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Why “Another Community” Won’t Work in 2026 · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  All
• 0:00
  right,
• 0:00
  so
• 0:00
  I
• 0:00
  was
• 0:01
  totally
• 0:01
  spiraling
• 0:02
  out
• 0:02
  on
• 0:02
  AI
• 0:02
  today,
• 0:03
  as
• 0:03
  one
• 0:03
  does
• 0:04
  in
• 0:04
  2026.
• 0:06
  And
• 0:06
  I
• 0:07
  was
• 0:07
  thinking
• 0:07
  about
• 0:08
  something,
• 0:08
  you
• 0:08
  know,
• 0:08
  when
• 0:09
  I
• 0:09
  started
• 0:09
  this
• 0:09
  podcast,
• 0:11
  my
• 0:11
  intention
• 0:12
  was,
• 0:12
  I
• 0:13
  am
• 0:13
  going
• 0:13
  to
• 0:13
  show
• 0:13
  you
• 0:14
  behind
• 0:14
  the
• 0:14
  scenes
• 0:14
  of
• 0:14
  the
• 0:14
  voice
• 0:15
  notes
• 0:15
  that
• 0:15
  happen
• 0:15
  in
• 0:16
  my
• 0:16
  group
• 0:16
  chats.
• 0:17
  So
• 0:17
  in
• 0:17
  my
• 0:18
  group
• 0:18
  chats
• 0:18
  with
• 0:19
  my
• 0:19
  good
• 0:19
  friends,
• 0:20
  all
• 0:20
  of
• 0:20
  us
• 0:21
  are
• 0:21
  running
• 0:22
  businesses,
• 0:22
  but
• 0:23
  we're
• 0:23
  working
• 0:24
  with
• 0:24
  top
• 0:25
  creators.
• 0:26
  I
• 0:26
  have
• 0:26
  this
• 0:27
  specific
• 0:27
  group
• 0:27
  chat.
• 0:28
  I'm
• 0:28
  thinking
• 0:28
  of
• 0:28
  where
• 0:28
  all
• 0:29
  of
• 0:29
  us
• 0:29
  met
• 0:29
  because
• 0:29
  we
• 0:30
  worked
• 0:30
  at
• 0:30
  Boss
• 0:30
  Babe
• 0:30
  together.
• 0:31
  And
• 0:32
  so
• 0:32
  we're
• 0:32
  now
• 0:32
  all
• 0:32
  working
• 0:32
  with
• 0:33
  all
• 0:33
  kinds
• 0:33
  of
• 0:33
  different
• 0:33
  creators
• 0:34
  and
• 0:34
  businesses
• 0:35
  in
• 0:35
  our
• 0:35
  respective
• 0:37
  thing
• 0:37
  that
• 0:38
  we're
• 0:38
  good
• 0:38
  at.
• 0:38
  And
• 0:39
  it's
• 0:39
  really
• 0:39
  interesting.
• 0:40
  Like,
• 0:40
  we
• 0:40
  talk
• 0:40
  a
• 0:41
  lot
• 0:41
  about
• 0:41
  what's
• 0:41
  coming,
• 0:42
  like
• 0:42
  trends
• 0:42
  that
• 0:42
  are
• 0:43
  happening
• 0:43
  and
• 0:43
  all
• 0:43
  of
• 0:43
  this
• 0:44
  stuff.
• 0:44
  And
• 0:44
  I
• 0:45
  think
• 0:45
  people
• 0:45
  would
• 0:45
  find
• 0:46
  our
• 0:46
  DMs
• 0:47
  quite
• 0:47
  valuable,
• 0:48
  you
• 0:49
  know,
• 0:49
  except
• 0:49
  for
• 0:49
  when
• 0:50
  we
• 0:50
  go
• 0:50
  on
• 0:50
  tangents
• 0:50
  about
• 0:51
  what
• 0:51
  romantasy
• 0:52
  we're
• 0:52
  reading.
• 0:52
  But
• 0:52
  most
• 0:53
  of
• 0:53
  the
• 0:53
  time
• 0:54
  we're
• 0:54
  having
• 0:54
  really
• 0:55
  interesting
• 0:55
  conversations
• 0:56
  about
• 0:57
  how
• 0:57
  things
• 0:58
  are
• 0:58
  working
• 0:58
  right
• 0:58
  now
• 0:59
  in
• 1:00
  a
• 1:00
  space
• 1:00
  that's
• 1:01
  evolving
• 1:01
  so,
• 1:01
  so
• 1:02
  rapidly.
• 1:02
  And
• 1:02
  one
• 1:02
  of
• 1:02
  the
• 1:03
  questions
• 1:03
  we
• 1:03
  keep
• 1:03
  asking
• 1:03
  ourselves
• 1:04
  is
• 1:04
  like,
• 1:05
  are
• 1:05
  we
• 1:05
  in
• 1:05
  a
• 1:05
  bubble?
• 1:06
  Like,
• 1:06
  are.
• 1:06
  Are
• 1:07
  we
• 1:07
  in
• 1:07
  a
• 1:07
  bubble?
• 1:07
  Are
• 1:08
  we
• 1:08
  the
• 1:08
  people
• 1:09
  that
• 1:09
  are
• 1:09
  paying
• 1:09
  attention
• 1:10
  to
• 1:10
  AI
• 1:11
  and
• 1:11
  experimenting
• 1:12
  with
• 1:12
  it
• 1:12
  like
• 1:12
  crazy?
• 1:13
  Or
• 1:15
  like,
• 1:15
  is
• 1:15
  everybody.
• 1:16
  Is
• 1:16
  every
• 1:16
  single
• 1:16
  industry,
• 1:17
  you
• 1:17
  know,
• 1:17
  experimenting
• 1:18
  right
• 1:18
  now?
• 1:18
  I
• 1:19
  don't
• 1:19
  know.
• 1:19
  Like,
• 1:20
  it
• 1:20
  really
• 1:20
  feels
• 1:21
  like
• 1:21
  it's
• 1:21
  a
• 1:21
  solopreneur
• 1:22
  thing,
• 1:23
  and
• 1:24
  I'm
• 1:24
  not
• 1:24
  sure,
• 1:24
  but
• 1:25
  regardless
• 1:25
  of
• 1:25
  that,
• 1:26
  so
• 1:26
  I
• 1:26
  was
• 1:26
  talking
• 1:26
  to
• 1:27
  one
• 1:27
  of
• 1:27
  my
• 1:27
  best
• 1:27
  friends
• 1:28
  who's
• 1:28
  a
• 1:28
  social
• 1:28
  media
• 1:29
  manager.
• 1:29
  She's
• 1:30
  been
• 1:30
  the
• 1:30
  director
• 1:30
  at
• 1:30
  top
• 1:31
  viral
• 1:31
  companies
• 1:31
  like
• 1:32
  the
• 1:32
  Every
• 1:32
  Girl
• 1:32
  and
• 1:32
  Boss
• 1:33
  Babe.
• 1:33
  And
• 1:33
  anyway,
• 1:34
  this
• 1:34
  is
• 1:34
  exactly
• 1:34
  what
• 1:34
  she
• 1:35
  said
• 1:35
  to
• 1:35
  me.
• 1:36
  I
• 1:36
  really
• 1:36
  think
• 1:37
  a
• 1:37
  lot
• 1:37
  of
• 1:37
  the
• 1:38
  Internet
• 1:38
  is
• 1:38
  about
• 1:38
  to
• 1:39
  die.
• 1:39
  Why
• 1:39
  would
• 1:40
  I,
• 1:40
  as
• 1:41
  a
• 1:41
  consumer
• 1:41
  ever
• 1:41
  log
• 1:42
  into
• 1:42
  social
• 1:42
  media
• 1:42
  when
• 1:43
  it's
• 1:43
  just
• 1:43
  everyone's
• 1:44
  AI
• 1:44
  talking
• 1:44
  to
• 1:45
  everyone
• 1:45
  else's
• 1:45
  AI?
• 1:46
  I
• 1:46
  think
• 1:46
  the
• 1:47
  one
• 1:47
  place
• 1:47
  that
• 1:47
  will
• 1:47
  be
• 1:48
  safe
• 1:48
  is
• 1:48
  space
• 1:49
  spaces
• 1:49
  built
• 1:49
  specifically
• 1:50
  for
• 1:51
  human
• 1:51
  connection.
• 1:52
  And
• 1:52
  then
• 1:52
  she
• 1:52
  wrote
• 1:53
  Shout
• 1:53
  Out
• 1:53
  Becky,
• 1:53
  which
• 1:53
  I
• 1:54
  was
• 1:54
  going
• 1:54
  to
• 1:54
  leave
• 1:54
  out,
• 1:54
  but
• 1:54
  I
• 1:54
  thought
• 1:55
  that
• 1:55
  was
• 1:55
  funny.
• 1:56
  So
• 1:56
  let's
• 1:56
  talk
• 1:56
  about
• 1:56
  this.
• 1:56
  Like,
• 1:57
  people
• 1:57
  hang
• 1:57
  out
• 1:57
  on
• 1:58
  social
• 1:58
  media
• 1:58
  and
• 1:59
  apps
• 1:59
  like
• 2:00
  Instagram,
• 2:01
  LinkedIn,
• 2:01
  TikTok,
• 2:02
  Facebook,
• 2:03
  whatever,
• 2:04
  and
• 2:05
  what
• 2:05
  I
• 2:06
  think
• 2:06
  is
• 2:06
  going
• 2:07
  to
• 2:07
  happen
• 2:07
  is
• 2:07
  that
• 2:08
  we're
• 2:08
  going
• 2:08
  to,
• 2:08
  when
• 2:08
  it
• 2:09
  is
• 2:09
  already
• 2:09
  happening,
• 2:10
  is
• 2:10
  we're
• 2:10
  going
• 2:10
  to
• 2:10
  see
• 2:10
  a
• 2:10
  lot
• 2:11
  more
• 2:11
  shifting
• 2:11
  to
• 2:12
  really
• 2:12
  specific
• 2:13
  niche,
• 2:13
  smaller
• 2:14
  communities,
• 2:14
  smaller
• 2:14
  apps
• 2:15
  than
• 2:16
  before.
• 2:16
  Like,
• 2:16
  when
• 2:17
  we
• 2:17
  think
• 2:17
  back
• 2:18
  to
• 2:18
  like,
• 2:19
  big,
• 2:19
  big
• 2:20
  rewind
• 2:20
  to
• 2:20
  social,
• 2:21
  the
• 2:21
  social
• 2:21
  network,
• 2:22
  and
• 2:22
  like
• 2:22
  the
• 2:23
  Facebook
• 2:24
  launch
• 2:25
  and
• 2:25
  everything,
• 2:25
  it
• 2:25
  was
• 2:25
  all
• 2:26
  about
• 2:26
  like
• 2:26
  connecting
• 2:27
  the
• 2:27
  world.
• 2:28
  And
• 2:28
  yes,
• 2:29
  we've
• 2:29
  done
• 2:29
  that.
• 2:29
  Like
• 2:29
  it's
• 2:30
  incredible.
• 2:30
  We
• 2:30
  can
• 2:30
  connect
• 2:31
  with
• 2:31
  people
• 2:31
  all
• 2:31
  over
• 2:31
  the
• 2:32
  world
• 2:32
  via
• 2:32
  social
• 2:33
  media,
• 2:33
  but
• 2:34
  we
• 2:34
  also
• 2:35
  are
• 2:35
  craving
• 2:35
  human
• 2:36
  connection
• 2:36
  and
• 2:37
  local
• 2:37
  community
• 2:38
  and
• 2:38
  niche
• 2:39
  community
• 2:39
  and
• 2:39
  to
• 2:40
  connect
• 2:40
  with
• 2:40
  people
• 2:40
  that
• 2:41
  are
• 2:42
  doing
• 2:42
  what
• 2:42
  we're
• 2:42
  doing,
• 2:43
  struggling
• 2:43
  with
• 2:43
  what
• 2:43
  we're
• 2:44
  struggling
• 2:44
  with.
• 2:44
  Um,
• 2:45
  have
• 2:45
  similar
• 2:45
  shared
• 2:46
  interests,
• 2:46
  values,
• 2:46
  goals,
• 2:47
  all
• 2:47
  of
• 2:47
  this.
• 2:48
  But
• 2:48
  I
• 2:49
  think
• 2:49
  that
• 2:49
  even,
• 2:51
  even
• 2:51
  that
• 2:51
  needs
• 2:51
  to
• 2:52
  shift.
• 2:52
  So
• 2:53
  while
• 2:53
  people
• 2:54
  might
• 2:54
  move
• 2:54
  off
• 2:54
  of
• 2:55
  social
• 2:55
  or
• 2:55
  they're
• 2:55
  logging
• 2:56
  in
• 2:56
  less
• 2:57
  to
• 2:57
  social,
• 2:57
  I
• 2:58
  was
• 2:58
  on
• 2:58
  the
• 2:58
  phone,
• 2:58
  my
• 2:58
  friend
• 2:59
  Kat
• 2:59
  today
• 2:59
  and
• 3:00
  she
• 3:00
  was
• 3:00
  like,
• 3:01
  I,
• 3:02
  I
• 3:02
  said
• 3:03
  something
• 3:03
  about
• 3:03
  like,
• 3:03
  oh
• 3:03
  I
• 3:03
  wanna
• 3:04
  tag
• 3:04
  you
• 3:04
  on
• 3:04
  Instagram,
• 3:04
  blah
• 3:05
  blah,
• 3:05
  blah.
• 3:05
  And
• 3:05
  she
• 3:05
  was
• 3:05
  like,
• 3:06
  oh
• 3:06
  yeah,
• 3:06
  I
• 3:06
  haven't,
• 3:06
  I
• 3:06
  haven't
• 3:07
  looked
• 3:07
  at
• 3:07
  Instagram.
• 3:07
  I
• 3:08
  gave
• 3:08
  it
• 3:08
  up
• 3:08
  in
• 3:08
  March
• 3:09
  and
• 3:09
  I've
• 3:09
  never
• 3:09
  felt
• 3:10
  better.
• 3:10
  So
• 3:10
  I
• 3:10
  haven't
• 3:10
  looked
• 3:11
  at
• 3:11
  it
• 3:11
  again.
• 3:11
  And
• 3:11
  I,
• 3:12
  I
• 3:12
  think
• 3:12
  probably
• 3:12
  some
• 3:13
  of
• 3:13
  you
• 3:13
  are
• 3:13
  this
• 3:14
  and
• 3:14
  can
• 3:14
  relate.
• 3:14
  Like
• 3:15
  it
• 3:15
  feels
• 3:16
  good
• 3:16
  to
• 3:17
  detox.
• 3:17
  This
• 3:18
  highly
• 3:19
  dopamine,
• 3:19
  overwhelming,
• 3:20
  stressful
• 3:22
  meant
• 3:22
  to
• 3:22
  turn
• 3:23
  our
• 3:23
  brains
• 3:23
  to
• 3:24
  mush
• 3:24
  social
• 3:24
  media.
• 3:25
  But
• 3:25
  that
• 3:26
  doesn't
• 3:26
  mean
• 3:26
  like
• 3:27
  with
• 3:27
  and
• 3:28
  with
• 3:28
  that
• 3:28
  we
• 3:28
  have
• 3:29
  this
• 3:29
  gap
• 3:29
  that's
• 3:30
  like,
• 3:30
  well
• 3:30
  I
• 3:30
  want
• 3:30
  to
• 3:31
  connect
• 3:31
  with
• 3:31
  my
• 3:31
  people.
• 3:32
  And
• 3:33
  so
• 3:34
  what
• 3:34
  we're
• 3:35
  seeing
• 3:35
  too
• 3:36
  is
• 3:36
  like
• 3:36
  even
• 3:37
  the
• 3:38
  social
• 3:38
  media,
• 3:39
  like
• 3:39
  small
• 3:40
  group
• 3:40
  community
• 3:41
  experiences
• 3:42
  that
• 3:43
  frankly
• 3:43
  my
• 3:43
  company
• 3:44
  builds
• 3:44
  and
• 3:44
  we're
• 3:45
  working
• 3:45
  a
• 3:45
  lot
• 3:46
  with,
• 3:47
  like
• 3:47
  even
• 3:47
  these
• 3:48
  are
• 3:48
  starting
• 3:48
  to
• 3:48
  feel
• 3:49
  a
• 3:49
  little
• 3:49
  too
• 3:50
  cookie
• 3:50
  cutter,
• 3:51
  a
• 3:51
  little
• 3:51
  too
• 3:52
  copy
• 3:52
  paste.
• 3:53
  And
• 3:53
  so
• 3:53
  I
• 3:54
  think
• 3:54
  that
• 3:54
  what
• 3:54
  we're
• 3:54
  doing
• 3:55
  with
• 3:56
  building
• 3:56
  community
• 3:56
  and
• 3:57
  building
• 3:58
  small
• 3:58
  niche
• 3:58
  communities
• 3:59
  and
• 3:59
  experiences
• 4:00
  and,
• 4:00
  and
• 4:01
  fan
• 4:01
  clubs
• 4:01
  and
• 4:02
  all
• 4:02
  of
• 4:02
  this
• 4:02
  like
• 4:03
  community
• 4:04
  outside
• 4:05
  of
• 4:05
  social
• 4:05
  media
• 4:06
  and
• 4:06
  like
• 4:06
  closed
• 4:07
  groups,
• 4:08
  I
• 4:08
  think
• 4:09
  that
• 4:09
  that
• 4:09
  needs
• 4:09
  to
• 4:09
  become
• 4:10
  a
• 4:10
  lot
• 4:10
  more
• 4:11
  custom
• 4:12
  because
• 4:12
  people
• 4:13
  are
• 4:13
  getting
• 4:13
  burned
• 4:14
  out
• 4:14
  on
• 4:14
  joining
• 4:15
  another
• 4:16
  insert
• 4:16
  platform,
• 4:17
  right?
• 4:17
  Like
• 4:17
  slack
• 4:18
  group
• 4:18
  circle
• 4:19
  community,
• 4:19
  school
• 4:20
  community.
• 4:20
  Like
• 4:20
  honestly
• 4:21
  it
• 4:21
  doesn't
• 4:21
  really
• 4:21
  matter.
• 4:22
  It's
• 4:23
  just
• 4:23
  going
• 4:23
  to
• 4:23
  be
• 4:23
  a
• 4:24
  lot
• 4:24
  harder
• 4:24
  to
• 4:25
  stand
• 4:25
  out
• 4:25
  with
• 4:26
  a
• 4:26
  solid
• 4:26
  community
• 4:27
  product.
• 4:27
  And
• 4:28
  what
• 4:28
  we
• 4:28
  really
• 4:28
  need
• 4:29
  to
• 4:29
  focus
• 4:29
  on
• 4:30
  is
• 4:31
  the
• 4:31
  personalization
• 4:32
  aspect
• 4:33
  and
• 4:34
  the
• 4:34
  experience
• 4:35
  that
• 4:36
  makes
• 4:36
  it
• 4:36
  super
• 4:36
  unique.
• 4:37
  And
• 4:38
  I
• 4:38
  think
• 4:38
  the
• 4:38
  people
• 4:38
  that
• 4:39
  win
• 4:39
  are
• 4:39
  going
• 4:39
  to
• 4:40
  be
• 4:40
  the
• 4:40
  people
• 4:40
  that
• 4:40
  don't
• 4:41
  use
• 4:41
  these
• 4:42
  tools
• 4:42
  out
• 4:42
  of
• 4:42
  the
• 4:42
  box.
• 4:43
  They
• 4:43
  add
• 4:43
  a
• 4:43
  lot
• 4:44
  of
• 4:44
  customizations
• 4:45
  to
• 4:45
  it,
• 4:45
  they
• 4:45
  create
• 4:46
  a
• 4:46
  lot
• 4:46
  of
• 4:46
  personalization.
• 4:47
  There's
• 4:47
  a
• 4:47
  lot
• 4:48
  of
• 4:48
  hand
• 4:48
  holding,
• 4:48
  there's
• 4:49
  a
• 4:49
  lot
• 4:49
  of
• 4:49
  one
• 4:49
  on
• 4:49
  one
• 4:49
  time,
• 4:50
  there's
• 4:50
  a
• 4:50
  lot
• 4:50
  of
• 4:51
  in
• 4:51
  person
• 4:51
  experiences
• 4:52
  that
• 4:52
  are
• 4:52
  curated
• 4:53
  and
• 4:53
  to
• 4:53
  that
• 4:54
  point
• 4:54
  there's
• 4:54
  a
• 4:54
  lot
• 4:54
  of
• 4:54
  curated
• 4:55
  experiences
• 4:56
  full
• 4:56
  stop.
• 4:56
  Like
• 4:57
  when
• 4:58
  we
• 4:58
  create
• 4:59
  these
• 5:01
  like
• 5:01
  group
• 5:01
  cohort
• 5:02
  moments
• 5:03
  for
• 5:03
  people
• 5:03
  to
• 5:04
  work
• 5:04
  together
• 5:04
  to
• 5:04
  connect,
• 5:05
  to
• 5:05
  realize
• 5:06
  their
• 5:06
  goals.
• 5:07
  This
• 5:08
  stuff
• 5:08
  like
• 5:09
  the
• 5:09
  bar
• 5:09
  has
• 5:09
  just
• 5:10
  been
• 5:10
  raised
• 5:11
  so
• 5:11
  significantly
• 5:12
  higher
• 5:13
  that
• 5:13
  it
• 5:13
  has
• 5:13
  to
• 5:14
  be
• 5:14
  like
• 5:14
  highly
• 5:15
  curated
• 5:15
  experiences
• 5:16
  that
• 5:16
  are
• 5:17
  absolutely
• 5:17
  not
• 5:17
  copy
• 5:18
  paste.
• 5:19
  If
• 5:19
  you
• 5:19
  are
• 5:19
  looking
• 5:19
  at
• 5:20
  somebody
• 5:20
  else's
• 5:20
  community
• 5:21
  and
• 5:21
  you're
• 5:21
  like,
• 5:21
  oh,
• 5:21
  I
• 5:21
  can
• 5:21
  do
• 5:21
  that
• 5:21
  in
• 5:22
  my
• 5:22
  niche,
• 5:22
  it's
• 5:23
  not
• 5:23
  going
• 5:23
  to
• 5:23
  work,
• 5:23
  right.
• 5:23
  Like,
• 5:24
  it
• 5:24
  needs
• 5:25
  to
• 5:25
  be
• 5:25
  custom
• 5:25
  to
• 5:25
  your
• 5:26
  people.
• 5:26
  It
• 5:26
  needs
• 5:27
  to
• 5:27
  be
• 5:27
  designed
• 5:27
  specifically,
• 5:28
  specifically
• 5:28
  for
• 5:28
  them
• 5:29
  when
• 5:29
  they
• 5:29
  log
• 5:30
  into
• 5:30
  this
• 5:30
  thing.
• 5:31
  It
• 5:31
  needs
• 5:31
  to
• 5:31
  feel
• 5:31
  like,
• 5:32
  oh,
• 5:32
  wow,
• 5:33
  this
• 5:33
  was
• 5:33
  designed
• 5:34
  for
• 5:34
  me.
• 5:34
  This
• 5:34
  experience
• 5:35
  is
• 5:35
  incredible.
• 5:36
  Not,
• 5:36
  oh,
• 5:36
  this
• 5:36
  is
• 5:36
  another
• 5:37
  Circle
• 5:37
  community.
• 5:38
  Oh,
• 5:38
  this
• 5:38
  is
• 5:38
  another
• 5:38
  Slack
• 5:39
  group
• 5:39
  I
• 5:39
  need
• 5:39
  to
• 5:39
  join.
• 5:40
  We
• 5:40
  need
• 5:40
  to
• 5:40
  focus
• 5:41
  a
• 5:41
  lot
• 5:41
  less
• 5:41
  on
• 5:42
  platform
• 5:42
  and
• 5:43
  a
• 5:43
  lot
• 5:43
  more
• 5:43
  on
• 5:43
  the
• 5:44
  experiences
• 5:44
  that
• 5:44
  we're
• 5:45
  curating,
• 5:45
  the
• 5:46
  way
• 5:46
  we're
• 5:46
  bringing
• 5:46
  people
• 5:46
  together
• 5:47
  and
• 5:47
  how
• 5:48
  we're
• 5:48
  personalizing
• 5:49
  their
• 5:49
  experience
• 5:50
  overall.
• 5:51
  And
• 5:51
  I
• 5:51
  think
• 5:52
  the
• 5:52
  most
• 5:52
  interesting
• 5:52
  community
• 5:53
  products
• 5:53
  are
• 5:54
  going
• 5:54
  to
• 5:54
  be
• 5:54
  the
• 5:54
  ones
• 5:55
  that,
• 5:55
  that
• 5:56
  are,
• 5:56
  that
• 5:57
  have
• 5:57
  the
• 5:57
  most
• 5:57
  custom
• 5:58
  feeling.
• 5:59
  Now
• 5:59
  of
• 5:59
  course,
• 5:59
  if
• 5:59
  you're
• 6:00
  listening
• 6:00
  to
• 6:00
  this
• 6:00
  and
• 6:00
  you're
• 6:00
  on
• 6:01
  a
• 6:01
  Slack
• 6:01
  Circle
• 6:02
  school,
• 6:02
  whatever,
• 6:02
  you're
• 6:02
  probably
• 6:03
  thinking
• 6:03
  like,
• 6:03
  becky,
• 6:04
  I
• 6:04
  can't
• 6:04
  afford
• 6:04
  to
• 6:04
  build
• 6:04
  a
• 6:05
  custom
• 6:05
  app
• 6:05
  and
• 6:05
  I
• 6:06
  hear
• 6:06
  you.
• 6:06
  What
• 6:07
  I'm,
• 6:07
  I'm
• 6:07
  not
• 6:07
  suggesting,
• 6:08
  like,
• 6:08
  we
• 6:08
  need
• 6:09
  to
• 6:09
  get
• 6:09
  off
• 6:09
  these
• 6:09
  platforms
• 6:10
  and
• 6:10
  my
• 6:10
  company
• 6:10
  is
• 6:10
  still
• 6:10
  building
• 6:11
  on
• 6:11
  Circle
• 6:11
  every
• 6:12
  single
• 6:12
  day,
• 6:12
  but
• 6:13
  we
• 6:13
  do
• 6:14
  need
• 6:14
  to
• 6:14
  think
• 6:14
  more
• 6:14
  about
• 6:15
  how
• 6:15
  do
• 6:15
  we
• 6:15
  customize
• 6:16
  it
• 6:16
  and
• 6:16
  truly
• 6:17
  make
• 6:17
  it
• 6:18
  something
• 6:18
  that
• 6:18
  feels
• 6:19
  like
• 6:19
  a
• 6:19
  unique
• 6:19
  experience
• 6:20
  that
• 6:20
  was
• 6:21
  designed
• 6:21
  for
• 6:22
  your
• 6:22
  specific
• 6:23
  customer
• 6:23
  and
• 6:23
  the
• 6:23
  specific,
• 6:24
  specific
• 6:24
  journey
• 6:24
  they're
• 6:25
  on.
• 6:25
  We
• 6:25
  need
• 6:25
  to
• 6:25
  spend
• 6:26
  a
• 6:26
  lot
• 6:26
  more
• 6:26
  time
• 6:27
  on
• 6:27
  member
• 6:28
  journeys,
• 6:28
  on
• 6:28
  experiences,
• 6:29
  on
• 6:29
  personalization.
• 6:31
  I
• 6:31
  honestly
• 6:31
  think
• 6:31
  the
• 6:32
  bottom
• 6:32
  line
• 6:32
  here
• 6:32
  and
• 6:33
  again,
• 6:33
  going
• 6:33
  back
• 6:33
  to
• 6:33
  my
• 6:33
  group
• 6:34
  chat
• 6:34
  with
• 6:34
  my
• 6:34
  friends,
• 6:35
  another
• 6:35
  person
• 6:36
  in
• 6:36
  our
• 6:36
  group
• 6:36
  chat,
• 6:36
  like,
• 6:37
  she's
• 6:37
  like,
• 6:37
  well,
• 6:38
  quality
• 6:39
  matters
• 6:39
  more
• 6:39
  than
• 6:39
  ever,
• 6:39
  right?
• 6:40
  And
• 6:41
  she
• 6:41
  does
• 6:41
  a
• 6:41
  lot
• 6:41
  of
• 6:41
  like
• 6:42
  content
• 6:42
  writing.
• 6:43
  And
• 6:44
  I
• 6:44
  just,
• 6:44
  I
• 6:45
  really
• 6:45
  believe
• 6:45
  that.
• 6:46
  I
• 6:46
  think
• 6:46
  the
• 6:46
  bar
• 6:47
  has
• 6:47
  been
• 6:47
  raised.
• 6:48
  Quality
• 6:49
  matters
• 6:49
  more
• 6:50
  than
• 6:50
  ever.
• 6:51
  If
• 6:51
  you
• 6:51
  want
• 6:51
  word
• 6:51
  of
• 6:51
  mouth
• 6:52
  marketing,
• 6:52
  if
• 6:52
  you
• 6:53
  want
• 6:53
  your
• 6:53
  community
• 6:54
  to
• 6:54
  grow
• 6:54
  organically,
• 6:56
  you
• 6:56
  have
• 6:56
  to
• 6:56
  have
• 6:56
  an
• 6:57
  incredible
• 6:57
  product.
• 6:58
  And
• 6:58
  that
• 6:59
  means
• 6:59
  it
• 6:59
  has
• 6:59
  to
• 6:59
  have
• 6:59
  such
• 7:00
  high
• 7:00
  quality
• 7:01
  experiences
• 7:01
  that
• 7:02
  feel
• 7:02
  personalized.
• 7:03
  I
• 7:03
  know
• 7:03
  I've
• 7:03
  said
• 7:04
  that
• 7:04
  three
• 7:04
  times,
• 7:05
  but
• 7:05
  I
• 7:05
  just
• 7:05
  want
• 7:06
  you
• 7:06
  to
• 7:06
  remember
• 7:07
  it
• 7:07
  because
• 7:07
  it's
• 7:08
  the
• 7:08
  only
• 7:09
  way
• 7:09
  to
• 7:09
  stand
• 7:09
  out
• 7:09
  and
• 7:10
  to
• 7:10
  grow
• 7:11
  in
• 7:11
  this
• 7:12
  bizarre
• 7:12
  time
• 7:13
  we're
• 7:13
  living
• 7:13
  in.
• 7:14
  With
• 7:15
  tech
• 7:15
  changing
• 7:16
  so,
• 7:16
  so
• 7:17
  rapidly,
• 7:18
  like
• 7:18
  we
• 7:18
  have
• 7:19
  to
• 7:19
  respond
• 7:20
  iterate,
• 7:20
  innovate
• 7:21
  everything
• 7:22
  we're
• 7:22
  doing
• 7:23
  so
• 7:23
  quickly
• 7:24
  and
• 7:24
  really
• 7:25
  build
• 7:25
  custom
• 7:26
  experiences
• 7:27
  that
• 7:27
  are
• 7:27
  unique.
• 7:27
  Like
• 7:28
  your,
• 7:28
  the
• 7:29
  copy,
• 7:30
  the
• 7:30
  copy
• 7:30
  paste,
• 7:30
  the
• 7:31
  cookie
• 7:31
  cutter
• 7:31
  experience,
• 7:32
  the,
• 7:33
  the
• 7:33
  circle,
• 7:33
  like
• 7:34
  the
• 7:34
  circle
• 7:34
  out
• 7:35
  of
• 7:35
  the
• 7:35
  box
• 7:35
  product
• 7:36
  that
• 7:37
  I
• 7:37
  know
• 7:37
  somebody
• 7:37
  offers,
• 7:38
  like,
• 7:38
  it's
• 7:38
  just,
• 7:39
  it's
• 7:39
  not
• 7:39
  real.
• 7:39
  That's
• 7:40
  not
• 7:40
  Real
• 7:40
  community.
• 7:41
  These
• 7:41
  platforms
• 7:42
  are
• 7:43
  just
• 7:43
  tools
• 7:43
  that
• 7:43
  get
• 7:44
  us
• 7:44
  to,
• 7:44
  to
• 7:44
  like
• 7:45
  what
• 7:45
  we're
• 7:45
  trying
• 7:45
  to
• 7:45
  create
• 7:46
  faster.
• 7:46
  Because
• 7:47
  building
• 7:48
  all
• 7:48
  of
• 7:48
  the
• 7:48
  feature
• 7:49
  functionality
• 7:49
  and
• 7:49
  the
• 7:50
  user
• 7:50
  experience
• 7:50
  design
• 7:51
  and
• 7:51
  everything
• 7:51
  that
• 7:51
  goes
• 7:52
  into
• 7:53
  the
• 7:53
  back
• 7:53
  end
• 7:54
  of
• 7:54
  making
• 7:54
  these
• 7:55
  products
• 7:55
  really
• 7:56
  great
• 7:57
  just
• 7:58
  isn't
• 7:58
  accessible
• 7:59
  for
• 7:59
  every
• 8:00
  person.
• 8:00
  So
• 8:00
  of
• 8:00
  course
• 8:01
  we
• 8:01
  need
• 8:01
  to
• 8:01
  use
• 8:01
  these
• 8:02
  platforms,
• 8:02
  but
• 8:03
  they
• 8:03
  are
• 8:03
  just
• 8:03
  a
• 8:03
  tool.
• 8:04
  They
• 8:04
  are
• 8:04
  just
• 8:04
  the
• 8:05
  base
• 8:05
  layer,
• 8:05
  the
• 8:06
  bare
• 8:06
  minimum.
• 8:07
  What
• 8:07
  you
• 8:07
  build
• 8:07
  on
• 8:08
  top,
• 8:08
  the
• 8:08
  experience
• 8:08
  you
• 8:09
  build
• 8:09
  on
• 8:09
  top,
• 8:10
  that's
• 8:10
  what
• 8:10
  makes
• 8:10
  you
• 8:10
  stand
• 8:11
  out
• 8:11
  and
• 8:11
  that's
• 8:11
  what
• 8:11
  makes
• 8:11
  it
• 8:12
  different.
• 8:13
  And
• 8:13
  so
• 8:14
  just
• 8:14
  make
• 8:15
  whatever
• 8:15
  you're
• 8:15
  doing
• 8:16
  different.
• 8:16
  Make
• 8:17
  it
• 8:17
  personalized
• 8:17
  and
• 8:18
  customized
• 8:18
  to
• 8:18
  your
• 8:18
  specific
• 8:19
  customer.
• 8:20
  And
• 8:20
  that's
• 8:21
  how
• 8:21
  we're
• 8:21
  gonna,
• 8:22
  you
• 8:22
  know,
• 8:22
  get
• 8:22
  through
• 8:22
  this
• 8:23
  and
• 8:25
  be
• 8:25
  the
• 8:25
  next
• 8:25
  wave
• 8:26
  of
• 8:27
  what
• 8:28
  social
• 8:28
  media
• 8:28
  looks
• 8:28
  like.
• 8:29
  I
• 8:29
  think
• 8:29
  it
• 8:29
  just
• 8:29
  is
• 8:30
  really
• 8:30
  all
• 8:30
  about
• 8:30
  to
• 8:31
  shift
• 8:31
  significantly.
• 8:32
  More
• 8:33
  and
• 8:33
  more
• 8:33
  people
• 8:33
  are
• 8:33
  gonna
• 8:33
  be
• 8:34
  joining
• 8:34
  niche
• 8:34
  communities
• 8:35
  and
• 8:35
  they're
• 8:35
  gonna
• 8:35
  be
• 8:35
  picky
• 8:35
  about
• 8:36
  which
• 8:36
  ones
• 8:36
  they
• 8:36
  pick
• 8:37
  and
• 8:37
  pay
• 8:37
  attention
• 8:37
  to.
• 8:37
  Think
• 8:38
  about
• 8:38
  it
• 8:38
  like,
• 8:39
  nobody
• 8:39
  is
• 8:40
  really
• 8:40
  super
• 8:40
  active
• 8:41
  unless
• 8:41
  they
• 8:41
  have
• 8:41
  a
• 8:42
  social
• 8:42
  media
• 8:42
  team.
• 8:42
  Nobody
• 8:43
  is
• 8:43
  really
• 8:43
  super,
• 8:43
  super
• 8:44
  active
• 8:44
  on
• 8:44
  every
• 8:44
  single
• 8:45
  platform
• 8:45
  out
• 8:45
  there.
• 8:46
  They
• 8:46
  probably
• 8:46
  have
• 8:46
  a
• 8:46
  favorite
• 8:47
  and
• 8:47
  they
• 8:47
  probably
• 8:47
  have
• 8:47
  one
• 8:48
  or
• 8:48
  two
• 8:48
  that
• 8:48
  they
• 8:48
  log
• 8:48
  into
• 8:49
  every
• 8:49
  day.
• 8:49
  And
• 8:50
  so
• 8:50
  it's
• 8:50
  going
• 8:50
  to
• 8:50
  be
• 8:50
  like
• 8:50
  that
• 8:51
  with
• 8:51
  communities
• 8:51
  too.
• 8:52
  So
• 8:52
  if
• 8:52
  you
• 8:53
  want
• 8:53
  your
• 8:53
  community
• 8:53
  to
• 8:53
  be
• 8:53
  the
• 8:54
  favorite
• 8:54
  and
• 8:54
  be
• 8:54
  the
• 8:54
  thing
• 8:55
  that
• 8:55
  they
• 8:55
  go
• 8:56
  to
• 8:56
  every
• 8:56
  day
• 8:56
  that
• 8:56
  makes
• 8:57
  them
• 8:57
  feel
• 8:57
  actually
• 8:57
  good
• 8:58
  and
• 8:58
  successful
• 8:59
  and
• 8:59
  productive
• 9:00
  and
• 9:00
  connected,
• 9:01
  which
• 9:01
  is
• 9:02
  way
• 9:02
  different
• 9:02
  than
• 9:03
  what
• 9:03
  social
• 9:03
  media
• 9:03
  feels
• 9:04
  like,
• 9:04
  then
• 9:05
  you
• 9:05
  have
• 9:05
  to
• 9:05
  put
• 9:05
  in
• 9:05
  that
• 9:05
  work
• 9:06
  to
• 9:06
  build
• 9:06
  a
• 9:06
  quality
• 9:06
  product
• 9:07
  and
• 9:07
  a
• 9:07
  quality
• 9:07
  experience.
• 9:09
  So,
• 9:09
  okay,
• 9:10
  that's
• 9:10
  my
• 9:10
  soapbox
• 9:11
  for
• 9:11
  today.
• 9:11
  Hope
• 9:11
  you
• 9:11
  enjoyed
• 9:12
  it.
• 9:12
  Um,
• 9:13
  if
• 9:13
  you
• 9:13
  want
• 9:13
  to
• 9:13
  talk
• 9:14
  about
• 9:14
  your
• 9:14
  member
• 9:14
  journey
• 9:15
  design,
• 9:15
  if
• 9:15
  you
• 9:15
  want
• 9:16
  to
• 9:16
  talk
• 9:16
  about
• 9:16
  personalization,
• 9:17
  how
• 9:17
  to
• 9:17
  customize
• 9:17
  what
• 9:18
  you've
• 9:18
  created
• 9:18
  more,
• 9:19
  definitely
• 9:19
  book
• 9:19
  a
• 9:19
  discovery
• 9:20
  call
• 9:20
  with
• 9:20
  my
• 9:20
  team.
• 9:21
  It's
• 9:21
  absolutely
• 9:22
  free.
• 9:22
  We'll
• 9:22
  just
• 9:22
  jam
• 9:22
  on
• 9:23
  ideas
• 9:23
  and
• 9:24
  you
• 9:24
  can
• 9:24
  go
• 9:24
  from
• 9:25
  there.
• 9:25
  If
• 9:25
  you
• 9:25
  want
• 9:25
  to
• 9:25
  do
• 9:25
  a
• 9:25
  strategy
• 9:26
  with
• 9:26
  us.
• 9:26
  Okay,
• 9:27
  thank
• 9:27
  you.
• 9:27
  That
• 9:28
  link
• 9:28
  will
• 9:28
  be
• 9:28
  in
• 9:28
  the
• 9:28
  show
• 9:28
  notes
• 9:29
  and
• 9:29
  if
• 9:29
  you
• 9:29
  loved
• 9:30
  this,
• 9:30
  share
• 9:30
  it
• 9:30
  with
• 9:30
  a
• 9:30
  friend.
• 9:31
  DM
• 9:31
  me,
• 9:32
  I
• 9:32
  would
• 9:32
  love
• 9:32
  to
• 9:32
  talk
• 9:32
  about
• 9:33
  AI
• 9:33
  with
• 9:33
  you
• 9:34
  and
• 9:34
  if
• 9:34
  you
• 9:34
  want
• 9:34
  to
• 9:34
  spiral
• 9:35
  together,
• 9:36
  I'm
• 9:36
  in
• 9:36
  the
• 9:36
  mood.
• 9:37
  Okay,
• 9:37
  thanks.