Why Right Wing Media Run on Fear
Joseph Goebbels, head of Nazi propaganda, wrote in his diary in 1933: do not argue with facts. Make people feel something. Make them afraid. The truth does not matter. Fear does (summarized for English use).
He was describing the Third Reich. He was also describing right wind media in this country.
This is not an accident. It is a business model. And it works because of how the human brain is built.
The brain is hardwired to react to negative information more intensely than anything else. It is what kept us alive for hundreds of thousands of years. Psychologists call this negativity bias.
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