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Lessons - Building a Product-Led Growth Engine | Yoni Tserruya - CEO of Lusha
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In this "Lessons" episode, Yoni Tserruya, CEO of Lusha, delves into the concept of product-led growth and its transformative impact on B2B companies. He shares valuable insights on how self-service options can enhance customer acquisition and brand visibility while streamlining sales processes.
Understanding Product-Led Growth: Yoni explains the essence of product-led growth, emphasizing its significance in the B2B sector. He recounts Lusha's journey in adopting this strategy, which prioritizes allowing…
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