
We really want the price this that like not necessarily as
24:10
important as the efficacy of a product.
24:12
And, you know, we live in a world where everything is
24:14
focused on Gen. Z and Gen. alpha and it's a very
24:16
fleeting, you know, population of people because they're like
24:19
by the minute changing their mind about everything.
24:22
And there's just millennials and, and those post millennial
24:25
who are just really looking for authentic advice and products
24:28
that we can utilize. And at first I thought maybe
24:30
it's a 40 plus crowd or you know, 50 plus crowd or whatever.
24:33
But I realized that really it's not about a specific number or
24:37
even sex. It's about people who want to
24:39
just age well. It's like when I go to the gym
24:41
now and work out, I used to try to put up as heavy a weight as
24:43
possible because that's what I was supposed to do.
24:45
Now as I get older, I just want to live well.
24:47
I want to be flexible. I want to be able to still run
24:50
or play tennis or do all these things.
24:51
I want to age well. And I think Martha's a great
24:53
example. At 84, she lives most of us just
24:58
what energy the Lord knows than anybody I know.
25:00
And I think it's to that person who really is thinking about,
25:03
you know, aging well and we have some data around like the
25:06
senescence and I think that's the cool frontier and it's
25:09
coming now next and skin health is can we reverse age or at
25:13
least slow down the aging process of cells, right.
25:16
And there's more and more data and there's a ton of charlatans
25:18
out there who are pushing God knows what.
25:20
And I'm always told like as a tend to talk about it because
25:23
it's almost like you don't want to get group with the people.
25:26
We're just using it for marketing or whatever.
25:27
We're scientists. I'm very thoughtful about how
25:30
that comes across and also what I think about it, right?
25:33
And it's just, I think a lot of us are really just searching for
25:36
things that are good for us. And that's how when you look at
25:40
all this stuff, like that's how we're really positioning this
25:42
because it's the honest truth. Like, again, it doesn't matter
25:45
if you're in your late 20s, thirties or beyond, I think a
25:49
lot of people are now looking more proactively at life as
25:51
opposed to reactively. And again, with their own
25:53
healthcare. It's becoming kind of an
25:55
interesting phenomenon. And I think that's necessary.
25:57
I think we all should think about it.
25:58
I've always hated the idea of going to a doctor when you're
26:00
sick. I think it's much, much better
26:02
to go when you're healthy and to be to continue to be healthy,
26:05
God willing. And I think we're starting to
26:07
get that shift a little bit now. And I'm hoping we can build into
26:10
that thought process and that idea.
26:14
Agreed. And I can tell, I mean your
26:16
authenticity really shines through and everything that you
26:19
say and everything that you do. So in a market where trust is
26:25
means so much in the skin care market, how do you build that
26:29
trust for the Elm brand right from the beginning?
26:33
I think to your point, let's be honest with people and really
26:36
like just, I guess that I'm not a marketing guy.
26:38
Like I really never been. You won't find me in too many
26:40
podcasts or too many anything. I kind of just do my thing.
26:43
I'm a scientist. I think the interesting thing is
26:44
I built my career. People think we have some pretty
26:47
well known people that come to our office or photographed with
26:50
us and our friends and so on and so forth.
26:52
I think people think I built my career on it's kind of flash.
26:55
I'm a scientist and a doctor. I take some of the hardest cases
26:58
in the world. I do a lot of scar work.
27:00
That's what makes me happy. And there's no algorithm for how
27:03
to treat that stuff. We're kind of like figuring it
27:04
out. People have seen many doctors or
27:06
many people before they've come to me and that my job is to
27:08
figure it out. And you always approach
27:11
everything, you know, if there's no step by step system, do it.
27:15
You're like, OK, like, my job is to solve this problem and
27:17
whatever means you have to figure it out.
27:19
And I think when building a brand like this, to your point,
27:21
often to say hopefully shines through.
27:23
I mean, again, I'm not gonna ever make any crazy claims or
27:25
anything. I'm just gonna tell you what
27:26
we're doing, how we're doing it. And then the goal is for the
27:29
consumer or the patient to decide.
27:31
Is this something that I connect with is something I wanna use?
27:34
And I've always thought about any industry marketing maybe
27:37
might get you one purchase, but beyond that, it has to actually
27:41
work right in the 2nd, 3rd, 4th purchase going to be defined by
27:43
the quality of the product. And that's where I think our
27:46
strength will always be is the efficacy and the quality of the
27:49
products that we build. And would you say that beyond
27:53
results, the efficacy and the quality are really what Elm
27:57
stands for is a brand or is there something else behind
28:00
that? No, I think that's going to be
28:03
what we hang our head on. I mean, the results and
28:04
efficacy, I think that's all you anybody should really hang their
28:06
head on, right? And the day, it's not going to
28:08
be the marketing, it's not going to be the branding.
28:10
It's if people believe that these products are good for them
28:13
and they're using them and they feel the experiences is worth
28:16
spending their hard earned money on, then we've done something
28:18
right. And we'll always have gratitude
28:20
and humility when it comes to anybody making a decision to
28:23
support anything I've ever done because, and again, my job is
28:25
just to, as I said earlier, just hopefully build beautiful things
28:28
and let everything else kind of fall where it may.
28:31
And I think there's been a big shift in that over the last five
28:34
years where authenticity and the person behind a brand really is
28:40
the brand. It used to be, like you said,
28:41
the marketing, the bang that they put out there.
28:44
But now people are really buying the story, the person who's
28:48
backing it. And so with you and Martha
28:51
behind it is destined to be successful.
28:54
So let's shoot back to Martha for just a minute because she is
28:58
84, still thriving. I mean, most of us, we think of
29:02
84, although I'm 54. And I thought, wow, that's old.
29:06
Back when I was 30, I thought, wow, that's super old.
29:09
And now we see somebody like Martha still thriving, still
29:12
leading the way, still setting the standard.
29:15
What has she taught you about longevity, not just in skin
29:19
care, but in life in general? I think she's known for a couple
29:23
quotes that are important. One is you start aging the
29:26
second you're born, which is very true.
29:28
And if you're not living, you're dying, right?
29:31
And so the idea becomes go do all the things, you know,
29:33
everything and anything you've ever dreamt of.
29:35
You know, I was mentioning this earlier like I've been hotels
29:38
now restaurants, I have an opening the next month,
29:40
something like that. And it obviously I'm not a
29:42
driving force in it. I'm playing a little small part
29:44
in it. But I think there's like an
29:45
opportunity to just live your life under the kind of dream
29:48
that you've always had for it. I don't think you have to wait.
29:51
She had 84 is more active than any human being.
29:53
I know she's always on a plane. I usually text her in the first
29:55
thing or if she calls first. I'm like, what city, state and
29:58
country are you in right now? And it's always different.
30:01
And so I think her, I think greatest asset is she really
30:04
shows you how to live life. And she is.
30:06
I don't know how many reinventions she's had, but the
30:08
truth is they're not really reinvention.
30:10
It's just who she is. Like she is arguably one of the
30:12
most interesting humans alive. And she's she's been through so
30:15
much, but she's always kept the idea that she will live life
30:19
every second of that life, whatever the world allows us to
30:21
live. You know, she's always like,
30:23
just live it to the fullest. And I think now with somebody
30:26
like her, to your previous point, like people do connect
30:29
with the people story behind it. She really is the muse, right?
30:32
She really is a walking billboard of how you should be
30:35
living your life. And you can't Photoshop that.
30:38
You can't do anything. Like it's just how she lives her
30:40
life. Always joke that I got accused
30:42
of many of things, facelifts and things like that.
30:44
And I don't know how to do a facelift.
30:45
So unless somebody did one fly by night and just didn't tell
30:48
me, I would have noticed those scars.
30:50
But I think inevitably I learned a lot, right?
30:52
I learned a lot about how living well.
30:55
And I think both of us, you and I can probably think about many
30:57
times where we've flipped the switch, become more healthy and
31:01
people start noticing around both of us, oh, you look great
31:03
or this or that, right? I think when your whole life is
31:05
built around just living well, people can feel that.
31:08
And I think I learned a lot from her based on that.
31:10
And I try now to always have that mentality with everything I
31:13
do. That's amazing.
31:15
So she's definitely rubbed off on you.
31:17
That's great. 1000%. So right now Elm is 2 products.
31:22
How do you envision the line evolving?
31:25
Are there plans for expansion? Yeah.
31:28
So we're doing testing and the hardest thing, but what we do is
31:30
a lot of times there's no road map or there's no instructions
31:34
on how to develop the stuff we're doing.
31:35
We're sometimes the first people working on new molecular XY or
31:38
Z. We're figuring out how do you
31:40
even find a soluble solution for there's a lot of things.
31:44
So a lot of the R&D of what we do is very cutting edge because
31:48
nobody's ever done it before. And so we have other
31:50
ingredients, other products coming soon.
31:53
But we just were doing it the right way and we were going
31:55
through the science part, letting the science play out.
31:58
And then when the time comes and it's ready, then we'll make our
32:00
next launches. But again, just kind of what I
32:03
was saying earlier, there's no rush to do anything.
32:04
It's just you do it the right way.
32:06
And again, if you have something you truly believe is
32:08
groundbreaking, you let the results show for themselves.
32:11
And you don't try to rush things out there because that's
32:15
convenient. You do it because it's right.
32:18
And I'd be remiss not to ask this because I'm sure the
32:21
listeners and viewers would want me to ask you this.
32:24
You've had what we call a front row seat to everything that has
32:29
evolved in skin care and where do you see the future of skin
32:33
care heading in the next 5 years?
32:35
Where do you see it? I think now skin care is
32:39
actually moving more towards kind of what we were talking
32:41
about earlier. Like I think it's becoming more
32:43
results driven. I think the marketing, I think
32:46
going on Instagram or TikTok now, you kind of know people are
32:48
selling you something and so it doesn't really register the way
32:51
it did before. And I think that's probably a
32:53
good thing. Honestly.
32:55
I think now it's like the, no pun intended, but the cream
32:58
rises to the top, right? And I think the efficacious,
33:00
good quality products are where people are going to spend their
33:02
time after it and money, not necessarily on the marketing.
33:05
I think we've all kind of been exhausted a little bit by the
33:09
different promises from so many different places.
33:11
And I think about that stuff a lot because it's like, what
33:14
would I want to spend? What would I want my parents to
33:16
spend their money on my sister or anybody else or any of my
33:18
loved ones? And so I think the average
33:21
consumer today is way more intelligent and more educated, I
33:23
should say, than ever before. And I think it's a good thing.
33:27
And I love like, I'm not a big social media guy.
33:29
I have a small following, relatively speaking.
33:32
But I had Doctor Shaw, for example, was in our office, has
33:34
22 million followers and he educates like crazy.
33:37
We have other doctors like Doctor Tomasi and who's also an
33:39
advisor on our Elm has millions of followers.
33:42
You know, I think because these guys went to a great job
33:44
educating people on ingredients and expectations for products
33:48
and how to use products. Most importantly, I think again,
33:51
skin care shifted in real time very quickly and now it's going
33:54
to become results driven, which has always been the dream for
33:57
all of us on the other side of this thing.
33:59
Sure. And in wrapping things up,
34:03
unless there's something else you want to share about Elm, by
34:06
the time this airs, the product will be in consumers hands and
34:10
will be available and in stores. If somebody is listening right
34:15
now and they are wondering should they try Elm, what is
34:19
your one sentence message to them?
34:22
It's a good question. First, I would say thank you
34:24
because like I said, it's the most humbling thing that
34:26
somebody's trusting me to their life in their home.
34:28
But I would just say science wins, right?
34:30
At the end of the day, science wins.
34:32
And it's not necessary where we were, but where we're going.
34:34
And that's been always the promise that the brand is to
34:36
define the trends, not to chase them.
34:38
And I'm forever grateful for anybody who, I guess that takes
34:41
strength on anything I've ever built.
34:43
It's an indescribable feeling. There's a wave of emotion when
34:46
you see somebody holding something that you build and put
34:49
your blood, sweat and tears into.
34:51
And it's an indescribable feeling.
34:53
And just like the privilege I get to have every day when a
34:56
patient comes to see me as a doctor, I think on the consumer
34:59
side of any of the products that anybody's ever used at that same
35:02
level of gratitude. And I'm forever grateful for it.
35:05
And I'll never, I guess I'd never take it for granted.
35:08
Well, it's evident after meeting you why Martha chose you and why
35:13
all the brands choose you. You come off as so authentic and
35:17
so humble and real and like you're a guy who just sit at
35:21
lunch with and have a great conversation.
35:22
You couldn't fake that even if you wanted to.
35:25
So congratulations on all of your success and it's been
35:29
amazing. If you have 5 more minutes, we'd
35:32
love to take you through our speed round.
35:34
Our speed round is just a group of rapid fire questions that a
35:38
dermatologist of your expertise would be able to answer, and
35:42
we're curious your opinion on some of the latest trends.
35:45
Sure, let's go. Let's hear.
35:47
It all right preventative Botox, yes or no?
35:50
Right patient, yes. Hyaluronic acid staple or
35:54
overhyped? Overhyped and how it's been
35:57
marketed. Retinol daily, must or
36:01
occasional. Boost Daily must forever.
36:04
Clean beauty habits and labels. Meaningful or just marketing?
36:10
Marketing daily exfoliation? Yes or no?
36:14
I think most people have over exfoliated themselves for the
36:17
last decade or two and so they compromise the skin barrier a
36:20
bit too much. So I'm more of a one or two
36:22
times a week kind of guy. Completely agree, collagen
36:26
supplements effective or still developing.
36:29
Still developing like I'm rooting for it to do something,
36:32
I just haven't seen the data to support it and it there's been
36:35
some I just haven't seen. Good clean data is the best for
36:38
nothing different type of clean, but I just want to see a little
36:41
bit more before I'd ever recommend it to my own family.
36:45
Same they really do well with the marketing, but then when you
36:48
read the results, it's a little it's a little murky there at
36:52
home devices helpful or stick to in office.
36:56
I think they can be helpful for sure.
36:57
It's just I will always prefer in office because of the
37:00
strength and the data behind that, but I think it can be
37:03
helpful utilized correctly. SPF 100 better protection or
37:09
unnecessary jump? If you're over 50, I'm happy.
37:12
If you're over 30, I'm happy. If you can tolerate an SPF 100
37:15
and look presentable, I think it's great, but it's not a must.
37:20
Micro needling clinic only or at home use?
37:24
Clinic only. I mean, there's some work that's
37:28
been shown to be beneficial outside and and particularly
37:30
with hair, but I think the problem is under a non
37:33
controlled environment, you actually do more harm than good
37:36
and you actually destroy hair follicles if not done correctly.
37:38
And I've seen infections come in, I've seen a lot of different
37:41
things. Yeah, Rich.
37:42
So yeah, it's just it's not worth the minimal benefits you
37:47
might be getting and I would skip it.
37:49
Sheet masks, instant refresh or temporary fix?
37:54
I might be in the minority in the dorm.
37:55
Well, I actually like sheet masks.
37:56
Do I think it's a skin care staple every single day?
37:59
Not necessarily. But like Martha, for example,
38:01
before big shoots, you have the sheet mask on every morning.
38:04
This looks great. So I think in terms of really
38:07
what you think about it, it's just utilizing skin care under
38:09
occlusion. In dermatology, occlusion is a
38:11
very powerful way of increasing absorption.
38:14
And so I think the idea is if you have the right active
38:16
profile and you're looking for the right expectation for what
38:19
the result is, I think it's fine.
38:21
Vitamin C serums, gold standard or room for improvement?
38:26
Nothing against and see and the people do it well, you know, I
38:29
guess there's some great brands that do a really good job with
38:32
it. I just think inevitably the vast
38:34
majority of vitamin CS out there is a lot of room for improvement
38:36
and that's where we want to evolve towards.
38:39
Peptides. Future of skin care or
38:41
overhyped? So I'm a big peptide guy.
38:44
We obviously did a lot with. It was a Rd.
38:46
I think there are certain good peptides and a lot of peptides
38:49
that are maybe overblown. And as I think you have to just
38:51
make sure that you're selecting the ones that have the backing
38:54
of not just the data, but also like use.
38:57
Now there's been so many peptides on market used by so
38:59
many different companies. So we have a much broader
39:01
appreciation of what can be utilized and what shouldn't be.
39:04
Facials monthly or unnecessary? Same thing and I think it
39:09
depends on the outcome. I think facials are a part of
39:12
your skin care regimen. They shouldn't be your skin care
39:14
regimen. I think a lot of times people
39:15
like, hey, that's the only thing I'm doing for my face.
39:18
It's going to help. I think where facials become
39:19
interesting, we do some in our office, but we look at them like
39:22
objective. We do facial imaging ahead of
39:24
time. We try to use like things like
39:25
electroporation, sometimes even lasers to eat the dermis to get
39:28
better penetration of actives. So you actually can get better
39:31
results in some of your like prescription topicals and other
39:34
things that you're doing, but it shouldn't be your quote UN quote
39:37
like can care option. Make sure maybe the only thing.
39:41
Lasers essential or could be damaging.
39:44
Love lasers. I'm a laser guy through and
39:46
through. I think there's more and more
39:48
data about laser being preventative in terms of photo
39:51
damage and potentially skin cancers.
39:53
I think we're just scratching the surface again, no pun
39:55
intended, of what lasers can do. And I think the evolution of
39:59
these lasers, it's really exciting.
40:01
I just think a little bit controversial, but it matters
40:04
who you go to and you know what their understanding is.
40:07
If somebody takes a weekend course, you're not going to get
40:09
the same benefits as somebody who spent years and years of
40:11
their life understanding the physics and the depths of what
40:14
they do. And, you know, I gave a lecture
40:16
on my scar treatments and why I've been lucky enough to get
40:19
some of the results that I get. And I always say like, look,
40:21
it's we all have the knowledge. Very few people use it because
40:24
we're not really. That mindset doesn't really
40:26
fall. So we're like, OK, here's a
40:27
piece of paper, follow this guideline.
40:29
But lasers are incredible. Use the technology and they can
40:31
do so much good. It's just that I think there's a
40:34
lot of opportunity to improve on how they're utilized.
40:37
Niacinamide powerhouse or supporting ingredient.
40:42
You know, we started using niacinamide in 2018 with Cinema
40:44
Medicinal that became a kind of a staple in our compounder
40:47
formulations and germs. I think all over the country
40:49
really love them because what happens in iacinamide if
40:52
utilized correctly, it's a great anti-inflammatory.
40:54
There's other benefits, including for brightness and
40:56
pigmentation, but and it's very core, it's a great common
40:59
ingredient, again, if utilized correctly at the right
41:02
percentages and everything. And I just think, is it a
41:04
complimentary? Yes.
41:05
I wouldn't just use a nice cinnamide serum per SE, but I
41:08
think it's incredible in formulations as a way of like
41:11
helping people tolerate actives. A.
41:13
Dermaplaning. Love it or unnecessary?
41:16
And I have a lot of like, I hedge so hard, it's so bad.
41:19
But again, circumstances. There's a brand Jill, I think
41:22
Jill raisers. I love Jill for a long time
41:24
because they use germs to help formulate all their actives or
41:28
products. The blade, they were sending it
41:30
to us to help get feedback. I like that stuff.
41:32
I like when brands do it the right way because people don't
41:36
realize it. But when you, if you do a little
41:37
bit of dermal plan, you actually get better penetration.
41:39
It's like almost like a physical exfoliation.
41:41
And obviously some people unfortunately suffer from
41:43
increased hair in the cheeks and other parts of the face.
41:46
And so I think there's good utility of it, but there's
41:48
different, you know, 50 Cent one you get on Amazon versus one
41:53
that's spent a little bit of time with R&D and you know,
41:55
everything done well can be helpful.
41:57
But yes, maybe you have to make sure it's done well.
42:00
Guasha and jade rollers beneficial or doesn't do much.
42:04
So I think already I yelled at about this on the Internet.
42:06
I think I said guasha doesn't do anything.
42:09
Look, it temporarily helps with the lymphatic drainage, right?
42:12
And I think anybody's got a lymphatic massage that can say
42:14
they look much more quote UN quote snatched on the face or in
42:17
the body. It definitely helps.
42:18
It's just that you have to do it every day and it's temporary,
42:21
right? That being said, and I will like
42:24
I'm somebody who tries to look at mindfulness a lot more in
42:28
moments for yourself. I do think there's something
42:29
beautiful about spending some time on yourself.
42:31
And I think the process of much like yoga, right?
42:34
A lot of times yoga is just a moment for you to spend time
42:36
with yourself and to really feel it, if that makes sense.
42:39
And I think with a lot of these, like I'm Indian, right, there's
42:41
a lot of Ayurvedic treatments and things out there like that
42:44
are that go beyond just the treatment.
42:45
I think it's the experience and I'll never tell anybody not to
42:49
put themselves first or to practice mindfulness.
42:52
So again, a little bit of a hedge, but very honest answer.
42:55
Toners essential step or you can skip it.
42:58
Skip it. The traditional toner was meant
43:00
to rebalance your pH which your body does anyway within a couple
43:03
seconds. We've evolved now to milks and
43:06
things like that which I say do love but I think your your
43:09
traditional toner that was alcohol based that's supposed to
43:11
make you feel tight and tingly. Please skip it.
43:13
Under eye masks essential or just a luxury?
43:17
Depends. I'm not against them.
43:18
I just, I think you just have to be like, what are you putting on
43:20
that mask? If it's just under occlusion
43:22
into the area and you get a really good active, like it's
43:24
probably a really good thing. And so I think it really just
43:26
depends on a little bit more, not the mask itself, but again,
43:30
what are you applying to the area?
43:31
And I am a big eye cream guy. I do think there's a difference
43:34
in your skin, you know, where your eyes are versus the rest of
43:36
your face. And I might be in a minority
43:38
there in the dorm world, but I think a good ingredient profile
43:41
and eye cream can go a long way. Skin cycling smart or
43:45
unnecessary? I think Whitney Ball came over
43:48
there with a dear friend. I think it's just a really great
43:50
way of labeling A technique that many germs have used for a long
43:54
period of time to build tolerance and tolerability.
43:57
And so no issues with it at all. Like I said, it was a great
43:59
name. I think with what we've done
44:00
with other projects, like I think if you can educate people
44:02
how to use things, that's a really helpful step.
44:05
And so hopefully a lot of people benefit from it.
44:07
Red light therapy, real results or just a trend?
44:11
I think it obviously helps. I'm a big red light guy, mostly
44:14
in office. I think it's the best one.
44:15
The ones in at home and I have a couple over here.
44:18
I've been lucky enough to be sent.
44:19
Do I think they help? Yes.
44:20
Do I think they help as much as people probably claim?
44:22
Probably not. So there's a balance.
44:23
I think expectations really important.
44:25
I'll take the one in the office all day long.
44:27
It's just, again, you can't have.
44:29
Maybe we can, but I would have put a big red light thing into
44:32
my home. So it's a nice compromise.
44:35
OK. And that's it.
44:36
That's our speed round. Thank you so much for those
44:38
expert answers. I got a few tips from you there
44:40
too so. I appreciate it.
44:42
Thank you for having me. Like I said, this is a very
44:44
personal project and I'm very, very proud of it and excited for
44:47
it. So I appreciate the time and
44:49
look forward to hearing your thoughts.
44:51
Absolutely. Well, I'll definitely give some
44:53
feedback. Thank you so much for joining us
44:55
on the show today. Can't wait to see you and Martha
44:58
take this to life and take it to the masses.
45:00
So Congrats and can't wait to reconnect on your next project.
45:03
OK. Thank you.
45:05
Hopefully no more. I'm getting a little bit older
45:07
now so but not very, very, very thankful for this one and I
45:10
appreciate the kind words. It's a it's an exciting time.
45:13
Absolutely Congrats and have a great day.
45:15
Thanks so much for joining us and.
45:17
Thank you. For joining the Doctor Randy
45:19
Show, see you on our next episode.
45:21
Doctor Randy Boyett holds a PhD and is a recognized leader in
45:25
the aesthetics and medical industry.
45:27
She is not a licensed medical doctor.
45:30
All commentary and product recommendations are based on
45:33
industry expertise and are provided for informational
45:36
purposes only.