Latest / Leveraging Thought Leadership
Connecting Insight to Action | Kathy Risch | 461
Why do people buy?
Does it come down to price and features, or are our purchasing habits driven by deeper needs?
To better understand consumers, and how to successfully influence their purchasings, I've invited Kathy Risch to join me on our podcast. Kathy is the Senior Vice President, Shopper Insights & Thought Leadership at Acosta, where they provide sales, marketing, and commercial solutions to help lift businesses to success.
We begin by examining the similarities and differences between purchasing physical things versus buying intangible ideas. Kathy explains that while data is black and…
The skinny
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