The economics of Super Bowl commercials

If Prices Could Talk · Feb 13, 2025 · 26m

In this episode, Jeet Mukherjee and Tracy Dent break down the numbers behind Super Bowl advertising, how companies justify multimillion-dollar ad spends, and what these marketing decisions reveal about consumer behavior.

AGENDA TOPICS

00:00 Introductions

00:44 Why companies spend millions on ads

08:28 When the $7M ad spot is worth it

11:00 Nike’s first Super Bowl ad in 27 years

17:34 Brand building impact of iconic ads

19:11 The disruption of live sports on streaming platforms

21:17 The future of pure play digital ad investments and B2B

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