Beware Concierge Healthcare
The following is not a real service. That is important to say upfront, because the uncomfortable truth is that it easily could be. If it were not so off-brand for MSKMag, you would be forgiven for assuming it was legit. And by legit, I mean real rather than credible, because this space is far from credible.
Across MSK, private healthcare, wellness, performance, diagnostics and so-called longevity medicine, we are seeing the ingredients of a new commercial model beginning to converge. Advanced screening. Wearables. ‘Optimised’ nutrition. Whole-body imaging. Regenerative injections. Manual…
The skinny
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