Latest / B2B Marketing: The Provocative Truth
The Truth Behind Effective Content and SEO, with Sam Shrager, Executive Director, Marketing and Communications at BCB Group
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Sam Shrager about what truly effective content and SEO marketing looks like.
It’s really easy to get caught up in the idea that you have to push out content to keep up certain appearances, but if you’re approaching content strategy this way, it becomes increasingly difficult to actually give your audience what they want. And it definitely becomes harder to make an impact on them. What do B2B marketers really need to consider in order to create meaningful content that achieves business objectives and doesn’t waste…
The skinny
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