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How Daniel Ek Turned Spotify from Startup to Audio Giant
In this episode of The CEO Diary, Lucas and Luna explore how Daniel Ek built Spotify into the world's largest audio platform. They trace his journey from a teenage entrepreneur in Sweden to taking on the music industry's giants, focusing on one pivotal decision: the 2017 shift from a pure music streaming service to a multi-format audio platform. Ek bet big on podcasts and audiobooks, spending over a billion dollars on acquisitions like Gimlet, Anchor, and Megaphone. The hosts break down the strategic thinking behind that bet, the early skepticism from investors, and how…
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