Latest / The Fundraising Everywhere Podcast
Email isn't Dead: How to Make It Your Fundraising Superpower
Is email the most underrated tool in your fundraising toolkit? In this episode, host Simon Scriver sits down with Anya Muir Wood, Head of Creative at Forward Action, to explore why email deserves far more attention than it gets — and how to make it work harder for your cause.
Anya shares how Forward Action takes a data-led, human-first approach to email fundraising, helping organisations of all sizes move from sporadic sends to strategic, story-driven campaigns that genuinely connect with supporters.
They cover:
Why fear of unsubscribes is holding your email programme back
How to overcome the…
The skinny
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