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Maximize Profits: Monetize Audience Questions with AI Strategies · Chatting with The Experts with Paula Okonneh

• 0:00
  Hello everyone and welcome to another episode of Chatting with the Experts TV
• 0:04
  show with me, Paula Okonneh, as your host.
• 0:07
  Every week I bring to you women who are so outstanding in what they do and their
• 0:13
  mission and my mission is to inspire, empower, and educate women globally.
• 0:19
  Today's no exception and today the topic is How To Monetize
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  Your Ideal Audience's Questions Using AI.
• 0:33
  With me to do that would be Angela Heath, and I'll tell you a little bit about her.
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  She's the creator of AI Biz Generators, and she'll be teaching us how to create
• 0:42
  a lead magnet that boosts your email list, and also she'll teach us tips for
• 0:49
  writing and selling an ebook using AI.
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  I'll tell you something about her.
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  She, for over 25 years, Angela has traveled the country as an expert
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  speaker, trainer, and consultant.
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  Her clients include small business owners who want to gain visibility
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  for their expertise through simple AI and creating their own books.
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  And with that, I welcome Angela to Chatting with the Experts.
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  Hi, Angela.
• 1:23
  Hello.
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  Hello, podcast, Paula.
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  How are you?
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  I am good.
• 1:27
  I'm good.
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  And I'm even better now that you're here joining us to teach us about
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  these, you know, some of these tips that we can use as a small business
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  owner, because we hear so much about AI.
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  It's a bit scary sometimes, but you always make it seem so easy.
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  And that's why I asked you to come on again.
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  So thanks for saying yes.
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  You are quite welcome.
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  All right, so one of the things we wanna talk about is how to create a lead
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  magnet in order to grow our email list.
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  As small business owners, that is one of the things that we
• 2:02
  try to do, grow our email list.
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  So Angela, tell us a bit about that, please.
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  All right, so we have two options.
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  We probably have more than that, but just think about it.
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  If we want to attract our audience, we definitely have
• 2:17
  to figure out what they want.
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  Because we can think we know what they want, but when it's time for
• 2:24
  them to download, buy, leave an email address, we might be wrong.
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  So there's a lot of things.
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  Slow ways we can do surveys, we can do customer questionnaires,
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  we can, you know, go on listening posts over at Facebook and LinkedIn,
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  see what people are talking about.
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  And that's all good.
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  And we should be doing that.
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  We should be actively engaged with our audiences.
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  But now Paula, we have AI.
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  So let's take advantage of tools that are already available so that we can make sure
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  we are giving the people what they want.
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  They got questions.
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  If we're experts, we have answers.
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  I agree.
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  So what are the answers?
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  Because as I said, we hear so much about AI, everything these days, AI.
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  And when I speak to you, I just see someone who's having fun not
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  just in discovering things, but also in sharing what you have
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  learned and helping your customers.
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  So tell us about this.
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  All right.
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  So I do.
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  I have fun with it because listen, I always say you can either join the
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  party or you can get out of the room.
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  But either way, AI is not going anywhere.
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  It's a tool.
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  Let's use it for good, especially it's really small solo operations.
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  Let's get some of that power to do things we've never been able to do before.
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  That is what I always say.
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  So let's go over to.
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  AI.
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  And we are going to look at
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  Answer The Public.
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  That's the name of the tool.
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  Oh, I love Answer The Public.
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  This is based on real up to date searches.
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  So it's current, it's accurate, and it's based on Google.
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  When we put our keyword here, we put our keyword here, whatever
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  it is we want to know about.
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  And we can do a search.
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  Now we can get three free searches.
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  I think it's a month.
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  I'm not sure, but you get three free searches, I think a month.
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  And then you have to pay.
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  So of course I always use the free tools unless I have to go up.
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  I've done a couple searches already because I wanted to save us some time.
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  So one of the searches, you just put your keyword here.
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  That's all you have to do.
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  And you tell it, you know, what country, what language, that's it.
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  And then you simply search.
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  So, okay, so I'm going to stop you there just for a second.
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  So you said we can tell it what country.
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  So this is global.
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  This is not just United States only.
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  We can put any country.
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  Yeah, you see all of those countries that are available.
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  Okay.
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  And you can find out what people in different countries are looking for.
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  And it will be different.
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  Mmm-hmm.
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  Now, can I get back to the U.
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  S.?
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  Oh, yes, please do.
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  It's not moving up.
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  Let's get, we don't want Iceland.
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  I think there's a search bell there.
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  So it's a search function.
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  Yeah.
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  Put in the U.
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  S.
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  there.
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  It is not the search function.
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  It is, see right here, where you're supposed to be able to scroll up.
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  It's not moving.
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  That's what I love about technology.
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  Hahaha, I will try.
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  Okay, yeah, that's what I meant.
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  That's what you were talking about.
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  Yeah, that's what I was talking about.
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  Okay, I thought you meant over here.
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  Okay, US language search.
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  So since we don't have a lot of time, Paula, I did a quick search.
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  It will only take like maybe a minute or so depending on how many searches came up.
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  Yeah.
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  So I did one today and it is AI for business.
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  I was so surprised there's only 207 results.
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  The search volume is pretty low.
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  6,600.
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  It tells you that.
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  If, I mean, it's supposed to be good, but that's pretty low because most of
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  the time, yeah, when I'm searching, I'm getting up there to really high numbers
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  and look how expensive, if you were going to use this keyword, AI for business,
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  that would be pretty expensive to search.
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  Now, I've been told by the marketing people, you can't say that Angela, because
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  it depends on what people are selling.
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  And if they are going to make a profit, they can spend 1, 000 to get a customer.
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  It would be worth it.
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  You'd have to run the numbers.
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  Anyway, it gives you like the who, when, where, why, what of all of these searches.
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  And it'll put it in different sort of ways for you to analyze it.
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  So you'll get the wheel, oh, here's the wheel.
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  And it's kind of cool to look at.
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  Let's see if we can make it a little bit smaller so you can see it.
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  Oh, some of us can't see it.
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  Yeah, I mean, I hear all of the questions around how, you know,
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  there's 20 questions there.
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  This is how much it's going to cost you.
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  And so you can say, Hey, I'm going to do a booklet with the top five questions
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  on how to use AI for business, because this is what they are asking for.
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  And you just take each one of the questions.
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  And you can make a blog post or whatever you want out of that.
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  Okay, so...
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  Go ahead.
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  Just click on like that one you highlighted one a minute,
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  not a minute, a second ago.
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  If you scroll down a bit, we may be able to see that.
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  Well, let's go over to the list.
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  Okay,
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  That's just the visualization of it.
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  You don't have to use that.
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  Okay.
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  So when you go over to the list, you can see it a little bit better.
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  Right.
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  Yeah.
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  So you can see all of the keywords.
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  You can see the volume and the cost per click.
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  And when you pay for it, you can even get more information.
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  But let's just say we decided this is actually a good one for a demo
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  because there is not as much in terms of search volume for this keyword.
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  I could take all of these.
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  All of these, and turn it into a book.
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  I could say here's the top questions all small business
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  builders are asking about AI.
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  When you do this, the people will come to your lead magnet, to your
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  book, to your offer because you are giving the people what they want.
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  When you promote your tools, you will say, Hey, I'm answering this question
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  and that question is and you know that your people have these questions.
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  Because they're over on Google asking for answers.
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  This is a powerful tool.
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  A lot of marketing folks already knew about it.
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  I've known about it for a little while and I just love, I'm always amazed.
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  Sometimes I think a keyword will do good in terms of what people are talking about.
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  And I go over like this one.
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  I thought AI for business.
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  Might be a good keyword, but it was not.
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  So you can download your results, do your three searches and
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  compare, and then you can determine what keywords you want to use.
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  Okay.
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  I'll stop you there again.
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  Okay, so we saw that there wasn't much a search volume for the keyword
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  AI for business, but when we went to the list, can you go back to the list?
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  Just briefly but okay, right.
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  We see.
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  Okay, I guess the different versions of that same question, like what can I do
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  for business that's the one that has 90.
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  Mm hmm.
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  AI for business.
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  2024.
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  It says, what does that mean?
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  Number stroke two.
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  Does that mean?
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  It's trying to help us.
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  It's trying to help us because we didn't come up with the most fascinating keyword.
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  So it's saying, look, here's some other "why questions" that people are asking.
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  Here's some other how questions that are sort of related.
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  To the keyword that you put in, it's trying to help us find the right keywords.
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  Cause for real, the goal of this tool is to get you to advertise on Google.
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  So they are helping us find the right keywords that we can use.
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  Now, let me show you real quickly.
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  What else you can do with this?
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  It's really good for research, for understanding your audience, for coming
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  up with topics and things like that.
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  So we go over to grandpa chat GPT.
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  That is grandpa.
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  And then we can take our data from answer to public and we
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  can upload it to chat GPT.
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  So you downloaded the answer at the csv file and now you're
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  uploading it to chat gpt, correct?
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  I am uploading that file to chat gpt and i'm gonna say train.
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  It already knows that but i still say it just in case train...
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  and look at that on this data and tell me the five most requested topics.
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  Now I'm narrowing it down for this one.
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  You know, we picked a keyword that didn't have as much, but there are some keywords.
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  If I would have did freelancing, you would have seen, it would have had like,
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  you know, tens of thousands of searches.
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  So it's kind of good that we have something that is not okay.
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  It says, look like your file structure isn't expected.
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  I know it can do it because I've done it before.
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  Oh, it's just saying that it takes a little time because
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  of the way I put it in.
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  Okay.
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  Anyway, you have GPT.
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  Oh, is that one of the updated versions?
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  Yeah, I have the paid version.
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  Okay.
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  I have the paid version.
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  So that does a lot more than a free one.
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  Well, you know, it really does depend on what you use ChatGPT for.
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  If you don't use it a lot, stay with free because you can really do a lot with free.
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  Yes.
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  So it is like taking a long time.
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  I didn't know it was going to analyze everything.
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  I don't need a visual.
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  I just need the content, but it's still analyzing.
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  So what is going to give us when it finally analyzes
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  it is the five topics that,
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  okay, I guess we just learned a lesson there that it doesn't always work,
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  but it should give us the five topics.
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  It's the file structure.
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  They didn't like the file structure.
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  That's what I was thinking.
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  Maybe it was a bit too big and it's asking if you can clean the data.
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  Oh my gosh.
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  We're talking about AI as though it's a person.
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  That still gets to me.
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  And the problem with that is if you have a big data sheet You're not
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  going to want to do all of that.
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  This is really interesting.
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  AI is unpredictable because I've done this numerous times.
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  So I know that it will work.
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  So I'm not really understanding what the problem with it is.
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  Anywho, let's do something different.
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  Right.
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  If one thing doesn't work, we just go on to the next thing.
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  That's what I've learned.
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  That's what I really learned about AI.
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  A lot of this stuff is trial and error.
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  You know, we think sometimes that we've got our prompts down, our prompts
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  are working, they might make a change with, you know, chat GPT, and then
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  all of a sudden your prompt won't produce what you expected it to do.
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  So let's go to a fresh chat.
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  Okay.
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  And we were talking about AI for business.
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  So I am going to ask chat GPT.
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  I'm going to say, based on research, what
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  are the top questions?
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  I'm taking this information and this, as you mentioned, would be one of the ways
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  to write an ebook that you can sell.
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  Right.
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  Okay.
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  So we want to be able to give the people what they want.
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  Right.
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  So this is like really important for us to know.
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  We get the questions that the people want and we turn it into something.
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  So if these are the top questions that people are asking small businesses,
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  remember that's our audience, then we would take each one of these and we
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  can create whatever we want from it.
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  I can just tell it take number one and produce a blog post for, and then you
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  want to put your customer avatar in.
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  Let me, I've got a couple customer avatars ready for this exercise,
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  so let me put a customer avatar in.
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  So this is a person who is a, she runs a business that is a small business.
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  She's a creative director, and I want to write blog posts for specifically creative
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  directors, so I'm going to put the information about that avatar in there.
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  Okay.
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  Now you see it is talking specifically to small business
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  owners who are creative directors.
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  You see how niche down that is.
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  So if you know that of all the small businesses, you go back and
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  you can have chat GPT, analyze any logs that you have of customers.
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  And you find out that creative directors are coming over to
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  use your services more often.
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  Whatever little niche it is, then you can get more specific.
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  So I could write one for creative directors.
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  I can change it up.
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  If I've got another niche, I can say write the same topic for...
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  and this time I'm going to say plumbers.
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  So what you did initially, you had already created an avatar.
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  You gave her a name, Emily Johnson, and you just now took that information
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  and dropped it into the the search.
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  Right.
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  So you always want it have an avatar.
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  Somebody it's going to write to.
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  So you can change it.
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  You see, I change it to plumbers.
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  It's the same exact topic, but for plumbers is pulling
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  up different information.
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  Like we didn't have the automated billing and invoicing when we're
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  talking to a creative director.
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  Okay.
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  So it's going to get our niche information, right.?
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  That we can use now.
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  Just imagine if you want to do a book and say now let's say create,
• 19:32
  we don't have a lot of time.
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  So let's do a really short one.
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  Let's say create eight chapters.
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  For a book targeting small podcasters who are having
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  difficulty attracting listeners.
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  You always want to give a pain point.
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  So when I do the customer avatar, it's going to have their major pain points.
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  What are their pain points?
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  What are the problems they're trying to solve?
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  What are the aspirations that they have?
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  Because we want to write directly to this.
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  So just to give you a quick one, we would say, give us eight chapters.
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  Now here's the name of our book, and here are all of our eight chapters.
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  And then of course, We would change all of this.
• 20:26
  One of the things we would do is give it a tone, right?
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  I like my own tone.
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  You heard people say chat GPT has no soul.
• 20:38
  It all sounds alike, blah, blah, blah.
• 20:40
  Well, yeah, if you don't put a tone in there, then it will sound
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  like, all the same, but we know we always put a tone in there.
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  So I would say, okay, let's regenerate
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  using my tone.
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  You should...
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  You'd have created your tone.
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  I mean,
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  You should create your tone.
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  Very easy to do.
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  All you have to do is feed the monster some samples of your writing.
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  If you don't want to do that, you can do a tool called Voice In where you would then,
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  Voice In is up here, you can speak it.
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  You don't even have to type it.
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  You don't have to upload it.
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  You put your tone in there.
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  And then you're going to say, Hey, we want you to regenerate using this
• 21:40
  tone and this real quickly just look at the first chapter and see how it
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  is going to sound different as it's generating the next few chapters.
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  So...
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  My word.
• 21:52
  And look at this without the tone.
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  Amazing.
• 21:56
  You know, this is a short and quick episode just to, you know, show my viewers
• 22:05
  and listeners how you can monetize your ideal audience's questions using AI.
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  And, you know, you've done a great job in demonstrating how to do just that.
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  You know, writing a, well, first of all, creating the lead magnet and
• 22:20
  now using AI to generate an ebook.
• 22:24
  We are not going to keep you much longer because you told me this had to be
• 22:29
  short and sweet and you've done that
• 22:31
  I can't leave Paula.
• 22:33
  I have one more thing I must show you and it is short.
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  All right.
• 22:38
  So we've talked about the lead magnets you know the blog post you can do
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  an article, you're going to do your tone you're going to make sure you're
• 22:46
  writing directly to your audience.
• 22:48
  You're going over to answer the public.
• 22:50
  You're answering the questions that they all want to know.
• 22:54
  Now here is the goal.
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  I have a prompt that basically is saying.
• 23:02
  I want to make six figures by leveraging my book.
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  You might remember when chat GPT became very popular.
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  There was this young guy who told chat GPT, I want to make
• 23:15
  a hundred thousand dollars.
• 23:17
  And he said, Hey, I've got X number of thousands, show me how I've only
• 23:19
  got X number thousands of dollars to invest, and he hit his goal.
• 23:26
  So I want to achieve a six figure vision by leveraging my book, and I'm
• 23:32
  putting the name of your book in here.
• 23:38
  You put the name of your book, your target audience, since we don't have much time,
• 23:43
  let me just say subject matter experts.
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  You've drawn me in and I'm leaping forward.
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  Who want to learn podcasting and you are offering let's see, a six week course,
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  six week live course, and coaching.
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  That's all you can think of to offer.
• 24:14
  Okay.
• 24:15
  So I'm telling it, we want this person to make six figures.
• 24:20
  So break it down.
• 24:22
  Give us a structured plan based on real market rates for how
• 24:27
  we're going to get to six figures.
• 24:30
  This is the goal.
• 24:31
  This is the beauty of AI.
• 24:34
  Look at this plan.
• 24:36
  It's going to tell you, your book, 1999, you're going to sell 3000 copies.
• 24:43
  That's going to give you $59, 000, right?
• 24:46
  Five figures.
• 24:47
  That's too high because if you're selling it on Amazon, you're not going
• 24:51
  to get 100 percent of the royalties.
• 24:54
  But if you're selling it on your own, but 3000 copies in
• 24:58
  a year is really pretty good.
• 25:00
  You've got to figure out bulk purchases, some licensing deals or whatever.
• 25:05
  So here's your course.
• 25:07
  Your course, the basic tier, the 497.
• 25:10
  This is real data.
• 25:12
  997.
• 25:14
  You only need 100 basic and 50 and you're gonna make $99,000.
• 25:22
  You're already there, but no, you're going to add your coaching packages.
• 25:27
  2, 000.
• 25:29
  That's pretty good for eight, one hour sessions.
• 25:31
  That's 40 grand.
• 25:33
  Your group coaching 36 grand, your online community, you
• 25:38
  know, these, you have to grow.
• 25:40
  You have to take a lot of time to grow online communities, but it can be done.
• 25:44
  Speaking.
• 25:45
  You should be speaking.
• 25:47
  Look at all of these upsells that is telling you.
• 25:51
  In one year, you can make $347, 820 and here's your structure plan.
• 25:59
  It tells you everything you're supposed to do every month.
• 26:03
  This is the goal.
• 26:06
  This is the icing on the cake, folks.
• 26:10
  Look at that.
• 26:12
  Angela, you have exceeded my expectation.
• 26:15
  Well, I shouldn't say that because you always do.
• 26:18
  Woo.
• 26:18
  I know we are short on time.
• 26:20
  So tell us what's the next step?
• 26:23
  I mean, how can people get in touch with you if they want to learn so
• 26:26
  much more than what you showed us?
• 26:29
  So I've got two opportunities.
• 26:32
  I'm only going to talk about one.
• 26:33
  I do a class every month.
• 26:35
  The next class is starting September 3rd.
• 26:39
  It is Write Your Way to Revenue.
• 26:41
  How subject matter experts, professionals, can create a book
• 26:46
  that then I just showed you.
• 26:50
  300, $400, 000 that we're going to pull out of a book.
• 26:54
  So what, if you don't meet all of those projections, you should
• 26:59
  still be able to get to six figures if you follow a detailed plan.
• 27:04
  So those are the kinds of things we do.
• 27:06
  We not only help you figure out how to write the book that your audience
• 27:11
  really wants, and then attract.
• 27:15
  And you can write them off the pages of the book into your sales funnel, which
• 27:19
  is set up based on research from AI.
• 27:22
  If you can't write, don't want to write, no problem.
• 27:26
  We'll use your tone, your brand brilliance, your stories, we'll embed
• 27:30
  it all, and you will have a tool that will serve you well for a year.
• 27:36
  So it's coming up in September, but I do it every month until the end of this year.
• 27:41
  It's called Write Your Way to Revenue.
• 27:43
  Write Your Way to Revenue.
• 27:45
  I mean, they want to get in touch with you on Facebook, IG, LinkedIn, just yeah.
• 27:50
  The best place to find me is LinkedIn.
• 27:54
  I am the Real-Angela-Heath.
• 27:56
  I got dashes in between each word, but the Real-Angela-Heath over on LinkedIn
• 28:02
  is probably the easiest way to find me.
• 28:05
  Thank you so much.
• 28:06
  And folks, as I promised, you were inspired, educated, oh yes, and
• 28:13
  empowered by what you learned today.
• 28:15
  And if you'd like to be a guest on my show, Chatting with the Experts TV
• 28:18
  show, reach out to me on my website, which is chattingwiththeexperts.
• 28:23
  com.
• 28:23
  I'm also on LinkedIn.
• 28:25
  I love LinkedIn.
• 28:25
  Just search for Paula Okonneh.
• 28:27
  You'll find me there.
• 28:29
  I'm also on instagram.
• 28:31
  My handle there is at chat_experts_ podcast.
• 28:35
  I get it wrong all the time and it's my show.
• 28:38
  And I'm on Facebook as Paula Okonneh.
• 28:41
  Thank you so much, Angela.
• 28:43
  I knew that you would teach us because I have definitely learned a lot today.
• 28:50
  Thanks again for being a guest.
• 28:53
  You're quite welcome.
• 28:54
  Thank you for having me.
• 28:55
  Absolutely.