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Treasure AI's Brenno Valerio on finding the right time to make martech changes
Brenno Valerio, Head of Sales, Americas at Treasure AI, joins Greg Kihlström at Agentic World in Miami on consolidating the martech stack and proving AI's value before renewal.
Consolidation is a political decision before it's a technical one. Who on the buying committee resists replacing best-of-breed point solutions, and what kind of proof moves them.
"Agentic" claims need a live pressure test. How skeptical enterprise buyers separate real capability from relabeled automation, and how marketers can plan for an attribution gap where downstream tools like an ESP often get the revenue credit…
The skinny
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