Latest / Success Story with Scott Clary / Chris Dixon - Entrepreneur, Investor, Cryptocurrency and Web3 Evangelist | Read Write Own
Transcript
- 0:00In 1990s, when you send an email, there's no kind of email company in the middle.
- 0:03There's no worldwide web company.
- 0:05It's very different than today where you have, you know, you send a Facebook message
- 0:08and there's Mark Zuckerberg in the middle and they can do all sorts of things.
- 0:14You have to go through these gatekeepers and these gatekeepers have immense power.
- 0:17That power shows up in a number of ways that I mentioned, sort of,
- 0:19it's a control of what information is shown to their algorithms.
- 0:22Another very stark thing is what is the economics of these networks.
- 0:25All of the money is kind of getting sucked into these five companies.
- 0:29Instead of going to the people who I think deserve the money.
- 0:33Even for the people who are actually creating the content, creating the products.
- 0:37When these big companies control their internet services,
- 0:40is that over time they just kind of extract more and more money out of the service
- 0:43or to build value should get that value.
- 0:46And in the 90s web, they would get that value.
- 0:49If you build a website and you, you know, going back to the Uber example,
- 0:52if somebody paid you $100, you've got $100.
- 0:54There's no one taking money in the middle.
- 0:56There's always been two ways to build everything.
- 0:58There's a company-owned way and a community-owned way.
- 1:01And we've seen that in software, with the case of Linux versus Windows.
- 1:04We've seen that with internet services like the web versus Twitter.
- 1:07I think that we can see it again.
- 1:10Welcome to success story.
- 1:11I'm your host, Scott Clary.
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- 2:23Chris, thank you for coming on.
- 2:26I have your new book here and we're going to talk about it.
- 2:28We're going to go into it.
- 2:29So read right on.
- 2:31I thought to kick this off, it'd be interesting.
- 2:33I always like, I don't always go into titles,
- 2:35but this title is a little bit interesting
- 2:37because it's read right on,
- 2:38but then it's building the next era of the internet.
- 2:41So please explain what the first era of the internet was.
- 2:45Sure.
- 2:46So in the little bit of context,
- 2:48I've spent 20 years now working on the internet
- 2:51as a entrepreneur and then investor.
- 2:53So it's been sort of deeply involved and seeing it evolve.
- 2:57The internet officially began as a government project in 1969,
- 3:02but really the modern internet began in the 1990s.
- 3:05And I sort of the read right on,
- 3:07refers to how I've used sort of the three years of the modern internet.
- 3:11And so the read right, read in the right,
- 3:14by the way, are common terms people use for those first two.
- 3:18So this is not my idea, but the own,
- 3:19is sort of my addition to it.
- 3:21So the read era was sort of roughly 1990 to 2005.
- 3:24And that was an era that was marked by a few things.
- 3:29One was the dominant systems that we use to interact with the internet
- 3:34were what are known as open protocols.
- 3:36So there's the World Wide Web and email
- 3:38or sort of the dominant thing that you would do in the 1990s.
- 3:41You go to a website, you send an email.
- 3:44And those open protocols had this very interesting characteristic,
- 3:47which they're not owned by anybody.
- 3:48They're community owned standards.
- 3:52There's no, when you send an email,
- 3:54there's no kind of email company in the middle.
- 3:56There's no World Wide Web company.
- 3:58There's, you know, it's very different than today,
- 4:00where you have, you know, you send a Facebook message
- 4:02and there's Mark Zuckerberg and the Facebook company in the middle
- 4:06and they can do all sorts of things.
- 4:08So the 90s, the first kind of key thing was that sort of the dominant
- 4:13systems that people used were community-owned open systems,
- 4:17which had all sorts of implications I talk about in the book.
- 4:20The second thing about the 90s was that the interact,
- 4:23the internet was mostly kind of a one-way medium
- 4:26in that people, you would go to websites and consume information.
- 4:30And there wasn't this sort of interactivity
- 4:32and sort of the democratic, you know, publishing,
- 4:35social media that we have today.
- 4:37So I describe it as the 90s internet
- 4:39democratized the consumption of information
- 4:42as opposed to the publishing information.
- 4:44So that, you know, for those who are around,
- 4:46you had the internet bubble.
- 4:48You had companies like Google and Amazon started
- 4:50and you had a crash in the 2000s.
- 4:53And in that, out of that crash,
- 4:55a new kind of movement developed.
- 4:57I was part of this.
- 4:58I was an entrepreneur at that movement.
- 5:00People called it Web 2.
- 5:01People also called it the Read Write Movement.
- 5:03And they called it Read Write because the idea was,
- 5:05instead of just reading kind of consuming information,
- 5:07you could also now publish.
- 5:08Anyone could publish information.
- 5:11And so the idea was to democratize publishing.
- 5:13And this began as blogging and kind of these, you know,
- 5:17more technical kind of nerdy behaviors,
- 5:20but then went mainstream with things like Twitter and Facebook, right?
- 5:23Which we, of course, all know
- 5:25and are very familiar with social media today.
- 5:27But at the time, that was sort of a new idea,
- 5:28which is let's make the internet sort of truly interactive.
- 5:31And now anyone can not only consume information,
- 5:33but also publish information.
- 5:35And that was, I think, generally a good thing.
- 5:38You know, we now have five billion people
- 5:40that have internet access.
- 5:41It's generally very inexpensive to access the internet.
- 5:44You can get a $10 Android phone.
- 5:46And you can often get free internet service around the world.
- 5:49More people have internet access than running water.
- 5:52I mean, this is just, you know,
- 5:53there was a lot of successful things that happened.
- 5:56As a result of that, I think one of the,
- 5:58the, in my mind, one of the very negative things
- 6:01was that instead of the systems that we ended up using
- 6:03that became dominant, instead of being these open systems
- 6:07that were open owned by communities,
- 6:08like the World Wide Web and email,
- 6:10they were proprietary systems owned by companies,
- 6:13so Facebook, Twitter, TikTok, Google, and so forth.
- 6:18And this, you know, I think for some period of time,
- 6:21maybe the late 2000s, early 2010s, this seemed okay.
- 6:25I think that has now led to a number of significant issues.
- 6:28So the internet has become extremely consolidated.
- 6:32But there are about five companies that control 95% of the money
- 6:36and the traffic on the internet.
- 6:39People, you know, these companies have full control of their algorithms
- 6:43of who has access to their networks,
- 6:45sort of de-platforming, things like this.
- 6:46But I think more important and more subtle
- 6:49is just they control through their algorithms,
- 6:52you know, the popularity of different people.
- 6:55And this can be everything from political actors to
- 6:59really my focus is more on the business side and the startup side.
- 7:02And so we've seen this have a serious,
- 7:05so I think negative effect on startup activity,
- 7:08where, you know, a startup will build an audience on a social.
- 7:11You have to kind of go through these networks now,
- 7:14Google, Facebook, etc.
- 7:15to build a non-heater or a startup, they're gatekeepers.
- 7:18And you have to go through these gatekeepers
- 7:21and these gatekeepers have immense power.
- 7:23That power shows up in a number of ways that I mentioned,
- 7:26sort of it's the control of what information is shown
- 7:28to their algorithms.
- 7:29Another very stark thing is what are the economics
- 7:32of these networks?
- 7:33And so there's something called a take rate
- 7:34in on the internet business, which a take rate
- 7:37is the percentage of money flowing through a system
- 7:40that the network operator takes.
- 7:41So a friend of mine was recently taking an Uber
- 7:44and the Uber cost, the driver asked him how much he paid.
- 7:48And he said something, it was like $75 or something.
- 7:51And then my friend asked the driver how much he got
- 7:53and it was like $18, right?
- 7:55So what was the, you know, what goes,
- 7:57where does the rest of the money go?
- 7:58Some of its taxes and things.
- 7:59But the bulk of it goes to the intermediary,
- 8:01to the gatekeeper, the tollkeeper.
- 8:03And this is true, like, look, Uber's actually,
- 8:06I think Uber has a 40% take rate or something like that.
- 8:09They think it's gone up over time,
- 8:10but some of the social networks like Facebook is 100%.
- 8:14Twitter's 100%, meaning they make, you know,
- 8:17Facebook will make 100 billion plus in revenue this year,
- 8:22off of the work done by users, right?
- 8:24You don't go to Facebook to see Facebook's content.
- 8:25You go to see the user content,
- 8:27yet they make that money and they keep them.
- 8:30And that's true of TikTok, Twitter, you know,
- 8:33Apple takes 30%, so if you create a game
- 8:35or some kind of app with the App Store,
- 8:38just for simply the right to exist in the App Store,
- 8:40you pay 30% of your revenue, same with Android.
- 8:44And so, you know, generally, like, you know,
- 8:47and this is led to, so one is this is just all of the money
- 8:50is kind of getting sucked into these five companies.
- 8:53Instead of going to the people who I think deserve the money,
- 8:57including the people who are actually creating the content,
- 9:00creating the products, you know, look,
- 9:02I'm in the startup business.
- 9:03I was an entrepreneur now, I invest in startups.
- 9:05This, you know, I think that the startups who build value
- 9:08should get that value.
- 9:10And in the 90s web, they would get that value.
- 9:12If you build a website and you, you know,
- 9:14going back to the Uber example,
- 9:16if somebody paid you $100, you got $100.
- 9:18There was no one taking money in the middle.
- 9:19That's how the 90s internet work.
- 9:20That's how the first year of the internet worked.
- 9:22Today, it's very, very different.
- 9:24They have, you know, Apple can kick you off the app store.
- 9:27You know, the game maker Fortnite is in a big
- 9:29high profile lawsuit with Apple over this.
- 9:31Yeah.
- 9:32There's a number of Spotify's, you know,
- 9:34very upset about it.
- 9:35There's a whole series of kind of lawsuits
- 9:37and other complaints about the behavior of these big incumbents.
- 9:41I think from a user experience point of view,
- 9:42it's been very negative.
- 9:43So if you just, you know, if you do Google search now,
- 9:47you'll see more and more of the page taken over
- 9:50by sponsored links, by Google properties.
- 9:53This is a, this is, I have a whole chapter on the book on this.
- 9:57But what happens with these, with these,
- 10:00when these big companies control these internet services,
- 10:02is that over time, they just kind of extract more
- 10:04and more money out of the service.
- 10:06And that's what you're saying there.
- 10:08You're going to, you're sort of seeing a steady
- 10:10takeover of all these services
- 10:12with more and more kind of ways for them to make money and extract.
- 10:16And then Apple instead of the booth over time.
- 10:18And so I think it's heard the quality of the internet,
- 10:20yeah, the startups, the users, etc.
- 10:22Sorry, we're using them.
- 10:23No, no, no, I was just going to say there's different,
- 10:27there's different people trying to solve this problem.
- 10:29So I know Frank McCourt Jr.
- 10:33is, I had him on the, on the show.
- 10:35And he's trying to fix it from the perspective.
- 10:38He put like 500 million dollars into something called
- 10:40project liberty, which is really transferring the ownership
- 10:44of data that Facebook now controls
- 10:46and all these other companies control back to the user.
- 10:49So there's that perspective.
- 10:51There's also the perspective like I love that you mentioned.
- 10:53It's almost like a 30% tax to even build a business or an app
- 10:57that will, it's literally a 30%.
- 11:00It's like, it's like that like without even building a business,
- 11:03now you have a 30% cost of goods that you have to deal with,
- 11:07which is ridiculous.
- 11:07It's very difficult.
- 11:08But in your, in your perfect future of the internet,
- 11:13and well, I just want to have like a sort of like a synopsis
- 11:17or a very high level thesis to start, someone will say,
- 11:21well, yeah, you have to pay 30%.
- 11:24But how also are you going to market your app or how
- 11:27else are you going to find a user base of millions or tens
- 11:30of millions of hundreds and millions of people?
- 11:32Or well, I like the experience on Facebook.
- 11:35I feel like it's not hurting me that much, even though if you
- 11:37go down the rabbit hole with Cambridge Analytica,
- 11:40and I believe that people understood what data was being harvested
- 11:44from them, they would also push back a little bit more.
- 11:47So I think there's a lot of education that probably has to
- 11:50coexist with a better future internet as well, which is really
- 11:53why you're writing this book.
- 11:55But in your perfect world, what would the next
- 11:59era, the best possible next era of the internet be?
- 12:02What does it look like?
- 12:04Yeah, and so to your question, I think there's broadly two ways to
- 12:07kind of reign in incumbents.
- 12:09There's regulation and there's competition.
- 12:11And I think there's potentially a role for both.
- 12:14I'm more focused on competition, on creating new services
- 12:18that can replace these services.
- 12:21I think that it's a, I think that the kind of the thing
- 12:25you're imagining where people say, well, I like these services,
- 12:27I think the mistake there is that they think that the only way
- 12:32you can have great internet services is if a company controls it.
- 12:36And we have lots of evidence over the last 30 years.
- 12:39The World Wide Web is a great example.
- 12:41You go to a website, you know, like there've been literally
- 12:45tens of millions of businesses built on the World Wide Web.
- 12:47I mean, people think of the World Wide Web as the internet.
- 12:49It's a service that runs on top that's community-owned.
- 12:52And it's been wildly successful.
- 12:54And it had the great user experiences.
- 12:57The, you know, and there's no, there's no company behind that.
- 13:00There's no, you know, email is the same way.
- 13:01There's no company behind.
- 13:02There's no one can decide those rules that can take the money.
- 13:05And so like, look, I would like in it to like the 90s,
- 13:07so for those who are old enough to remember in the 90s,
- 13:10Microsoft was seen as, you know, we had dissimilar debates
- 13:14about Windows and Microsoft.
- 13:15People were like, well, I like having an operating system that works.
- 13:18And I like, you know, isn't that the only way you can do it?
- 13:21It turns out that now today fast forward, 99% of the operating systems
- 13:24that run in the world are not Windows.
- 13:26Their Linux, Android is Linux.
- 13:28So you think you're using Android.
- 13:30You're really using something called Linux.
- 13:31Apple's iOS is a lot of open-source,
- 13:34but all of the backend servers in the world
- 13:36that your phones connect to are open-source Linux.
- 13:39Linux is, I don't know, the exact stats,
- 13:41but it's definitely over 95% probably close to 99%
- 13:44of operating systems in the world.
- 13:46And that's a operating system that nobody owns.
- 13:48It's a community-created operating system.
- 13:51And that's how we broke the stranglehold of Windows.
- 13:54So I would just say there's a long history
- 13:56in the 80 years of computing of sort of two ways.
- 13:59There's always been two ways to build everything.
- 14:01There's a company-owned way and a community-owned way.
- 14:06And we've seen that in software,
- 14:08with the case of Linux versus Windows,
- 14:09we've seen that with internet services,
- 14:11like the web versus Twitter.
- 14:12And I think that we can see it again.
- 14:16And so there doesn't need to be the trade-off.
- 14:18You can have great user experiences.
- 14:20You can have modern internet services.
- 14:22And you can do all these, you know,
- 14:24the addictive behaviors.
- 14:27If you like those, you can have those.
- 14:29Like it's not a trade-off.
- 14:31There is no reason.
- 14:32It's sort of a, it's just because of the way that things develop,
- 14:36these companies happen to control it,
- 14:37but it doesn't have to be that way.
- 14:39And I think, like, I think one approach is to say that it's over
- 14:42and the internet's consolidated, and that's it.
- 14:44And another approach is to say,
- 14:46it's the only way that my random end is regulation.
- 14:49And then the approach I take is that I think that the internet's still young.
- 14:53It's, you know, 30 years into a technology that I think,
- 14:57you know, it's not hyperbolic to say.
- 14:59It's as important as something like the printing press.
- 15:01And, you know, or any other kind of massive technology.
- 15:04And if you look back at history,
- 15:06none of those 30 years in had a kind of a
- 15:11originally locked-in structure.
- 15:13There's still plenty of time to rethink it and reinvent it.
- 15:16And so, so that's what my book's about.
- 15:17That's what I work on, which is using
- 15:20building a new wave of internet services.
- 15:22They're, you know, built-on blockchains that I argue in my book
- 15:26can kind of combine the best of both worlds.
- 15:30The open access and low-take rates of early internet services
- 15:35with the advanced functionality and user experience
- 15:38that we have come to love with modern internet services services.
- 15:42I love it. I want to understand.
- 15:43We'll go more into sort of like your playbook
- 15:46for revolutionizing and building that next version of the internet.
- 15:49And maybe some lessons learned from what you've done in blockchain.
- 15:53And also some of the investments that you've
- 15:56deployed capital into and lessons learned from
- 15:58successes and failures.
- 16:01But I want to understand
- 16:03the sort of your path a little bit more because your path
- 16:06is very emblematic of the path that somebody
- 16:09should have actually taken to learning more about
- 16:12not just Web 1 or the original Web, I guess Web 2
- 16:15and then eventually Web 3.
- 16:17So I want to understand where you came from,
- 16:19how you got involved,
- 16:21because you were an entrepreneur.
- 16:22You turned to a capital allocator,
- 16:23but then obviously you niched down into Web 3,
- 16:26into Web 3 crypto blockchain.
- 16:27So maybe just walk through your evolution.
- 16:30And I also learned that you majored in philosophy
- 16:34if I'm not mistaken,
- 16:36which is I want to understand how that plays into all of this as well,
- 16:39because that's not the normal liberal arts underground
- 16:42grad that would put you where you are right now.
- 16:45Yeah, so I mean just briefly in my background,
- 16:47I, you know, my family,
- 16:49my parents' English professors,
- 16:50I grew up in a small town in Ohio.
- 16:53And when I went to college,
- 16:54I, you know, I just sort of had grown up in an academic family
- 16:57and I, I had been interested in computers,
- 16:58like programming computers,
- 16:59but then got kind of got interested in kind of the intersection
- 17:02of computers and philosophy,
- 17:05which is sort of like artificial intelligence
- 17:06and things like this,
- 17:08philosophy of language, philosophy, like logic.
- 17:11And so I was doing that.
- 17:12And yeah, I was actually in a PhD program at one point.
- 17:16I would say partly, I just liked it,
- 17:18but also I didn't have a career plan, I would say.
- 17:22And then I, you know, for me,
- 17:23it was a real epiphany to discover the world of startups.
- 17:26So this was like around the year 2000 or so.
- 17:29And this was, you know,
- 17:30the internet kind of boom was happening
- 17:32and I was in New York City
- 17:34and I had friends who were doing internet startups.
- 17:36And for me, it was a real eye-opening revelation to realize,
- 17:40and this is kind of more obvious today,
- 17:42but at the time it was like a little less obvious, I guess,
- 17:45which was that you could have a career, you know,
- 17:48as an entrepreneur or an internet entrepreneur.
- 17:51And do what I thought was cool stuff,
- 17:54like build products, you know, strategy,
- 17:58hiring, products, you know, marketing,
- 18:01fundraising, I don't know, just seemed exciting.
- 18:02And, you know, you could build stuff
- 18:05and kind of take risks and be out there
- 18:08and ideally have build products that are used by millions
- 18:11and maybe even hundreds and millions of people, right?
- 18:14That just having that impact seemed exciting to me.
- 18:17So I started a security company in 2004,
- 18:23which was, this is, I don't know,
- 18:25it's just kind of ancient history now,
- 18:26but it was when fishing and spyware were kind of at a peak
- 18:29and it was an anti-spyware fishing product.
- 18:31We were acquired by McAfee, the large security company in 2006.
- 18:37And then I started another company that was kind of an early AI
- 18:40artificial intelligence company called Hunch,
- 18:43which fast-forward in 2011 was acquired by eBay.
- 18:46We powered a lot of the, or kind of recommendations
- 18:48of you go to eBay and you're looking at a product
- 18:51that it says you might like these other products.
- 18:52This was, this was our technology.
- 18:55And then along the way, you know,
- 18:57it's in my business there's kind of two roles.
- 18:59There's sort of player coach.
- 19:00You're either an entrepreneur or you're an investor.
- 19:01And there's, at some point, you know,
- 19:05I'd done two, I'd started two companies
- 19:06and that's a very intense experience
- 19:08and didn't, didn't think I could do that again.
- 19:11And so I transitioned to the coach role.
- 19:14I had done some, since I'd sold my first company in 2006,
- 19:17I'd started Angel investing.
- 19:18So that's, you know, personally investing
- 19:19and startup to internet startups.
- 19:22And then in 2013, joined Entries and Horowitz,
- 19:26which is a, you know, the time was a startup
- 19:28relatively new venture firm to look in Valley.
- 19:33You know, now much more established.
- 19:35And so, I'm joined them.
- 19:38And, you know, I really wanted to sort of be
- 19:40on the frontier of computing.
- 19:42And my broad view, if you kind of go back
- 19:44and look, you know, the history of computing.
- 19:47So the first computers were built around World War II.
- 19:50And then every 10 to 15 years,
- 19:52you had a major computing cycle.
- 19:53So you had mainframe computers and many computers
- 19:56and PCs and internet and mobile phones.
- 19:59And so, you know, I started doing venture capital 2013.
- 20:03So that was, you know, the iPhone 2007,
- 20:05we've seen this explosion of mobile stuff that happened.
- 20:08Also cloud computing, social networking,
- 20:10like there'd been all this interesting stuff.
- 20:12I wanted to kind of explore what would be next.
- 20:16And so I did a bunch of, I had sort of three areas.
- 20:19And I've been writing about this and talking about this for years.
- 20:23ARVR, like kind of new devices, experiences, virtuality.
- 20:28AI did a bunch of AI investing and then blockchain crypto.
- 20:32So I, so I let our investment in Oculus, for example.
- 20:34And VR, which was acquired by Facebook.
- 20:37And I led our investment in Coinbase,
- 20:39which I was on the board of for a long time.
- 20:42That was back in 2013.
- 20:43I did a bunch of other like a AI power drone startup
- 20:46and a bunch of other kind of things.
- 20:48They were all kind of at the front, too.
- 20:50Sort of, the idea was we hadn't quite hit the next wave yet.
- 20:53But I wanted to be kind of at the edge of it.
- 20:56And then about five years ago,
- 21:00decided that the blockchain stuff was really what was exciting to me.
- 21:03And so about about, yeah, about five years ago,
- 21:08went full-time into that.
- 21:09And so I now lead our crypto fund, the blockchain fund.
- 21:13I'm curious when you're looking at,
- 21:17when you're looking at investing in crypto blockchain,
- 21:20what are the similarities, what are the differences between traditional angel investing
- 21:24into any other category, pick a category that's maybe,
- 21:28maybe not as like bleeding edge.
- 21:30I mean, ARVR is probably, there's a lot,
- 21:32there's a lot of bleeding edge tech and there's probably a lot of uncertainty as well.
- 21:35But yeah, speak to that.
- 21:37I'm curious because I don't know, I know a lot of investors.
- 21:40I don't know a lot of investors that are just so niche down
- 21:42and hyperfocus on blockchain and crypto.
- 21:44So there has to be some differences in similarities.
- 21:46Yeah.
- 21:47Yeah, well, I think you hit on one thing,
- 21:48which is when you're doing things kind of at the,
- 21:50the quote frontier, you will call soon as called Frontier Tech,
- 21:54there's a different approach generally because you're doing something that hasn't,
- 21:57you know, that hasn't, that isn't as predictable.
- 22:01So just generally when I do any of these kind of cutting edge sort of Frontier,
- 22:05like when I did VR stuff or blockchain stuff or AI before,
- 22:11you know, back before chat GPT,
- 22:12you would have these, you're sort of dependent on these external factors,
- 22:16like when will the technology,
- 22:17so generally these technologies kind of go through two phases.
- 22:20They have kind of an incubation phase where you have lots of early adopters.
- 22:25In like the case of blockchain,
- 22:26they're probably like 30 million kind of hardcore users right now,
- 22:30which is, sounds like maybe a lot,
- 22:31but it's actually tiny on the scale, the internet.
- 22:34And then you have a moment where kind of like chat GPT or the iPhone,
- 22:38where you have sort of a breakout product,
- 22:40and suddenly the space transitions from,
- 22:44from kind of this, you know, early adopter phase to going more mainstream.
- 22:49And so when you're in that early adopter stage,
- 22:50you just have to sort of behave differently.
- 22:53And so for example, you have to, you know,
- 22:55when you,
- 22:56if you're building a typical like accounting SaaS company,
- 23:00you might raise venture capital and land for like a two-year kind of budget,
- 23:05and assume that if you hit certain metrics,
- 23:06you can raise more money.
- 23:07It's a very predictable financing market.
- 23:10If you do certain things, you can raise more money,
- 23:12and it's much more established kind of what the metrics need to be
- 23:15and the patterns.
- 23:16When you're in these emerging areas,
- 23:18it's, you know, you'll have these massive waves of like excitement
- 23:22and then kind of bull and bear markets.
- 23:25And if you hit a bear market and you don't have the cash,
- 23:28you know, you won't make it, right?
- 23:29And so you just have to like operate,
- 23:30so like Coinbase, for example, they would be,
- 23:32they were very good at about this.
- 23:33They would just raise a lot of money and save it,
- 23:35and then kind of endure through like tough times.
- 23:40You have to have a thicker skin,
- 23:41and you have to be willing to kind of power through.
- 23:44I've seen just so many cases in my career in technology,
- 23:47where, you know, people that stuck with something
- 23:51ended up doing very well.
- 23:52Like so many of the entrepreneurs that you see today
- 23:54that are successful, you know,
- 23:56like sort of the outside view is like,
- 23:59there's some kind of overnight success.
- 24:00When in fact, they were just trudging through
- 24:03many different ups and downs.
- 24:06And so you just, so the entrepreneur needs to be ready for that.
- 24:08The investor needs to be ready for that.
- 24:11The, you know, the company needs to be structured.
- 24:14You know, you end up in capital for that.
- 24:15You need to have the team for that.
- 24:17So it's just a different way of thinking about the world.
- 24:19They're sort of free kind of, you know,
- 24:23pre growth, you know, kind of incubation phase
- 24:25and then mainstream breakout phase.
- 24:28I mean, that's the hard part.
- 24:29The good news, that's the bad news.
- 24:31The good news is when you do that
- 24:32and you're willing to do that,
- 24:34you tend to be one of the very few
- 24:35who are willing to do that.
- 24:36And that's how, you know,
- 24:37that's how you have outsized outcomes, right?
- 24:40That's how you have as an investor,
- 24:41outsized outcomes, that's how an entrepreneur you do.
- 24:44If you just kind of follow the consensus,
- 24:46you know, if you're the,
- 24:48you know, if you're the 10,000th company
- 24:51building a wrapper on chat GPT,
- 24:53like, I don't know if that's, you know,
- 24:55going to be like, that's just the consensus strategy, right?
- 24:59And so, you got to be right.
- 25:01You can't just be non-consensus
- 25:02and, you know, contrarian and wrong,
- 25:04but, but, you know,
- 25:05so, but that's to me the interesting part of technology.
- 25:08That's where I've always gravitated towards
- 25:09is kind of like, that's why I want to be at the frontier
- 25:11in doing that stuff.
- 25:13I assume that once this kind of like block chains go mainstream,
- 25:16I'll probably move on to something else.
- 25:19And so, you know, there's just different,
- 25:21it's a different approach.
- 25:22There's a lot of value in doing the other thing too.
- 25:24I mean, we need people to kind of do,
- 25:27you know, do kind of later stage technology as well.
- 25:29And I think they're, they all have values.
- 25:31I'm not making a value judgment.
- 25:32I'm just sort of saying that this is where I'd like to operate.
- 25:35Hey, yeah, this is just a very different way of operating.
- 25:37And it's a skill I've developed and,
- 25:40and, well, you don't know well.
- 25:42You've done, you've had massive success.
- 25:45I'm also just curious.
- 25:47I mean, you've worked with like Marc Andreessen Ben Horowitz,
- 25:49which, I mean, you're a legendary investor.
- 25:52They're legendary investors.
- 25:55I can ask you the lessons that you've learned.
- 25:57But I want to ask you the lessons that you've learned from them as well.
- 26:01Yeah, I've learned a lot from them.
- 26:02So the first, you know, five years I was at the firm,
- 26:05we would just do it was like very,
- 26:06it was a much smaller word out of the firm as much bigger now.
- 26:09It's like 500 people back then.
- 26:10It was pretty small and there were, I don't know,
- 26:13a seven of five or seven of us that would just sit around a table,
- 26:16like something entrepreneur would come in and then they would,
- 26:18you know, describe their business and then we'd sort of sit around a table
- 26:21and discuss it and make investments.
- 26:23And so it's hard to summarize all the very,
- 26:28I mean, I learned so much about just from them and just from entrepreneurs,
- 26:33all the different aspects of building a business.
- 26:35So like, for example, I'm not an enterprise software person,
- 26:37but I've sat in, I don't know, hundreds of enterprise,
- 26:40they have not thousands of enterprise software discussions and just learning all the
- 26:43details of organization building and sales development,
- 26:47just all the things you do there.
- 26:50Yeah, I think we have a lot of kind of broad investment,
- 26:54kind of lessons, I guess, on one of Mark and Ben's favorite phrases is
- 26:59invest in strengths, but not like weaknesses.
- 27:01And so what does that mean?
- 27:03It means almost every interesting startup
- 27:09will have issues, you know, when you're investing,
- 27:13you know, when you're doing what we do,
- 27:14which is investing in early stage,
- 27:15obviously once you're in video or something,
- 27:17maybe all your issues are done,
- 27:19but then you're worth two trillion dollars.
- 27:21But when you're doing kind of early stage investing,
- 27:23almost by definition, you're going to have things that are messed up.
- 27:26And if you look for the biggest danger you can make in venture capital
- 27:30is looking for some startup that's sort of good on all metrics.
- 27:34What you really want is a startup that's great in a few things
- 27:37and probably really messed up in a bunch of other areas.
- 27:40And specifically, you know, what do you grade at?
- 27:42Like, well, we really buy as heavily towards,
- 27:44and this is another kind of Mark and Ben thing,
- 27:46but is technical product focused entrepreneurs.
- 27:51So what we look for are people that have a deep insight.
- 27:54We like to say an earned secret.
- 27:55I think that's originally a Peter Tiel phrase.
- 27:58The idea is that kind of most, you know,
- 28:02almost by definition, a startup is a contrary idea, right?
- 28:05Because if you had an idea that was like,
- 28:08I want to build, you know, an iPhone with a longer battery life, right?
- 28:11That's a good idea.
- 28:14But Apple knows that's a good idea,
- 28:16and they probably have a thousand people working, right?
- 28:17So almost by definition, in a way,
- 28:19a startup is a good idea that appears to be a bad idea,
- 28:23because it appeared to be a good idea.
- 28:25All of these incredibly wealthy companies would be investing, right?
- 28:28So you have some kind of contrary in insight.
- 28:30And that's usually, that's what Peter Tiel calls a secret.
- 28:33But it's also an earned secret,
- 28:34because you don't just come to these things,
- 28:35like walking down the street, right?
- 28:37You often come to them through, you know, years of,
- 28:40of I've been working in the apparel industry,
- 28:43and I, you know, there's this thing I've discovered
- 28:46that's this crazy thing that needs to be fixed.
- 28:49And I have a way to fix, right?
- 28:50Or I was in a PhD program,
- 28:52and I developed a breakthrough way to do large language models.
- 28:56And now I'm going to go do that, you know?
- 28:58So it could be a technical secret.
- 28:59It can be a business secret.
- 29:01And so you want it.
- 29:03So when you, I think when you do venture investing,
- 29:05you want people that have those earned secrets.
- 29:08Now those people that have those earned secrets,
- 29:11they're often, they're not often people
- 29:13that know how to at first run a company, right?
- 29:16And they may have hired badly.
- 29:18They may have made some bad decisions.
- 29:20They may have bad press.
- 29:21They may have, you know, I don't know, financial issues,
- 29:25like, right?
- 29:26And so if you kind of look at the mistake
- 29:29you can make as a venture investor is going and saying,
- 29:31like, I want somebody who's got all buttoned up
- 29:33and everything's working fine.
- 29:36What you really want is someone who's got this sort of deep secret
- 29:39who's obsessed with a problem
- 29:40who has deep knowledge of the domain.
- 29:43And very likely the rest of it is sort of a fixer upper, right?
- 29:46And so that as a result, we structured the firm.
- 29:49This was a, this was kind of a novel thing.
- 29:52And really is kind of still somewhat novel
- 29:54in the venture industry, which is, we'll find those great entrepreneurs.
- 29:58And then we'll layer in services
- 30:00that help them fix those other issues, right?
- 30:03So as an example, it's very unlikely
- 30:06that you're sort of like a brilliant inventor
- 30:09and also spend all your time out of conferences,
- 30:12meeting and connecting with 4500 leaders.
- 30:15So we have a group of, you know,
- 30:17dozens of people whose job it is
- 30:19to connect you with people of Fortune 500 companies
- 30:21because we sort of assume that these technologists,
- 30:24founders that we invested in
- 30:25won't already have that network.
- 30:26So we try to supplement their network.
- 30:28And so we just do a, you know, we help them with legal and policy.
- 30:31We help them with recruiting.
- 30:32We help them with comms.
- 30:32We help them with financial stuff.
- 30:34And so, so that's kind of the core thing now.
- 30:38Now, when I described this very general,
- 30:41there's a lot of details.
- 30:42And this is, I think, adventure as like in some ways
- 30:45is like people talk about a fox and a hedgehog,
- 30:48you know, the hedgehog knows one thing,
- 30:50the fox knows many things.
- 30:52I think of the venture capital
- 30:54and startups as a fox thing.
- 30:56There's like a million little things to know.
- 30:57And it's very hard to summarize all of it.
- 31:00And so, and each domain will be different, you know,
- 31:02blockchain is different than consumer internet
- 31:04is different than enterprise software is different than Vintech.
- 31:08And each one has patterns and people and lessons.
- 31:15But that sort of broad framework, I would say,
- 31:17is something that, you know, I learned
- 31:20over the last 10 years and much of that
- 31:22from Ben and Mark and other folks I worked with.
- 31:25Success story is part of the HubSpot podcast network.
- 31:28In the network, there are other incredible podcasts
- 31:31like the Offs Authority hosted by Natalie Gingrich.
- 31:33Every week on the Offs Authority, Natalie discovers
- 31:36actionable strategies to move your business forward
- 31:38and transformational stories of powerhouse business owners
- 31:42who value operations.
- 31:43You can't ignore backend pieces that have to work together
- 31:46and flow smoothly in order to build a brand,
- 31:49grow a movement, or disrupt an industry.
- 31:51If the operation side of your business is a mess,
- 31:54putting out fires will always take priority,
- 31:56leaving no room for creative innovation,
- 31:59visibility, or networking with powerhouse peers
- 32:02or even wannabe powerhouse peers.
- 32:04You've got to get your house in order.
- 32:06And to do that, you have to listen to the Offs Authority
- 32:09wherever you get your podcast.
- 32:10I love it.
- 32:11And it's just a good sort of primers
- 32:13to how you think and operate at the level that you're playing at.
- 32:15One last question, just about investing,
- 32:17then we're going to go back to Web3 Crypto Blockchain.
- 32:20You've had a lot of wins,
- 32:22but maybe walk me through one of your biggest failures
- 32:25and what was learned from that from an investing perspective.
- 32:28Yeah, I mean, so I've had many investments that have not worked out.
- 32:34And generally in our business, if you do early stage,
- 32:37at least TAF will probably not work out.
- 32:40It depends how you define it.
- 32:41Sometimes you recover some money
- 32:42or something with an acquisition,
- 32:44but generally we're in the kind of they call it
- 32:47kind of the Babers Effect in venture capital,
- 32:49which is like you, you know, everything is driven
- 32:52by a few grand slams and, you know,
- 32:55and then often the people that have the most grand slams
- 32:57also have the most strikeouts.
- 32:59And so I've had many things that have not worked out.
- 33:03And it's sort of, you know, it's the famous Tolstoy quote,
- 33:06all happy families of the same,
- 33:08all unhappy families are unhappy in their own way.
- 33:11Like success, there's sort of successes.
- 33:14Like you have customers that love you and pay you money
- 33:16and all these other things.
- 33:18Failure can be, I mean, look, it's often people related.
- 33:21I would say most of the time it's, you know,
- 33:23a founding team breaks up.
- 33:27They don't, you know, they don't have the ability
- 33:32to build the product.
- 33:34Look, I think that the kind of basic assumption
- 33:37you should use in any creative project,
- 33:40but particularly startups,
- 33:41is that there will be this kind of trough of despair
- 33:43if you're familiar with like the Gardener hype cycle.
- 33:45Like you have sort of the period where you're having beers
- 33:47with your buddy and everything's exciting.
- 33:49And then you're like, oh, oh shit, I mean, you're into it.
- 33:52And like it's a lot harder than I thought.
- 33:54Like it happens almost all the time.
- 33:56And then like the question is, how do you get out of that?
- 33:58And sometimes people just can't get out of it.
- 34:00They can't come up with the right product
- 34:01or they give up emotionally or, you know, they,
- 34:04and so so often that's where you die when you do,
- 34:07you know, early stage companies is just in that.
- 34:10You just don't either, it's either an intellectual issue sort of a,
- 34:14that you just can't come up with the right product
- 34:16that the market wants.
- 34:17Maybe your hypothesis was wrong in the first place.
- 34:19Maybe the market just doesn't want this product.
- 34:21Maybe you can't figure out the right configuration of the product.
- 34:23Or maybe, and this is at least half the time probably,
- 34:26there's just some kind of emotional thing.
- 34:28Like the founders just can't take it or, you know,
- 34:32or, yeah, and keep the team together.
- 34:34Or so.
- 34:37And so that's generally, you know,
- 34:40again, I do early stage mostly.
- 34:42I mean, later stage was all sorts of other, you know,
- 34:44sort of each stage is sort of a set of failure modes.
- 34:48But, but that's sort of the main thing is just like,
- 34:52but yeah, it always has like a different kind of way of unraveling.
- 34:56This is very hard to do.
- 34:57It's a very, you know, and look, I did on the other side of it.
- 35:01As, you know, very sympathetic to it.
- 35:03It's a very, you know, you, you, you, you bet your whole career,
- 35:08often these people are, you know, have other options
- 35:10and have decided to bet their whole career on something.
- 35:14You have the biggest, most stressful thing for me was having
- 35:17employees, you know, that depend on me, having investors that depend on you.
- 35:20Investors a little less worried because like that's our business and we have a portfolio.
- 35:24But, you know, like with VCs, but with employees, obviously that's their, their career.
- 35:30And, you know, and then you're sort of under this pressure to, to, you know,
- 35:33to do something is very hard to do, which is just, you know, among the thousands of
- 35:38tech startups to break out and, and build something special to people's laws.
- 35:44So, yeah, so I've had a whole bunch and it's a, it's a, it's never easy.
- 35:51No, I, so I appreciate it.
- 35:53Um, and, you know, this is, this is useful information people that are raising money.
- 35:57I mean, the, the listeners, the people that are listening to this, they're a mixture of people
- 36:00that, um, are people that are starting their first business, their earlier stage entrepreneurs.
- 36:06Some of them are building in crypto, some of them are not.
- 36:08So I always like, you know, just getting a little bit of perspective as to
- 36:12the reality of entrepreneurship because whether or not you're building in crypto,
- 36:15we've three blockchain or, or any other category,
- 36:19everything you just mentioned is so hyper relevant.
- 36:22Um, and I think that said people up there.
- 36:23If I could add one thing, it's like, you know, the, the, the type of capital that we are,
- 36:27or the venture capital is only applicable to certain subs, very small subset of startups.
- 36:31Yeah.
- 36:32Why? So I know you're listener, bass is broader.
- 36:34And I, by the way, I don't recommend venture capital for a lot of things.
- 36:37Um, you know, our, like I mentioned, it's a grand slam business.
- 36:40Um, and, and so you need to, the entrepreneur needs to sign up for that as well, right?
- 36:45But like, you, you're getting on a certain treadmill, a certain path.
- 36:49Um, and that, that's what this capital is designed for.
- 36:52There's lots of other kinds of capital in the world that are designed for different types of
- 36:55businesses. So if you want to build like a, you know, a company that maybe is a smaller business,
- 37:00but with higher margins and more profitability, you know, there's debt.
- 37:04There's, there's angel, the sort of non-tech regular angel investors.
- 37:08And, um, you know, there's, uh, many others bootstrapping.
- 37:11There's many other sources of capital.
- 37:13Um, and, and I think that is important because it really changes the kind of the pressure
- 37:19that you'll feel both on your, by yourself and from others and the expectations around you.
- 37:26Um, so I'm describing, you know, I think our business gets a lot of attention
- 37:29and like, when we're successful, we build big companies and that's probably why we get attention,
- 37:33but it's a, but it's, but it's a, you know, it's, we actually look at the numbers.
- 37:37Like venture capital is like, uh, it's sub one percent of, if not far less than that,
- 37:43I think it's like, we know one percent of capital fundraising in the, in the country.
- 37:48I didn't realize it was so small to tiny.
- 37:50It's a tiny asset class compared to dead and other things.
- 37:53Um, so, and, and it's really first specific purpose.
- 37:57Um, let's talk about, let's talk about why you wrote this book because you've been in the space
- 38:02for a while now. You've worked with some of the biggest, uh, companies in the space.
- 38:06You've seen positives, negatives, success stories, you've seen fraud, criminal activity,
- 38:11you've seen all of it. Um, so what is this book hoping to accomplish?
- 38:16Because I feel like the layman coming in, I'm still not super layman.
- 38:20I'm technical enough to be dangerous, but not, not as technical as you or people that you work
- 38:25with, obviously. Um, so I feel like this industry is not new.
- 38:30crypto blockchain, web three is not new.
- 38:33And I feel like there's been multiple stabs at trying to help people wrap their head around it
- 38:40and understand it. What are we not getting right that you're trying to solve for
- 38:47with read right on? Yeah. I, I, so a couple things I'd say, one, yes, it's been around for
- 38:5415 years. If you count sort of the, you know, beginnings of Bitcoin, although I would argue that,
- 38:58you know, it was a pretty different industry at that point and up until recently. Um,
- 39:03and really look, it, it, but blockchains are a technology and there's many different
- 39:06kind of movements around it. So there's the Bitcoin people who are kind of, you know,
- 39:10sort of libertarians who want to create an alternative form of money. Um, and that has been
- 39:14around for 15 years. The art of the movement I'm part of has been around for maybe six or seven
- 39:19years, um, which is sort of this tech movement I would describe it as, um, and I felt that, and
- 39:25it's a different movement and, um, and a newer movement. And I felt that that movement had not been
- 39:32properly explained to the world. And that's why I wrote the book. And so the book is meant for a
- 39:36general, I understand the difference. Yeah. And the movement's either. So yeah. So I know it's
- 39:41very simply like the, the, the Bitcoin movement is concerned with big government inflation.
- 39:46They want to create sort of digital gold, right? And that was a lot of the, and that's how a lot of
- 39:50people think of kind of crypto. I am much more concerned with the consolidation of the internet
- 39:54and creating new services that fight that. So sort of think of it as like we, you know, the tech
- 40:00movement is trying, trying to counter big tech, the political kind of Bitcoin movement is trying
- 40:05to counter, I don't know, big government, right? That's, yeah. And they're like, like anything kind
- 40:10of technology that's all sorts of sub movements and other things. But I, I felt this sort of this
- 40:15side of it that I'm part of had not been properly explained. And look at, and I had after things
- 40:20like FTX and all of these scams and scandals, it, you know, I had spent time trying to explain
- 40:27this and I felt like was making some progress. And then all that stuff happened. And it really
- 40:31sellied the, you know, the image of the space. I, you know, I go to talk to people a lot, you know,
- 40:40folks like you, but then I go to like DC and other places and talk to policymakers. And
- 40:44generally I hear over and over like what one is the people say, what book should I read? They
- 40:49said that to me for like a number of years and I didn't have a great answer. And two, they would
- 40:54say, hey, I've never heard this view of it. I've always heard like this sort of anti-government view
- 40:58of blockchain. I've never heard this, this kind of tech angle. I hear that a lot. And so I felt
- 41:04that no one had really kind of fully, you know, made that case in a way that, you know, was
- 41:10accessible. So I tried very hard in this book. I did many, hopefully this came through, but I did
- 41:14many rewrites to, you know, to not use jargon to explain things with examples to make it success.
- 41:21I mean, like it's, it's, it's not, you know, it's not for everybody, but I think that there are
- 41:24lots of people who are not tech people. I hope they can read it and understand it. And I tried
- 41:29very hard to make it that way. Well, I think because like, I now I understand, now I understand
- 41:34the difference in between what the existing sort of story was with crypto blockchain and how you're
- 41:40tackling and solving, you said a few times, you're not looking to tackle and solve it from a
- 41:44regulatory perspective. That's difficult and it's slow and it's a drawn out process. So you're
- 41:49looking to tackle it from a, we want to create innovation. We want to create better options, right?
- 41:54So when you think about the opportunity in creating innovation, obviously you work for venture
- 42:00capital firm, you can, you can invest in companies, you can help them grow. How do you,
- 42:06how do you, what's the best way to put this? How do you give companies or alternative options
- 42:13the best chance of succeeding as an investor compared to sort of the incumbents in the market?
- 42:19Actually, if you don't mind, I feel like I've been a little bit abstract. Can I give you one
- 42:23example of a hundred percent? So your audience knows that I'm not just being abstract.
- 42:29So just to put a fine point on it, like we're investors in a project called Farcaster.
- 42:34And Farcaster is a, this is a real product that exists. You can download, you know, you can go
- 42:38download it. And it's a open protocol, sort of like the worldwide web and email or social
- 42:46networking. And it's got hundreds of thousands of users. You can, the way it works is like email,
- 42:51there's like like the web, you don't download the web, you download a browser to the web like
- 42:55Chrome or Safari. And so if you want to try this, you download Workcast as an example. It's one of
- 42:59the browsers kind of for this network. And to use it, it'll, it'll feel like Twitter or some other
- 43:03kind of social network. The big difference is there's no gatekeeper. And so there's nobody that,
- 43:10that kind of runs this network. It's just owned by the community. And so anyone can add a new,
- 43:14can build a new client software to it. People can add, there's a whole series of developers
- 43:19adding applications on top. They don't pay 30%. They don't pay anything because there's nobody to pay
- 43:23because it's just a community on protocol. And so the economics are dramatically better for the
- 43:28users. Developers can openly build on top. People already, like we have all these startups pitching us
- 43:34who are building Farcaster apps on top of it. And so it's sort of developing in this kind of community
- 43:38way. So just just one example. These are real products. And to your question about, you know,
- 43:44the space has been around for a while. Like none of these products existed until last couple of
- 43:47years. And this had to do with a whole bunch of performance issues with blockchains and just the
- 43:51technology developing. But only in the last two years could you build like mainstream consumer
- 43:55products built on blockchains. So we have games, social networks, marketplaces, like out of anything
- 44:00that you can imagine that you use today on the internet, you can now build a blockchain-based
- 44:06version that removes the toll keepers, improves the economics for the users, removes the gate keepers,
- 44:11you don't have a CEO in charge, the communities in charge. So just to be clear, like these are real
- 44:16products that exist. And I wanted to, you know, kind of provide the intellectual foundation for them
- 44:24and explain it to the world. And that's why I wrote the book. And I expect that if we're successful,
- 44:29these products will become more and more common and people will use them right now. They're still
- 44:33relatively small user bases. I was just going to say the financial incentives for people to move
- 44:38onto these platforms. I can assume because they're open-source, like you can now, and the community,
- 44:46I guess, decides how it wants this particular product to evolve and grow. But if you don't have
- 44:53centralized CEO, you know, company running this, then creators, for example, that really drive
- 45:00adoption of a certain platform, like a social platform, right? They would now be getting paid out
- 45:06to some degree. Like I think there's like, so there's different ways, I mean, so,
- 45:10already. That's why, like, why do creators move to, like, why do so many journalists try to move
- 45:14the sub-stack, right? Because sub-stack is built on email. And email is an open protocol. And
- 45:19therefore, the take rate is like, sub-stack has a fee, but it's a very, it's like a 10% fee,
- 45:23and they have that, and the reason it's slow is not because they are nicer, it's because
- 45:28it's built on an email, and therefore you can switch. The same with Forecaster. If the client,
- 45:33if the software provider tried to charge your money, you could just switch to a different browser,
- 45:36and so to speak, because you control your name in a way that you don't, like, you have full
- 45:42control of your name and your followers, the same way you do with email, and unlike Twitter,
- 45:47and Facebook. I can't leave Twitter. I built an audience there. If I don't like something that
- 45:52that the owner does, I can't leave, right? Without losing my audience. With email and the web,
- 45:57you can leave. With blockchain-based systems, you can leave, and that changes the power dynamic.
- 46:01So yeah, so to your point, the social networks last year, the top five social networks generate
- 46:06150 billion with a B in revenue, you can sort of think, I think if it is sort of money flowing
- 46:11through the network, like, think of it as like a traffic grid, and there's this toll keeper in
- 46:16the middle that took the $150 billion. If you didn't have that toll keeper, I think it's very
- 46:20reasonable to think the bulk of that would flow to the outside of the network to creators.
- 46:25So I think there's an extremely compelling economic proposal, which is, by the way,
- 46:29one of the reasons I think this movement is inevitable because I don't think that they're going to be
- 46:33able to hold on to that 150 billion forever when people realize that there's alternatives that
- 46:38are just as good and that have dramatically better economics. I think the dam will break. I
- 46:43quite sure of it. It's just a matter of time. And also, you think about, like, who's paying
- 46:47the $150 billion? It's advertisers and advertisers will just go wherever the audience is. They don't have
- 46:52they'll go where creators are. The creators have the real power and the creators are getting screwed
- 46:55right now. Yeah. What is what is composability at the content you speak about? What does that mean?
- 47:01So that's that's a so you can kind of look at this. We just talked about creators and how they're
- 47:05kind of getting the the short end of the stick here. The other
- 47:10the set of folks who are getting who are losing out on this current system are startups and
- 47:16software developers. And this is, you know, maybe less relatable to your audience, but is the
- 47:20world I inhabit? And specifically with software developers, a very, very powerful force. And I
- 47:26mentioned Linux earlier. And one of the reasons that open source software has been successful
- 47:30is a feature of software called composability, which is if you go to get GitHub is a,
- 47:34this is the most popular website for using open source software. The reason that open source
- 47:39is successful is it is people kind of treat software open source makes software like Lego bricks.
- 47:44In the sense of some one person can build like a AI library or graphics library or some other
- 47:50thing. And then once one person builds that, someone else can come along and take that Lego brick
- 47:55and reuse it and build something else. And so you can think of the open source software world as
- 48:00this huge collection of Lego bricks that people are constantly building new bricks and adding onto
- 48:05it. And that process had it turns out over the last 20 years that process of sort of the whole world
- 48:12collectively building Lego bricks of software has been a vastly more successful process than
- 48:19you know, having a company internally try to try to compete with that.
- 48:25And so one of the things with blockchains, as I mentioned before, the forecaster,
- 48:28the social network is you have the same effect going on now, but with social networks. So like,
- 48:33I was recently at a conference on my book tour and I was signing books and I always asked people
- 48:38when I'm signing books, what they do. And more and more, I meet these like the other day, I met a
- 48:42kid, he's a college student. And I said, what are you, you know, what are you working on? He's like,
- 48:46I'm building features for forecaster for the network. And I was like, so why are you doing that? He's
- 48:52like, well, I always wanted to build a social network. But until blockchains, I had to go build the
- 48:56whole social network. Right. I had to go and like build a TikTok competitor and market it and get
- 49:00millions of users. And so that just seemed impossible. But now I can just build a piece of a social network.
- 49:04Right. And that was very exciting. And we're seeing more and more of that. Right. And so you're
- 49:07going to see this thing where like kind of this, this army of kind of ants ends up, you know,
- 49:13kind of coming together and building this, this big thing and competes with these, you know,
- 49:19these big companies like Facebook. And that, that, that, that's composability, sort of the software
- 49:24is Lego bricks. And that has been a very, very powerful force in the last 20 to 30 years with,
- 49:30with software. And I believe we can bring that same force to internet services. So this is, so
- 49:37maybe just help explain and, and, and help people understand who are listening to this, who
- 49:44again are like adjacent to the industry and they've seen people build projects. And then they've
- 49:49seen, for example, like, very scammy fundraising and ICOs and all the negativity that comes with
- 49:56the industry that I think everything kind of gets like bulked together and grouped together if
- 50:01you don't understand, right. You get ICOs and NFTs and Bitcoin and blockchain and crypto. And
- 50:07it's very confused. So when you talk about building apps, obviously it's massively different than
- 50:13what was happening. And I don't know what five years ago, or, or whatever that time frame was.
- 50:18So maybe like walk me through the evolution and just paint the, the, the, the picture like the
- 50:25back then what was happening versus what is actually happening right now. So people understand
- 50:30there's a, like a massive difference in who's actually building the value that people are actually
- 50:35creating. Yeah. And the, in the book I talk about what I, the distinction between two communities,
- 50:40I call them the computer and the casino. And so the idea is that there's really kind of two cultures
- 50:46attracted to blockchains. And there's casino is people that are interested in speculation and
- 50:50gambling and scams. And then there's the people like me and, and, you know, who want to build a
- 50:55new wave of internet services. And there are, you know, I would say certainly tens of thousands in
- 51:01my side of the camp. And then there's, you know, at least that many, maybe more on the other side.
- 51:06And it's your point. Unfortunately, if you're not in, in the industry, it all looks kind of
- 51:10grouped together. But I think of it as very much two distinct movements. I believe that
- 51:17that the role of smart regulation would be to tamp down a lot of the speculative behavior.
- 51:24Certainly the scams. I, you know, I'd, I've been frustrated with that. I don't think that's
- 51:29happened. And we've been calling for that for a long time, long before FTX and everything else.
- 51:33And we're one of the only these seasons looking at value that we're not interested in FTX
- 51:36or any of these scams. So we, you know, like I think this is, to me, this is a role of referees
- 51:43of policy makers of regulation is to, you need to put guardrails around these things and,
- 51:49and, you know, and, and have protections. And I don't think that that's been done yet in a,
- 51:55in a, in a smart way. So that's a big reason that we go to D.C. and kind of implication policy
- 52:02is to try to do that. And I think, and, and a lot of, like, so for example, one of the things
- 52:07we're big proponents of is lockups. So lockups, and you create a token, the investors like us,
- 52:13and the founders are cannot sell those tokens for a number of years. I think an ideal, you know,
- 52:19length would be like four years, which is kind of what you see in a lot of the, you know,
- 52:23the non blockchain industry. And that forces people to be long-term. And it, and that,
- 52:28that alone would remove a whole lot of issues, I believe, a lot of this sort of get rich quick stuff.
- 52:33And that's only one of many things that, you know, disclosures or a bunch of other kinds of
- 52:36things that, that should be there. So, so that's part of it. I think, um, yeah, and, and, like,
- 52:42I think it's, um, um, yeah, and unfortunately these, you know, I think part of it too is like
- 52:48people on my side, it's just having gone out and kind of made the case. This is why I wrote my
- 52:53book. This is why I'm, yeah, I'm going to focus on podcast. Um, you know, people had heard a lot
- 52:58from, from some of the bad actors. It's, it's a juicier news story. They talk about, you know,
- 53:04price is going up and down and people making fortunes and losing fortunes. It's less interesting
- 53:09to talk about kind of the stuff, you know, some of the stuff I'm talking about is longer term,
- 53:13it's slower moving. It's true. It's creating true value. It's creating true, true innovation and
- 53:19value and disruption as opposed to as a, as opposed to speculation. And I'm, I'm actually curious
- 53:26if you think speculation plays that not scam. Remove, remove scam and remove fraudulent actors.
- 53:31And that's, that has no place in any industry. But is there, is there some benefit to speculation?
- 53:36Or is that entirely toxic? I, like, I think I would take the view that I think we've generally
- 53:43taken in the US, which is speculation has a role. So like, for example, the stock market,
- 53:47the housing market, right, it has a role, but it needs to be coupled with real utility.
- 53:52So to give you an example, like, why, why do we decide to value home ownership? We value it
- 53:58because primarily because it's one can, you know, buy home, there's an emotional attachment,
- 54:02you can raise a family, it aligns your incentive, you have an incentive to improve, there's a lot
- 54:06of evidence, people that own homes, you know, contribute more to their home, to improving their home
- 54:12and also their community, right, to home ownership. I think we think it's a good side of value.
- 54:16And then we allow for speculation, right? People lip homes, people speculate. But it's, but it's not
- 54:22the main focus. Like the main focus is home, like the reason we have, you know, the main focus of
- 54:26housing policy of our social values is home ownership as a, as a, as a good for citizens, right?
- 54:33Not the, but the financial, the speculation part does play a role. I mean, the reason you can
- 54:38get a price on Zillow so easily, right, is there's very liquid markets. And same with stock markets,
- 54:43right? Like the hedge funds and all these kinds of things are legal and people speculate.
- 54:48But the primary purpose of the stock market is not speculation. It's to provide capital to,
- 54:52you know, to companies that are building products, right? And then the speculation just provides
- 54:57liquidity and price discovery and things like that. So I think that's how it, things should evolve
- 55:01in a healthy market. Is it like fundamentally, this is about building new internet services? And yes,
- 55:05there are, there, you know, tokens are important because they're the mechanism by which you
- 55:11enable community ownership. You can allow people to, you know, have, by owning a token in this new
- 55:17network, you can, you as a user can get paid, for example, for your contributions to the network
- 55:21through tokens. And that's valuable. And that person might now to then at some point sell those
- 55:26tokens and they need a market for that. And there's a role for, you know, markets and that. It's just,
- 55:30it's, it's, to me, it's a question of, of focus and priorities. There's been all, all of the focus
- 55:35and priorities have been on the speculative side and far too little on the utilities. The utility
- 55:40needs to come first. It needs to be the priority. And, and then to some extent, you'll have these
- 55:45financial markets, but they'll, they'll have guardrails around them and they'll be secondary, not primary.
- 55:51Well, I was going to say, I think that the, the speculative market grew so much quicker than the
- 55:56utility market or the, the casinos versus the computers or the builders or whatever you said.
- 56:02Because I love that, I love that analogy because it's so true. But it's because utility for the,
- 56:07for the layman for the average person was difficult. It didn't, it didn't seem like me using a decentralized
- 56:14app or an app that runs on blockchain was that much better than me just using something that was
- 56:19run and built by a company. But what you're investing in and what you're creating and what,
- 56:26and Dries and Horowitz is creating and what your portfolio companies are creating are companies that
- 56:31again, to your point, the, you, it does, the user experience is, is all that matters. The user
- 56:36experience is on par or better than what is already in the market. And I think that's when you have
- 56:41more adoption of utility. And there's, it's been hurting. It's been hurting for years. And I
- 56:45think that hopefully we're at the point where we're there. I would also say, you know, there's,
- 56:49I think there's a little bit of revisionism happening in other areas of tech. So for example,
- 56:54you know, AI, the first neural network paper was 1943. If you go look on, if you go look it up,
- 56:59there was literally an AI financial stock market bubble in the 1980s around these things called
- 57:05expert systems. You know, I look, I started an AI company in 2008 and I thought that was the
- 57:10right time I was saying first to really sift, you know, which is a mistake. But the, but it's been
- 57:16around a very, very long time to the point where even when I was doing my company, you didn't say
- 57:21the word AI because it was kind of a bad word because you know, you'd say machine learning or
- 57:25something because AI had been so overhyped. Smartphones, you know, there was a, there's a good
- 57:30documentary on iTunes about general magic. It was a company trying to build an iPhone and
- 57:34something like an iPhone in 1994 or something. And there were attempts in the 80s. You know,
- 57:41the internet had a 20 year period before the browser. And so I would also say like now people
- 57:47pay attention more to tech. And so it's been the spotlight more. But my experience is just as
- 57:52how these things, I mean, like everything's different and history doesn't repeat Iran's. But
- 57:57also like just new, you know, trying to build a set of internet services to replace the tech
- 58:03incumbents. Like it doesn't happen overnight. Like this takes time. And, you know, and you got to
- 58:09kind of dive into the details to my opinion to understand, you know, what's going right and what's
- 58:13going wrong. And anyways, that's what I'm trying to kind of explain and share with people.
- 58:19When you, and then just one more thought on like the underlying technology. So
- 58:25there's so many different protocols and so many and they're really just operating systems that
- 58:30you can build on. What is evolved to the point where now we can scale something so that it can
- 58:36accommodate millions of people. I don't want it. I don't want you to say like this is a protocol
- 58:40that is killing it right now. But I would just want commentary on why we couldn't do this 10 years
- 58:46ago. Why we can do this now. There's transaction costs involved. There's some friction that used to
- 58:51be there not so much anymore. Just speak to that for somebody who is like a little bit more involved
- 58:55in this industry. Well, the mode like so that yeah, so just very high level, you know, there was
- 59:00Bitcoin. And then in 2015, there was Ethereum, which is a program of blockchain, which means you
- 59:05can write software for it and build applications for it, which was sort of the beginning of the
- 59:08modern era. And but the big problem with Ethereum was that it would it would cost like a dollar like
- 59:14to do a transaction. Like think about a social network. You click a button and it costs a dollar.
- 59:18Like no one's going to use that. Today, and this is only as of honestly like two months ago,
- 59:24some upgrades to the system. It's finally extremely inexpensive. And so for example, Coinbase is
- 59:31on a good job. They're building they have a they have a blockchain called base. You can download
- 59:36the Coinbase wallet and and use it. You know, it's it's easy to use. And that's that's a kind of
- 59:43thing built on Ethereum as an example. And so that that I'd say that ecosystem has finally gotten
- 59:49to the point of sort of, you know, you can really build. Because there's interesting competitors.
- 59:55People who probably heard of Solana, that's a that's, you know, I think incredible. Alternative,
- 1:00:00the few others. And like any kind of computing market, I expect you'll see multiple, you know,
- 1:00:04you have Android and iPhone, you're such a sort of one thing. So there's sort of, you know,
- 1:00:08there's multiple things like that. But I think it's for the first time really in the last few
- 1:00:13months. I would say you can you finally have these these things at a point where the the infrastructure
- 1:00:20is not the gaining factor. Yeah. I mean, you look at when you look at, you know, you speak to people
- 1:00:27that are asking you like, what book should I read? You know, how do I go on this rabbit hole?
- 1:00:32You have your book. But I'm also curious about some of the major misconceptions that you still
- 1:00:36see about crypto like while you're on the podcast, maybe quash some things that you hear repeatedly
- 1:00:42that are just massively incorrect that are still commonly held beliefs. Yeah, I think the energy
- 1:00:47you used to think. I mean, that so that's, you know, people say it waste times of energy. That's
- 1:00:52specific to a certain type type method of what's, you know, certain types of blockchains,
- 1:00:58literally proof of work blockchains. You know, Bitcoin is a proof of work blockchain. It's true
- 1:01:03of Bitcoin. You can argue that the Bitcoiners would argue that they there's, you know, a lot of
- 1:01:07clean tech and other things used. But, but that system, you know, does consume a lot of energy.
- 1:01:14The Ethereum and all that have blockchains that were involved and all the services I'm
- 1:01:18discussing don't they use what's called proof of stake, which is has energy consumption that's
- 1:01:24comparable to, you know, when to kind of data centers like traditional software. I have a chart in
- 1:01:30my book kind of going through that. So that is simply not the energy usage is simply not a valid
- 1:01:36criticism of Ethereum, Solana, and all the kind of services I'm talking about anymore.
- 1:01:43That that it used to be Ethereum switched over about two years ago. So I think that's that's a
- 1:01:49giant misconception. I think the, you know, the, just the general conception that I discussed
- 1:01:57before of sort of thinking it's all about kind of gambling and and speculation. I think that
- 1:02:02does exist for sure. And, but, but there's just other side to it. So I think that's sort of
- 1:02:09probably the other big thing. I think another, well, another big one is that it's that blockchains
- 1:02:15are good for illicit finance and hiding things. It's quite the opposite, which is it's actually
- 1:02:21pretty much an unsolved problem in blockchains as to how to in a in a scalable way
- 1:02:27create privacy. Because by default, all blockchains, everything is public. And so and 99% of the
- 1:02:35usage today, if not higher, is, you know, is done in that way is public. So if you do something
- 1:02:41out of Ethereum, you can just go see everything somebody else has done. And so it's actually a
- 1:02:45really bad way to do to do legal finance. And all this data, you know, chain analysis of
- 1:02:52firm that's sort of law enforcement. And they say that I think it's sub 0.2% of blockchain
- 1:02:57transactions are illicit. And that's actually less than is, is, you know, a percentage lower
- 1:03:04percentage than in the non crypto world. So that's another common misconception. So I would say
- 1:03:09those three like energy use elicit finance. And then the third is just sort of, you know,
- 1:03:14that there's it's all about speculation. And if you're going to pinpoint one particular
- 1:03:19challenge that you're still working on to to basically this has to be addressed for widespread
- 1:03:27web 3 adoption, what would that challenge be that's still sort of inhibiting where you want
- 1:03:32this to go? I think it's I think at this point, it's mostly regulatory policy. I think it's having
- 1:03:37clear what we need our guard rails to eliminate the bad actors. But then having clear
- 1:03:45path for good entrepreneurs. And specifically, here's what I see in my daily life, which is,
- 1:03:49you know, you're not you're a technologist who's got a, you know, a brilliant technologist who
- 1:03:54can do many different things in their life, including starting an AI company or joining Google
- 1:04:01or whatever it might be. Are you going to join an industry where there's some uncertainty about
- 1:04:07the legal status? And there's some chance that you'll get sued by some regulatory agency.
- 1:04:12The answer's no, like it's it deters good actors. Uncertainly deters good actors.
- 1:04:20On the flip side, if you're a scammer hacker and you, you know, your other choices in life
- 1:04:25stealing credit cards, you may say, hey, I'll take that rails, right? And so what we've,
- 1:04:30this is the biggest issue with the policy side. And I see this on daily basis is that we've created
- 1:04:35an incentive system that attracts bad actors to blockchains and and deters good actors.
- 1:04:41Now this is not like I said, there's still tens of thousands of good actors kind of working on
- 1:04:45these areas, but but it's it's a big issue. And it's created this kind of negative cycle where
- 1:04:52you have the bad policy leads to bad sort of attracting the wrong people, which then creates bad
- 1:05:01behavior, which I think is a statement more. And then I'll see. And so I think we're in that
- 1:05:06kind of cycle. And that's what we need to break. And that's what I, you know, think about and work
- 1:05:10on a lot. And I think we're making progress. You know, there's a there's a, I think there's,
- 1:05:17you know, the kind of growing awareness that on the policy maker side that something needs to be
- 1:05:22done. There's also it's like right now. And if you follow it, there's this thing of like,
- 1:05:28there's a thing called meme coins, which are this kind of like doge coin that are more and more
- 1:05:31popular. Why are they more popular? Because they're they're they're one of the few areas and blockchains
- 1:05:36that's that we have regulatory clarity. They're fully legal. It's fully legal for you to create a
- 1:05:42coin that is, you know, absolutely silly and like, you know, has has no value at all, but it's
- 1:05:48super speculative, but it's legal. But that's legal. And actually you get into legal gray areas when
- 1:05:53you start adding utility. That's like, which is like, that's as backwards. Yeah. So exactly.
- 1:06:00So we've created this incentive system for people to create more and more silly stuff. And and if
- 1:06:03you create utility is when you get into gray area. And so that has been, and again, I'm not,
- 1:06:08I'm not anti speculation or anti like a, like a people sports gambling of legal slot machines
- 1:06:13or legal, a lot of those illegal. I'm not here to moralize. I'm just saying that you create
- 1:06:19the incentives for this and you create, you make utility, you know, gray area and you make gambling
- 1:06:26legally clear. And what do you, you know, what do you expect? What do you expect? What do you expect?
- 1:06:30What do you expect is going to happen? Yeah. Yeah. Um, this book is very new. I think it's it,
- 1:06:34when is this coming out? Or is it already out? We can try to keep this podcast evergreen. What's
- 1:06:39the date when it actually came out? Uh, it was January 30th. January 30th. Okay. Oh, so it's it's
- 1:06:45out now. Okay. Perfect. Um, candidly, we, we, we're going to break the fourth while we push this
- 1:06:50podcast back to your times. I appreciate you. And I'm glad we finally got it done. No, I'm very,
- 1:06:55very glad we finally got it done. So you can get this book. Um, wherever you get books, obviously
- 1:06:59now whenever this drops, it'll drop very, very soon, uh, Amazon or wherever, um, or you get
- 1:07:05your books. If you were going to, so the reason why I asked is because it's been a couple months
- 1:07:12since this book came out, is there anything that's come into your life recently that you wish
- 1:07:18you could have included in this book when you were writing it, but you didn't have a chance to.
- 1:07:23That's a good question. I tried. I, I, I, I, I used to blog for years and so, and I had blog posts,
- 1:07:28I wrote that that I felt like, uh, didn't age well. Some age well and some didn't. And so I had
- 1:07:35that knowledge going into it. And so I tried to keep it at a little bit of abstract enough that
- 1:07:40it would age pretty well. I mean, this stuff is hard like AI because it's moving so quickly.
- 1:07:46Um, I would say right now it's pretty good. Like I, there wasn't a lot I would, I'm sure in a
- 1:07:50couple of years, there'll be examples I used or predictions I made that were off, but, but, um,
- 1:07:57so far, it's been pretty good. And it's been, I've been done with it, you know, you have to finish
- 1:08:00a book a few months before you publish it. So I've been done with it probably for almost a year now.
- 1:08:04And it's not a year, but nine months or something. So, um, it's pretty good so far, but I'm sure
- 1:08:09at some point I want to revise something. No, of course. And, uh, and, and lastly, I mean, like,
- 1:08:13if you, if you've gone down this path already and you've gone through, if you've gone through the
- 1:08:17process of writing, I mean, now you know what it takes. And now, like the next time won't be as
- 1:08:22hard, but I always laugh because it's not, it's not easy to put this together by any means. Like,
- 1:08:26it's so it was a, I had no idea what I was getting into. Like if I heard this a lot, I would have
- 1:08:31done it. It was, it was, I, you know, the first draft took me like four months. I was like,
- 1:08:36oh, this is great. And then I, I realized it was crap and I had to spend another eight months
- 1:08:41rewriting it. So it was like a year of a lot of works. If people want to, if you want to connect
- 1:08:46with you, um, where, where should they go? Like, you're really active on Twitter, right? I think
- 1:08:50Twitter. And then when the one I mentioned, uh, Forecaster, so Forecaster.
- 1:08:56Okay. Perfect. If you were going to, if you were going to, you know, sort of look back over your
- 1:09:01career, um, and you've seen, you know, all the seasons that you've gone through in your career,
- 1:09:07what would be a lesson that you would tell your younger self? Yeah. I think, you know, I mean,
- 1:09:13look, I, I think the technology industry is a fantastic industry to work in. I, you know, I,
- 1:09:18I haven't, it's, it matters so much what wave you ride. Um, this may sound obvious, but like,
- 1:09:27I, I, I mean, I just, like, you asked me why I have mistakes. I made so many kind of mistakes,
- 1:09:31investment mistakes, entrepreneurial mistakes, but I made one, did one thing right, which is like,
- 1:09:35you know, I got on, I joined the internet industry in the year 2000. And, um, and I,
- 1:09:42by the way, a lot of people, you know, in the 2005, I've gotten very negative about it. Um,
- 1:09:48and so I kind of, you know, luckily I was a friend of the bunch of optimists. Um,
- 1:09:54I would say, you know, surround yourself with smart, optimistic people and, you know,
- 1:09:59and the optimistic about these trends, you know, today, I think it's, to me, that very clearly,
- 1:10:03it's blockchain and AI, I would be involved with one of those two. Um, and I think they both have
- 1:10:10strengths and weaknesses from a career point of view. Um, the, um, maybe, maybe VAR and self-driving
- 1:10:17cars and other new devices, a lot of cool stuff happening. Um, you know, surround yourself with smart,
- 1:10:23great high integrity, optimistic people. Um, they say, you know, you become the five people
- 1:10:28you spend the most time with. It's really true. You know, you chat, you, you challenge yourself.
- 1:10:33I've seen people that join startups and the sort of may not go well, but maybe if they join the
- 1:10:37right people, like, it's like this sort of PayPal mafia kind of thing where they all go off and
- 1:10:42do interesting stuff. Yeah. It's so often the case, um, it doesn't matter so much. Um, you know, um,
- 1:10:49so yeah, I mean, like, I don't know. They just sound like kind of obvious platitudes, but
- 1:10:54well, I don't think there is, I think, I think they're obvious platitudes, but I don't think people
- 1:10:57understand the, the wisdom behind the words that you're saying, because I know that people
- 1:11:02that have started a company, started their next company, myself included, like, you already have
- 1:11:06the people you're going to be working with for the next one. And that goes from that, that, that
- 1:11:11speaking to from an operational perspective and sort of finding the periods you want to work with.
- 1:11:16But also when you start to have some success and you make some money from an investor perspective,
- 1:11:23I know groups of people that only do deals with their friends. Like, they don't have to go, if they
- 1:11:28want to go invest in a deal, like, they don't really need to go find LPs. They just invest with
- 1:11:34the friends that they've invested in because they've all done deals together and they all know what,
- 1:11:38you know, this person is not going to screw up the due diligence on this deal and they trust
- 1:11:41like I'm part of an exited founder group and everybody just pushes, puts deals forward. And,
- 1:11:47I mean, you start to trust the people, you start to deals with again and again and again and again.
- 1:11:53And it just, it removes a ton of risk and ambiguity, especially like not at the level that you're
- 1:11:58doing that where you see thousands and thousands of deals. But if you just want to do a couple deals,
- 1:12:02then you, you have your circle. So it's incredibly important. I mean, it's, and it's, you know,
- 1:12:08and I would say one other thing I would add to this is I wrote a blog post a years ago about
- 1:12:14this called climbing the wrong hill and it was about, I think there's on the negative side or
- 1:12:18just sort of the flip side of advice, I guess is the traps people find themselves, especially
- 1:12:23early in their career, which is getting on kind of a, you know, you go to some fancy school,
- 1:12:27you get a fancy job and getting on these kind of treadmills. I called it climbing the wrong hill
- 1:12:32because you sort of, you feel like you're making progress, right? You're going upwards. But then,
- 1:12:37you know, maybe 10 years later, you're going to look back and be like, I was climbing up the wrong
- 1:12:40hill, right? And I hadn't, I needed to spend more time looking for other hills. And that also suggests
- 1:12:47some exploration, some kind of experimentation in early in your career and like really sort of
- 1:12:52is this the right hill? And are you getting kind of hooked on near term kind of dopamine hits of
- 1:12:58like I got a promotion? I've, you know, I'm in whatever Google or Goldman Sachs or something.
- 1:13:04As, you know, it's like, look, if you go and, for example, join a startup from Google,
- 1:13:08it's, it's, it's, it can be a jarring experience. You go to a party and like people like,
- 1:13:12what? I never heard of that. Whereas you go, yeah, you're Google and it's like, oh, you're,
- 1:13:15you're used to like the status that is associated with these things. And so a lot of times the kind
- 1:13:20of the right hill, it will feel a meat in the near term like a setback, right? I think again and
- 1:13:28that's a pattern I've seen with people that feel fulfilled in their career is that they took
- 1:13:33their moments when they took what seemed to be steps back. And, and you know, we call it risk.
- 1:13:41But risk kind of, I think glosses over the, the emotional side of it, which is like, wow,
- 1:13:45I just, I just gave up this fancy job and took a step back of what it feels like at some point.
- 1:13:50And then things are going badly, you're into it and you're like, what the hell did I do?
- 1:13:54But did you power through it? So, um, anyway, so that would be another, another kind of career lesson
- 1:14:00I'd add. I love it. Chris, uh, thank you so much. Thanks for, thanks for writing this book.
- 1:14:05Thanks for educating. Thanks for, for investing in an incredible ethical, smart entrepreneur is trying
- 1:14:11to disrupt. Um, it's, it's, it's, you're doing good work. That's all I can say. So thank you.