Latest / Elon Musk Podcast / Elon's Twitter Plan: Destroy Youtube
Transcript
- 0:01Welcome back to the Elon Musk podcast where we explore the
- 0:04intersection of Technology. Social media in the mind of one
- 0:08of the most Innovative entrepreneurs of our time.
- 0:10And in this episode we dive into Twitter's next development phase
- 0:14and how it could impact the social media landscape.
- 0:18Now, in recent years, Twitter has been facing growing
- 0:21competition from other social media platforms, like Instagram
- 0:25Tick-Tock and YouTube now to stay relevant and retain its
- 0:29user base. Twitter has been flooring new
- 0:31ways to engage its audience in the latest development in.
- 0:34This regard is its plans to become a dominant.
- 0:37Video platform. Twitter's video Ambitions were
- 0:40first hinted at in 2015, when the company acquired Periscope a
- 0:45live video streaming app and since then Twitter has been
- 0:47experimenting with video features such as live streaming
- 0:50and auto-playing videos in the timeline.
- 0:53Now however, until recently Twitter's video capabilities
- 0:56were limited and it was not seen as a serious competitor to Video
- 1:01platforms like YouTube. Now that's all set to change.
- 1:04With Twitter's brand new development, phase will see.
- 1:07The company making significant changes to, its current layout
- 1:11in the home feed. And the new layout will
- 1:13incorporate 4K video, which is the highest quality video
- 1:18resolution available in similar to YouTube.
- 1:21Additionally Twitter is adding vertical video capabilities,
- 1:25similar to YouTube shorts, or Tick Tock, which is a become
- 1:29increasingly popular. Among users.
- 1:32Now, with the addition of these features Twitter hopes to
- 1:35attract creators, who want to produce high quality video
- 1:38content that can rival YouTube and creators will be able to
- 1:43take advantage of Twitter's, very large user base, in the
- 1:46platform's real-time nature to engage with their audience and
- 1:50build the brand. Now, to support the new video
- 1:52capabilities, Twitter's adding more functionality to it's live
- 1:56streaming feature creators, will be able to earn money through
- 1:59donations. A live chat and tips as well as
- 2:02advertising revenue and Twitter is reportedly planning a revenue
- 2:06split of 70% for creators and 30% for the company, which could
- 2:12help. Some creators, make significant
- 2:14Revenue with the platform and in an earlier iteration of its
- 2:18live-chat tipping model through its Periscope app.
- 2:22Users could super heart which would give the Creator a small
- 2:25tip. Every time one was used during
- 2:28their live stream, this model is likely Lee to be expanded to
- 2:32include pre mid, and post roll, advertisements, and something
- 2:36similar to tick. Tock where ADS are shown between
- 2:39scrolled videos, and Twitter's move into video is already
- 2:44attracting attention from some big names in the industry.
- 2:46Popular YouTuber, mr. Beast has been voicing his
- 2:49support for the platform and is discussed how he would share his
- 2:53content on both YouTube and Twitter.
- 2:55If the revenue model made sense, however Twitter's video
- 2:59Ambitions don't Stop with just live streaming and on-demand
- 3:02video content. The company is also looking to
- 3:05add more features to enhance the video viewing experience such as
- 3:09watch party feature. That will allow users to watch
- 3:11videos together in real time. Similar to the Netflix party
- 3:15extension. And additionally, Twitter is
- 3:18also looking at ways to improve video discovery and
- 3:21recommendation features which is a key aspect of any Successful
- 3:25video platform company is reportedly testing a new feature
- 3:28that will allow users to follow specific.
- 3:30Topics and have videos related to those topics appear in their
- 3:33feed. Now, while Twitter's video
- 3:36Ambitions are impressive, the platform still has a long way to
- 3:39go before it. Can compete head-to-head with
- 3:40YouTube, which is over 2 billion monthly active users and is the
- 3:45go-to destination for video creators.
- 3:48However, Twitter's real-time nature and its ability to
- 3:51connect creators, With Their audience and real-time could
- 3:54give it an edge over other video platforms.
- 3:57And Twitter's Ambitions for video.
- 3:59We're also in line with the company's broader strategy of
- 4:01becoming a destination for real-time news and events.
- 4:05The platform is already become a popular destination for breaking
- 4:07news and it's real time, Nature has made it an essential tool
- 4:11for journalists activists and politicians Twitter's decision
- 4:15to incorporate more video content.
- 4:17And monetization options could have significant implications
- 4:20for the future of the platform and the company has struggled to
- 4:24grow its user base and revenue and particularly in.
- 4:27Paris into other social media platforms, like Facebook and
- 4:29Instagram. However, by creating a more
- 4:31video, Focus platform Twitter could attract a broader audience
- 4:35and new creators who prioritize video content.
- 4:38Now moreover Twitter's, new monetization options could
- 4:41provide significant Revenue opportunities for creators.
- 4:44Now, YouTube has been the place to go, and if Twitter makes the
- 4:49decision to offer a higher Revenue split than YouTube, it
- 4:52could attract more high-profile creators and they could jump
- 4:55ship from you. YouTube to just using Twitter as
- 4:58their platform of choice. Now, it's worth noting that
- 5:01Twitter's more towards move towards video content and
- 5:05monetization options. May also, attract the attention
- 5:08of regulators, social media platforms, like YouTube and
- 5:11Facebook have come under scrutiny in recent years, for
- 5:14the handling of user data and advertising practices and
- 5:17Twitter will need to ensure that its video content advertising
- 5:20practices are transparent and ethical to avoid similar
- 5:24scrutiny. Now Twitter's move towards video
- 5:2710 in monetization is an exciting development for the
- 5:30platform. Now, addition to 4K video
- 5:33vertical videos, a new monetization options.
- 5:36It could attract a broader audience overall to the
- 5:39platform, making Twitter, a destination for multimedia.
- 5:43Now let's move on to some SpaceX news on Thursday, February 23rd,
- 5:48weather officials with Cape Canaveral, space for stations.
- 5:5145th weather, Squadron released an official report, predicting a
- 5:5595 percent chance. Of favorable weather conditions
- 5:58for NASA's Space. X crew, six launch from Kennedy
- 6:02Space Center in Florida. The report noted that the
- 6:04cumulus cloud rule was the primary weather concern and
- 6:07liftoff is scheduled for 1:45 a.m. on Monday, February 27th,
- 6:142023 from Kennedy's, launch complex 39.
- 6:17A now, the mission is going to be carrying two, NASA astronauts
- 6:21Commander, Stephen Bowen and pilot war and Woody Holberg
- 6:24along with UAE astronauts Alton. Idea and roscosmos Astronaut
- 6:29André fed gave as Mission specialist to the International
- 6:33Space Station. Now, the crew is scheduled for a
- 6:35long-duration. Stay of up to six months aboard,
- 6:38the space station conducting science and maintenance before
- 6:41returning to the earth. Now, on the day before the
- 6:43launch Friday, February 24th, the astronauts participated in a
- 6:48countdown dress, rehearsal at NASA's, Kennedy Space Center in
- 6:51Florida, in preparation for the upcoming crew.
- 6:54Six launch the rehearsal began with Lon Each team's assisting
- 6:58the crew into their space X space suits inside the astronaut
- 7:01crew Quarters at the Neil. A Armstrong operations and
- 7:05check-out building. Next, the crew took the elevator
- 7:07down to the ground floor and exited the building's double
- 7:10doors. Where Tesla Model X is, we're
- 7:12waiting to drive them the short distance to launch complex 39 a
- 7:16and after they arrived at the launch pad, but when Holberg on
- 7:19the idea and fed, you have rode the launch Towers elevator up to
- 7:23the crew access arm, the walkway.
- 7:26They would This to enter the Endeavor.
- 7:28Now, one securely seated inside the crew, check their
- 7:30communication systems before the spacecraft's hatch was closed.
- 7:34And the rehearsal concluded with the gonogo pole for Falcon 9
- 7:39fueling, which normally occurs about 45 minutes before takeoff.
- 7:43And the SpaceX Falcon and the crew Dragon, the carried the
- 7:46crew to the International Space Station arrived at the launch
- 7:49pad. It was raised into a vertical
- 7:51position for launch on Thursday, February, 23rd, and the Endeavor
- 7:55spacecraft. Previously, fluke.
- 7:57Crew. One inspiration for an axiom
- 7:59mission one astronauts. Now, let's talk about the
- 8:03SpaceX, Falcon 9 rocket that launched the company's Dragon,
- 8:06Endeavor spacecraft and Cruz six crew members to the
- 8:09International Space Station the Rockets 9 Merlin first stage
- 8:13engines roared to life for 7 seconds and they completed the
- 8:18routine but critical integrated static fire test a February
- 8:2224th, the rocket reached a key Milestone ahead of liftoff while
- 8:26standing on. Launch pad, at Kennedy Space.
- 8:28Center's launch complex 39. A in Florida, NASA's crew.
- 8:32Six Mission will carry for astronauts for a six-month
- 8:36science Mission. And this is the six crew
- 8:39rotation Mission with astronauts using the SpaceX crew dragon,
- 8:44and the Falcon 9 rocket to the orbiting laboratory.
- 8:47As part of the agency's commercial crew program.
- 8:50Now more details about the crucifix Mission can be found on
- 8:55the NASA website and beginning. At 9 p.m. eastern time on
- 8:58Sunday. February 26, Masa is offering
- 9:01blog coverage and launch Day activities on the crew, six blog
- 9:06at 10:15 p.m. Eastern.
- 9:08There will be alive launch broadcast on NASA TV or the
- 9:11agency's website and viewers will be able to follow along
- 9:14with a countdown and key Mission Milestones.
- 9:17Hey, thank you so much for listening to the show today.
- 9:19I appreciate all of your support.
- 9:21If you can take a second and hit the Subscribe button on,
- 9:23whatever podcast platform, you're listening and right now,
- 9:25there would be very helpful. Awful.
- 9:27Thanks so much and I'll see you in the next one.
- 9:29Take care.