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EP368: The Comeback Curl with Wella Professionals
In this episode brought to you by Wella Professionals UK & Ireland, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama. We discuss the evolution of modern perms using the relaunched Wella Perm, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the improvements in perming techniques and…
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