Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / AI Photo Editing: Matt Gia of AutoHDR

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AI Photo Editing: Matt Gia of AutoHDR · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

0:00
Coming up on this episode of The Spiro podcast.
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But each of our developers every day has one big thing, nothing else.
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And I'm like, don't worry about anything else.
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Literally.
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Just try to do this one thing, because if you do this
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one thing, it's the highest priority thing to make the product better.
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It will certainly move us forward instead of getting scattered
0:24
across a bunch of stuff.
0:39
Hi and welcome to the Spiro Podcast,
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managing your real estate, photography and videography business.
0:45
Welcome to the the podcast.
0:46
I'm Craig Magrum, host of the podcast, and with me each and every week,
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our founder and owner and co-host of the podcast, Todd Kivimaki
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Welcome, Todd.
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Craig. It's another great week here.
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We are picking up steam.
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Lots of exciting things happening.
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I know I've talked to many of you out
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there as well and you're feeling the same thing.
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So we've got a great guest on the podcast today.
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So I mean I'm pumped.
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I've got a lot of coffee in me, so everybody watch out.
1:13
I had my Celsius.
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So yeah, I'm not quite jittery, but I'm right on the verge. No.
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Oh, come on, caffeine for the morning.
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Good.
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Anyway, so I kind of changed up the intro.
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I kept it short and to the point.
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But if you are a brand new listener
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or viewer of the Spiro podcast, you're may be wondering what?
1:28
What is Spiro? First of all, what does that even mean?
1:31
Todd, what what is the word?
1:33
Spiro for those that might not know.
1:35
Yeah, Spiro is Latin to and meaning to breathe.
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So when we tried to name the darn company, it was so hard to name.
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And I mean, every name is picked out there.
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So you look
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I mean, we're flipping through books
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that were like six inches tall looking for words.
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And we came up with Spiro
1:50
meant to breathe, and we're like, hey, that's what it does.
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It allows you to breathe in your business.
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It's the gears that run that help
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you grow and scale is how we scaled to over 12,000 jobs a year.
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And it's what, you know, just what you need.
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If you've got a gap in systems, you need something that works for you.
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That's what Spiro does for us. There you go.
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There you go. Thank you.
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Appreciate that explanation.
2:14
All right, so speaking of Spiro software to help you manage and grow your business,
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what updates do we have
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this week is and they just keep rolling along.
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Yeah we have been the team has been busy.
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So we have, a two tiered update coming up.
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You all are going to get a an update
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next Wednesday.
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And or it's probably this Wednesday for you.
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And it's going to be a lot of behind the scenes stuff setting some other things up.
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And you're you're going to notice a few things here
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and I'll give you release notes.
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But the big one is going to come about 3 to 4 weeks later, where we're giving you
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a brand new marketing tool kit from the ground up.
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You're going to have beautiful fliers, postcards,
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things like that, but also you're going to have video
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inside the marketing content, which is going to be great.
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We've heard it from a lot of you, your clients, a way to export a little MP4
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that they can upload to all of their social, gives them a little more reach,
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gives you the ability to educate them just to keep them sticky in your system.
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So we're excited about that, and we're going to try to couple it
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with at least one new property website template working on it now.
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So we're going to we have a great cadence lined up.
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Now that we're going to give those to you maybe quarterly.
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We're going to fill out those templates.
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I know some of your clients never look at them and some of them do.
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So we want to give turn a little attention to those.
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So those are some two big things coming up here in the near future.
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Very cool.
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And I know last week's episode, 1 or 2 of the comments on the YouTube
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channel mentioned.
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Yeah, they would love to see more more property website templates.
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And so perfect timing for that.
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And for those of you wondering, yes, we do read the comments
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that you leave on YouTube and title.
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Just as a quick aside, you'll get a kick out of this.
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Oh yeah, please humor me.
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There were votes for me playing drums at the next,
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either REPP conference or PMRE.
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So. Okay, Craig, do you realize what you just told me?
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I didn't read those comments yet,
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so I'm I, I just I had to pass it on.
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I got to be honest, know with my boss.
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Right.
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Anyway,
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so if you all want to see Craig
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in Vegas,
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we won't take him to Old Vegas.
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I forget what it's called.
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The the the old.
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That that is not a, off the street.
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Yeah, yeah, whatever old Vegas is,
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but we, we'll keep you in the nice part of town.
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We'll keep you away from any of the the individuals that walk down the street.
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And we're going to get you a drum set right there, a little tip jar,
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and I'm going to busk.
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I'm going to busk in Vegas. There we go.
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Okay.
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You want to see Craig in Vegas on the strip with a full drum set?
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Just give a thumbs up down below. Say yes.
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Give me flames or fire something.
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You know what? I'm not going down alone.
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I'm going to call out a couple of, fellow industry, people here.
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Did you know Brad Edwards, of Dallas, real estate media?
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Yeah. What is he is saying?
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He he's in a band.
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He plays guitar.
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Okay.
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And actually, he and I actually kicked around the edge.
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I think it was his idea.
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He he said we should we should get, you know, rep photographer band together
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because you got you got, Brad, you got myself Michael Burke.
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He's in a band. Is. That's right. Yeah.
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And I don't know if he sings or not.
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We need a vocalist, but that would actually be kind of.
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That'd be kind of fun.
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I don't know how you do anyway.
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Yeah, so if anybody's a vocalist, let us know in the comments below.
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And this is going to be big.
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That would be funny. Okay.
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We we have a guest to get to.
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Very special.
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Yes, we do make,
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you you all, have seen
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a lot of talk in the Facebook groups and on, you know, various forums
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about the latest, cutting edge move in our industry
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in the field of editing photo automatic, AI photo editing.
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But we've got a very special guest this week that is the I would
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I would call him the leader in this.
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Todd, I'm gonna let you introduce our guest, and, we're excited this week.
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Yeah.
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So this is an individual who I've gotten to know.
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Well, we actually went to the old strip.
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Whatever is, he'll tell you what it's called here in a second.
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But we spent some time together in Vegas, been talking to him
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for a long time, and I didn't know him prior to real estate media.
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His story is incredible.
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You all connect with it.
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He's a real estate photographer as well.
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He owns a real estate photography company,
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and we looked at all the AI stuff out there.
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We've looked at some of them for years and he and I talked.
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We talked in Vegas, actually.
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And this thing is now that the work he's put in has been incredible,
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it's come down the focus.
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There are some lessons to learn there.
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We have launched it with our real estate media company.
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We're sending 50 60 plus jobs a day to it.
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We just we flip the switch. It went out.
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So we are processing everything with it and it's been incredible.
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And I, I, I think it can be incredible for you as well.
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We're going to talk about some history.
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Ask him a few questions and
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then also, you know, maybe what's coming and how to integrate it in this Spiro.
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But I'm excited to announce Matt Gia onto the podcast today with autoHDR.
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Matt, welcome to the podcast.
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I appreciate the kind intro.
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Thanks for having me on.
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Yeah, it's been, good, you know, working with you and your entire team.
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It's really cool having you send all your jobs through auto HDR.
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Now, when we were first talking, it was kind of just an idea really.
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And so it's cool to see it come first full circle.
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For you as well, for my business, I use Spiro as well.
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So having it fully automated is really like seeing
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the vision come to life is, you know, very fulfilling for me.
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So. Yeah. Excited to be here.
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Yeah, yeah, we and we actually just we have been sending a lot of jobs
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your way, but literally last night, we sent everything we had.
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We were finally just done.
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We had enough problems with one of our editing teams
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that the quality just wasn't there.
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And we've we've worked with this team
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exclusively, extensively to try to fix these problems.
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And it just we were getting worse and worse images.
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And then another one of our editing teams,
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one of the individuals, had some health problems.
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And so we are able to relieve them or relieve them of the jobs.
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You know, because I think we should send over 56 job. So,
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you know, sending a team that many jobs is is a big responsibility for them.
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So it was relief for them.
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And it was just like popcorn.
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I sitting at home last night like refreshing the screen, seeing,
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you know, the listings pages, those images came in and it was really cool to see.
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So, we'll get to maybe some more of the inner workings.
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But Matt, I love your story.
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I think our listeners will love your story.
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I love the pivot you took.
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You mind just giving
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us idea, you know, maybe what got you into real estate?
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Maybe give a little bit about your background,
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because I think that's important. So your schooling background.
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But then why did you pivot in the real estate photography and then you pivoted
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into this adjacent market with, with AI editing?
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Can you just maybe give us your story?
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Absolutely.
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So I always loved making videos.
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Really?
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And you probably don't know this, but in high school, I was,
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competing in freestyle trampoline, so I would travel around.
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No kidding.
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That's cool.
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I was doing I was doing freestyle trampoline.
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It's this weird niche sport, but I made videos,
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you know, like compilations of, you know, doing tricks and whatnot.
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When I was very young and I got into video, in photography, in video editing.
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Right.
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So even for that,
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I was doing speed ramping and all the stuff we do in real estate.
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So I, you know, I was working in a morning field, like in Anchorage in high school,
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like, you know, hauling up anchors and working this out job.
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And I think, like everyone else who gets into real estate photography, I was like,
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how can I work for myself?
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And so my one skill at the time was shooting and editing video.
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And so I'm, you know, I happened to be from this little island called Nantucket,
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where there's some nice, luxurious houses,
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and we have a family friend who's a broker,
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and he's like, hey, you should shoot one of one of my new listings.
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I'm like, okay, I don't know what that means, but I'll do it.
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And then I did it.
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I made the worst video ever, but I made 150 bucks,
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which was, you know, at the time, like ten hours of work.
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So I was psyche.
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And then I started emailing every agent, trying to do video.
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And then, because I'm from an island, no one had set up shop as a real estate
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media company there.
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And so HDR photos didn't even exist
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on Nantucket five years ago, which is a very luxury market.
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So wow, I learned how to shoot photo as well.
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Shooting the photos, editing the photos.
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You know, staying up to like two, three doing doing that thing
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when you first get into it,
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you know, managing the emails, trying to grow and be doing everything
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until I kind of started offering like a full service real estate, media business.
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So drone floor plan, the whole thing.
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And then so that was when I was around like 17, 18. Wow.
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And then I was going to college.
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So freshman year when I was going to college, I couldn't shoot.
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And so I had to figure out how can I, like, remove myself from the business
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where I consider not going to college and just shooting
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real estate full time, because that initial earning potential
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is attractive compared to what you're making in college.
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But I was like, okay, over time, you know, I don't want to limit myself. So
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I basically was forced to have to replace myself.
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And so actually, my high school
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photography teacher ended up being like our first shooter.
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And so when I went to college, she would shoot like after school,
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and I kind of trained her up on video and all that stuff.
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And I learned to outsource editing
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and yeah, you know, started listening to people like you and Eli talk about,
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yeah, you can have someone as well, like, I, I got a virtual assistant
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managing the email and I started building my systems and I got on Spiro,
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automated booking.
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And at that point it actually became a business
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where throughout college I, you know, had people shooting,
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had my time back and could just focus on growing it where I wanted to grow it.
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And then
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during college, I was studying machine learning and programing.
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And so afterwards I basically had
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to, you know, I was graduating, so graduating last May.
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So around a year ago.
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And it was a really big question for me,
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you know, do I want to go and do this full time?
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Because whatever I do, honestly, I'm just very like obsessive about it's
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all I think about and I just want to think about it and work on it all the time.
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And so I'm like, do I want real estate media to be my big thing that I do
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for the rest of my life or what I what do I want to focus on?
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I had this idea about
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AI photo editing.
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I knew that with some effort, I could probably achieve it
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if it's all that I wanted to do.
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But it really was a choice between those two things.
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And so ultimately, I decided that I wanted to put all my effort
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into trying to solve photo editing, whether or not it would work.
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And so,
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you know, one of my friends
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from college I hired to run the real estate media business,
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I said, I am moving across the country
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and I am not going to check my email or text or anything after this date.
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You know, Daniel runs a business, he's doing a great job.
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But when someone has never run a business like that, there's a learning curve.
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And I was like, I'm willing to sacrifice
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lack of growth or even really that business
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going under worst case so that I can pursue this.
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And so that's what I did.
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That was about in,
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really, you know, full time in, in August.
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And so, yeah, here we are now with, auto HDR live.
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Yeah,
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that honestly, Craig, that blows my mind.
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Like, it really blows my mind.
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The amount of just the speed you took.
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And I think the thing that I think about as I think about just the focus you had
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and I think about the book The One Thing by Gary Keller,
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and if you haven't read it, it's worth reading it.
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And, and I, I listen to a lot.
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I don't read a lot. I'm an auditory learner.
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I know you can get the audio books, but it's worth reading it.
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That's a book I read.
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I've read multiple times, and if you are owning a business, you probably are.
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If you're listening to this or you're thinking
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about owning your own business or real estate media business,
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a lack of focus will
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kill you, your business, the people around you.
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It will make you unhappy.
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I and it's it's easy to get into.
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There's so much distractions in the world.
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I still find myself that I have to center myself.
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Like I tell myself, like my wife last night was like, I'm a bit out of focus.
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Like I'm really my brain is is just spinning right now.
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And and she's like, okay, well, what are you going to do?
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I'm like, well, I'm going to go prioritize.
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I'm going to say no to some things
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and I'm going to focus on them, and I'm going to work as hard as I can.
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And when you focus things, it will expand.
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What you focus on will expand.
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And I
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think, Matt, you were smart in the idea that you set a date,
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and I think I know the answer to this, but why was it important for you
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to set a date as to where and you said Daniel, who runs your media company,
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you know why Daniel was in charge is like, hey,
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whatever happens next, like, I trust Dan.
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Dan's going to figure it out, but I know I'm going to set a date.
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Why was that important to you for moving into AI editing?
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I need to have certainty that I could commit and not have emails
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and fires from Luxury Vision, my agency, coming to me throughout the day.
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And so I said, hey, I'm going to devote everything I have to training you.
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You're going to shadow me all day.
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I'm going to build all the resources, all the SOPs out.
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So you have every resource that you need to take over.
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But after this date,
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like the understanding is that that's on you to be able to figure out.
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And of course, like, he'll still text me throughout the day when needed.
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There's going to be some niche knowledge,
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but, it's gotten to the point where really, like,
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he can competently handle everything.
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And then we call once a week, you know, so to kind of advise,
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because I have seen the industry and know the niche a bit better.
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So I still obviously want to help and grow and help him.
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But back to the topic of one big thing.
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Focus is so important and so underestimated.
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I couldn't agree more.
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When we come in every day,
17:22
you know, all of our and I still code.
17:25
You know, I programed, you know, up until November or December just myself
17:30
until we started having the resources to bring on more people.
17:34
But each of our developers every day has one big thing, nothing else.
17:40
And I'm like, don't worry about anything else.
17:44
Literally.
17:44
Just try to do this one thing, because if you do this
17:47
one thing, it's the highest priority thing to make the product better.
17:51
It will certainly move us forward instead of getting scattered
17:54
across a bunch of stuff.
17:55
So it's like literally every day you just have to check that box.
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And then if you didn't the next day, like make sure you do it, because then we know
18:03
with certainty the highest priority things are getting knocked out
18:07
and the like definitively the product will get better.
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So couldn't agree more. Yeah, yeah.
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Our brains like to tell us though, Matt, that the kind of minutia that comes in
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or the noise that comes in is important to do now,
18:21
or checking social media or checking this channel, or did I get an email?
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Or this client who does two jobs with me a year needs something like no,
18:31
forget about that client that get them within expectations, you know?
18:36
But you don't need to drop everything.
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If you drop everything right now to reply to that client, that is nothing to you.
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That does two jobs a year with you to say that say no
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to whatever your biggest gap is right now to hit your goals.
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And and it is.
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It's easy in our
18:54
brains, like I understand a lot of your all brains out there.
18:58
It's easy to get it in there and you get fixated on it.
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I do the same thing.
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I get fixated on these ideas and I think same that same thing for you Matt.
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Like you had to set that boundary because you knew if Luxury Vision
19:10
your Rep company, if a question came in,
19:12
your brain would process it even subconsciously.
19:16
And that means you're taking away from your big goal,
19:18
your next big goal, which is to get autoHDR off the ground,
19:22
to get the product to where it needs to be and to get it launched.
19:26
Even now, right, I have big clients
19:29
that I want to land and have all of their editing on auto HDR, right?
19:33
And so if they have issues throughout the day, that's still a thing.
19:37
Just like a client who needs their visions on their video.
19:39
Like that's something that kind of I need to support on throughout the day.
19:44
And so
19:46
it's a
19:46
question of what fires should you at burn,
19:50
because it's going to let you to focus on the things that matter.
19:53
Right?
19:53
Like taking an hour to help out someone who is going to do just a few jobs
19:58
with you, versus
19:59
using that hour to build out a feature that hundreds of people are asking for.
20:03
Well, that's probably a trade off.
20:04
We should go to the higher leverage thing.
20:07
And then, yeah, sometimes you have to do things that don't scale,
20:11
but hopefully you can have systems as much as possible
20:13
like customer support, VA, etc., to handle that stuff.
20:17
So yeah.
20:19
Yeah, it's and it's never easy to say no to a client I get it.
20:24
There's been clients over the years at Wow and there's been clients at Spiro
20:28
that we've had to tell.
20:29
Sorry, but we've communicated it clearly and we've
20:33
said, hey, we just don't know that we're the best fit for you.
20:37
We want you.
20:38
We understand that the last time we did it, the last few
20:41
shoots, you've been unhappy with X, Y, and Z,
20:44
and we don't know if we're the best fit because we don't want you to be unhappy.
20:48
At that point.
20:49
The clients can say, oh no, I'm really not that unhappy.
20:51
I'll quit complaining and I'll use you or no, you're right.
20:54
And then I say, hey, can I
20:55
can I refer you to someone that we that we trust in your area?
21:00
Yeah. And then.
21:00
And then you go grow the bigger pumpkin.
21:03
So to say that we talk about on here a lot.
21:05
So you know focus is an incredible thing.
21:10
Switching gears a bit, a bit,
21:11
Matt, kind of a hard turn here and
21:15
and I don't know the answer to this, but I, I've looked at AI editing for years.
21:19
I probably about three years ago is when people started contact to me
21:23
and I've seen it hit the market. We've looked at it.
21:26
How did you do it so quickly?
21:28
And you don't have to.
21:28
I mean, I'm not asking for the secret sauce, but it still amazes me.
21:32
How did you frickin do it so quick?
21:34
Like, it looks incredible.
21:36
It's five times better than anything else out there.
21:38
It's better than the editing that we sent out.
21:40
Like, I look at our pictures
21:42
and I told we have an all hands meeting with the team at Wow on Friday.
21:46
And I told them, like I looked at the pictures coming in last night, I'm like,
21:49
these are not our pictures.
21:51
In a very good way.
21:53
Like with a smile on my face saying, hey, we got rid of that crap, that
21:57
that gunky crap that we used to have with our HDR image
22:00
is the windows are clear, the colors are crisp.
22:02
It's the way we want them to look. Just,
22:05
I mean,
22:07
I mean, you can give us away as much secret sauce as you want.
22:09
You don't have to any. But just how did you.
22:12
It almost seems like too good to be true.
22:14
What?
22:14
What am I missing here?
22:16
Just obsession with it, honestly.
22:18
because I've tried every possible.
22:23
I mean, I can just tell you, I worked and have worked
22:26
since we started talking about this in June.
22:30
Seven days a week on it all day, just fully devoted to it.
22:34
And it's been a million different approaches, a million different
22:38
experiments, trying absolutely everything and figuring out,
22:41
I mean, you see, like if you use, you know,
22:45
ChatGPT image models or you see any of the AI image
22:49
generation stuff, you look at it and you're like, okay,
22:53
it can put like me in a virtual background in Star Wars in like half a second.
22:59
There's no way it can't just edit a real estate photo.
23:01
That seems pretty easy. Good point.
23:04
Right.
23:05
And so that was kind of my assumption as well.
23:09
Of course it's not that simple because those models hallucinate
23:12
a lot and whatever, but I kind of figured I could just figure it out.
23:16
I guess a lot of people also say, like, if you knew how hard it was going to be,
23:19
you probably wouldn't start trying to do it.
23:22
But I mean, it was just
23:25
yeah, that that is it.
23:27
Just trying over and over repeatedly and
23:31
assuming that,
23:33
you know, assuming that someone else has already done it and that it is possible,
23:37
a lot of the times gives you the mental like ability to think that you can.
23:42
So maybe in this space it hadn't been, but I just tried to imagine
23:46
that, like it is and you just need to find the right path to it.
23:50
So I guess
23:52
maybe that's not the most clear answer, but no, I basically just said
23:55
I'm not going to stop trying until I until I get it.
23:58
And I don't know, like
24:00
I think when maybe if there's other people who work on it,
24:03
you know, they have their businesses or other experiments they're trying
24:06
and they work on it 20 hours a week over the course of four years,
24:11
and I can do it 80 to 100 hours a week over eight months.
24:14
Then, you know, maybe I can get the same amount of stuff done in that timeframe.
24:19
Yeah.
24:19
You know, I, I agree 100%.
24:21
I think another thing is, is just,
24:24
you understand the industry because you,
24:28
you were your client to begin with, like you understood
24:32
a lot of times we get people that come in to spear
24:34
and they go like, how did you know to do that?
24:36
And I'm like, well, because I, I've screwed that up before.
24:39
So I, I've, I don't want to screw that up.
24:42
We've done that.
24:42
So I think that helps as well.
24:44
Just even if it's subconsciously, you know, everyone, every other company
24:48
that I've talked to
24:48
and I there was one company that I really I really like the guy.
24:52
He's a really nice. I've talked to him for years.
24:54
I really like him.
24:54
I see at conferences I know about, you know, I, I know him a little bit
24:59
more on a personal level, but it's just like, I don't know that he that
25:02
the other companies truly understand what we need as real estate photographers.
25:07
And I don't know,
25:08
just because you were behind the camera if that correlates or not.
25:12
I mean, that's that's a great point, right? Like
25:16
when you're trying to train
25:18
a model, you're looking at the output and saying, is this good enough?
25:21
Are we getting somewhere?
25:23
And I guess for me,
25:24
since I had been doing real estate photography for 4 or 5 years,
25:28
self critiquing in Q
25:31
QC oversee editing teams I knew and had a taste for.
25:36
And granted, I'm in a very luxury market.
25:39
Yeah. So our photos have to be pretty pristine.
25:41
And so I knew, like the most important thing to me
25:45
is intricate window masking, perfect white balance,
25:48
bright photos, no color casts,
25:52
proper perspective correction.
25:54
So I guess those 4 or 5 years of just having the reps
25:59
of looking at and seeing photos
26:01
probably subconsciously embedded in me, like when I'm looking at what
26:06
what kind of quality do we need from this model?
26:09
I had a very good understanding of when I was going down a bad path.
26:14
I guess that's a it's a good point because, you know,
26:17
other kind of competitors are doing AI photo editing,
26:21
but for them, window pose is kind of seems like an after an afterthought.
26:27
For me, that was like, this is the most important thing
26:30
because this is the number one thing
26:31
that I've looked at over my business for the last five years.
26:33
This is absolutely imperative.
26:35
So I guess in some sense it did kind of help
26:38
guide where we need the the quality to be.
26:41
And that's in terms of quality.
26:43
And then I guess as well, just like you building out Spiro.
26:46
Right. Spiro
26:48
For me
26:48
in my business, like a perfect product, it's killed every pain point and automated
26:52
from start to finish the process, from booking to literally to invoice
26:58
and even counting the hours and paying out our photographers.
27:02
And so you got that.
27:04
And so from a workflow perspective, we're also trying to do that with autoHDR.
27:09
I've used some of the competing platforms
27:12
and you know, it's 20 or 30 steps just to try and upload the photos.
27:17
We've made it very simple, where if you go to autohdr.com, it's a big upload box.
27:23
You don't even need to be signed in.
27:24
You just drag and drop your shoot or pick them from Dropbox and you're good,
27:29
whether it's aerials or handheld or whatever.
27:32
That's it.
27:32
So from that perspective as well, I'm thinking about
27:36
if I were shooting, how would I want this experience to be?
27:39
Yeah, yeah.
27:41
No, I think that's key.
27:42
So Matt, I'm going to jump in.
27:44
It's this is kind of embarrassing.
27:46
I feel like the old guy in the room that, Well, I am the old guy in the room.
27:51
But but the old guy in the room
27:53
that is very, skeptical.
27:56
Very cynical or, suspicious of anything new.
28:02
Right.
28:03
I, I will admit to you, for the very first time last night, I used ChatGPT.
28:08
I, I've never used it.
28:10
And it was one of those dumb things.
28:11
I've seen a lot of realtors putting up Barbie boxes of themselves with all their.
28:15
Oh, you know.
28:16
Right.
28:17
Well, one of my clients did a Lego version because he's like, I'm not into Barbie.
28:22
And I kind of chuckled at that.
28:24
And so I messaged I remember like, Tom, how
28:25
how did you create that just was it an AI app or something?
28:29
He's like, yeah, it was ChatGPT.
28:30
And you know, I got the the prompt to generate
28:34
the image from another realtor and just change things.
28:37
So I did that just as, on a whim.
28:42
I've, I've been a little hesitant
28:45
to really dive into I, I just I'll admit I'm that guy.
28:50
But I know how everybody is just
28:52
swearing up one side and down the other of how beneficial this this is.
28:56
So for the the real estate photography business owner that is maybe like me
29:01
where they've been a little hesitant and they haven't dived into this,
29:05
and they're just a little suspicious or just doesn't understand
29:10
how is has can AI really impact my business?
29:14
Can you give a brief, basic,
29:18
you know,
29:19
how to, dump what what's what's that book?
29:23
Dummies?
29:26
AI for dummies. Yeah, yeah.
29:27
AI for dummies. Yeah. Duh. Let's see.
29:29
I'm encapsulating this wonderfully.
29:31
Can you give us an AI for dummies in this real estate media space of what is it?
29:37
How does it work?
29:39
And what's the impact it has on your business.
29:42
Absolutely.
29:43
So yeah, autoHDR aside, you know, we're all
29:48
all the AI work that we do is related to an image.
29:50
And so it's completely different than how ChatGPT works.
29:54
ChatGPT is basically really good at predicting the next word.
30:00
That is essentially what it does.
30:02
And so you you feed in words and it outputs the most likely next word,
30:09
based on all of the words that it's ever seen,
30:12
from it's training data across social media, the entire internet, it's
30:16
a big simplification, but it's essentially how it works and it's really good.
30:21
And so we actually at my business
30:25
Luxury Vision, we use AI for everything.
30:28
We are trying to make full use of it.
30:30
So I'll give you a few different examples.
30:34
One is writing an SOP.
30:37
You can go to ChatGPT.
30:39
You can even just record your voice and say, hey, this is what,
30:45
this is what this person is responsible for doing.
30:48
Here are the kind of things that might come up throughout the day.
30:52
Draft out and SOP, for my business in this niche that they should follow.
30:57
And it'll save you all the time.
30:59
It'll just spit it out, you know, in 30s or less,
31:03
and it'll save you the hours of drafting that.
31:04
And then you can reread it and say, hey, actually tweak this, tweak that,
31:09
you know, you've just saved yourself hours.
31:11
It could be that it could be a job post,
31:14
script writing.
31:15
Right?
31:15
If you have an agent on camera filming a social media reel, you can generate
31:21
ten viral hooks instead of sitting and brainstorming them yourself.
31:25
You can even feed in hooks that you like from videos that you like
31:29
and say, hey, generate similar ones.
31:32
You can take the description that they're listing.
31:36
You can copy that property description, you can paste it and say, hey,
31:40
generate a 20 to 30 second script for a property like this.
31:45
You know, there's a million things like that.
31:47
That just saves so much time that can just be automated.
31:51
Right?
31:51
Everything in your business that's mundane can be automated at this point.
31:57
Yeah.
31:58
So those are a few basics.
31:59
There's a lot more that we do.
32:01
But, generally that's how it works.
32:04
So is that the same way with with images.
32:06
So it's just predicting the next pixel that's beside it, or does
32:10
it look at as a whole or.
32:12
Yeah, there's
32:13
there's a few different ways in it depends on the kind of model that you're using.
32:18
Okay.
32:18
So there's a class of models that are really popular.
32:22
So you're talking about like you know,
32:23
generating a Barbie kind of background, right.
32:28
So what's going to happen in that case
32:30
is it's called diffusion.
32:33
And basically it's just going to run
32:37
denoising on the image where to pretend that,
32:41
you know, you had your original image and then you put a ton of noise over it.
32:45
And the model is tasked with getting rid of that noise
32:48
and uncovering what that image should look like given the prompt that you gave it.
32:53
So it's trying to predict, you know, what that might look like,
32:56
if it's guessing what those pixels look like.
32:59
And that sounds crazy.
33:01
But when you have a model that's trained on millions of images
33:04
that knows what Barbie is because it's basically
33:07
trained on image of Barbie and then prompt Barbie,
33:11
then when it's trying to predict what those pixels are, it's just seen it
33:14
so many times, it has so many reps with that that it can guess.
33:18
Now that's crazy. Yeah.
33:21
But it'll also hallucinate crazy stuff, which we can't have in real estate
33:26
photo editing, which is what makes it such a uniquely challenging problem, is
33:31
you can't leverage any of the open source or openly available to the public.
33:37
Models like ChatGPT that does such a great job generating new things.
33:42
It's so impressive.
33:44
But all that stuff is not real.
33:46
And when you're editing a photo, it needs to look exactly like the house.
33:51
Just better.
33:51
But nothing that's not there, which presents a pretty hard problem.
33:56
intresting
33:58
let me ask then, kind of a,
34:01
I'll play devil's advocate
34:03
is the model to the point where it doesn't make any mistakes.
34:06
Or if a mistake slips through someone's photo
34:10
that they've submitted for autoHDR to to to edit, is there a process to,
34:15
to correct that if, if the model happens to hallucinate something?
34:20
That's a great question.
34:21
So, if you get a photo from us, a photo like blue sky, no clouds.
34:27
There is zero hallucinations, right?
34:30
Like based on the training process and the training data, we have it.
34:34
There will be zero things that don't exist in reality there.
34:38
Now, when you start getting to post-processing
34:41
steps like if you want clouds generated,
34:44
then you're going to start running into, yeah, we are generating, you know,
34:47
we're not like an editing team copy pasting skies with the same daytime sky.
34:53
We are generating clouds to try and match
34:56
the vibe of that photo and that angle in the same theme.
34:59
So they all look like the same day.
35:01
But when you're generating things, that's when you can start to get things that are
35:05
not there in reality.
35:07
Now, of course, in autoHDR you can always toggle off
35:09
and remove the clouds and you're back to square one.
35:12
Same thing though, you know, if we are automatically
35:16
detecting and removing cameras, well, something's got to go
35:20
where that camera was like a general kind of thing.
35:24
So it has to be invented.
35:27
It has to be something that wasn't there.
35:29
So we will do our best to do that, but will always also provide the optionality
35:32
to say, okay, toggle that off.
35:35
It puts something there that does not look convincing.
35:38
Put it back to how it was.
35:39
That's the core output okay.
35:41
So there are tweaks that the end user can can input to correct.
35:45
Yeah.
35:46
And so the so say that that same idea Matt
35:50
where the image comes back and
35:54
we see that there's something that's not expected.
35:59
It's not that the model I mean the model never screws up
36:02
because it just does what it knows.
36:03
I mean, that's kind of the same within a normal algorithm.
36:07
It's just doing what it knows.
36:11
Is there any, I guess it going to do it every time or how are you guys combating
36:15
that is it's learning is what is learning mean like it's it's getting better.
36:19
I know that.
36:21
And it's only going to get better
36:23
I guess it's another question.
36:25
And Craig, we're in the same era of age.
36:28
So I, us me as my old man.
36:31
Question is like how does it learn?
36:33
I just I guess I just don't get that.
36:36
Yeah, it's a good question.
36:38
A lot of people think that every time they upload
36:41
photos to the platform, it's learning.
36:44
But the more that's a misconception because we don't just need the raw photo,
36:49
we need a final edited photo to be able to learn.
36:53
Right?
36:53
Because just learning, just getting a raw photo doesn't really teach us anything.
36:59
A perfect
37:00
human edited photo is what can teach the model.
37:04
Here's what a perfect edited photo looks like.
37:06
Okay, so it's not okay. It's learning.
37:08
Whenever we accumulate, you know, all of our data sets are proprietary.
37:13
We accumulate them.
37:15
We hire the apps, I screen, 200 photo editing teams
37:19
all with the same set of photos and found the absolute best of the best.
37:24
We build our training set off of that,
37:27
and it's a massive set of, of photos that are edited
37:32
andQC by our QC team at Luxury Vision
37:36
to be the best of the best, and it's trained on those.
37:40
So basically it gets better every time we get more data.
37:44
And then we rerun a training training run.
37:47
But not every time that raws are uploaded to the platform.
37:50
Yeah, okay.
37:52
That makes sense.
37:52
It it needs to know that there was a problem, but it needs to know what the.
37:56
So it needs to know what the solution was.
37:59
Okay, that makes sense then. Yeah.
38:01
Yeah.
38:02
Basically when you have a model
38:05
training in
38:06
machine learning, you see the prediction from the model,
38:10
which is the photo that it generated.
38:12
And then you give it the actual photo that the human edited and you say,
38:16
oh, you were off by this much.
38:18
Adjust your parameters, your weights, your knowledge, basically, of how to edit
38:22
a photo by that amount to next time, get a better prediction, get closer.
38:27
That's what training is, is iteratively doing that process.
38:31
That's crazy.
38:32
That is cool.
38:33
That is cool.
38:35
Well, I mean, it's it's
38:36
like I said, we all we've used it.
38:40
We're using it with every job now. Wow.
38:42
So I'm excited about that.
38:43
Maybe let's take a quick pivot and just,
38:46
how how much can we simplify this?
38:49
Can we just talk about what the workflow is.
38:51
And I'm happy to try it.
38:52
I know you're using the workflow, but if someone and if you want to see this
38:56
by the way, head over to autoHDR.com
39:01
You can drag and drop photos right there and you can see the results
39:05
if you want free credits.
39:07
If you add /Spiro onto that, we'll link that below.
39:11
You'll get 30 free credits.
39:13
Also, just so you guys know, I want to be transparent.
39:16
I get a little kickback with that.
39:18
If you don't like me, just take /Spiro off of there and just use auto HDR.
39:22
It's fine. I'm not offended.
39:24
And also one more thing to clarify is
39:26
I don't have any ownership, I’ve been asked this. I don't have any ownership in autoHDR.
39:31
We, our real estate media company, pays to use autoHDR.
39:36
So Matt, I, Matt owns
39:38
and so I'm not in the ownership group of autoHDR.
39:42
I actually wanted I asked if I could buy in
39:45
because I love it so much because I believe in it.
39:47
And there they're not looking for I want to not to go any deeper, but
39:53
Matt's got a great thing going, so we're excited.
39:55
We're excited to push it anyways.
39:57
I like to invest in things we use, but I'm connected because, our company uses it
40:01
and we're invested in and we're investing time in it and we're seeing the results.
40:05
So I have no ownership.
40:06
Just to be transparent.
40:07
I do get a kickback if you use that link.
40:10
So let's fast forward there.
40:12
And I probably use way too many words to say that.
40:14
So sorry y'all, but you know me. Hey Todd,
40:18
there's AI that could
40:19
probably help you summarize those thoughts a little bit.
40:22
Craig. And you, can you do that?
40:24
Yes, please.
40:25
Somebody AI help me or somebody give me some help there.
40:29
Coffee's a bad thing now, but okay, so let's say you've done that
40:33
and you're like, yeah, I think these results are good.
40:36
And I guess let me take one more tangent and I'll take 30s here.
40:40
If you this is what you're probably going to do.
40:43
You're going to take raw images from today or yesterday or from some time.
40:48
You're going to find a big house.
40:50
You're going to drag and drop them into auto HDR.
40:53
You're going to wait about 30 minutes.
40:54
You're going to get an email that says, here is everything.
40:57
And by the way, you don't have to pay for that.
40:59
You're going to log in autoHDR.
41:01
You'll go to your listings and it will be there so you can view them
41:05
without paying for them, which is fabulous.
41:07
So there's there's no risk to you.
41:11
You're going to do a screen by screen.
41:12
You're going to put your editor on the left side and autoHDR on the right side,
41:17
and you're going to click through image
41:19
1 to 3 and you're going to look at each one, okay.
41:23
And then what you're going to do
41:24
is you're going to get a little closer to the screen,
41:27
and then you're going to get a magnifying glass out, you're going to zoom in,
41:31
and then you're going to start looking at each pixel.
41:34
And I want to please tell you
41:36
don't even go to step two.
41:39
If you sit back in your chair and you have them side by side
41:44
and you're flipping through and you're like, yeah, this is like,
41:46
this is like the same thing or better, please don't go any further.
41:50
Your left brain will tell you
41:51
that you need to find some little thing that's different.
41:55
And I can tell you that you will always find differences good and bad.
41:59
We have found differences and photo editors for the last 21 years.
42:04
Okay, this is just a new tool for you.
42:06
Please don't obsess over the output.
42:08
The output is fabulous.
42:10
I want use it on 60, 80, 90 jobs a day at Wow.
42:14
Okay, so I just want I know you're going to say no, but my market's different.
42:19
I would like to
42:21
politely
42:22
disagree that there's bigger things to focus on.
42:26
Again, the focus is how can you move your business along
42:31
and not how can I make my photos 5 10% better?
42:34
No. The bigger idea is that you got him back
42:36
in 30 minutes, that you've streamlined it, that every day of the week it works.
42:40
That you never have an editor that calls off.
42:42
You never have an editor that doesn't understand what you want.
42:45
You ultimately control same day turnaround, anything that you want to do.
42:49
You have this new tool that you can leverage.
42:52
So I'm sorry, that's my piece.
42:53
I've heard it a lot where I've seen you guys and I appreciate it.
42:56
I've been there, done that.
42:58
You as a business owner owe it to yourself to compare and say, can I use this?
43:03
I would say, please just load them and send them to your clients
43:06
and get feedback.
43:07
If your client has something to say, they always will.
43:10
They did about your human. They did about your editors. Right now.
43:13
Just show them how good you are
43:15
at flexing your muscle of customer service and fixing something for them.
43:19
And I think quality
43:21
is extremely important and that's why we hyper focus on it every day.
43:26
But if you're a real estate photographer in 2025,
43:29
it's an incredibly competitive, almost commoditized market.
43:33
And you have to decide if you are trying to be an artist or a business owner.
43:38
Yeah.
43:38
And automate and systemize your business or obsess over every detail.
43:45
And just like an editor, you know, there can always be a paint color
43:49
that's wrong and that your client is going to disagree with.
43:53
But ultimately you have to decide, do I want to be able to automate this?
43:57
Have photos back in 30 minutes at 30 to 50% lower costs?
44:02
Or am I going to take this hands on approach that I've been doing right?
44:07
And so we're seeing a lot of businesses who have been doing this for a decade
44:12
plus in their local market,
44:15
who are finally able to get a competitive edge because they've
44:18
they've maxed out every lever of growth and automation at this point.
44:22
They've negotiated their human editing team down to the lowest price
44:26
per photo that that team can profitably do.
44:30
They've systemize as much as they possibly can,
44:33
but there's no more lever that they can pull except for price.
44:36
And that's not good for anyone.
44:39
And so the there's finally a new breakthrough for these big businesses.
44:45
And I'll tell you, this workflow that I'm seeing, which is kind of a game changer.
44:49
And it's allowing these photography
44:50
businesses to deliver within one hour of shooting.
44:55
So this is crazy.
44:57
There are teams that do
44:59
30, 40 shoots a day with us that shoot the photos.
45:02
They shoot them in Jpeg and onsite.
45:05
They have this little SD card adapter.
45:07
They plug it into their phone and they upload the photos
45:11
as they're leaving the shoot, going to the next appointment.
45:14
By the time they're at the next appointment.
45:17
Those photos are done and edited by auto HDR.
45:21
Ready to go.
45:22
Their QC team is looking over the photos,
45:25
making any adjustments, requesting the virtual Twilight,
45:29
doing an item, removal whatever's needed and then sending it out an hour later.
45:33
And so now these companies can take more market share, differentiate more
45:37
because it's literally impossible for any of their competitors
45:40
to even come close because they're relying on a human team. So
45:45
it's just
45:46
a good way if you want to be able to get ahead, to start to have another
45:49
level in your business, as well as teams really doing it at scale like that.
45:54
There are some businesses that we've saved
45:57
that this year are going to save over $100,000 in editing,
46:02
because they've gotten down now to $0.40 a photo,
46:05
some teams as low as $0.36 at the very lowest here.
46:08
And so that also is giving them profit that they can reinvest
46:12
back into their business for business development growth
46:16
or, you know, just put back in their pocket.
46:19
Yeah. Yeah I love that Matt.
46:22
Let's let's talk through.
46:24
So let's
46:26
say it I mean, I love the idea of putting that adapter in and getting them
46:30
uploaded to the, to the, to you guys right away and then coming back.
46:34
Let's say that someone's going to stick with the delivery they're with right now.
46:38
Just hey we're going to do next day next business or next day.
46:42
And they're going to upload
46:43
when they get back to their computer.
46:47
What is the flow look like for that?
46:49
And let's assume that they're a Spiro user.
46:52
How will all of that work?
46:55
Yeah.
46:56
So if you're a Spiro user,
46:59
you actually don't need to change anything.
47:02
That's what you know, we've worked hard.
47:05
You know, you and I and William in our development
47:07
team have worked hard to achieve is that you really just need to toggle
47:12
on a switch in your integrations page in Spiro,
47:15
and then assign the services that you want autoHDR to edit.
47:18
Because,
47:20
you know, I'll describe what it looked like for my business
47:23
before autoHDR,
47:25
and this is actually why we jumped on Spiro
47:28
is because you made this automation where the second to that a photographer
47:33
hit done on site, it created the folder and notified the editor.
47:38
Hey, here's the raw photos folder.
47:39
Here's the final photos folder.
47:41
It auto imports the edited images to the listing gallery.
47:44
That's automated, right?
47:45
It saves you all the back and forth,
47:47
telling the editor it's ready to go, importing it, downloading it all that.
47:51
But we've basically just replaced the editor step with autoHDR.
47:54
So you if you're shooting or your photographers
47:58
that are shooting for you, they had done and their photographer portal,
48:02
that folder gets spun up in Dropbox just like before.
48:05
Same naming and everything.
48:07
And you just upload.
48:09
And at that point, Spiro, if you've connected through the integration,
48:12
they hand off those photos to us.
48:14
We do our thing and we edit them.
48:17
We send them back and they will land in your listing page in Spiro.
48:21
But they'll also still go to the autoHDR listing page so you can monitor,
48:26
there's like little progress bar, like a pizza delivery tracker.
48:29
And so you can see, like, where are we at?
48:31
Are we, you know, aligning the photos?
48:34
Are we doing window poles? Are we removing cameras?
48:36
Which step?
48:37
And then, you can also still do item removal, virtual
48:40
Twilight, whatever you need in autoHDR.
48:43
But everything will still be, you know, imported automatically to Spiro.
48:47
Yeah. Yeah.
48:48
No, that's that's so that's so cool.
48:50
And, just as another note, you also have those images in your Dropbox
48:54
folder as well.
48:55
So you're going to get those images, you know, if you're using that for backup
48:59
you're going to get them in every place so that it's convenient for you.
49:03
And then what we're doing at our company is we're just doing a QC
49:07
like we've always done our QC teams going through them on the property
49:11
website, scanning through them if it adjustments needed, if a rearrange
49:15
or if a deletes needed they're doing that they get to the last image.
49:19
They save any changes upload anything new if they're changing something
49:24
and then they deliver.
49:25
And that is literally all that's the process.
49:29
You're you're dragging and dropping.
49:33
All of the maneuvering of the files is done for you.
49:36
You're looking at the property website and you're clicking deliver.
49:38
I mean, I think that's pretty cool.
49:41
And Craig, I think you saw him.
49:43
Yeah. Fully automated.
49:45
Craig I think you saw him for the first time.
49:46
I mean, when you look at that now
49:48
from the brains of not only a photographer but from business development. Wow.
49:52
Which, you know, it's important.
49:54
You gotta love what you sell.
49:56
And we've given the same image for a lot of years.
49:59
As you look at these things that are coming off,
50:02
if you look at these images that we're sending out now,
50:05
just what your honest gut like, no holds barred.
50:07
Just honestly, what do you think of them? Yeah.
50:10
So the first time well, I was looking
50:13
at some images, that I just shot, two days ago.
50:17
And I know we're run through autoHDR and the first thing,
50:20
it popped out at me, just like you said Matt was, was the window pulls.
50:25
I thought this was our Lux editing,
50:27
and I'm like, I didn't that they didn't order Lux editing on this.
50:32
Oh. It's autoHDR.
50:35
There's a marked marked difference.
50:38
And yeah, but the colors, the clarity.
50:42
Matt. It looks fantastic.
50:44
Now I have run across
50:47
a couple of things that I sent back to our support team just to double check
50:51
because there was a few small issues,
50:54
but it's nothing that a QC team can't fix very quickly.
50:59
And, you know, it's still relatively young
51:03
that this whole AI thing and like we've all discussed it,
51:07
it will continue to learn as it sees what a perfect output is.
51:12
And it's just going to get better.
51:13
Todd, I think you said it
51:15
now in our meeting this morning, that the photos that we that
51:18
we're looking at this morning, that it's the worst it will ever be,
51:22
which was an interesting way of putting it.
51:24
And I thought that's, that's that's pretty cool.
51:27
That's pretty cool. So it is.
51:29
Yeah AI photo editing is the worst it will ever be right now.
51:34
And we do.
51:35
You know,
51:36
we don't necessarily send out an email, but we do an update pretty much every day.
51:41
So whether that's something platform related, quality related,
51:45
we're always looking at what's the biggest quality bottleneck.
51:48
And then just trying to get rid of it.
51:49
And so yeah, right now you should
51:52
I mean, even if we have 100% grade quality,
51:56
no issues ever,
51:58
you're still going to have a QC process and you should write
52:01
what if your photographer didn't move a trash bin or you know, there's
52:04
someone sitting in a chair in the living room, you still need to have,
52:08
a set of eyes on that
52:10
at least quick before delivery or a cat sitting on the back of the couch,
52:14
which I did not see when I stamped the anyway.
52:17
Sorry. Yeah, right.
52:19
Did that get flagged, Craig, or did you saw that?
52:21
No, I saw it after the fact. Okay.
52:23
My heart drops like, oh, crud, I just hit that one off the gallery.
52:29
But yeah.
52:31
And then you can use auto remove for that one.
52:34
But there's always going to be a QC step.
52:36
And so the things that you have to look out for with AI are
52:39
just different than what you look out for with the human editing team.
52:42
So, you know, a weird cloud generation, the human editing team
52:46
is not going to mess that up.
52:48
But I might, whereas maybe
52:51
AI is going to be way more consistent on lighting and coloring and all that,
52:55
because it's got the same training in weights, in understanding of editing.
53:00
So a human editing team, though might be inconsistent with that.
53:04
And so it's just different things.
53:05
And you know, over time will read that out.
53:07
Yeah.
53:08
So I always love the goal of fully automating anything.
53:10
And if you want to set it up in Spiro, if you want to see where it's at,
53:14
it's very simple to do.
53:15
Go to settings then integrations.
53:18
Click external editors and you have an autoHDR button right there.
53:22
Click it, follow the prompts,
53:25
and then all you have to do is check mark the services that need photo editing.
53:28
We literally create the task for you.
53:31
You'll be good to go.
53:31
So we have a knowledge base article guide as well.
53:33
Just search autoHDR.
53:35
I did a video and then a step by step.
53:37
So we want to make it very simple for you to get set up and to streamline
53:41
all of your photo editing.
53:44
Matt, just switching a couple,
53:46
switching gears here again with, yeah, some things that that we saw
53:49
with our company and some things that you put in that,
53:52
that we really love and all and other users love as well.
53:55
But if a, if someone is going to drag
53:58
and drop some photos a day and say
54:01
as it from a global standpoint, the whole set maybe isn't as contrasty
54:06
as they want, or maybe they want them a little bit warmer or cooler or whatever.
54:10
Some tones may be.
54:11
Can the system accommodate that?
54:14
Yeah.
54:14
So we know that, everyone generally is looking for that standard
54:20
look, but has a little bit of a style preference,
54:23
whether that comes to contrast or white balance.
54:26
Some people like it cooler,
54:28
some people like a warmer, some people like it just crazy vibrant.
54:32
Right.
54:32
And we want to be able to accommodate all of that.
54:35
And so if you go to auto hdr.com/account,
54:38
we have a bunch of different style settings.
54:40
And that includes the white balance, the vibrance, the contrast.
54:45
And if you slide those that would be saved, permanently.
54:48
And will apply to all of your shoots going forward.
54:51
And then on a more granular, granular level, we have, gallery,
54:56
when you're looking at your photos, it's you, your quality control team.
55:01
They can do little adjustments and save it right there instead of having to open up
55:05
Lightroom or Photoshop.
55:06
And there's also things like Auto Remove, which is our item removal tool,
55:11
where someone without any Photoshop skills or technical
55:14
skills can just circle an item and remove it in 20 or 30s
55:20
as well as auto fill
55:22
Yeah, that's what I've tried. Both. That's pretty.
55:24
What can you fill right now?
55:25
well, you can certainly try and push the limits,
55:28
but what it can confidently do right now is like fire in the fireplace.
55:33
Okay. Yeah.
55:35
A flower bouquet on a counter, something where it's
55:39
a small and straightforward task.
55:43
I have tried to push the limits of it and do,
55:46
like virtual staging, for example, and sometimes it can achieve that.
55:50
But that's not necessarily what it's meant to do.
55:52
It's meant for small things, right?
55:54
You could add an image on a TV screen, it's going to look okay,
55:58
but really fire in the fireplace, flower bouquet, small staging things.
56:02
It's it's quite good at and that's what it's designed for.
56:05
We also have the virtual Twilight button in the gallery.
56:09
So if you want to do a day to dusk edit, you can click that and
56:12
it'll start processing.
56:13
Cool.
56:14
And if you want to try that, once you see your final images, click on one of them.
56:19
And in that modal there you will have those options
56:23
to make those adjustments turn off clouds Matt mentioned that earlier.
56:27
So all that's in there play with it.
56:28
And again like I don't want this to come off as a hard sales pitch.
56:32
I mean we use it at our company.
56:33
I want I want suggest you guys use something.
56:36
And again,
56:36
we've looked at companies for years, but it's not going to cost you anything.
56:40
Like just go try it.
56:41
I think it's worth your time to see what the option is out there.
56:45
we don't want anyone to be charged for outputs they can't use.
56:50
And so we've employed that you know, we have it.
56:53
So you only pay for what you download right.
56:55
If you get back results.
56:56
And for whatever reason, they weren't grouped right or the sky
57:00
mask wasn't perfect.
57:01
Any reason like we don't want you to pay for bad outputs
57:04
so you don't get charged, you only pay for what you download,
57:07
and you don't even need credits to upload and see the quality, right?
57:11
So it is in that sense risk free.
57:13
We want like we wouldn't, I would not want you to overnight say,
57:18
hey, I'm done using an editor and I'm replacing it with AI
57:22
for the sake of your systems and like trying it and making sure
57:24
the quality is what you need.
57:26
And so we see these, we see people do like ten, 20 test shoots,
57:32
and actually go and they'll,
57:33
they will download it and send it to their agents
57:35
before fully switching over because you showed the confidence,
57:39
in the systems to be able to support you before, just like jumping ship overnight.
57:44
Yeah. Yeah for sure.
57:46
I think that again connects back to that.
57:48
You just understand the community because you are a real estate photographer.
57:51
You know, you went hey you want to do that to your clients.
57:53
So love that.
57:56
Right.
57:56
You know looking looking down the road what's I always love.
58:00
Like what's the roadmap look like. What are you guys thinking about? What?
58:03
What might be coming or what is coming?
58:05
Can you share anything?
58:06
Yeah, we think about a lot of stuff and if so much cool things we can work on.
58:11
But like we talked about, focus is so important in our focus is creating images
58:17
that are as good as the best human editor or better with time.
58:21
And so we want to offer to real estate photographers
58:25
absolutely everything revolving around the photo shoot.
58:28
So we've already done virtual twilights, item removal.
58:32
You can use autofill to do fire in the fireplace, but something
58:35
that we're going to introduce with time is automatic fire in the fireplace.
58:41
So those style settings don't.
58:43
Those style settings won't stop at brightness vibrance contrast.
58:46
We're going to introduce a toggle, where if you toggle that on fireplaces
58:51
will be automatically detected and have fire add to them.
58:56
Right
58:56
now we have camera removal that is automated.
58:59
We're working to get that hit rate higher and higher and higher.
59:03
As well as another thing that's going to come down the line
59:05
that's been highly requested is
59:09
realtors signs and the lawns being automatically detected and replaced.
59:13
Another thing that's going to be a profile setting.
59:15
Do you want to scanning for that and removing that.
59:19
Again like I said, anything that you need, right.
59:22
Anything that I can think of in my business
59:24
I've ever been asked for, we're going to provide.
59:26
So another sneak peek,
59:28
just like you have that virtual Twilight button in the gallery,
59:32
you can expect a Green lawn button for your post-processing,
59:35
where you'll be able to go through images and if it's a dead lawn,
59:39
hit a button in 30s or less, have it replaced with a beautiful green lawn,
59:45
and we're not going to have it where you do that one at a time.
59:48
We're working on it so you can
59:49
select all of the ones in the gallery that you want, then hit one button
59:53
and have all of them in parallel edited and get that back in 30s.
59:58
So that's a little sneak peek, and we'll just keep going from there.
1:00:02
Yeah.
1:00:02
That's amazing, I love that.
1:00:03
And maybe along with some of those things,
1:00:07
we can you know, I think about
1:00:10
options on an agent level.
1:00:11
So does this agent want something different?
1:00:15
Do they want I know we have some agents that never want fire in the fireplace,
1:00:19
because when you put fire in the fireplace, you are
1:00:24
a buyer is assuming that that fire place
1:00:28
actually can hold fire or does work.
1:00:32
So I know we have some agents have been burnt by before
1:00:34
because through inspection it came up that the fireplace, the gas
1:00:38
fireplace actually doesn't work, but our photos had fire in them.
1:00:42
So, you know, we have notes on that agent, but maybe we could even build
1:00:45
some of that in the Spiro mat.
1:00:47
We're on an agent level, you're saying? Yes, add fire.
1:00:50
Don't add fire or yes, add
1:00:51
this image, add this image to TVs or whatever the preferences are.
1:00:55
But I think that's the further automation as to where like, hey,
1:00:58
just set it one time, or maybe we let the agents do it.
1:01:01
I don't know, there's some cool stuff that we could do.
1:01:03
Yeah.
1:01:03
When booking like, you could have it.
1:01:07
This would be pure automation.
1:01:08
When booking in the add ons, if they add virtual Twilight,
1:01:12
if they add green lawn replacement fire in the fireplace, that could be
1:01:16
just extra margin that the real estate photography company is getting.
1:01:20
And then we'll have we'll know that parameter by default when we go
1:01:23
to process that shoot and just do it fully automated without you.
1:01:27
Again, we're trying to eliminate all the back and forth.
1:01:30
And so that can just be one more step towards that.
1:01:33
Yeah. Now that's some cool stuff.
1:01:36
Well Matt, it's been a pleasure to talk today.
1:01:39
Thank you for the insight. The history.
1:01:41
If someone has a question again tell us how can they try this system.
1:01:45
How could they reach out to you?
1:01:47
If you need anything
1:01:49
autoHDR.com, drag and drop box, take,
1:01:53
your most recent shoot, the last few shoots, try it out.
1:01:58
We recommend for best results, you can upload any raw file
1:02:02
format fully compatible.
1:02:04
We see no quality difference with JPEGs.
1:02:06
And so for sake of speed shoot Jpeg, shoot five bracket two EV.
1:02:11
So we have the most dynamic range to work with three brackets fine too.
1:02:15
But that's just our suggestion.
1:02:17
And just try it out, see what you think and shoot me.
1:02:20
Any questions at Matt@autoHDR.com
1:02:23
We'd love to hear feedback.
1:02:25
There's also a feature request board on our website.
1:02:28
If you click contact you'll see it.
1:02:30
So we also have our knowledge base there.
1:02:32
If you're curious about,
1:02:34
seeing the automations more in depth, seeing how you can get the best results.
1:02:37
So yeah, I appreciate you having me on.
1:02:40
It's awesome talking to you.
1:02:42
And, thanks for your advice as well.
1:02:44
Like, you've built out a software for real estate photographers,
1:02:47
so having your support and advice while I've been building this,
1:02:51
getting ready for the launch like has been honestly invaluable
1:02:54
because it's someone has done it before in the same niche.
1:02:56
So thank you for that and for the time that you've given to me.
1:03:00
Where to kind of.
1:03:00
It's all my pleasure. I'm excited.
1:03:02
What what it's going to allow our company
1:03:04
to do and the turnaround time and the quality increase and the savings.
1:03:08
You know, this is this is truly a win win.
1:03:10
So thank you for what you've done as well.
1:03:14
Yeah.
1:03:14
We'll just keep growing it, making it better. So.
1:03:16
Yeah. Yeah. Thanks for having for sure today.
1:03:18
Hey. Our pleasure.
1:03:20
Well that's going to do it for us today.
1:03:22
If you have any questions again you can get that on autohdr.com.
1:03:26
If you add a
1:03:27
/Spiro, you're going to get some free credits
1:03:29
when you sign up.
1:03:30
You can also our team at Spiro
1:03:33
as well trained all that integration on the working.
1:03:35
So if you need us you can always get us in the pink chat bubble.
1:03:37
in Spiro when you're logged in.
1:03:39
So feel free to ask us.
1:03:40
We might say, hey, that's an autoHDR question.
1:03:42
We have a good knowledge about it because we use it, so we'll
1:03:45
be happy to help as well and then send us feedback.
1:03:49
Please do we want to know what's on your mind, what you're thinking?
1:03:52
We always love feedback.
1:03:53
You can get me at hello@spiro.media
1:03:57
or just ask for me in the pink chat bubble and the team will tag me.
1:04:01
And that's feedback about autoHDR, anything about Spiro
1:04:04
or what you'd like to see coming up.
1:04:06
So we always love to hear from all of you out there.
1:04:09
All right
1:04:09
everyone, hey, it's picking up in the busy season.
1:04:12
So, you know, please focus on those things that are going to move your business
1:04:16
the furthest along.
1:04:18
You're going to, you know, feel extra busy now as those shoots pick up.
1:04:22
But please find time to take a breath and enjoy the blessings that we should be
1:04:26
thankful for. We'll see you all next week.