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Jaguars President Mark Lamping Addresses the Stadium of the Future | Jacksonville Jaguars · The Jacksonville Jaguars Official Podcast Network

• 0:00
  Speaker 1: The Stadium of the future design is here and we
• 0:03
  Speaker 1: have the guys behind it Jaguars President Mark Lamping and
• 0:07
  Speaker 1: HOK Design Principal Peter Broder. All Right, we saw the
• 0:11
  Speaker 1: announcement first Downtown Jacksonville, dot Com, the Jaguars social media channels. So, Mark,
• 0:17
  Speaker 1: it's been a long road to get to this point,
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  Speaker 1: how did we get here?
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  Speaker 2: Well, it's a big day for sure. You know, we
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  Speaker 2: first started the discussion, the public dialogue regarding the need
• 0:28
  Speaker 2: to deal with the stadium back in twenty sixteen, and
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  Speaker 2: three years ago we began a formal process with the
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  Speaker 2: City of Jacksonville, and you know, today marks the end
• 0:40
  Speaker 2: of that three year process with the unveiling of the design.
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  Speaker 3: It was a very extensive process.
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  Speaker 2: It began with a thorough evaluation of the existing stadium,
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  Speaker 2: which led us to the conclusion that there was the
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  Speaker 2: possibility we could meet our needs through a renovation. We
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  Speaker 2: then talked to our fans and other stakeholders, primary amongst
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  Speaker 2: them the University of Florida, University of Georgia, the tax
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  Speaker 2: Slayer Bowl, got input from them in terms of what
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  Speaker 2: they would like to see in a stadium in the future.
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  Speaker 2: We then had a very extensive design competition. Firms from
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  Speaker 2: across the country presented their conceptual designs, and last December
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  Speaker 2: we selected HOK and since then we've been refining the design,
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  Speaker 2: working on the constructibility, working on pricing, and we were
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  Speaker 2: just very excited to be able to unveil today what
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  Speaker 2: the future could look like.
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  Speaker 1: So, Peter, obviously, some of the things that Mark just
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  Speaker 1: talked about probably made this project so appealing for HOK
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  Speaker 1: to try to jump in and get involved. What stood
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  Speaker 1: out the.
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  Speaker 4: Most, absolutely the potential for this project as a catalyst
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  Speaker 4: not only for this running development for all of downtown
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  Speaker 4: Jacksonville was enormously exciting for us. Really from the outset
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  Speaker 4: of the design. The design process was equally thorough as
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  Speaker 4: Mark outlined, and we really prioritized comfort and fan experience
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  Speaker 4: first and foremost throughout every decision made through the design process,
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  Speaker 4: and that factors into some of the amenities that you
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  Speaker 4: see in the artwork that was unveiled today. Tremendously excited
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  Speaker 4: about that, and it really begins with that experience has
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  Speaker 4: shown here walking the promenade and entering through a new
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  Speaker 4: landscape and new garden ways that lead you to the
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  Speaker 4: concourse and to the front door of the building. The
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  Speaker 4: concourses themselves now significantly expanded, as shown here, expanded to
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  Speaker 4: the point where we've now doubled, tripled, and in some
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  Speaker 4: areas quadrupled the width of those concourse spaces. A lot
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  Speaker 4: of discussion and excitement obviously around the facade and the
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  Speaker 4: roof that was designed in such a way again to
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  Speaker 4: maximize fan comfort, to reduce solar heat gain, to shield
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  Speaker 4: from inclement weather, and additionally it becomes a really signature
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  Speaker 4: and iconic element to the design as well. It's seldom
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  Speaker 4: I think that renovations are discussed as an icon and
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  Speaker 4: this venue certainly has the opportunity to be just that
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  Speaker 4: nicon mark.
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  Speaker 1: To that the point he was talking about the roof,
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  Speaker 1: I mean that was really the number one thing you
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  Speaker 1: heard from fans was the comfort in the stadium, the sun,
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  Speaker 1: the way it sets here in the afternoon. In the fall,
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  Speaker 1: the east side of that stadium gets burned up no more.
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  Speaker 3: With this design.
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  Speaker 2: Well, you know, we had said, any solutions is that
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  Speaker 2: that does not bring shade on every seat, we'd be
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  Speaker 2: doing a disservice to our fans. So, you know the
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  Speaker 2: concept that Hok came up with, We think is just
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  Speaker 2: brilliant because what it does is it is it reflects
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  Speaker 2: the heat. It provides the shade, but it doesn't do
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  Speaker 2: it in a way that it diminishes the views from
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  Speaker 2: inside the stadium looking out. So what looks like a
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  Speaker 2: metal reflector around the stadium, you know, is actually a material.
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  Speaker 2: It's very much like reflective sunglasses. It reflects when you're
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  Speaker 2: looking at it from the outside, but when you're inside
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  Speaker 2: you can look look right through it and enjoy these
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  Speaker 2: tremendous vistas of the Saint John's River, of downtown and
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  Speaker 2: all that Jacksonville has to offer.
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  Speaker 1: It sounds like a sponsorship idea to me, Mark looking ahead,
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  Speaker 1: all right, So the flexibility of this space, guys, I
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  Speaker 1: mean you mentioned some of the other stakeholders in the
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  Speaker 1: stadium and maybe some ideas down the road for other
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  Speaker 1: events that could come in here. How important were those
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  Speaker 1: discussions in the design phase of more seats, less seats,
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  Speaker 1: different setups and everything.
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  Speaker 4: Certainly it starts with the seats, and it actually starts
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  Speaker 4: with the roof two maximizing the full usage of this
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  Speaker 4: venue in a multipurpose fashion. Starts with a full roof canopy.
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  Speaker 4: And so that was central to the design decisions from
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  Speaker 4: a seating standpoint, definitely thinking about flexibility for NFL events,
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  Speaker 4: the ability to play to a home crowd of around
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  Speaker 4: sixty two thousand seats was first and foremost part of
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  Speaker 4: the design, but then the flexibility to expand for multipurpose events.
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  Speaker 4: For the Florida Georgia game, we wanted to design the
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  Speaker 4: expansion seating in a way that was as seamless as possible,
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  Speaker 4: and that certainly factors into creating a terrific fan experience
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  Speaker 4: for those Florida Georgia fans or attendees of any of
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  Speaker 4: these expanded events, whether that's the Gator Bull the College
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  Speaker 4: football Playoffs. International soccer that was certainly factored into the
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  Speaker 4: design thinking too, not just from a seating flexibility standpoint,
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  Speaker 4: but from a character standpoint too, creating a truly international
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  Speaker 4: stadium for soccer events.
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  Speaker 1: There's a lot of new stadiums that have come online
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  Speaker 1: in the last few years around the NFL mark, but
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  Speaker 1: this one looks to stand out. I mean, this is
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  Speaker 1: a unique design and idea and the functionality that could
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  Speaker 1: go with this thing is really fantastic.
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  Speaker 2: Well, we don't think we have to make many sacrifices
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  Speaker 2: by going with a renovation versus new build, and we
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  Speaker 2: get so many other positives. I mean, just think about
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  Speaker 2: the sustainability.
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  Speaker 3: You know, we'll be using so.
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  Speaker 2: Much fewer natural resources to make this stadium in the
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  Speaker 2: future possible, and it's significantly less less costly. You know,
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  Speaker 2: to build the stadium that we released today, to do
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  Speaker 2: that on Greenfield site someplace else here in Jacksonville would
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  Speaker 2: cost about two point four billion dollars and the cost
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  Speaker 2: of the renovation obviously significantly less than that.
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  Speaker 1: You know, we see some of the renderings outside the
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  Speaker 1: stadium as well. But how important is this stadium and
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  Speaker 1: this project to the city of Jacksonville, in downtown Jacksonville
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  Speaker 1: in the future here, Mark.
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  Speaker 3: Well, I think it's critical.
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  Speaker 2: I mean, I think we're at a very important time
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  Speaker 2: in the history of Jacksonville. The city's on fire on
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  Speaker 2: every measure, The Jaguars are in ascending position, and you know,
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  Speaker 2: the primary purpose is to have our downtown, like so
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  Speaker 2: many other downtowns across this country and cities similar size
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  Speaker 2: of Jacksonville are smaller or larger, to have that downtown
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  Speaker 2: become a real economic engine that can generate the resources
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  Speaker 2: to help invest throughout the community, particularly in those those
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  Speaker 2: underserved areas of Jacksonville. You know, we hope to do
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  Speaker 2: is try to replicate the impact of what is what's
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  Speaker 2: been so positive with the growth of the Brooklyn Mavilla
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  Speaker 2: area that's you know, to the to the west of downtown,
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  Speaker 2: and you can physically see how that investment in the
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  Speaker 2: Brooklyn area now is moving eastward towards towards downtown. We
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  Speaker 2: think we can replicate that, but we would do it
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  Speaker 2: on the east side of downtown, and it means bringing
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  Speaker 2: of bringing a new neighborhood where people have a chance
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  Speaker 2: to live, where they have a chance to work, that
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  Speaker 2: serves as a great connector between the Saint John's River
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  Speaker 2: to the sports complex, to the out east neighborhood and beyond,
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  Speaker 2: and the stadium being in an important part of that.
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  Speaker 2: And it's not just you know, securing the future of
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  Speaker 2: the Jaguars, it's it's protecting the the very important UH
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  Speaker 2: Florida Georgia game that has happened here every year and
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  Speaker 2: it's something that is really important for all of us
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  Speaker 2: here in Jacksonville.
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  Speaker 3: Trying to elevate the Gator Bowl so.
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  Speaker 2: It could be a legitimate candidate to become part of
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  Speaker 2: an expanded college football playoffs, to be able to tract
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  Speaker 2: other events international soccer we mentioned, but concerts and events
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  Speaker 2: that can make a big impact in this community. And
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  Speaker 2: there isn't a new stadium or arena that's being built
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  Speaker 2: around the country that isn't being master planned, you know,
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  Speaker 2: with an entertainment district.
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  Speaker 3: As part of it.
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  Speaker 2: Because as these rights holders, people that that that make
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  Speaker 2: the decision on where these events go, they want to
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  Speaker 2: make sure that they're fans, that their customers have things
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  Speaker 2: to do before, during, and after these events. And an
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  Speaker 2: investment like this, even as far as the NFL is concerned,
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  Speaker 2: you know, puts us in a legitimate position to be
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  Speaker 2: able to compete for the NFL Draft. I think all
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  Speaker 2: of those are big things for the community, and you know,
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  Speaker 2: I think now is our time.
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  Speaker 1: Next step in this process is getting out in the community.
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  Speaker 1: Fourteen community huddles. I think you're on the schedule for
• 9:01
  Speaker 1: all of them. Mark, you have a busy couple weeks ahead.
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  Speaker 1: What can we expect from these events?
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  Speaker 2: Well, what we want to do is, you know, share
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  Speaker 2: our message with the community. I mean, this has been
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  Speaker 2: three years worth of work in collaboration with a lot
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  Speaker 2: of people, but there's a lot of others that you know.
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  Speaker 3: We haven't heard from yet.
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  Speaker 2: And what we want to do is do it in
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  Speaker 2: a very formal way. So you know, starting Monday and
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  Speaker 2: continuing over the next ten days, we will be going
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  Speaker 2: out into the community. We will be holding fourteen community huddles.
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  Speaker 2: We will share more details behind the design, ask for comments,
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  Speaker 2: ask for suggestions, take into consideration that input, and I
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  Speaker 2: think we'll end up with a much We think we
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  Speaker 2: have a great product right now. I think we'll end
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  Speaker 2: up with an even better product after we go.
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  Speaker 3: Through this process.
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  Speaker 1: Jaguar's president Mark Lamping and Hok design principle Peter Broder.
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  Speaker 1: The Stadium of the Future is here.