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#55 (unedited) Day 19 of my 30 Day Podcast Challenge - Winfluence Marketing w/ Jason Falls
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In this unedited episode of The Scott Townsend Show, I visit with my good friend Jason Falls about his 3rd book, WINFLUENCE - Reframing Influencer Marketing to Ignite Your Brand .
Jason argues that the business world has pushed the practice of influencer marketing into a corner. Simply by labeling it “influencer” marketing, we predispose one another to think of using social media stars with big followings in pseudo-advertising executions. Jason proposes we reframe our thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal -- to…
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