Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Compromise Effect Drives Your Mid-Priced Choices
Why do you always end up picking the middle option? In this episode of Marketing Psychology, Lucas and Luna break down the compromise effect — the cognitive bias that nudges consumers toward the middle-priced product. They explore how brands like Williams-Sonoma used it to sell a $429 bread maker, how restaurants design menus to steer you to the 'safe' choice, and how streaming services use it to push you to premium tiers. You'll learn the psychology behind asymmetric dominance and how to spot the decoy at work. If you think you're immune to pricing tricks, this episode…
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