Leon Mallett on Why Follow-Up Wins More Business

Coffee with Jon - Think Big. Get Unstuck. Grow Your Business · Jun 21, 2026 · 23m

When was the last time you followed up with a client or prospect?

Most people stop after one message.

The pros don't—because follow-up builds trust, not pressure.

Here are my 3 takeaways from my Think Business + Sales conversation with Leon Mallett, Marketer at Title Connect 👇

1. Follow-up separates amateurs from pros.

40% of salespeople never follow up a second time. The best? They follow up forever—because they know top-of-mind = top-of-market.

2. There are two kinds of follow-up.

Sales follow-up wins the deal.

Service follow-up keeps the client.

Do both well—and you'll stand alone.

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