Why Capital Campaigns Should Start with Ideas Instead of a Campaign Brochure

All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit · Mar 10, 2026 · 22m

Many organizations assume a polished campaign brochure is one of the first things they must create for a capital campaign. That assumption can slow down the most important work of building a compelling campaign.

In this episode of All About Capital Campaigns, Andrea Kihlstedt talks with Sarah Plimpton, Vice President and Chief Happiness Officer at Capital Campaign Pro, about campaign communications and why the traditional campaign brochure is often the wrong place to start. Drawing on conversations with many campaign leaders, Sarah explains why organizations frequently rush to produce glossy…