Latest / Private Equity FunCast
They Ask, You Answer with Marcus Sheridan
No prospect is going to buy enterprise software on impulse. Prospects don't need advertising, they need help, help understanding that they have a problem, help in understanding their options for solving that problem, and help in working their way through an evaluation and choosing a solution. Paul Stansik talks with Marcus Sheridan, author of "They Ask, You Answer" about these topics and more.
The skinny
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