Latest / Activating Curiosity® | Leading Change in the Construction Industry
People Don't Buy Sustainability. They Buy Better Buildings.
For years, sustainability has often been framed as a choice between doing what's right for the planet and doing what's right for business.
But what if the fastest path to climate action has nothing to do with asking people to sacrifice?
In this episode of Activating Curiosity™, Ryan Ware sits down with Josh Dorfman host of Supercool and co-founder and CMO of Plantd to explore sustainable construction, climate innovation, building products, and the human side of change. Together, they unpack why the most successful ideas aren't adopted because they're labeled sustainable—they're adopted…
The skinny
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