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How Salesforce Turned Data Into A Moat
In this episode, we dive into how Salesforce built its competitive moat not through product features alone, but by mastering the integration of customer data across platforms. Lucas and Luna explore the strategic decisions behind the MuleSoft acquisition and the development of the Customer 360 architecture, examining how unified data became the company's most valuable asset. We look at specific examples of how this data strategy impacts enterprise efficiency and why it matters for business leaders today.
#Salesforce #Customer360 #DataStrategy #MuleSoft #EnterpriseSoftware #SaaS…
The skinny
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