
206 - Leading Through Numbers - Why Smart CFOs Predict the Future with Ken LaCroix
Ken LaCroix, Chief Insight Officer at Insightful Partners, brings a sharp leadership lens to financial strategy. In this episode, he explains why a good CFO doesn’t just report history—they help leaders forecast and shape the future. Ken shares stories from the trenches, including uncovering a private jet buried in company expenses, and warns how these tactics might slash a company's valuation.
He breaks down common leadership missteps: over-reliance on a single client, underinvesting in marketing, and clinging too tightly to founder control. Ken pushes leaders to hand off responsibility…
The skinny
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