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Meritage Homes: Realtors Are the Strategy
The house down the street might be a builder’s biggest competitor. It is already finished, the landscaping is established and there is no waiting for construction to wrap up. And if the buyer likes it, they may be able to move in within weeks.
Andy Dugger, division sales manager with Meritage Homes, joins host Carol Morgan on Atlanta Real Estate Forum Radio to discuss what he is seeing in the Atlanta new home market, how buyer priorities are shifting and why the builder considers Realtors a central part of its sales strategy.
Atlanta New Home Builders Are Competing With Resale Inventory
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