Latest / The iHeart SoCal Show / Kick off Halloween Week by Joining the LA Cancer Challenge 5k Walk/Run at UCLA!

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Kick off Halloween Week by Joining the LA Cancer Challenge 5k Walk/Run at UCLA! · The iHeart SoCal Show

0:00
Speaker 1: Hi, It's this to Fox and this is the iHeart
0:02
Speaker 1: so Cal Show. All right, So, pancreatic cancer. Pancreatic cancer
0:06
Speaker 1: has the highest mortality rate of all major cancers.
0:09
Speaker 2: Do you know that?
0:10
Speaker 1: It's currently the third leading cause of cancer related deaths
0:13
Speaker 1: in the US, after lung and colon But thankfully, the
0:17
Speaker 1: fine folks of the Hirschberg Foundation for Pan Credit Cancer
0:19
Speaker 1: Research at UCLA, they've been making major strides for decades
0:24
Speaker 1: and work every day to change these numbers, to lower
0:28
Speaker 1: these numbers, and to better improve the quality of life
0:31
Speaker 1: for those of pan credit cancer, better improve early detection,
0:34
Speaker 1: better ways to find out why people get it, and
0:36
Speaker 1: better treatments for those who do. And then, of course,
0:39
Speaker 1: ultimately the goal would be to find a cure. They've
0:42
Speaker 1: got two major fundraisers during the year. They're bringing a
0:45
Speaker 1: lot of money to help fuel what they do. And
0:47
Speaker 1: this one's a biggie and this one's a fun one.
0:49
Speaker 1: What you do in Sunday, October the twenty sixth, Yeah,
0:52
Speaker 1: before Halloween, why not grab the family, grab your friends,
0:56
Speaker 1: and before everyone heads out the trick or treat and
0:58
Speaker 1: gets all dressed up in your costumes, break.
1:00
Speaker 2: Your costumes in the Sunday before.
1:02
Speaker 1: Halloween at the twenty eighth Annuel La Cancer Challenge five
1:05
Speaker 1: k run Walk. They're all about combining fun and purpose,
1:09
Speaker 1: and the event welcomes thousands of runners and walkers to
1:12
Speaker 1: the bootiful UCLA campus to raise awareness for pank Credit
1:16
Speaker 1: Cancer Research. The LA Cancer Challenges sponsored and produced by
1:20
Speaker 1: the Hirschberg Foundation for Pan Credit Cancer Research, a nonprofit
1:24
Speaker 1: organization dedicated to ground breaking research across three collaborative laboratories
1:28
Speaker 1: right there at UCLA.
1:29
Speaker 2: So strapride your running.
1:31
Speaker 1: Shoes and dash of Socal's most beloved Halloween charity race.
1:34
Speaker 1: And the gal behind the whole thing is the executive
1:37
Speaker 1: director of the Hirschberg Foundation for pank Created Cancer Research
1:40
Speaker 1: and the LA Cancer Challenge.
1:42
Speaker 2: It's Lisa Mannheim.
1:47
Speaker 1: I have to clap for you because every time we talk,
1:49
Speaker 1: you know, we talk for your Tour to Peer, big
1:51
Speaker 1: stationary bike fundraiser to fight cancer, and then this event,
1:55
Speaker 1: I mean, I feel like you're just working all the time.
1:57
Speaker 3: All the time, fundraising all the time.
2:00
Speaker 1: Yes, yes, but it's a lot to put together a
2:03
Speaker 1: big event like this where thousands are coming together to
2:06
Speaker 1: make a difference.
2:07
Speaker 2: It's great, but it's a lot of work.
2:08
Speaker 4: Yeah, it is.
2:10
Speaker 3: But this is our twenty eighth year of the LA
2:13
Speaker 3: Cancer Challenge, which is really just hard to believe. Yeah,
2:16
Speaker 3: so very fortunate to have a great team of people
2:20
Speaker 3: who we've worked with for years and years, and we've
2:24
Speaker 3: got it dialed in and we're almost halfway to our
2:28
Speaker 3: goal of seven hundred thousand this year. So yeah, very
2:32
Speaker 3: much looking forward to it.
2:33
Speaker 1: Yeah, and like you said, twenty eight years doing this
2:36
Speaker 1: and you know, cancer obviously not a fun topic. But
2:40
Speaker 1: how you make this event so fun and family friendly.
2:44
Speaker 1: I love the videos all over the website La Cancer
2:47
Speaker 1: Challenge dot com. The videos, it just looks like a
2:49
Speaker 1: big Halloween party where you know, a little running involved,
2:52
Speaker 1: but also the fundraising and the spirit and an event
2:55
Speaker 1: that people look forward to every year. For all twenty
2:58
Speaker 1: eight years you've been doing this thing, they look forward
3:01
Speaker 1: to it and they know they're going to have a
3:02
Speaker 1: good time while making a difference.
3:04
Speaker 4: Yeah, that's absolutely true.
3:05
Speaker 3: The key to the fundraising and the energy at LA
3:09
Speaker 3: Cancer Challenge are the teams that come back year after year,
3:12
Speaker 3: most of whom are there supporting a loved one or
3:17
Speaker 3: remembering a loved one. There are biggest fundraisers and bring
3:22
Speaker 3: the love in the community. We're super excited every year
3:25
Speaker 3: to have a pancratic cancer survivor at the start line
3:30
Speaker 3: giving a few words of encouragement before everybody heads off
3:34
Speaker 3: on that five k walk or run, and then when
3:37
Speaker 3: they come through the finish line, we have our giant
3:41
Speaker 3: donut wall where everybody gets their metal and grabs their
3:44
Speaker 3: grabs their donutt yeah exactly, which are donated by Kristy Kreme,
3:51
Speaker 3: which is so lovely, and they go right into our
3:55
Speaker 3: health and fitness expo. We call it the Fit Family
3:57
Speaker 3: Expo and we've got the Candyland Kids Zone, so we
4:01
Speaker 3: really try and make it. Obviously it's a heavy topic,
4:04
Speaker 3: but at LA Cancer Challenge it's not heavy, it's inspiring.
4:09
Speaker 3: It's about coming together and really honoring the progress that
4:13
Speaker 3: we've been able to make because of people who are
4:15
Speaker 3: fundraising and coming back year after year to support the
4:19
Speaker 3: work that we're doing. The proceeds from the LA Cancer
4:23
Speaker 3: Challenge go to fund our Seed Grant program, which is
4:27
Speaker 3: startup funding for young scientists who want to build a
4:32
Speaker 3: career in pan cradic cancer research. And this last in
4:36
Speaker 3: twenty twenty four, we had a record breaking number of
4:39
Speaker 3: applications over one hundred and thirty and we made the
4:43
Speaker 3: which was crazy last year, and we made the qualifications
4:47
Speaker 3: a little more difficult this year, or more specific, not difficult,
4:52
Speaker 3: more specific, and we.
4:54
Speaker 4: Had one hundred and.
4:55
Speaker 3: Seventy eight applications, which just goes to show you how
4:58
Speaker 3: much of a need there is out there, given all
5:01
Speaker 3: of the threats of government funding, threats to from the
5:05
Speaker 3: NIH to cancer research, not only at UCLA, but you know,
5:08
Speaker 3: across the country. It just shows that there are these
5:11
Speaker 3: researchers who want to have a career in pancretic cancer research,
5:15
Speaker 3: who want to be the ones who are you know, diagnosing,
5:19
Speaker 3: helping with early detection, helping with treatments, and ultimately working
5:25
Speaker 3: for a care So it puts all the more pressure
5:27
Speaker 3: on this year's LA Cancer Challenge to raise more money
5:31
Speaker 3: because yeah, yeah, the more we raise, the more SEA
5:33
Speaker 3: grants we're going to fund. And yeah, it's it's a
5:37
Speaker 3: good predicament to be in, I guess.
5:39
Speaker 1: I mean kind of exciting that people are making this
5:42
Speaker 1: such an important part of their career focus to make
5:45
Speaker 1: a difference in the world of paying creatic cancer. And
5:47
Speaker 1: then they're going to the Hirschburg Foundation to team up
5:50
Speaker 1: with you and be a part of it. Yeah, to
5:51
Speaker 1: get that seed money, but they want to put their
5:53
Speaker 1: name as part of something is like finding a cure
5:56
Speaker 1: or advancements in helping people sooner or.
6:00
Speaker 2: Earlier detection or last time we talked. And I want
6:02
Speaker 2: you to touch on me.
6:03
Speaker 1: Yeah, all the accomplishments you've made since beginning this foundation.
6:06
Speaker 2: How many years ago now?
6:08
Speaker 3: We also also twenty eight years right after my stepdad
6:13
Speaker 3: passed away in nineteen ninety seven, and there was no
6:17
Speaker 3: pank Credit Cancer Foundation there. My mom just wanted to
6:21
Speaker 3: make a donation to UCLA, which is where he was treated,
6:24
Speaker 3: and to the pan caread of Cancer program. When she
6:28
Speaker 3: found out there wasn't one, she said, there is now
6:30
Speaker 3: and really are The rest is history.
6:33
Speaker 4: Very quickly we were.
6:34
Speaker 3: Formed and here we are twenty eight years later, having
6:38
Speaker 3: raised millions and millions. Just the LA Cancer Challenge alone
6:41
Speaker 3: has raised over ten million dollars in its twenty eight years. Amazing.
6:46
Speaker 4: Yeah, it feels good.
6:47
Speaker 3: It feels good. We always are going back and forth
6:51
Speaker 3: on celebrating while realizing there's still a giant mountain out
6:55
Speaker 3: of us. Sure, and that's sort of part of the
6:58
Speaker 3: nature of this disease and the difficulty of this disease,
7:02
Speaker 3: But we really try to focus on whatever's going to
7:06
Speaker 3: take to keep us going. Our motto we established in
7:09
Speaker 3: our twenty fifth year was never give up until there's
7:11
Speaker 3: a cure. We're going to keep fighting to the finish,
7:13
Speaker 3: and there are so many hopeful developments on the horizon
7:17
Speaker 3: for pancredic cancer that we just want to keep pushing
7:22
Speaker 3: to make those hopeful developments become even mainstream reality.
7:28
Speaker 1: Sure everyone, yeah, I mean, gosh, if your mom and
7:32
Speaker 1: your stepdad Ron could see you now, I mean, it's
7:34
Speaker 1: one thing to start a foundation and honor of someone
7:38
Speaker 1: that you lost, but an honor of wanting to make change.
7:40
Speaker 1: But gosh, you've been doing it for twenty eight years
7:42
Speaker 1: and creating real change and making so much headway. These
7:46
Speaker 1: numbers that I have in front of me are still
7:48
Speaker 1: pretty crazy though. In twenty twenty five and estimated sixty
7:51
Speaker 1: seven plus thousand Americans will be diagnosed with pancreatic cancer
7:55
Speaker 1: and more than fifty one plus thousand will not make it.
7:58
Speaker 1: But on a positive note, I know you've made incredible
8:01
Speaker 1: strides and advancements through your Hirschberg Foundation for Pancredic cancer research.
8:05
Speaker 1: You know, compared to when your stepdad died of it
8:07
Speaker 1: years ago, there wasn't much help, not like there is
8:10
Speaker 1: now thanks to your organization that was started in his honor.
8:13
Speaker 1: So talk about the strides that have been made in
8:16
Speaker 1: the past twenty eight years.
8:17
Speaker 4: Well, if you.
8:18
Speaker 3: Go back to the late nineties, there were only I
8:22
Speaker 3: think under thirty thousand people diagnosed, so they weren't even
8:27
Speaker 3: diagnosing it fully at all back then, and obviously the
8:30
Speaker 3: number has doubled to over sixty thousand. The key here
8:34
Speaker 3: is the survival rate. Right now, it's only at thirteen
8:39
Speaker 3: percent survival rate, which was in the single digits when
8:44
Speaker 3: we started.
8:44
Speaker 4: But the key is.
8:46
Speaker 3: That if it's caught early, the five year survival rate
8:49
Speaker 3: jumps to forty four percent. So then the major idea
8:53
Speaker 3: there is that you've got to get you got to
8:55
Speaker 3: get it early because early detection is going to save
8:58
Speaker 3: live which is why there are we're constantly investing in
9:02
Speaker 3: things that are going to help.
9:03
Speaker 2: With early detection.
9:04
Speaker 3: Develop it early. Yeah, yeah, blood tests, AI studies, all
9:10
Speaker 3: those things that could lead to early detection which will
9:15
Speaker 3: help the survival rate.
9:16
Speaker 1: And for those that get diagnosed with pancredic cancer, is
9:19
Speaker 1: more so after the age of sixty five, and is
9:21
Speaker 1: it more so with men, well.
9:22
Speaker 3: No, men and women certainly. Yes, it's definitely older, but
9:28
Speaker 3: we've had experiences with patients in their thirties. The main
9:32
Speaker 3: thing more than.
9:33
Speaker 2: Age is family history.
9:35
Speaker 3: Yes, is a combination of family history and weight obesity.
9:40
Speaker 3: Were you a smunker, were you drinking alcohol? I mean,
9:43
Speaker 3: all of those things play factors in pancratic cancer development.
9:50
Speaker 3: Anybody who's had at least one at least one relative
9:54
Speaker 3: who's died of pancredic cancer will recommend they speak with
9:58
Speaker 3: a genetic counselor and get genetic testing. That's been That's
10:02
Speaker 3: something that didn't exist when we started, and.
10:05
Speaker 4: We talk a lot about at risk.
10:08
Speaker 3: Patients and genetic counselors. There's also there's vaccines that are
10:14
Speaker 3: in the works that we're never existing before. Right right now,
10:18
Speaker 3: these vaccines are really for previous patients to keep it
10:23
Speaker 3: from coming back.
10:24
Speaker 4: But two vaccines that.
10:25
Speaker 3: Are really promising their trials that are going on both
10:30
Speaker 3: in immunotherapy and targeted therapies that are promising.
10:35
Speaker 4: So there are.
10:36
Speaker 3: Absolutely a lot of great things to talk about to
10:41
Speaker 3: keep people hopeful and understanding how much their impact is
10:47
Speaker 3: making on but it's a long road. It's a long road,
10:50
Speaker 3: and we have to keep plugging away, which is why
10:53
Speaker 3: we're here twenty eight years later.
10:55
Speaker 1: But to know that there is help available and more
10:57
Speaker 1: breakthroughs coming down the pike. Symptoms are for pank credit
11:01
Speaker 1: cancer may include weight loss, abdominal discomfort, back pain, development
11:06
Speaker 1: of type two diabetes. Some tumors may cause jaundice lead
11:10
Speaker 1: into earlier diagnosis. And that's the tricky part, right that
11:14
Speaker 1: these symptoms just sound so common, like they could be
11:16
Speaker 1: caused by anything.
11:17
Speaker 3: One of the reasons why pancradic cancer is so hard
11:19
Speaker 3: to diagnose is because those symptoms are also associated with
11:23
Speaker 3: much less serious conditions, back pain and loss about site yep,
11:28
Speaker 3: So you don't it's again like there right now, isn't
11:33
Speaker 3: the simple the simple tests that everyone.
11:36
Speaker 4: Could take that would tell you if you have it?
11:37
Speaker 3: So that's why working on things like blood tests and
11:41
Speaker 3: again you know, using AI, using AI to look at
11:46
Speaker 3: health history reports and scans to help see what the
11:49
Speaker 3: human eye can't see. All these exciting things are going
11:52
Speaker 3: to hopefully lead to real transformation in the next few years.
11:57
Speaker 1: And your foundation, the Hersberg Foundation of our PAN Credic
11:59
Speaker 1: Cancer Research. It's a nonprofit organization dedicated to the groundbreaking
12:03
Speaker 1: research but across three collaborative laboratories right there at UCLA.
12:08
Speaker 3: Yep, we do and three laboratories, and the Aggie Hirschberg
12:12
Speaker 3: Center for Pancratic Diseases, which is a we say it's
12:15
Speaker 3: the one stop shop for a pancredic cancer patient that
12:19
Speaker 3: we fund. That you go on Tuesdays and you can
12:23
Speaker 3: meet with multiple doctors in one location at one time.
12:27
Speaker 3: The doctors will all then take.
12:29
Speaker 4: A team approach.
12:30
Speaker 3: They are all there together to meet to collaborate so
12:33
Speaker 3: that your oncologist is talking to the nutritionists is talking
12:36
Speaker 3: to the surgeon. And that was really one of our
12:40
Speaker 3: main goals when we started the foundation was to improve
12:44
Speaker 3: the patient experience. It's super important that if you are
12:47
Speaker 3: diagnosed with pancredic cancer that you're seen at a high
12:50
Speaker 3: volume hospital, and fortunately ucule's right here, but we also
12:55
Speaker 3: have relationships with other outstanding hospitals throughout the country. When
13:00
Speaker 3: we have when we get contacted by families who have
13:05
Speaker 3: had a loved one diagnosed from across the country and
13:08
Speaker 3: they ask how we can help, and we start with
13:12
Speaker 3: recommending five volume centers that are in their area or
13:16
Speaker 3: where where they should travel to get the treatment that
13:19
Speaker 3: they would need. We are constantly working at creating content
13:24
Speaker 3: via videos webinars that are order done. Yeah, it's used
13:30
Speaker 3: to be like we were talking very big picture. Now
13:34
Speaker 3: we're trying to have videos about everything. You have a
13:37
Speaker 3: you want to know about pancratic enzymes, We've got it.
13:39
Speaker 3: You want to know what questions to ask when you
13:41
Speaker 3: first go to see your doctor. We want to share
13:44
Speaker 3: that information, have anything that you could possibly need as
13:47
Speaker 3: when you're going through that from start to finish on
13:50
Speaker 3: our website. So we feel we're really proud of it.
13:52
Speaker 3: It's a constant work in progress obviously as new as
13:57
Speaker 3: new things come about, but it's always about like what
14:00
Speaker 3: which is a pancretic cancer patient who's living with it
14:03
Speaker 3: right now need? And we have an amazing woman who's
14:07
Speaker 3: our director of Patient Programs, Amy, who is there to help,
14:12
Speaker 3: you know, direct, provide resources, do whatever she can. Yeah,
14:17
Speaker 3: and it'll be so nice that the Ella cancer challenge,
14:19
Speaker 3: so many patients and families will come back.
14:23
Speaker 4: We'll all be together.
14:24
Speaker 3: We know that there's a support group that meets that
14:27
Speaker 3: we work with that they're all the people who are
14:31
Speaker 3: on this online Zoom support group are all going to
14:34
Speaker 3: meet at Ella Cancer Challenge for the first time, which
14:38
Speaker 3: is yes, I want to get goosebumps when I think
14:41
Speaker 3: about that, And just to know that our event is
14:44
Speaker 3: going to be that space where they can come together
14:47
Speaker 3: and you know, connect and walk and be be inspired
14:53
Speaker 3: by the people who are there fighting for them and
14:56
Speaker 3: the doctors who are there doing what they can to,
15:00
Speaker 3: you know, to help make a difference, help bring about yeah,
15:03
Speaker 3: help this put this disease out.
15:06
Speaker 1: So where at UCLA are we meeting October twenty sixth.
15:09
Speaker 1: Costumes highly encouraged, but not mandatory. Even just the color
15:13
Speaker 1: purple would be great. And again after the five K,
15:16
Speaker 1: just a total outdoor extravaganza for the entire family. Kids
15:19
Speaker 1: and adults kind of dive into this candy cane Lane
15:22
Speaker 1: kid zone, complete with life size candidake for her, festive
15:26
Speaker 1: arts and crafts, and a big moon bounce. They'll be
15:29
Speaker 1: health and fitness booths, music entertainment, halloween festivities, an adult
15:34
Speaker 1: costume contest, and a kid's costume parade. Super cute ages
15:37
Speaker 1: at two to eleven and after the five k you
15:39
Speaker 1: run straight to the doughnut Wall thanks to Krispy Kream, Yes,
15:43
Speaker 1: Krispy Kreme. Where do we meet at seven thirty in
15:46
Speaker 1: the morning, Lisa on October twenty six for this we meet.
15:49
Speaker 3: We meet at Wilson Plaza, which is right at the
15:52
Speaker 3: bottom of Jam Steps outside of the Annenburg Soccer Stadium.
15:56
Speaker 4: You register at LA.
15:58
Speaker 3: Cancer Challenge dot com and we'll give you all of
16:01
Speaker 3: that information. There's parking right underneath. The five K starts
16:05
Speaker 3: at nine, but the expo opens at seven point thirty
16:09
Speaker 3: and we'll have some pre activities and then afterwards we'll
16:14
Speaker 3: have Candyland, kid Zone, as I said, the finish line,
16:18
Speaker 3: donut Wall, and so many activities.
16:22
Speaker 4: We've got an.
16:23
Speaker 3: Awareness alley with all sorts of ways to learn more
16:26
Speaker 3: about pank Credit Cancer, create awareness. Incredible sponsors giving out
16:31
Speaker 3: their sweets and treats and samples and all that.
16:35
Speaker 1: Costumes highly encouraged and just a lot of the color purple,
16:39
Speaker 1: kind of the color purple for pan Credit Cancer, right,
16:42
Speaker 1: A lot of purple.
16:43
Speaker 4: That's right, yeah, lots of purple.
16:46
Speaker 3: Our T shirt this year that's included with registration is
16:49
Speaker 3: the super softest Oh my god, I love it, the
16:52
Speaker 3: softest long sleeve purple T shirt does never never give
16:56
Speaker 3: up on the front, so soft and cozy, So that's
16:59
Speaker 3: a good treat. We get those donated. So really lucky
17:02
Speaker 3: to be able to. We think there's a lot of
17:05
Speaker 3: value in the registration fee and the experience that comes
17:09
Speaker 3: from this event, and certainly being on the UCLA campus
17:14
Speaker 3: on a Sunday morning, it's so pretty. The walk is
17:17
Speaker 3: three point one miles, but you can walk as little
17:21
Speaker 3: or as little or or much as you want.
17:24
Speaker 4: And we just want, we just want you.
17:26
Speaker 2: Get to be there.
17:27
Speaker 4: Yeah, you don't have to cross the finish line to
17:30
Speaker 4: get your donut. That's the secret.
17:33
Speaker 2: You're not going to make it too difficult.
17:34
Speaker 1: You just want people there intros and you know, a
17:37
Speaker 1: couple bucks to a registering, get sign up. You'll get
17:39
Speaker 1: that beautiful soft, long sleeve purple T shirt that Lisa mentioned.
17:42
Speaker 1: And boy, hats off to the people who've already been
17:45
Speaker 1: fundraising and you already have teams are already signed up.
17:48
Speaker 4: Wow.
17:49
Speaker 1: I see the list right there on your website La
17:51
Speaker 1: Cancer Challenge dot com. The list of people, the top
17:55
Speaker 1: ten teams and walkers and groups that have raised so
17:59
Speaker 1: much money, of people so dedicated to this cause, and
18:02
Speaker 1: making a difference is very very impressive. Doug Atkins and
18:06
Speaker 1: Howard Gouseman and Leslie Nelson, I'm like, how are they
18:09
Speaker 1: raising one hundred thousand dollars?
18:11
Speaker 2: My gosh, I love these people.
18:14
Speaker 3: Yeah, I will tell you that they've been at it
18:16
Speaker 3: and they're they're good at professionals what they their Their
18:20
Speaker 3: number one thing is is they are not afraid to ask.
18:23
Speaker 3: That is that is the key. And even people who
18:27
Speaker 3: simply ask via Facebook by putting a Facebook fundraiser together,
18:31
Speaker 3: will are always surprised.
18:33
Speaker 4: At how their fifth grade.
18:36
Speaker 3: Classmate all of a sudden gave a twenty five dollars donation.
18:39
Speaker 3: You got to ask, and we you know, in this
18:41
Speaker 3: day and age, with the tools that are available with
18:45
Speaker 3: the registration system, email text, we don't make it difficult.
18:48
Speaker 3: We try and make it as easy as possible to
18:52
Speaker 3: make that ask, to make it easy, and there's a
18:55
Speaker 3: lot of incentives any team.
18:57
Speaker 4: We love this. We started this a few years ago
18:59
Speaker 4: because we.
19:00
Speaker 3: Always put the sponsors on our start banner on the
19:04
Speaker 3: sides of the side panels of the start banner. We
19:08
Speaker 3: always were like, how can we honor teams more? Because
19:11
Speaker 3: the teams do more than the sponsors in terms of
19:14
Speaker 3: making this event possible.
19:15
Speaker 4: So we a couple of years ago started If.
19:17
Speaker 3: You raised twenty five hundred bucks, your name's by October twelfth,
19:21
Speaker 3: your name's going to get onto the start line banner.
19:23
Speaker 2: So we've got a bit of a loan incentive.
19:26
Speaker 3: Yeah, a little incentive. It's really nice, I think for
19:28
Speaker 3: teams to get to see their team name up there.
19:31
Speaker 3: And sure we appreciate them so much obviously.
19:36
Speaker 1: And again with all your hard work year round, twenty
19:38
Speaker 1: eight years. You've been at this since your stepdad passed
19:41
Speaker 1: away from pan credic cancer. Lisa Manheim, the executive director
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Speaker 1: of the Hirschberg Foundation for pan Credic Cancer Research. Where
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Speaker 1: they strive to change these numbers right this year and
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Speaker 1: I spend in sixty seven plus thousand Americans, sixty seven
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Speaker 1: plus thousand Americans will be diagnosed with pancredic cauncer this year.
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Speaker 1: More than fifty one thousand will not make it. They're
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Speaker 1: trying to change the numbers, advance all the ways that
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Speaker 1: we can detect it earlier, better testing, learn more about
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Speaker 1: how family history plays a role in all this as
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Speaker 1: they find ways to conquer it and make it better
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Speaker 1: for people who God for big, get diagnosed right, be
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Speaker 1: able to offer better treatments, learn more about how the
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Speaker 1: family history plays in all of it, early detection, better
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Speaker 1: ways to treat and diagnose, and of course ultimately find
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Speaker 1: a cure.
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Speaker 2: They're all about it, and the.
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Speaker 1: Fundraising is key to fuel all of it. And this
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Speaker 1: one is their big either twenty eighth Annual LA Cancer
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Speaker 1: Challenge five k run walk happening at Ucaly campus on Sunday,
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Speaker 1: October twenty six. Get their early costumes and courage not required,
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Speaker 1: but even just the color purple would be great too, And.
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Speaker 2: Again trying to put the fun in fund raising that
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Speaker 2: they got.
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Speaker 1: The Big Fit Family Expo opens bright early at seven
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Speaker 1: point thirty, a big, spectacular outdoor extravaganza for the entire family,
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Speaker 1: kids an adults going to dive into the whimsical Candy
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Speaker 1: Laan Kid Zone, complete with it life size candy decor,
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Speaker 1: festive arts and crafts, a big Moon Bounce, explore health
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Speaker 1: and fitness booths, plus all the fun, music, entertainment, Halloween festivities.
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Speaker 2: Halloween Festivity is so.
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Speaker 1: Fun in time before Halloween October twenty six, right there
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Speaker 1: on the campus of the UCLA sowenty fun enough folks
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Speaker 1: coming out for this the adult costume contest and a
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Speaker 1: kid's costume parade ages two to eleven.
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Speaker 2: Super fun too as you.
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Speaker 1: Raised to the Krispy Kreme don't it wall at the
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Speaker 1: end of this five K for the LA Cancer Challenge
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Speaker 1: coming up on the twenty six Yeah.
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Speaker 2: Wait and list. I think people also dress up their dogs.
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Speaker 2: Last time. They bring their dogs, their pets sometimes and
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Speaker 2: dress them up right.
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Speaker 3: Yeah, Yes, we've seen it all. Yes, costume encouraged, but
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Speaker 3: not required. We don't want that to defer anybody.
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Speaker 1: Yes, yes, does show up and be a part of it,
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Speaker 1: especially especially if pank Credit cancer touches your heart. If
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Speaker 1: it's something personal to you, you got to be at
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Speaker 1: this and this event, the LA Cancer Challenge also kicks
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Speaker 1: off the Pank Credit Cancer Awareness Month, which is the
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Speaker 1: month of November, a time when the pan Credit cancer
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Speaker 1: community unites to inspire, hope, one of those who bravely
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Speaker 1: fought and empower patients and families impacted by this disease. Also,
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Speaker 1: since nineteen ninety eight, this event, the LA Cancer Challenge,
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Speaker 1: has raised eleven point five million dollars for Pank Credit
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Speaker 1: cancer research. Yes, you can be a part of it
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Speaker 1: when you get signed up and help fundraising and just
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Speaker 1: be out there for all of this. It is the
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Speaker 1: long standing signature fundraiser for the Hirschberg Foundation, which has
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Speaker 1: been a crucial pillar in advancing pan credic cancer research.
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Speaker 1: The Foundation's tireless efforts have been instrumental in driving progress
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Speaker 1: and the development of research, early detection methods, and treatment,
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Speaker 1: as well as providing vital support and resources to pan
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Speaker 1: credit cancer patients and their families. And with a pinch
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Speaker 1: of Halloween fun and.
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Speaker 2: I have a dashed by community spirit. We'd love to
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Speaker 2: see you out there.
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Speaker 1: Super easy to get a registered and get signed up,
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Speaker 1: small little lower registration fee. You can also do in
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Speaker 1: personal or virtual five k run. All the info right
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Speaker 1: there on their website. La Cancer Challenge dot com l
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Speaker 1: a Cancer Challenge dot com. Lisa, what's your role? Are
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Speaker 1: you gonna be like hosting the whole thing so that
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Speaker 1: I'm like, oh, there's least the Mannheim from the radio?
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Speaker 2: Do you host the whole thing?
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Speaker 4: I do? I do.
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Speaker 3: I will be there on the start stage when we
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Speaker 3: when we pop the confetti, and I'll be handing out
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Speaker 3: awards my whole every year, my staff, we all address
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Speaker 3: in one costumes that were easily identifiable. It has to
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Speaker 3: be a purple costume. And this year we're all going
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Speaker 3: to be it's a secret, I'm telling you, this's big secret.
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Speaker 3: Now we're all going to be nurses, purple nurses, and
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Speaker 3: we're honoring we're honoring ucl A Oncology nurses, which we've
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Speaker 3: not done before. But yeah, that's that's a way that
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Speaker 3: we can continue to appreciate the medical community that's working
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Speaker 3: so hard alongside with us, and you know, those nurses
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Speaker 3: are a critical, critical piece to the whole puzzle. Perkin
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Speaker 3: Credit cancer patient.
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Speaker 1: Yeah, well I love seeing that. I'm sure they'll love
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Speaker 1: the love. They'll appreciate it. So again, costume, if you're
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Speaker 1: able to dress up, great, If not, rocks and purple,
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Speaker 1: do whatever you can, but just most importantly, be out
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Speaker 1: there and be a part of it. All the information
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Speaker 1: LA Cancer Challenge dot com. La Cancer Challenge dot com Sunday,
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Speaker 1: October twenty six, UCLA Campus and all the info on
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Speaker 1: the website.
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Speaker 2: Get signed up and we'll see out there. Oo. Lisa Mannheim,
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Speaker 2: thank you so much.
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Speaker 4: Yay, amazing, thank you again.
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Speaker 1: That's a Lisa Manheim. She's the executive director of the
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Speaker 1: Hirschberg Foundation for pank Credit Cancer Research at UCLA, named
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Speaker 1: after her late stepdad, Ron Herschberg, who passed this disease
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Speaker 1: pink credit cancer, back in the nineties. And when her
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Speaker 1: and her mom found out, Oh my gosh, we got
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Speaker 1: to pick out diagnosed so late, any pass within six
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Speaker 1: months of being diagnosed, Like, we got to do something
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Speaker 1: about this. But let's make it a big donation to
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Speaker 1: a big foundation. Oh, there weren't any locally, so they
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Speaker 1: started one, and here they are kicking some you know what,
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Speaker 1: twenty eight years later, making serious headway in the world
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Speaker 1: of pan credit cancer. The big fund Reachers of the
25:00
Speaker 1: year make a huge difference. So and Lisa is behind
25:04
Speaker 1: both of these events. So our market calendar is for
25:06
Speaker 1: next May. They do Tour to Peer. Every May, they
25:08
Speaker 1: put a three hundred plus stationary spin bikes right there
25:12
Speaker 1: facing the ocean on the strand right there by the
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Speaker 1: Manhattan Beach Pier. Thousands out there raising thousands and thousands.
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Speaker 2: Of dollars to fight cancer.
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Speaker 1: And then of course said this super fun Halloween friendly event,
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Speaker 1: the Twentythannuel La Cancer Challenge five k run walk. Costumes encouraged,
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Speaker 1: not required, happening on Sunday, October twenty six, bright and early,
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Speaker 1: right there at the UCLA campus. All the info for
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Speaker 1: both events, but especially this one, LA Cancer Challenge dot
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Speaker 1: com LA Cancer Challenge dot com