Latest / Vacation Rental Scale-Up
Will Vrbo’s new rate parity clause kill your direct booking strategy?
Are you risking your Vrbo listing by offering discounts on your own website?
Property managers and hosts could face listing removal or penalties on Vrbo if their direct booking rates are lower than what is published on the platform.
Vrbo is rolling out updated terms starting October 29 that move every host to a flat 12% commission model. Alongside this fee shift, Vrbo is introducing a strict rate parity clause that requires your listing conditions on Vrbo to be at least as favorable as anywhere else online, including your direct site. However, it is taking a step back in letting you price…
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