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The Deepening Impact Of Digital Asset Management
A fundamental change in the definition of an “asset” - from a fixed form to a living object - and a userbase shift towards product creation teams are combining to make DAM one of the most interesting and under-discussed cogs in the product journey.
Ben talks to Kara Van Malssen, Partner and Managing Director at AVP, about the deepening impact of digital asset management.
The skinny
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