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How Figma Created a New Category for Collaborative Design
In Episode 14 of Startup Stories with Fexingo, hosts Lucas and Luna drill into the specific strategic choices that turned Figma from a niche design tool into a $20 billion category creator. They focus on two key decisions: Figma's early bet on browser-based real-time collaboration when every competitor was building desktop apps, and their controversial 2019 move to host a user conference that doubled as a competitive attack on Adobe. Along the way, they explore how Dylan Field and Evan Wallace bootstrapped the first version, why they ignored venture capital pressure to add an undo…
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