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The High Cost of Unrealistic Expectations

Business owners often want better forecasts, stronger profits, and a clear growth strategy. The problem? Those goals depend on having accurate information to begin with.

In this episode of Books & The Biz, Dan and Rich discuss what happens when years of neglected accounting, incomplete records, or operational issues collide with unrealistic expectations for immediate results. They explore why professionals often have to rebuild the foundation before they can provide meaningful advice—and why trying to rush that process usually costs more in the long run.

If you’ve ever wondered why “simple…

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