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The Teenagers Keeping Retail Alive| Why Retail Associates Need to Look at the Teenage Shopper Differently
In this episode of Sorry, It's Discontinued, Hilary explores a growing trend that many retail associates are noticing: teenagers are becoming some of today's most passionate and knowledgeable fragrance shoppers.
From fragrance enthusiasts armed with TikTok recommendations and YouTube reviews to young customers saving their birthday money for their next fragrance purchase, Generation Z is changing the way we think about retail. But are we giving these future customers the chance they deserve?
Hilary shares her experience helping two young fragrance lovers whose curiosity, respect, and…
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