HAI, AI ft. Anna ('AI') Iveson
Most schools are still optimising for Google. Anna Iveson is already ranking on ChatGPT. In this MADness Podcast episode, James and Nik chat to Anna Iveson (Director of Marketing and Admissions at Rugby School Japan) - a former Citigroup graduate trainee turned self-taught digital marketer who came into education from the outside and immediately spotted the problem: inward-looking messaging, and leads quietly disappearing into the ether with no follow-up at all.Anna shares how RSJ grew its email list from 1,200 to around 11,000 in two years, why she treats admissions as a genuine sales…
The skinny
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