69 | Charitable Giving And Purpose-Led Product Businesses with Veronica Bamford-Deane

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Nov 25, 2021 · 31m

Happy Thanksgiving everyone! Today marks one of the US’s biggest holidays, as well as the eve of one of the biggest retail events of the year: Black Friday. Historically a day for bagging unbelievable bargains, the consensus on this massive shopping event has shifted somewhat in recent years, with some people and companies pushing back against this festival of consumerism with a message to shop small and in some cases offering to support charitable causes through their sales.

Customers are getting more attuned to purpose-led businesses and want to buy from people that are putting purpose at…