eCommerce, Clearly | Episode 22: The Economy Is Part of Your Ecommerce Strategy
What does the RBI have to do with your ecommerce business? And what does the GST Council have to do with your growth strategy?
More than you might think.
In this episode of eCommerce, Clearly, we step back from CAC, ROAS and conversion rates to look at the forces outside your business that can shape what happens inside it.
We break down the recent RBI repo rate hike, the latest GST reforms, and what they can mean for ecommerce sellers — from cost of capital and working capital to inventory, margins, consumer spending and expansion.
But this episode isn't really about the repo rate or GST…
The skinny
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