Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / FLO Founder Brianna Bitton on what it takes to develop a world first PMS gummy vitamin

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FLO Founder Brianna Bitton on what it takes to develop a world first PMS gummy vitamin · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Brianna Bitton for Female Startup Club.
• 0:13
  Hey everyone, and welcome back to the show. I'm your host and hype girl, Dune. And today we are learning from Brianna Bitton, the founder of Flow, the first ever PMS gummy vitamin. We're chatting about investment. We are chatting about TikTok, and we're also chatting about what she would have done earlier in the business if she were to start again tomorrow. So,
• 0:38
  Now, if you have missed the memo, we are giving away $1,000 to small business owners at the moment in partnership with Flowium. Just head to femalestartupclub.com forward slash one triple zero hyphen cash hyphen giveaway to get in the mix and send it to the other entrepreneurs in your life who would benefit from $1,000. Let's get into this episode. This is Brianna for Female Startup Club.
• 1:09
  Brianna, hi. Welcome to the Female Startup Club podcast. Thank you so much for having me, Dune. I'm so happy to be here today. I'm so happy that you're here. You're looking so fresh and happy and glowy. What have you been up to this morning? This morning, just this actually popped up, did my emails, got a little coffee and got ready for our talk today. So, so excited. Yeah.
• 1:36
  Love that. The morning routine. The morning routine. Yes. Coffee is so important. So important. Oh my gosh. I know. And the pumpkin spice is back. So I'll be all over that. I've never had one of those. I should try that. I've never been there. I want to like give that a bit of a go. Starbucks, you know, it has its pros and cons, but the pumpkin spice when it comes around, it's really, it's a special time.
• 2:06
  I am going to report back once I've tried this. You need me, for sure. I will keep you posted. It's really good. Give us the elevator pitch on who you are and what your business is, and then we'll kick it off from there. Okay, great. I'm Brianna Bitton. I'm the co-founder of Flow Vitamin, and Flow is the first ever PMS gummy vitamin. We've been around for a few years now, and we're...
• 2:35
  Constantly evolving and now kind of transitioning into a company called O Positive that's going to have quite a few other vitamins for the female wellness space.
• 2:47
  Oh, love that. That's exciting. We're definitely going to have to wrap back into that. We're growing and expanding. Cool. Well, let's go back to, you know, the very beginning, pre-starting flow and where your kind of entrepreneurial spirit and story actually begins. So my entrepreneurial story is really credited to my parents. It goes back to childhood.
• 3:16
  Both of my parents are entrepreneurs. My dad is an architect and interior designer and I also followed in his footsteps doing that before flow and still continuing that business as well. And my mom is an inventor and she has dozens of patents of very fun,
• 3:39
  ideas. She patented the toy on the tube of, um, of hand soap to encourage my brother and I to wash our hands and wear a little. Shut up. No way. That's so cool. Yes. And she licensed her idea to Colgate Palmolive and they made a whole line of her soap. Oh my God. So, um, I was just raised by these two incredibly creative, loving humans who, um,
• 4:09
  who would just kind of really encourage Bobby, my brother, and I to just dream big and kind of follow our dreams and whatever we wanted. They were really into helping us flourish in that regard. So the entrepreneurial spirit really starts from there and the family dinner table. We would have family dinners every single night, the four of us. It was like very important that we all...
• 4:37
  had that mealtime together and would discuss work and school and ideas. And so I really attribute that to the entrepreneurial spirit that my brother and I have. That is so cool. What a beautiful story. We have to get your mom on the show. Oh, my gosh. She would adore you. She would love that. Yes. She's she's incredible. Yeah.
• 5:06
  Did flow start around the dinner table? How did you get the idea? You know what? It actually did. It actually did. So Bobby, my brother, he's my co-founder. So he and our CEO. So he is an entrepreneurial business mind. He's just brilliant in that regard. He went to school for entrepreneurship.
• 5:33
  He is just really amazing with a business mind. And so he was working as a director of marketing at a baby company for baby products. And he was really interested in the vitamin and supplement space. He saw all of these companies and what people were doing. And he's very health focused and was super interested in it.
• 5:58
  And we were talking about how that might be something that he might want to create in the future around the dinner table. And my mom and I were posing the question of just like, what could it be, right? Like, what could this vitamin be? And I was like, you know, I've never heard of anything for PMS and period. And that was something I struggle with, something my mom struggled with.
• 6:24
  And the men in our family were very aware because of how crazy we got during that time of the month. So they were like, oh, wow, that's a good question. And I also am not a pill taker. I really don't like taking pills. It's just like not fun for me. And I love.
• 6:42
  making things more enjoyable. So we came up with the idea to make a PMS gummy vitamin. We researched all the ingredients to make that happen. And honestly, you know, there, there are a lot out there. There are, you know, we're so many herbs and botanicals that have been used for thousands of years to help women with these symptoms, but they weren't really
• 7:05
  At least I didn't know about them. They weren't really known and they weren't really readily available and in all in one package. So you could go to Whole Foods and get Caspberry and Dong Quay and, you know, all of the things that are in flow and take them individually. But we wanted to put them in a really fun, delicious, convenient package. So we researched that. I love it. Yeah. And, uh.
• 7:33
  went to the scientist to help us out. Oh my God, that's so cool. I love that when you have these kind of conversations that lead to a business idea when you're kind of like...
• 7:45
  you know, you have no like understanding that this moment is going to lead to this other moment, which essentially creates a business and changes the course of your life. But it's like such an impactful moment to have had that conversation and where it flowed onto, I guess you would say. Yeah, I love that. It's so cool. No, 100%. It's crazy. Yeah, it's really cool. It just shows how having conversations with family and friends is
• 8:13
  is so important and talking about your ideas and bouncing things off of each other can result in such incredible things. Like the power of language, essentially. Yeah. So it didn't really exist on the market. Why didn't it exist? Was there any challenges that you had to overcome or it just, you know, people had attempted and it didn't, didn't work? Um, yes. So we went through a lot of challenges. We went through about
• 8:43
  two years of R&D and production trying to put this together. Because what we discovered is the ingredients of flow taste terrible. They're like herbs and botanicals and they were not delicious. And the whole, our whole premise was creating a delicious gummy vitamin. So it was very challenging. Our first flow samples were like black.
• 9:12
  And like, like tasted like dirt. And we're like, oh my goodness, this is gonna take a while. So we worked with these amazing nutraceutical scientists who would just do iteration after iteration. And we adjusted the dosages and milligrams of specific ingredients. And we finally ended up with our proprietary blend and knock on wood has been the magic potion and has been.
• 9:41
  has worked beautifully and tastes great. So there were a lot of challenges, just finding that balance of ingredients and flavor. Cause then, you know, we tried to add a little bit more and we're like, Oh, we'll add some more strawberry flavor, but then that started. So it was all a very meticulous balancing act of finding that
• 10:06
  finding that perfect potion. What I find interesting is like in this process of R and D, you obviously don't set out thinking that you're going to pursue this for two years before you reach a formulation, right? It's such a long time. It's really expensive to develop a product.
• 10:24
  And you also have to have this crazy conviction and perseverance that you will get to the perfect product. And why I'm talking about this is because, and I forgot to mention this before we started recording, but I'm actually developing a non-alcoholic wine company at the moment. And so I'm experiencing how long this stuff takes and like the negative sides of, you know, formulating from scratch and trying to get to this perfect thing when it's such a struggle, right? Yeah.
• 10:53
  Yeah. So in your circumstances and in your story, when you set out to develop the brand, are you able to share a little bit about how much money you thought you needed to allocate to basically get the product to market versus like what you actually needed to kind of invest to fund the business in the beginning for that two years and how you were financing the brand in the beginning?
• 11:19
  So we really didn't know at the beginning. We had no idea, you know, how it would turn out. We talked to, you know, our manufacturers, a few we were trying out, and, you know, they did require a deposit. Usually that, from what I remember, the deposit included multiple samples and iterations. They were, it was to go through a research and development process.
• 11:49
  those, you know, signing on with them and agreeing to, you know, go through this process cost X amount. We, we were self-funded at first, just through our, our savings and our family. And, um, yeah, after, and it just kind of got to a point where we were kind of deep in it. We're already like, all right, so we can't turn back now. You can't, yeah. You know, you can't turn
• 12:19
  you know, we've gotten so far, but really also our, our manufacturers worked with us really closely and we're very open to different iterations. Like they, they realized that like, okay, let's do another sample. Let's do another sample. So we were lucky to have some good partners too, that, that wanted us to succeed and, and we're open to having us continue on
• 12:49
  Yeah. For your industry as like vitamins as a whole, what are the MOQs like? Because we're finding like from our perspective that the minimum orders are like, you know, you can't just get a few hundred kind of thing. You have to order like thousands and thousands and thousands of bottles.
• 13:08
  Yes. Which is obviously like really interesting because they're even like, you know, you can't do like a sample, a few hundred samples, like just not possible. So it's like this really big commitment. And I'm wondering how, like for your industry, what it was like for you and what you thought about it and how you approached your thinking. It was similar. It was, I think in our, I think in our initial order, it was by pounds, by like actual pounds of gummies.
• 13:35
  Oh, right. Which was interesting. And we had to have a lot of faith and commit. The minimum orders were really large. And I don't remember exactly how many pounds, but it was a bit overwhelming. And we had to just kind of have a lot of faith and be like, okay, we believe in this product. And we believe in ourselves and our ability to make this a thing. And, um...
• 14:04
  We bought the initial stock, the initial order, and then just kind of hoped for the best. And luckily, thank goodness, it ended up working out. And then we ended up selling out. And we had to then, because the lead times are also an issue, you know. So with the gummy manufacturing too, when we started, and also right now, it's a very popular product.
• 14:33
  way to make vitamins at the moment. And there's cues, and you got to make sure that you have your POs in and your orders in so that you don't lose stock. So that's also, yeah, important too. So you want to, obviously, you want to be cautious, right? And you want to make sure that you do go through all your stock, but you also do want to have like
• 14:58
  in case it goes amazing and great, you want to make sure that you have enough for your customers. So it's a balancing act of when to submit those POs and when to, okay, like, let's see if we get through this stock. So we had to have a lot of faith and it's kind of a little, a learning experience. And as you get more of a relationship with the manufacturer, you kind of fall into a
• 15:26
  it's very interesting to try to figure out that balance of like, okay, like when do you have, you don't want too much, but you don't want too little. Totally. Interesting. Gosh, all these things that I'm about to experience. And it's just so interesting to hear other people's perspectives and that having that, the leap of faith, like you say,
• 15:47
  I want to talk about your launch. You just said you sold out at some point. That's really, really exciting and very cool. I'd love to understand what you were doing in the lead up to launch with your marketing, how you were getting the word out there, and how you were creating that buzz and initial traction with your first batch of customers. Yes. So with our launch and marketing, it was really just Bobby and I. Bobby, we call it like our flow video.
• 16:17
  cool, poppy video that said like PMS effing stuff. And that was going to be like our ad. We really did a lot of it just after, you know, Bobby and I were living together at the time. So we were doing a lot of it at home in his office. And as far as Buzz prior to launch, it was really family and friends. And
• 16:42
  just kind of telling everybody what we were doing, asking our friends to spread the word. We had like all of our girlfriends come over and try the gummy and had like a little, a little like party kind of thing and gave everybody bottles. Love that. Yeah, I just really wanted to start creating that community of women who loved Flow. And then very soon after launch,
• 17:12
  our reviews started coming in. And that has been by far the most impactful and phenomenal experience of all of this. So as soon as the reviews started coming in of women beyond our friends and family and myself feeling the effects of this vitamin and it helping their daily life, that's really where the traction and the word was spreading. And we were using...
• 17:39
  You know, we were able to use those reviews as ads and really just create this community of women who who love flow. So that's kind of how the ball started rolling.
• 17:53
  I love it. Word of mouth is so key in a brand and getting those reviews and testimonials to be able to add, you know, social proof to your website and your channels, but also to, you know, show other people that like your product is good and it's worth buying.
• 18:10
  Even I also think like reviews that aren't the best reviews, and you're able to use those as like an opportunity to provide excellent service and take it on board and kind of like highlight those as well is something that I always see really interesting. I mean, when I was reading your reviews, they're all just amazing, but I've seen other companies do that where they've turned a negative review into like something amazing. It's just so important to have that built into your strategy, I guess you would say. Yeah.
• 18:39
  After that early kind of traction that you were getting from the reviews, how did you kind of, you know, really gain that crazy momentum and what were you starting to allocate budget towards and what was really important for you in marketing to kind of grow? So as far as it's really still to this day, it holds true. And it's Facebook ads, it's Facebook and Instagram ads, and that is really the meat and potatoes of our marketing. And it's,
• 19:08
  worked so far really well for us. So social marketing has been where we dedicate most of our budget and also what has really, really seemed to have an impact. And a lot of people who I talk to or that I meet, they're like, oh, I've seen that. I've seen that on Facebook. I've seen that on Instagram. So whether it is resulting in a purchase or awareness, it does seem to really be
• 19:36
  working for us and that's where we dedicate majority of our budget too I was looking at your TikTok channel and oh yeah literally cackling at the videos where you have someone going up and asking guys like oh yeah there's a period and like oh my god I know there was another really funny one that I can't oh the um
• 19:58
  getting them to do the period simulator cramps thing on the guys. Oh my God, this is so funny. Talk to me about your TikTok and, you know, what kind of impact are you seeing with that now? And is it something that you're putting a lot of focus on? So we, we are, but we're also kind of like experimenting. So TikTok, obviously, you know, this incredible new medium that's popped up in the last
• 20:25
  It's been around for a while, but the popularity has, you know, popped up this past year. I personally, I was like, what is this? Like avoided getting it for so long and now I'm fully evicted. Like it's hilarious. Ditto. How that happens, you know? And so we acknowledge that it would be important for us to be on TikTok pretty quickly after, you know, we saw this going on. And I have a really talented friend, Chloe, who is running it for us.
• 20:55
  And she and all of us have been kind of talking about how can we make fun impact, right? So every menstruator, every girl has a period and is affected by it, right? And it's like, it's not fun. So it's something that is so relatable for all of us.
• 21:17
  And TikTok is such a place where you see all these relatable things. So like, that's what makes you giggle. And that's what makes you laugh is seeing these like, oh my God, ha ha, like that joke or this dance or whatever. It's like a funny, relatable thing. So what we really wanted to showcase was that, you know, we're all going through this together and slow is a way that we can, you know, all kind of be united together.
• 21:42
  And also, I think, you know, there's, there is like a funny educational side to this as well. So with our, you know, our girl at in Venice Beach, going around talking to these guys is just kind of like, sir, like, you're gonna need to educate yourself a little bit more. So kind of just shining a light on, like, how little people know about menstruation and periods and PMS and how
• 22:12
  One of my passions behind flow is kind of bringing a topic that has been so taboo previously to the forefront of, you know, our lives and making it not a big deal to talk about. I was so growing up, oh my gosh, like, so like nobody could know anything I was going through. I was like, absolutely not. And now you like shout it from the rooftops. Yeah. I was like, yeah, like my exams are terrible today.
• 22:41
  I mean, not anymore, but like, you know what I mean? I know what you mean. So it's just funny. Like, it's just. I love it. Yeah. So I think with TikTok, it's a great opportunity to, to talk about periods and PMS, bring it to the forefront of the conversation and have a little fun with it and be silly and relatable and fun, you know?
• 23:06
  Totally, totally. Yeah, I really like the approach that you're taking and I can see why. Like it would be, you know, a great – it's a great channel because it is funny, but it is educational, which is, you know, the key recipe for TikTok basically. Yeah, totally. Totally.
• 23:23
  Yeah. So we're just, we're waiting for our vivals. We'll see if we get. I mean, you've had some, you've had some good ones. We've had some good ones. We've had some good ones, but we'll see. We'll see. You've got to keep at it. Yes. I always love to ask this question. If you were to start the same business, exactly the same tomorrow, what would you have done differently in the beginning? I.e. what would you have spent more?
• 23:49
  more money on sooner? And what would you have not wasted the money on and not spent that money? Hmm, good question. We have an amazing, we have an amazing team. And I think, and it was just family for a while. So I think that we probably would have spent money on hiring sooner than we did. Bringing on some great, I mean,
• 24:19
  the people that we have are so magnificent. Our team is just amazing. So I think that maybe that would be one thing. What roles? So our first hire was CMO and that was Martin. And he's a genius. He's fantastic. So I think that was, he was imperative in our growth. I mean, absolutely superhero. And I think that having his guidance sooner
• 24:47
  could have been beneficial, but everything ended up working out great. But I think that we tried to do a lot on our own previously. And so maybe, maybe that would be something that we would invest in sooner. We've been pretty lean with what we've, you know, like product is obviously important to invest in and people, product and people are number one, number two. I mean, we,
• 25:16
  I don't know, maybe an office space. Everybody's working from home now. Now we do have one, but we got one pretty early on. Just like a WeWork or not WeWork. What was it? I forgot what it was. A co-share space. Yeah, a co-sharing space. And, you know, like as amazing as that is to have,
• 25:37
  everybody's working from home now. Everybody has Zoom. It feels like being in an office might be less necessary. So maybe wouldn't have done that so soon, kind of allocated those funds to other things. But especially if you don't work from like for people who actually go out and get, you know, a proper like standalone office, rent a full space that's not part of a co-share, those costs can really add up. Even furnishing an office is pretty nuts.
• 26:06
  Yeah. Like, especially when you're considering all the kind of like gear, like laptop, computer, all this kind of thing. And then, you know, desk, seat, everything else that goes with it. And then the space. It's a lot. It's a really good one, actually, to think about and to really consider when you need to do that. As an interior designer, I'm like, yeah, that can add up. Like, oh, you're so right. Like chairs, desk, tables, everything. Like, that adds up for sure. Absolutely. Absolutely.
• 26:34
  You said that, you know, you've got a great team now. You're starting to move into O Positive and building this new phase or a different phase of the business. Can you tell us a little bit about where the business is today, what it looks like, and what fun things you want to shout about, including O Positive? Yes. So, Flo, you know, is our baby, our first product, and where we really began.
• 27:02
  And then shortly after flow, we realized that we were creating this community of women who cared about their health and that there were so many other issues that we wanted to address that women go through on a daily basis, not just PMS and period. So pretty soon after flow, we realized that we wanted to create some other products pretty soon. And we created O positive. So O positive is
• 27:31
  Flo's parent company and it's going to house and already has. So we, at the moment we have four or three products, almost four. So we have Flo, we have GTFO, which is our immunity gummy. And that was really impacted by the pandemic. You know, Bobby and I were quarantining together and
• 27:57
  We don't have the strongest immune systems. And, you know, it's scary out there. We wanted to create something to give people, especially going back out into the world, the confidence to just boost their immunity a little bit. So GTFO and also like germs like GTFO, you know. So and all of our one of our fun branding things is all of our vitamins end in the letter O and our gummies are ring shaped. They're O shaped.
• 28:26
  So O positive, we have slow, we have GTFO. And then a few weeks ago, we just launched GoGo, which is our fiber gummy that promotes healthy digestion and gets you on track because that is a issue among so many women. I know as well. I feel like so many, all of my friends and I have digestion issues and it's constant battle.
• 28:57
  another vitamin we're all really excited about at the end of October, I believe.
• 29:04
  Oh, so exciting. So exciting. Congratulations. Thank you. How do you, um, like, how do you actually determine what product you're going to do next? Because obviously you have the idea, you think, Oh, this is really great for me, but how do you then kind of validate your idea to determine whether it's worth it outside of you and your immediate circle? Yeah. So we have, we have a
• 29:30
  a lot of ideas and a lot of vitamins that we want to do that are all really important to us. What's determined kind of what we have been releasing next to be honest is, is lead time and timeline. So some vitamins take just longer to make than others, the, whether it be getting the consistency right or the blend is more complicated than another thing,
• 29:59
  the kind of trajectory of our pipeline has been kind of based on when we can have the product ready. Got it. Got it. How long does it take to develop like gummies? It depends. It really depends on, on what we've been working with. So flow was such an innovative, never been done before product that it took two years.
• 30:29
  Our immunity gummy, we were able to get done a little quicker just because it was all vitamins. Instead of using the botanicals, the botanicals and the herbs were a little harder to deal with. Right. And also just the relationships with our manufacturers have just become a little bit more secure. And we've been able to kind of put those POs in a little quicker.
• 30:54
  So, so yeah, it's kind of so cool. Yeah. Lots of different timelines. Yes. Lots of different timelines, lots of different things in the works, which is so fun because you know, the, the essence of what we're doing is just creating a fun, enjoyable, healthy life for, for women. And we want to give them the tools to make that happen. So yeah,
• 31:20
  Yeah, it's really fun and exciting. And also delicious taste testing all of them too. I bet. It sounds exciting. Yes. What is your key piece of advice or tip for entrepreneurs who have that big idea but are a bit earlier on in the journey than you are? Number one tip. I really think that dedication is key.
• 31:47
  And having faith in yourself and also not being afraid to ask for help. That was like a lot of just spitting out things. But I think being dedicated is really imperative. I tend to, my brother is way better at that than me. He will have an idea and he will sit down and not stop thinking about it, dreaming about it, making spreadsheets about it for people.
• 32:17
  until it comes to fruition. For me, I can have an idea and be like, oh, that's a good idea. And then like kind of go on with my day. It's fleeting. And he's like, wait, that was a good idea. Yes. He's like, that was a good idea. You gotta like, you gotta get on that. And I'm like, okay. So he pushes me a little bit more to be the person that I wish I could be. But he has that dedication. And when he has that idea, he knows it's a good idea. He won't stop until...
• 32:46
  He's got a full deck of a presentation and he knows exactly how it's going to get done. And I admire that so much in him. And I think that that is something that made flow and O Positive possible was the fact that we had this dinner conversation and it wasn't just like, oh, that's a good idea. And like moved on with our night. And like he actually was like he didn't let any of us forget about it.
• 33:16
  He wanted to make this happen and believed in it. And here we are. Fast forward to today. Crazy. Yeah, so I think that is huge. And I think also asking for help is huge too. You know, we had the family of four Bittens were like all hands on deck for, you know, until our team really developed. And,
• 33:40
  You know, we weren't afraid to ask our friends to model in our first photo shoot. And, you know, just people are so will be so excited to see what you're doing and to get behind you. And so don't be afraid to ask for that support and that help. Yes, absolutely. Leverage the people around you who love you and want to see you succeed for sure.
• 34:05
  At the end of every episode, I ask a series of six quick questions. So I'm going to get started. Question number one, some of them we might have already covered, but I ask them all the same. So question number one is, what's your why? Why are you doing what you're doing? Um, I think as corny as it sounds, uh,
• 34:28
  to try to make the world a better place, I guess, to help people everywhere. It's really special to have that impact, to help people. And I think that's why.
• 34:40
  I love it. So true though, to be able to leave this world, knowing that you tried to make the world a better place and you did something that, you know, fulfilled on that mission. It's amazing. I love it. Question number two is what do you think has been the number one marketing moment that made the business pop? Number one marketing moment. Trying to think if there's one moment in particular, what comes to mind to me is our reviews by far.
• 35:08
  and capitalizing on those and really just like seeing the community that we've created and like, oh my God, this is so cool and sharing that. Any work with influencers that did something really cool? Any PR that like drove crazy traffic or sales? We've had some really great PR, which has been so fun.
• 35:31
  And then we have had some organic social too that's come in really cool. Huda Beauty posted about us one. No way. Wow. Which has been really cool. And also we are on Revolve. That's the only, we're exclusively through our website, but we also are on Revolve. So that personally for me was really cool. I'm a huge fan of what they do in Revolve. Yeah.
• 35:57
  And so all of their posts and whenever they highlight us and us being one of their top performing products on their beauty avenue is really cool and really special. And that's been really cool for us.
• 36:11
  Love it. Love it. Can't believe who to post it. Crazy. I know we were freaking out. We were freaking out. I would be freaking out. Yes. Question number three is where do you hang out to get smarter? What are you reading or listening to or part of that you can share? Interesting. Honestly, I'm so silly again. Like my brother, I just hang out with him and I feel like I'm like getting smarter by the day.
• 36:39
  That's so nice. Yeah. He's so brilliant. And yeah, he really just like keeps me, keeps me sharp, keeps me informed. It's great. He's my little source of information. He's your black book. Very cool. Yes, he is. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and motivated and successful?
• 37:09
  Oh, um, if I can, I honestly, it's so silly, like making the bed, like makes me feel like I'm put together. I love this. I sit down with my iced coffee in the morning, go through my emails and I'm like, okay, like everything's going to be all right. Like we get through it. And then winding down from the day, I have like an early 2000s, like 2020.
• 37:34
  teen drama, guilty pleasure. So I'll put on, I'll put on watching rewatching Gossip Girl right now. So I just really love to kind of like, I work from home. So it can get like a little chaotic to like still see your, your laptop and all your pencils and whatever out on your kitchen table. So I try to really like, at the end of the day, put that away, hide it in the corner and
• 38:03
  you know, like light a candle, put on Gossip Girl, and just like relax and unwind. I think it's important to try to compartmentalize work and home, especially if you are working from home. It can get a little all-encompassing and kind of all blend together. So, try to make that separation at the end of the day and just
• 38:27
  wind down and relax. Yeah. I'm so with you. It's really important to shift that like mood and ambience in the evening away because otherwise you can just stay on your laptop, you know, ongoing, you keep it open. Like I'll, if I don't like actually close my laptop, I'll come back to it, you know, just being like, Oh, I'll just do that one thing really quickly. And like, you just kind of eventually your whole night has just been kind of like dotting around the laptop. Yes.
• 38:54
  And it's like, did you really ever stop working? Not really. So it's an effort. It is. It's hard to, but I think it's important. For sure. I try. Good one. Question number five is, if you were given $1,000 of no strings attached grant money, where would you spend it within the business? Probably Facebook ads. Probably, probably our ads. That's really the...
• 39:22
  That or I was going to say like an influencer post, but I don't know if with a thousand, if you could get like the biggest bang for your buck, if you could get a bigger grant, maybe like a really great influencer post. But I think Facebook marketing would be where I would put it. Nice. And last question, question number six is how do you deal with failure? What's your mindset and approach when things don't go to plan?
• 39:53
  I think it's a constant battle for me. It's something I'm working on for sure. Previously, it's been hard for me, but kind of seeing, being an entrepreneur and a co-founder now and seeing how things work differently, you really just view it as a learning experience because again, I'm so cliche, but sometimes cliche things are true.
• 40:23
  everything always works out. You know, at the end of the day, it always works out. And something always is meant to be or happens for a reason. So in an instance of failure, as hard as it is to kind of take yourself out of that, like being upset or being sad, I try to keep in mind that it'll work out. Something else is meant to be in the universe, whatever it may be. This clearly wasn't it.
• 40:51
  And have faith in yourself and the confidence in yourself that if something didn't work out, you have the power to make whatever the next thing is work. And it's going to be bigger and it's going to be better because you were able to learn from that experience. And clearly that failure wasn't the one that was meant to go. That wasn't what it was meant to be. So the next one will be. So that's kind of what I try to tell myself. Yeah.
• 41:21
  I'm with you. Sometimes it's really tough, but you've just got to, it's the mental game. You've got to really keep up with your inner dialogue. Ah, this was so cool. Brianna, thank you so much for taking the time to be on the show. It was so nice to meet you. Oh, wonderful to meet you, June. Thank you for everything. Thank you so much. I'm excited to watch the next products, the new releases. Yes, stay tuned. Late October, I'm excited.
• 41:48
  really really really excited about this one it's um i've been taking it every day and um it it's one of my favorite tasting gummies that we've done so far so very exciting stay tuned
• 42:09
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 42:33
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 42:56
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 43:13
  Hey, it's Dune here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 43:37
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 44:00
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.