Strategies for Marketing Beer To Women

Craft Brewery Financial Training Podcast · Jun 3, 2022 · 36m

In today's podcast we talk strategies for marketing beer to women with Kristen Bernier. Kristen is a brand and communication strategist, and shares her insights on how breweries can grow sales in a challenging market.

Key Topics

How do identify what your brand is, what you stand for, and how to stand out from the crowd

How to be intentional and build your brand 'on purpose'

Data points: 75% of buying decisions are made by women

Tips and strategies: What breweries can do to appeal to women beer drinkers

How to benchmark your marketing campaigns, and track a return on investment

Resources

Learn…