GRADING 2025: WERE WE RIGHT?
Media is not shifting, it’s revealing which predictions actually mapped the year and which trends will define what comes next.
Welcome back to The Media Odyssey Podcast! In this special “Predictions Wrapped” episode, Evan Shapiro and Marion Ranchet revisit the forecasts they made a year ago and grade themselves on accuracy. They discuss YouTube’s explosive rise on CTV, Netflix’s unexpected innovation, creator-driven cultural dominance, the slow grind of CTV fragmentation and more. They break down the bets they nailed and the ones that missed the mark.
The conversation also surfaces the…
The skinny
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