Latest / The Empire of Wealth / How He Turned _1K Into A Million Dollar Business

Transcript

How He Turned _1K Into A Million Dollar Business · The Empire of Wealth

0:00
Speaker 1: This is Fogg, an entrepreneur who took a thousand dollars
0:02
Speaker 1: and turned it into a business that now pays in
0:04
Speaker 1: more than any nine to five job ever could. And
0:06
Speaker 1: my name is Simon Scribb. I've been in business for
0:08
Speaker 1: over 35 years with my most recent startup being valued
0:11
Speaker 1: over 50 million US dollars. In this episode, Fogg is
0:13
Speaker 1: going to explain the exact steps he took to escape
0:16
Speaker 1: the nine to five and start his dream business. And
0:18
Speaker 1: I'm gonna give him the steps he needs to turn
0:20
Speaker 1: this business into a money-making machine. And feel free to
0:23
Speaker 1: copy this blueprint. This is valuable no matter what stage
0:25
Speaker 1: you're at in building your dream.
0:27
Speaker 2: Let's go. Let's help the audience today.
0:28
Speaker 1: You've done something amazing. So tell us the first step.
0:32
Speaker 2: So I actually moved to Berlin in Germany for university.
0:36
Speaker 2: And from university, I made a few friends there and
0:39
Speaker 2: we always wanted to start a business, but we thought, okay,
0:43
Speaker 2: How can we stand out in what feels like a
0:45
Speaker 2: crowded market? You know, it feels very hard to like
0:47
Speaker 2: think of a brand new business idea. And we were
0:50
Speaker 2: actually massively inspired by two companies, both based in America.
0:54
Speaker 2: One of them is Liquid Death, which maybe you already
0:56
Speaker 2: know they do canned water. And the other brand is Dr. Squatch.
1:01
Speaker 2: And they do like bars of soap, mainly for men.
1:05
Speaker 2: What they did was, OK, we're going to stand out.
1:07
Speaker 2: by marketing in a completely different way to all the
1:10
Speaker 2: other brands do. Now you can upgrade your shower game
1:13
Speaker 2: with Dr. Squatch natural soap.
1:16
Speaker 1: I'm talking about natural, nourishing, cold press, hand cut soap
1:20
Speaker 1: for men.
1:20
Speaker 2: And so we thought, okay, what is a very simple
1:23
Speaker 2: product that everyone knows, everyone can recognize whether they're from Africa,
1:28
Speaker 2: whether they're from Asia. And we landed on toothpicks. Everyone
1:31
Speaker 2: knows toothpicks is one of the first inventions of mankind
1:35
Speaker 2: from back when we were cavemen. But a toothpick by
1:37
Speaker 2: itself is quite boring. So we thought, okay, is there
1:40
Speaker 2: any way for us to get flavor into the toothpicks?
1:44
Speaker 2: And we found a way to get it on a
1:45
Speaker 2: very similar flavor intensity. We argue it's actually stronger than
1:50
Speaker 2: chewing gum. And we also thought that chewing gum has
1:53
Speaker 2: had zero competition for a hundred years. And so we thought, okay,
1:56
Speaker 2: let's take on chewing gum and introduce flavored toothpicks and
2:01
Speaker 2: we just wanted to give it the coolest marketing. So
2:03
Speaker 2: we invested all our money at the time, which wasn't
2:05
Speaker 2: a lot of money. I mean, we were like broke
2:07
Speaker 2: uni students. So we invested a thousand dollars each of
2:09
Speaker 2: our personal money and we started literally making the toothpicks
2:13
Speaker 2: from our family garage. We would try the prototypes and
2:15
Speaker 2: we got it to a point where we were like,
2:17
Speaker 2: you know, this tastes really good. Like it literally freshens
2:19
Speaker 2: our breath. And so once we had that ready, we
2:21
Speaker 2: were also thinking a lot about, okay, how can we
2:24
Speaker 2: do the branding in a very cool way? Like how
2:26
Speaker 2: can we make the product look cool got this like
2:29
Speaker 2: very cool design where it's like the lips with a
2:31
Speaker 2: toothpick in it and we just thought like it looks
2:32
Speaker 2: very unique very striking and then it was a matter
2:35
Speaker 2: of okay we've got the product ready Now we need
2:38
Speaker 2: to kind of do what Liquid Death and Dr. Squatch did,
2:40
Speaker 2: do some very cool marketing and actually sell the product.
2:43
Speaker 2: So it was all riding on doing organic pieces of
2:46
Speaker 2: content that would hopefully get millions of views. I'm throwing
2:49
Speaker 2: this flavored toothpick onto a mat and flying wherever it
2:52
Speaker 2: lands and giving this toothpick to the locals. And I'm
2:54
Speaker 2: only allowed to leave the country if they like the flavor.
2:57
Speaker 2: And at the beginning, we spent, I think it was
2:59
Speaker 2: three weeks, just trying lots of different content formats. We
3:03
Speaker 2: would like do street interviews, like going out to people like,
3:06
Speaker 2: in a kind of funny, cheeky way. You're trying to
3:08
Speaker 2: hold this wood and try and get some funny reactions
3:10
Speaker 2: from like grandmas on the street. You're trying to hold
3:13
Speaker 2: this wood.
3:15
Speaker 1: I tried.
3:16
Speaker 2: Oh, it's very sweet. Everything at the time was flopping completely.
3:21
Speaker 2: And then again, we kind of thought, okay, we need
3:23
Speaker 2: to do something differently that other brands aren't doing. And
3:26
Speaker 2: it was actually at that time where we saw ksi
3:30
Speaker 2: had a toothpick in one of his sidemen videos we
3:33
Speaker 2: thought oh this could be a crazy opportunity so we
3:35
Speaker 2: made a tiktok we made like this long video like
3:37
Speaker 2: a minute long hello ksi everyone says your prime bottles
3:42
Speaker 2: have great flavor and everyone says the same about our
3:44
Speaker 2: favorite toothpicks so when i saw you have a toothpick
3:47
Speaker 2: in a sidemen video i saw a perfect opportunity to
3:50
Speaker 2: combine your satisfying prime flavors with our succulent piece of
3:53
Speaker 2: wood it went insanely viral i think it got million
3:57
Speaker 2: views in two days so we were just blown away
3:59
Speaker 2: we were like oh my god ksi might actually see
4:01
Speaker 2: this and turns out he did and then he dm'd
4:04
Speaker 2: us he sent us his address um we we sent
4:08
Speaker 2: our toothpicks to him um and before he'd like even
4:11
Speaker 2: tried them just from like that video and like two
4:14
Speaker 2: other videos alone we already gained like 60 000 followers
4:18
Speaker 2: we were sold out so we were like okay how
4:20
Speaker 2: oh my god crap we need to we need to
4:22
Speaker 2: make more toothpicks in our garage like We were like, okay,
4:24
Speaker 2: let's do it. Let's do some pre-orders. So we did
4:26
Speaker 2: some eight week pre-orders just so we could finance making
4:29
Speaker 2: more toothpicks on our website.
4:31
Speaker 1: Just so people don't miss that. You basically didn't have
4:33
Speaker 1: enough money to buy more product yet. So you've got
4:36
Speaker 1: people to pre-order them, which meant people pre-buy them for
4:40
Speaker 1: you then to get the money and go make it.
4:42
Speaker 2: And we were like astonished that people were ordering it
4:44
Speaker 2: like with eight weeks pre-delivery. And then KSI tried the product.
4:49
Speaker 2: and had the most insane reaction.
4:51
Speaker 1: Oh, this is kind of hard, you know?
4:56
Speaker 2: I never would have thought of doing anything like this.
4:59
Speaker 2: And he said he'd love for us to make a
5:01
Speaker 2: prime flavor. Like, honestly, we thought like, this is the
5:04
Speaker 2: most insane luck to start a business off, like the
5:06
Speaker 2: most insane platform to leverage off. Just off this momentum,
5:10
Speaker 2: lots of people ordering the toothpicks. And then at the
5:12
Speaker 2: same time, we were like, okay, this is insane how
5:15
Speaker 2: we've been able to get KSI to try them. is
5:19
Speaker 2: there anyone else that we can get to try the toothpicks?
5:22
Speaker 2: We saw there was a Macklemore concert in a few
5:24
Speaker 2: days' time. So we went to a Macklemore concert and
5:27
Speaker 2: we thought, okay, how can we get Macklemore to try
5:29
Speaker 2: our toothpicks mid-concert? And we thought, ooh, maybe we can
5:32
Speaker 2: make a cardboard sign like his fans do usually, you know,
5:35
Speaker 2: where they say something on the cardboard sign. And what
5:37
Speaker 2: if it says, try a flavoured toothpick? Maybe there's a
5:40
Speaker 2: small chance he'd see it and try it. We held
5:43
Speaker 2: it up for over an hour and eventually... He was like,
5:48
Speaker 2: tri-flavored toothpick. He was like, all right then. Oh my God,
5:52
Speaker 2: that's a good ass toothpick. I thought I was going
5:55
Speaker 2: to have to lie to you. We then posted that video,
5:57
Speaker 2: ended up being our most viral video at the time.
5:59
Speaker 2: This video got like over 13 million views. So Macklemore
6:03
Speaker 2: wants our Flavoured Toothpicks to sponsor his tour. Oh my God,
6:06
Speaker 2: that's a good ass toothpick. Will you sponsor the tour?
6:08
Speaker 2: So it's just insane, like how many views we were
6:10
Speaker 2: getting on the product. Compared to any other business at
6:14
Speaker 2: the time, we were like, oh my God, like this
6:15
Speaker 2: is more views than like Duolingo is getting. And like
6:18
Speaker 2: Duolingo is like the goat when it comes to marketing. Um,
6:22
Speaker 2: so we were like, this is insane. Like, let's keep
6:24
Speaker 2: this up. We then, um, made more stuff. We're around
6:26
Speaker 2: the KSI prime toothpick. We released it. The sales were insane.
6:30
Speaker 2: We sold out the like prime flavor toothpick, which was
6:33
Speaker 2: our mango madness flavor. We sold it out in less
6:35
Speaker 2: than 24 hours. Sad part though was, um, KSI didn't
6:39
Speaker 2: try the prime flavor toothpick in the end.
6:41
Speaker 1: Just before we go any further, I want my audience
6:43
Speaker 1: to be able to go buy your product. So what's your, what's.
6:46
Speaker 2: Your website address? Uh, it's pick'em.store. Pick'em.store.
6:50
Speaker 1: Dot Store is actually a sponsor for today's podcast. I
6:52
Speaker 1: want to thank them for helping us help dreamers. One
6:55
Speaker 1: of the easiest ways any brand can stand out today
6:57
Speaker 1: is by owning your name online. Having a strong domain name,
7:01
Speaker 1: something that instantly shows you're a real store, makes people
7:04
Speaker 1: take you seriously. A Dot Store domain name instantly tells
7:07
Speaker 1: people you're open for business. In fact, recently, studies showed
7:10
Speaker 1: that Dot Store domain names can increase traffic by up
7:13
Speaker 1: to 87%. and help double your ranking on Google.
7:16
Speaker 2: It's good, right? That's amazing. I think I even heard Mr.
7:19
Speaker 2: Beast talk about it. He was like, if you want
7:20
Speaker 2: to sell a product online, use a doctor. If Mr.
7:23
Speaker 1: Beast says it's good, it must be good.
7:24
Speaker 2: Right.
7:25
Speaker 1: If you're building a business and want to stand out online,
7:27
Speaker 1: grab your own. store domain. And for a limited time,
7:30
Speaker 1: you can get one for just 99 cents using the
7:33
Speaker 1: code Simon at the link in the description. So what
7:36
Speaker 1: three things do you want me to teach you today?
7:37
Speaker 2: So I'd say the first thing is like hiring, getting
7:40
Speaker 2: the right people in to then also kind of links
7:42
Speaker 2: into the second one, like scaling, like social media. And
7:44
Speaker 2: then the last one is kind of retail. So like
7:46
Speaker 2: getting into more retail stores.
7:48
Speaker 1: And I think for the audience listening, I want them
7:50
Speaker 1: to also listen to this because If you know what
7:54
Speaker 1: you need to do later, it helps you prepare when
7:57
Speaker 1: you start. So let's start with hiring as an example
7:59
Speaker 1: of what I mean. So when you started out, you
8:01
Speaker 1: had four of you.
8:02
Speaker 2: Yeah.
8:03
Speaker 1: And I'm assuming you picked clear job roles for each
8:05
Speaker 1: of you, generally what you would do.
8:07
Speaker 2: Yes. Okay.
8:08
Speaker 1: A bit of hesitation there, which means you probably needed
8:11
Speaker 1: to find that. At the very beginning, what you want,
8:13
Speaker 1: like my last business before, the one I'm running now,
8:16
Speaker 1: was a company called Fluid. And I was in charge
8:19
Speaker 1: of sales and marketing, and my business partner was in
8:22
Speaker 1: charge of creative and the creative team and so really
8:25
Speaker 1: clear we worked together for 15 years we never had
8:27
Speaker 1: an argument once and i respected her for what she
8:29
Speaker 1: did and she respected me for what i did you
8:31
Speaker 1: got to match the skills of the person and what
8:33
Speaker 1: they love to do with their job role and ideally
8:35
Speaker 1: you don't want to cross over especially at the beginning.
8:37
Speaker 2: I mean i think like it's a bit different when
8:39
Speaker 2: you start a business as well because it's like i
8:41
Speaker 2: mean you kind of have to cover everything um and
8:43
Speaker 2: it's like you just have to plug certain gaps it
8:45
Speaker 2: doesn't it like in a way like it didn't feel
8:46
Speaker 2: like i mean maybe we did this not in the
8:48
Speaker 2: best way possible but we didn't specify like massively okay
8:53
Speaker 2: your role is just this yours is just this i
8:56
Speaker 2: don't know we would like assign tasks in a way
8:58
Speaker 2: it also like evolved over time because again like you
9:01
Speaker 2: said like maybe you play to your strengths or your
9:03
Speaker 2: what you enjoy the most and that kind of like
9:05
Speaker 2: you i feel like you learn more about that over time.
9:07
Speaker 1: I think what's important partly for the audience listening to
9:10
Speaker 1: understand is like if you don't make it very clear
9:13
Speaker 1: at the It can cause you problems down the line
9:16
Speaker 1: unless you get lucky. Because when you start off a business,
9:18
Speaker 1: you can be a generalist. You're doing a bit of content.
9:20
Speaker 1: That person's doing a bit of back end. That person's
9:22
Speaker 1: getting the toothpicks delivered. But eventually, you don't want someone
9:25
Speaker 1: who's a 25% shareholder delivering toothpicks.
9:29
Speaker 2: Right?
9:30
Speaker 1: So at the beginning, it makes sense. But later, you're like, okay,
9:33
Speaker 1: you used to deliver the toothpicks. Now we've got a
9:34
Speaker 1: delivery company doing that. So what's your job? And they say,
9:37
Speaker 1: you know what? I'm really good at blog posting. I'm
9:40
Speaker 1: really good at writing things up. So I write a book.
9:42
Speaker 1: like Simon Squibb's book that's really good that helps you
9:45
Speaker 1: find your dream. Or, you know, or, right, you go
9:48
Speaker 1: off and write blog posts about how to, how to
9:51
Speaker 1: get a flavoured toothpick if you want one for your company.
9:54
Speaker 1: Getting specialists in your business is really expensive unless you
9:57
Speaker 1: learn these hacks. One hack, there's two hacks really. One
9:59
Speaker 1: hack is, just ask because it's not who you know,
10:02
Speaker 1: it's who you ask. The second way... is once you
10:06
Speaker 1: determine exactly where your gaps are, you can say, right,
10:09
Speaker 1: who's the best in class at that? Let's say, again,
10:11
Speaker 1: you want a retail specialist, right? Then you go to
10:15
Speaker 1: the platforms such as LinkedIn and you find that specialist.
10:19
Speaker 1: And then you literally have a coffee with them, right?
10:21
Speaker 1: You say, look, we're expanding our business. We're hiring. I'd
10:24
Speaker 1: love to talk to you about a potential role and.
10:26
Speaker 2: What you do.
10:27
Speaker 1: And one of two things come out from the meeting. One,
10:29
Speaker 1: you sit with them and you get on with them
10:31
Speaker 1: and you really like them. And most of the time,
10:33
Speaker 1: if they're good at what they do, they're often really
10:35
Speaker 1: well paid in their company. So these people will be
10:38
Speaker 1: on 100, 200, 300,000 pounds a year, right? Dollars a year,
10:41
Speaker 1: at least. Specialists are really well paid. And what I
10:44
Speaker 1: noticed with specialists that entrepreneurs haven't actually figured out, I
10:47
Speaker 1: figured that out by accident, is that if you go
10:50
Speaker 1: to them and say, we're building the next big product,
10:52
Speaker 1: this is going to be bigger than Wigley's chewing gum.
10:54
Speaker 1: It's going to be massive. It's going to be a
10:55
Speaker 1: billion dollar company. Would you like to join us and
10:58
Speaker 1: buy in? So you get these people that have money,
11:01
Speaker 1: that don't own... where they work they're just on salary
11:05
Speaker 1: and they know that cannot scale right and they have
11:07
Speaker 1: to work long hours forever to earn that money but
11:10
Speaker 1: if they invest in your business get equity and then
11:13
Speaker 1: they work the business with you they can scale themselves
11:17
Speaker 1: later they don't have to do that job forever before
11:19
Speaker 1: you start saying I go to retail and lose all
11:21
Speaker 1: your margin make sure you've ticked all the boxes on
11:24
Speaker 1: your social so I would literally have a camera strapped
11:27
Speaker 1: to my head today should be live all day I'm
11:31
Speaker 1: going live right Your whole day should be live so
11:34
Speaker 1: that at least your audience can connect to you more
11:36
Speaker 1: and you get more chance of sales. And then I
11:38
Speaker 1: think with TikTok shop and Amazon shop and all these things,
11:42
Speaker 1: they all have to be massively optimized because an impulse
11:45
Speaker 1: buy can also be, I'm swiping up, I see you
11:49
Speaker 1: in a buy. Impulse has changed. It's not just impulse
11:52
Speaker 1: in the shop. And I know as you're a young guy,
11:55
Speaker 1: I'm old guy. I have a connection to the physical world,
11:58
Speaker 1: like the stores. But even I'm realizing that my limiting
12:02
Speaker 1: belief of thinking people only make a purchase, a point
12:04
Speaker 1: of purchase is wrong. What you've got to do is
12:07
Speaker 1: optimize your online for purchase. I sell more books on
12:12
Speaker 1: TikTok shop than I do in Waterstones.
12:15
Speaker 2: Okay.
12:15
Speaker 1: Waterstones quite rightly take a massive margin. So, but the
12:19
Speaker 1: impulse buy now can be this. You're not going live
12:21
Speaker 1: all the time. It's a missed opportunity and it costs
12:24
Speaker 1: you near nothing to do. And then optimizing your social.
12:28
Speaker 1: So when I look at your bio on your website
12:31
Speaker 1: and look at the bio on your feed, is it
12:34
Speaker 1: the best way to buy your product instant? And I
12:37
Speaker 1: feel some sort of sense of gratification. Is every video
12:39
Speaker 1: you're putting out saying, don't forget you can buy a
12:41
Speaker 1: product in the link in bio.
12:43
Speaker 2: Well, then it's also a question of like, I don't know, like,
12:45
Speaker 2: because it's like this balance between being salesy and being
12:48
Speaker 2: good for brand. Yes.
12:49
Speaker 1: I think you can do both.
12:52
Speaker 2: Right.
12:53
Speaker 1: So I can give value in my content and then
12:55
Speaker 1: ask people to buy the book.
12:57
Speaker 2: Why not?
12:57
Speaker 1: Subtle is key. I'm not I'm not saying, hello, please
13:01
Speaker 1: buy buy a toothpick right now, please. But what you
13:04
Speaker 1: can do and I would test this if I was you.
13:06
Speaker 1: This is part what I'm talking about. Optimizing social.
13:09
Speaker 2: Yeah.
13:09
Speaker 1: Is you have a little bit of a limiting belief
13:10
Speaker 1: system right now. Your limiting belief system is if you
13:13
Speaker 1: over pitch the product, it will piss people off.
13:15
Speaker 2: Right.
13:16
Speaker 1: Now, the reality is if you make a really great
13:18
Speaker 1: video and at the end, you very subtly in the
13:21
Speaker 1: end frame, you say, feel free to buy the products
13:25
Speaker 1: in the link in bio. People aren't going to mind,
13:27
Speaker 1: you know?
13:28
Speaker 2: Yeah. Because part of our thought is, okay, if we're
13:30
Speaker 2: in all these retail stores, we don't need to tell
13:33
Speaker 2: people to buy it.
13:34
Speaker 1: But why wouldn't you do both?
13:36
Speaker 2: I mean, I guess.
13:37
Speaker 1: As soon as you go into retail, you're going to
13:39
Speaker 1: strip away your margin and you're going to still have
13:42
Speaker 1: to push people to that retail store. Once you're in
13:44
Speaker 1: the retail, they're going to ride you. They're going to say...
13:46
Speaker 1: We're only going to let you be in this store
13:48
Speaker 1: if we're selling product. So you're going to have to
13:50
Speaker 1: make videos telling people to go into a store to
13:52
Speaker 1: buy it.
13:52
Speaker 2: Yeah. Right.
13:53
Speaker 1: Instead of saying you're on this video, click this. Every
13:55
Speaker 1: single one of your videos can have a tag on
13:56
Speaker 1: the bottom of it instantly saying buy the product, right?
13:59
Speaker 2: Yeah.
14:00
Speaker 1: I'm not saying overtly sell all the time.
14:04
Speaker 2: Yeah.
14:04
Speaker 1: I'm saying do your existing content. But every time before
14:07
Speaker 1: you push the upload button and push button. Is it
14:10
Speaker 1: optimized to potentially get a sale? I'm going to get
14:12
Speaker 1: into retail in a minute, but I just before we
14:14
Speaker 1: go and do something totally radical, we think it's going
14:16
Speaker 1: to save our impulse buy problem. Make sure we've created
14:19
Speaker 1: impulse buy within what we already have.
14:22
Speaker 2: Yeah. Right.
14:23
Speaker 1: And I watched your content every day. It's not optimized
14:26
Speaker 1: for what I'm talking about. Are you in any retail
14:28
Speaker 1: stores now?
14:28
Speaker 2: Yeah. Uh, I mean, this year we were lucky enough
14:31
Speaker 2: to enter a store called normal.
14:32
Speaker 1: Right now you're getting a lot of retail sales?
14:35
Speaker 2: Uh, retail sales are in like really insane. Like we've
14:38
Speaker 2: constantly been selling out and like, um, being restocking the
14:41
Speaker 2: toothpicks into the stores. And like, it's been insane.
14:43
Speaker 1: I think retail is one of those things I personally
14:46
Speaker 1: have come to hate because I've seen how they treat
14:49
Speaker 1: small businesses and how they push down on margin. And
14:52
Speaker 1: then they expect you to do the marketing to get
14:54
Speaker 1: it into store.
14:55
Speaker 2: I mean, yeah, they definitely push hard at margin.
14:57
Speaker 1: I have an idea for you on retail, but you've
14:59
Speaker 1: already got a working formula on retail. And I've seen
15:01
Speaker 1: some of your social media content around this. You know,
15:03
Speaker 1: you are promoting outside the store, right?
15:05
Speaker 2: Yeah.
15:05
Speaker 1: And that helps. But these guys should be paying you
15:08
Speaker 1: for that marketing.
15:09
Speaker 2: I mean, I guess like.
15:11
Speaker 1: Like brand agencies get. paid by supermarkets to do.
15:15
Speaker 2: Their marketing it's probably a hard hard to convince them no.
15:17
Speaker 1: They've got they're doing already they're already paying a company
15:20
Speaker 1: to do their social media because i think what i
15:21
Speaker 1: was going to say one a couple of retail ideas
15:23
Speaker 1: i got for you and you maybe you could trust
15:25
Speaker 1: it out of normal if you're doing so well for
15:27
Speaker 1: that product in that store imagine if you're promoting the
15:29
Speaker 1: store in general and doing pop-ups and doing fun they
15:31
Speaker 1: are spending a lot of money on marketing.
15:33
Speaker 2: Yeah I mean, a hundred percent, but it's kind of
15:34
Speaker 2: like this mutually beneficial thing. Like obviously we have the
15:37
Speaker 2: product in the store. If we make videos about it,
15:39
Speaker 2: not only are they benefiting, but we're also benefiting.
15:41
Speaker 1: I'm just trying to make sure you open up your
15:42
Speaker 1: mind a little bit.
15:43
Speaker 2: Yeah. Right.
15:44
Speaker 1: These guys would pay you for marketing.
15:47
Speaker 2: Yeah.
15:47
Speaker 1: I think marketing in the future is an income stream
15:51
Speaker 1: and then product secondary income stream. So I make money
15:54
Speaker 1: marketing my book.
15:55
Speaker 2: Yeah. Right.
15:56
Speaker 1: I did a video, 10,000 pounds on my book. That
15:59
Speaker 1: video made about £ 50, 000 profit. So the video made £ 50, 000
16:04
Speaker 1: profit and then we had sales. So I just want
16:06
Speaker 1: your mind to open up a little bit that I've
16:08
Speaker 1: seen this marketing with this store, normal. I think you
16:12
Speaker 1: could pitch into this brand, would you like to pay
16:14
Speaker 1: us to do some marketing? Worst is they say no.
16:17
Speaker 2: Yeah.
16:17
Speaker 1: And they go, no, no, it's a mutually beneficial relationship.
16:19
Speaker 1: You've got your product, fuck you. But I think you'll
16:22
Speaker 1: be shocked how desperate they are for a little bit
16:25
Speaker 1: of your magic.
16:26
Speaker 2: Yeah.
16:26
Speaker 1: And then you can make income from your marketing.
16:29
Speaker 2: Yeah. Right.
16:30
Speaker 1: And so with the retailers, I actually think that's an interesting,
16:33
Speaker 1: if you go to the marketing people and not the
16:35
Speaker 1: product people, you might have more success getting in because
16:39
Speaker 1: Christmas marketing, let's say you can market the out of
16:42
Speaker 1: Tesco's or Sainsbury's.
16:43
Speaker 2: Hmm.
16:45
Speaker 1: And more people going in the store to buy your
16:46
Speaker 1: toothpick means more people going to the store to buy
16:48
Speaker 1: a Christmas pudding. More people to buy Christmas crackers. So
16:51
Speaker 1: I think you have an opportunity to pitch marketing because
16:53
Speaker 1: that's what a lot of product owners don't really do
16:55
Speaker 1: very well for the supermarkets. Just start to connect these
16:58
Speaker 1: things together, right? Marketing and retail. They're all the same thing.
17:02
Speaker 1: And then finally, and this is the content side, what
17:05
Speaker 1: would I do if I was you? You don't have
17:07
Speaker 1: a retailer in the UK yet.
17:08
Speaker 2: No.
17:09
Speaker 1: And you've got Christmas.
17:10
Speaker 2: Big sales.
17:11
Speaker 1: I would do a fake pop-up shop. I would go
17:15
Speaker 1: to Carnaby Street with a table and I would sell toothpicks.
17:20
Speaker 1: And I'd have an army of students or whatever. Every
17:22
Speaker 1: time someone walks out of the shop saying, you want
17:24
Speaker 1: to buy toothpicks as a Christmas present for your niece,
17:26
Speaker 1: your nephew, your brother, your sister, your smelly boyfriend's breath
17:28
Speaker 1: needs sorting out, you know, whatever. I just think that
17:31
Speaker 1: retail is what, yes, you want the supermarkets to stock
17:34
Speaker 1: your product. Do not stop pushing that. But I also
17:37
Speaker 1: love the idea that you can kind of build your
17:38
Speaker 1: own retail shop. But I think it's just about staying
17:42
Speaker 1: true to what you said earlier about your original plan.
17:44
Speaker 1: You took a risk. You did crazy stuff. You did
17:47
Speaker 1: crazy stunts. I just don't think you should change any
17:49
Speaker 1: of that. I only think you should get more specialists in.
17:52
Speaker 1: You should be more defined in your job roles and
17:54
Speaker 1: what you're doing. I just think you're going to blow up,
17:57
Speaker 1: continue to blow up. We're going to launch a dream pick'em.
18:00
Speaker 1: And all the profits are going to fund people's dreams.
18:02
Speaker 1: If you want to join the waiting list to get
18:03
Speaker 1: this dream pick'em, join the link down below. We'll do
18:06
Speaker 1: a little waiting list and we'll do a gold one
18:08
Speaker 1: in there. Give away some money to whoever gets the
18:10
Speaker 1: gold one. Give some direct one-on-one mentorship from me and
18:14
Speaker 1: my team if you get the gold one. So if
18:16
Speaker 1: you want to get one of these toothpicks, join the
18:17
Speaker 1: waiting list down below. Okay, guys, we're off to have
18:20
Speaker 1: some chicken-flavoured pick'ems.
18:22
Speaker 2: We'll see you later. See you.