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Eggs 446: 2025 EGGY Awards - Annual Award Show · EGGS! The Podcast

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Everybody, welcome back to Eggs the podcast.
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But before we get started, I want to talk to you about our
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Now, back to the show. Hey everybody, and welcome to a
1:37
very special edition of Eggs. As we wrap up another incredible
1:41
year, we're excited to bring you the 2025 Eggies, a celebration
1:44
of the conversations, insights, wild ideas, and breakthrough
1:47
moments that stood out on the show over the past 12 months.
1:51
This episode features some of our favorite clips from guests
1:53
who've pushed boundaries, shared meaningful lessons, and helped
1:56
us all think a little bigger. And while we can only highlight
1:59
a handful of moments here, make no mistake, this year's been
2:01
packed with amazing episodes, and we're grateful for every
2:04
single one of them. A huge thank you to our
2:07
listeners, of course, for your continued support, your
2:09
messages, your reviews, and showing up for us week after
2:12
week. And of course, our deepest
2:14
thanks to our guests. We obviously couldn't do this
2:16
without your willingness to share your expertise, your
2:18
stories, and your time. Think of today's show as the
2:21
trailer or just a taste. If a clip grabs your attention,
2:24
we hope you go back and dive into the full episode and enjoy
2:27
the conversation in its entirety.
2:29
So without further ado, please sit back and enjoy the 2025
2:32
Eggies. A look back at some of the best
2:33
and brightest moments from this year on.
2:35
Eggs. I think there's a lot of
2:37
well-intentioned information about mindset and belief and
2:39
getting yourself right. And to be clear, like I believe
2:42
all these things are true, but I wondered if you wouldn't talk a
2:45
little bit about just sort of the difference between faith and
2:47
belief. And, and what I mean is that it
2:49
seems to me that faith for people, especially if they have
2:52
maybe a religious tradition or something like that, faith could
2:55
be something that you don't even think about, right?
2:57
It's just implicitly true. It's built in.
2:59
There's no two ways about it. But to frame it sort of in the
3:02
in the realm of the millions within and the type of actions
3:06
and activities that you talk about in your own life, setting
3:08
your mind to something or believing that something is
3:10
possible is really kind of the key to everything else.
3:13
Like nothing else can happen without belief.
3:15
And so I wondered if you'd talk a little bit about belief just
3:18
as being AI guess something active, you know, something that
3:21
we're we're proactively getting involved with versus, you know,
3:24
just having a faith that things will be there for us.
3:27
Yeah, absolutely. So when it comes to believe, we
3:30
have to understand something. Just because we agree on
3:33
something doesn't mean that I believe it.
3:36
It means I have an intellectual understanding of it.
3:38
I might believe in your belief, I might agree with your belief,
3:41
but it doesn't mean that I actually believe it.
3:43
Because when I was when I was studying, I was also starting
3:46
studying religions. Now, I was raised Catholic, but
3:49
I was not all that impressed with the education that I got
3:53
from the the Catholic religion. But I would read in the Bible
3:56
and it would say if you could believe, basically you could do
4:00
anything. Like it's mentioned so many
4:02
times. And I thought, well, I believe
4:05
I've always believed something different, but that's not what
4:08
showed up in my life. What is the difference in the
4:12
word? So I then started looking at
4:14
books that were written, you know, in the day, in the 90s or
4:17
whatever. And the way they used belief was
4:22
more of an agreeable thing. Like, I believe this.
4:25
You could tell me something that I have no experience with, and I
4:28
could go, I believe that. Yeah, I believe that's true,
4:30
right? But that's not really a belief.
4:33
A belief is when energetically you've got it in your thinking,
4:37
your emotions, and in your physical actions.
4:40
They're all in integrity with each other and you're not
4:43
fighting it every day, right? So I might say I'm going to be
4:47
successful. I have to get up and I have to
4:49
make sales calls in the morning and I get up and I'm thinking,
4:52
oh man, I really don't want to make sales calls.
4:54
So they just don't feel like it. If you've got a real belief,
4:57
you're going to get up and you're going to do it.
4:59
You're not going to have that battle in your mind, and that
5:03
belief doesn't waver, no matter how difficult it gets.
5:06
Does that make sense? Yeah.
5:07
I think it makes sense and I think it may maybe leads me into
5:09
kind of where I wanted to go with this, which is sort of I
5:12
guess the stickiness component, right.
5:14
So, I mean, I think it's easy to have belief, like you say, it's
5:17
easy to degree in something. And, and I'll just use my own
5:20
anecdote. When I read think and Grow rich,
5:22
I, I stuck a piece of paper on my wall with my mantra, you
5:25
know, that Napoleon told me I had to put together that this
5:27
was my income goal and this was my business goal.
5:30
And I tried to, you know, and I, I came into the, the office
5:32
every morning and I, I read my little piece of paper and, you
5:35
know, tried to commit that thing.
5:36
Well, Needless to say, I'm still not a multimillionaire.
5:38
I'm still not doing the things I should have been, you know, that
5:41
all the things on that paper did not work out.
5:43
And so, but you know, to your point about having sort of this
5:46
internal alignment, I think for me, I had written down this
5:50
stuff and therefore I believed it.
5:52
Yeah. But but I think that there was
5:55
still of this component that maybe I was leaning to into the
5:58
woo woo and not enough into the, you know, just cuz you're saying
6:02
this out loud doesn't mean that you're actually doing anything.
6:04
Well, I don't think that it's a person's leaning to into the woo
6:07
woo. I don't think they understand
6:09
how the woo woo works. So the idea is that if you
6:12
believe something, if you set an intention, the universe is going
6:15
to respond to that all the time. Your then participation is to
6:20
recognize that response and then take action on it immediately.
6:24
And it goes back and forth like that to the to the achievement
6:27
of whatever goal that you want. The faith part is interesting
6:31
because right there's a really great book on faith.
6:33
It's called God works through Faith by Robert Russell.
6:36
If you don't have it, you should get it and read it.
6:38
I really think you'd like it, but they use Christian
6:41
principles in that book to point out, number one, God's already
6:46
created everything. It's already done, It's already
6:48
here. That's a promise to God, to
6:52
human beings #2 you have to act with that belief, with faith
6:58
that whatever it is you're going to do is going to show up like
7:02
a, forgive me, for instance, with money, because I work with
7:04
people on this all the time. All the money is already here,
7:08
right? But most people say I can't do
7:11
things because I can't afford them.
7:13
So they have the problem. The process reversed.
7:16
The idea is when you make the decision, the money will show
7:19
up. There's no reason for extra
7:21
money if you're not making the decision.
7:24
But most people won't do that. They're like, well, that's
7:26
irresponsible. How am I, you know, I can't just
7:28
spend money like that. If you're willing to follow
7:31
through on it, you absolutely can't because the money will
7:35
always be there. The problem is where a person
7:37
stops in their own belief system that if they stop short, you
7:42
know it's Napoleon Hill's 3 feet from gold.
7:45
If they stop short, they're so close they but they don't know
7:48
it cuz they don't have the experience and then they don't
7:51
get it. That was that was the, the huge
7:54
awareness, the aha that I had when I tripled my income.
7:57
I could not see something that was around me for two years
8:01
because my attitude was so bad. And when I changed my attitude
8:06
and I started running it like a machine every day, it changed my
8:09
perception. And when my perception changed,
8:12
I saw the opportunity that was right there with me every week.
8:16
And I said yes to it and my income tripled.
8:19
And I was like, you got to be freaking kidding me.
8:34
I wonder if we couldn't talk briefly about what is authority,
8:37
how do we develop it and you know that aspect of our
8:40
business, if we truly want to maybe refine and grow beyond
8:43
just improving our sales process, how could we actually
8:45
start to develop authority? Yeah.
8:47
I mean, the, the way I define the term is, is an authority.
8:52
Like it's not enough to be an expert.
8:54
Like probably everyone listening to this is an expert at the
8:57
thing that they do. You've been doing it for 5 or 10
8:59
years, whether it's design or architecture or software
9:01
development, you've probably been doing it for a while and
9:05
you're probably, you might not call yourself an expert, but you
9:08
are. You're like way better at it
9:10
than like your clients. Maybe you're way better at it
9:12
than most of your peers, but that's not an authority.
9:14
An authority is a recognized expert.
9:17
An authority is the kind of person that would get called in
9:19
to be an expert witness at a trial where for some reason
9:24
people in a market, some group of people who are not your peers
9:28
or it could be your peers. But I like it better when it's
9:30
not your peers. I like it better when it's your
9:31
buyers. They recognize you as an expert
9:36
at this thing. And usually the way that that
9:38
works, especially for for buyers, when they recognize you
9:42
as an authority, it's based on some results.
9:46
So like you might say, you might be like the best person in the
9:51
world at, at like, well, what did I say before Corinthian
9:53
pottery? Like you might know everything
9:55
about Corinthian pottery, but it doesn't deliver results for
9:59
anyone. Like no one cares so who maybe
10:03
cares? This is going to be a tough one
10:04
so who would care? Maybe you are the an expert for
10:12
an auction house that deals in antiquities and they have a huge
10:19
liability if they accidentally auction off something that
10:21
turned out to be fake. And you have been doing this
10:25
for, I don't know, the Louvre or something that has the biggest
10:29
collection of Corinthian pottery.
10:30
Totally in fantasyland here making this up.
10:33
But but let's just say someone has a lot of money at stake and
10:38
you have saved them, right? So like this, it's like it's not
10:44
just that you wrote the book on it and you know more about it
10:46
than anybody else. And all of your peers wish they
10:48
were you because you're so smart about Corinthian pottery.
10:52
It's that people who can give you money recognize that by
10:55
giving you money, they save or make money.
10:59
So if the auction house is like, you know, new auction house has
11:04
this new piece that's come in, they don't know if it's real or
11:06
fake. And they know that you've been
11:09
working with a competing auction house for 10 years and you've
11:12
discovered like 15 fakes. Now all of a sudden, if they're
11:16
going to auction this thing off for $1,000,000, now all of a
11:19
sudden it's worth a lot of money for them to call you and only
11:22
you to verify the authenticity of it.
11:25
Because then that will increase the amount of money they get at
11:27
auction because it's BeenVerified by this person who
11:30
everyone recognizes as the authority on Corinthian pottery.
11:35
So it doesn't matter. This guy or gal might know that
11:40
there's a bigger expert than they are, but not everyone
11:43
trusts them. No one knows them.
11:46
This first person is famous at delivering a result.
11:51
It's not just a question of a of AI don't know some sort of
11:54
litmus test of how much knowledge you have about
11:56
Corinthian pottery. So that's probably a terrible
11:59
example, but but. Or maybe it's a great example
12:01
because it's such an abstract thing.
12:04
Well, I was going to say you you evoked the Louvre and they got
12:06
robbed this morning for missing. Yeah.
12:08
So I. Think I thought of it so I.
12:09
Guess they need a security guy, you know, so they're out there.
12:12
That's might be a good time to anchor high with the Louvre.
12:16
Yeah, whoever, whoever did the security for Louvre is now
12:19
infamous, not famous. Detailed.
12:24
Car from. The.
12:33
Lot like they've been shined it and polished it up and it looks
12:38
great to you. You take it to the mechanic and
12:40
he looks underneath and he sees an oil leak out of your gearbox
12:44
or something like that. He's going to see the stuff that
12:46
you're not. And then?
12:48
That's why you always have that second opinion.
12:49
That's where you have the, you know, the person of authority,
12:53
the person that knows what they're talking about.
12:56
Look at it in professional and you know, whether it's a logo or
13:01
whether it's a speaker, you know, it's it's all in a matter
13:06
of who you know and how much they know and how much you know,
13:10
accountability and reliability that you can put on that person.
13:13
Yeah. And I think that know that.
13:17
So it's like the size of the audience that knows that.
13:21
Yeah, that's the nice point, right.
13:22
I mean, so I mean, it's one thing if somebody comes to you
13:24
to build a website for them or whatever, and you're the web
13:26
design expert or you're the web design guy, I know.
13:29
But if you're the authority, if you're like Mr. Website or
13:32
you're Mr. Whatever your your genre of website is, then you
13:36
know, you can fetch higher prices.
13:37
You know, you're going to be able to do more with that
13:41
engagement than you might if you're not.
13:43
So I think that's where the power of authority can really
13:45
start to come in is that you can start to elevate your brand or
13:48
your business or, or whatever it is.
13:50
There's this notion where everybody says that you should
13:52
chase your passion, chase your dreams.
13:54
You know, the things that you're doing, you should pursue or the
13:57
interest that you have, you should pursue.
13:58
But I think what ends up happening to a lot of people is
14:00
we end up pursuing other people's hopes and dreams
14:03
because we see it on on Instagram or we see it wherever,
14:05
you know, on TV, movies, whatever.
14:07
And so we actually end up chasing down other people's
14:10
fantasy. And then I think that that's in
14:12
large part why a lot of people, when they achieve success or
14:14
whatever, they actually aren't that happy.
14:16
And it's because they spent their their whole life chasing
14:19
somebody else's thing. They weren't actually being
14:20
offended. Yeah, that's the most dangerous
14:22
thing, isn't it? When you think about it, it's
14:24
it's one of the biggest wastes of a life.
14:28
And, you know, I mean, I think more and more as people are
14:31
aware of it, that's that is happening and is going to happen
14:34
less and less. I think that was something that,
14:37
you know, how how many people, you know, went to high school,
14:40
went to college, studied maybe what their parents wanted them
14:43
to study or what was expected of them to study.
14:45
And they had a current 25 year career where outwardly, you
14:48
know, it looked right and they just weren't happy.
14:51
They were desperately unhappy. And you know what a horrible way
14:54
to way to live, you know, And then there's also the the school
15:00
of thought and that I know where they're coming from, yet I don't
15:04
agree with it. That says, well, forget about
15:06
your passion, just do the work and your passion will develop.
15:09
Yeah, but that's really difficult.
15:13
You know, if you if you, if you look at any really sustainably
15:16
successful person, when I say success, yeah, financially, but
15:20
also in the other ways, whether it's mentally, emotionally,
15:24
relationally, and all the other ways that that success can be
15:27
measured, including financial, which is also very important.
15:29
If you look at those people who are sustainably successful, most
15:34
of them did something they were passionate about.
15:37
They did something that really brought them joy.
15:39
And it didn't have to be curing cancer.
15:41
It didn't have to be something that we look at as it could be
15:43
anything that that person felt as though they were meant to do
15:48
and they took joy in doing and they went to work and they,
15:52
they, it was bigger than than themselves, right.
15:55
Yeah. And, and so I think you know,
15:57
and, and it's really, it's a lot easier to be successful doing
16:02
something that you're passionate about.
16:04
Yeah. Well, and I think maybe what
16:06
we're tiptoeing around here or, or to sort of connect the dots
16:09
is the, the authenticity is acting in a manner congruent
16:14
with your values, but your passion is also congruent with
16:17
your values. It's, it's doing a thing that
16:19
you know it. It's not about, you know, or the
16:22
reason we have passion about things, I guess is because it's
16:24
totally in line with your values.
16:26
Whatever it is you're pursuing is the thing that you you care
16:29
about intrinsically. It does.
16:30
It's not about, you know, whatever you see outwardly.
16:34
I, I agree with you. And, and you know, and when
16:36
people ask me about this and they, you know, they talk about
16:39
doing what they, they love and following their passion, I also
16:42
let them know, you know, there's a, a third part to it.
16:44
So it's, it's, yeah, it's doing what you love, your passion,
16:47
what you're good at. And a lot of times the way we're
16:51
created, what we love is typically what we're good at,
16:54
what we have an inclination to. But even if we're not naturally
16:58
gifted at what we're passionate about, if we're passionate about
17:02
it, we can usually learn it. OK, so so we take the first two
17:06
doing what you love and what you're good at, and then you
17:10
have to also find a marketplace for it.
17:14
People who will pay you for the express you for expressing your
17:17
passion, right, whether it's it's selling this or that,
17:20
creating this or that, producing this or whatever it happens to
17:22
be. Now that marketplace might
17:24
already exist and you're certainly you're simply filling
17:27
a need within that marketplace, or it might be something you
17:30
need to create. I, you know, I, again, I, I
17:32
don't know. And it might be something that
17:34
you don't know if he can create and will be created, but you're
17:37
so passionate about what you're doing, so committed to it, that
17:40
you and you know, those are the people who often change things
17:44
and it and it doesn't always work out that way.
17:47
What I'm saying is that it, it's not a matter of just having the
17:50
thought or the yeah, I really just, you know, it's also being
17:54
practical and understanding that it's, it's very reasonable, it's
17:58
very rational to follow your passion, develop the skills and
18:03
understand that there needs to be a marketplace for you to.
18:07
Provide that value to. I wonder too if you could talk a
18:09
little bit just about having to execute at higher levels like
18:13
this. You mentioned needing to to
18:14
5X10X50X your company. We haven't had a lot of people
18:18
on with startups that are are big targeting that kind of
18:20
growth like you're talking about.
18:22
So I think it might be interesting to talk about what
18:24
it's like in a rapidly scaling company like this from an
18:28
execution standpoint. I think the key difference is
18:30
that you have you expect to grow really fast.
18:33
Like we grow 10 times in the last year and a half and we are
18:37
expect to grow another 3X by early next year.
18:41
And our goal is to make 200 million revenue in five years.
18:45
And so for in order to achieve this means multiple thing #1
18:50
means you need capital. So either you need to quickly
18:55
get profitable, but also you need external capital.
19:00
Most of the time it's not like one round of a funding is
19:03
enough, which means that first of all you have to raise the
19:06
first round, and that's already hard enough.
19:08
And then you have to continue to show your attractions.
19:11
And then you have to raise again and maybe again and again for
19:14
multiple times. Are you someone who are willing
19:18
and asking for investor, which you might have to talk to 200
19:22
people and 198 was they know to you.
19:25
Like are you someone who actually enjoying doing so?
19:28
Or if not enjoying, at least you are capable and wanting to do
19:32
so. And you might have to repeat the
19:33
same thing 10 times per day and then get rejected when you and
19:37
then you might have to also have to make really quick hiring, but
19:43
also figure out if it's right fit and then have to probably
19:47
make sure you make adjustment for the company.
19:49
You're constantly are trying to see how you can grow really fast
19:54
and versus organically. You need to have advertising in,
19:58
but then the same time you want the optimizing really fast and
20:01
you have need a lot of partner. We already have 300 brand.
20:04
We're constantly looking for new partner.
20:06
We are expanding into shoes, accessories.
20:09
So I think it's a very different, different from a
20:12
lifestyle business. Some people want to work on the
20:15
business for 20 years, but it can be lifestyle.
20:18
They do have a little bit of work life balance and they also
20:21
can make 100% decision for the company.
20:24
You don't have to report on investors and they don't have to
20:27
do a lot of things on preparing for those board meetings
20:31
etcetera. So I think it's just a very
20:34
different and we, we started without knowing and we are.
20:38
And I'm so far I'm still enjoying it, but I I'm sure it's
20:42
not for everybody. So what is your end goal with
20:47
Taylor? Are you trying to just generate
20:50
a business that that you have the passive income coming later
20:53
on down the line for you building it to sell?
20:57
I think in it's a little bit less about what I want is now a
21:00
little bit more about what kind of company you should be after
21:04
VC back. Because for VC back company
21:07
which we are also pretty open to.
21:09
But for VC back company, the expectation is you as a within
21:13
five to seven years and you get 10X to 50X return for them.
21:18
So that's kind of the expectation.
21:21
Of course not every startup need expectation and that's why we
21:25
see back and sometimes they they are looking for like 10 company.
21:28
As long as two company made it, they are okay because the other
21:32
aim may not make it. But the, the, the moment they
21:35
invest is because they believe you have a chance to be that
21:39
kind of company. And the five to seven years
21:42
asset you tend to be either you get bought, which is mostly
21:46
common in the US, you get bought by others company like in our
21:49
case maybe for Amazon who also have logistic capability, Uber
21:55
who are share economy or company who owns inventory like gaps
21:59
were closing companies, department stores and malls were
22:04
or discount stores. The company who own inventory so
22:08
they can operate a little bit cheaper than us or the company
22:11
really good in operation, so they didn't have to pay better
22:14
than us. Those are our potential buyer or
22:17
company who really want AI styling technology like LVMH or
22:23
Lululemon's or Nike. They may not want to do rental
22:27
but they can use the AI styling element to improve their
22:30
companies. So usually these once you are
22:33
busy back they expect you to exit 5 to 7 years and most of
22:36
people will end up so like sell the company small amount of them
22:40
when public go publics but that's usually the expectation.
22:44
But of course some people become just profitable business and
22:47
continue running. They share the the bonus to the
22:50
investors, but most of people end up so sell the company in a
22:55
period of time. I know that you have a lot of
22:56
experience in starting up companies too and working with
22:59
startup companies started outside of you, but also
23:01
involved in the construction of new businesses.
23:05
Let's talk a little bit about team development or building a
23:07
team. When you're small and you don't
23:08
have any money and you're just trying to figure stuff out like
23:10
being scrappy. How do you start from, from
23:14
ground 0 or maybe from the, the place of, you know, a young
23:18
healthcare startup, you know, how do you start to build the
23:20
right people, the right teams? What kinds of things are we
23:23
looking for in sort of, I guess trying to ensure our success as
23:27
a start? I always, I always tell people,
23:34
don't collect things, collect relationships.
23:36
Work on building your network. If you want to be a great
23:39
leader, the ability to pick up the phone and call somebody
23:43
that's really good at what they do and ask them for advice or to
23:48
help you work through how to define a problem or solve a
23:51
problem. You don't have to pay people to
23:54
do that if they're in your network.
23:56
And when you're early on, even when you're a mature company, I
24:01
always tell CE OS develop a bigger network of being a CE OS,
24:05
a lonely place. You can't tell your employees
24:08
everything you know. You can't tell your bankers
24:10
everything you know. You can't tell your customers
24:13
everything you know. It's a very lonely place because
24:17
you live with all this knowledge about the inner workings of your
24:21
companies and the frailty of your company and the things that
24:24
don't work right. You know all of that, but you
24:27
can't freely share it with the world around you.
24:30
So knowing a group of people that have those same challenges
24:35
and understanding how they navigate that is extremely
24:38
valuable #1 develop that network of people around you that can be
24:43
contributors to your understanding of what to do and
24:46
when to do it and how to do it. I think the other thing too is
24:50
that really understand what your purpose is as a company.
24:55
You know, I was, I was in a big company, I won't name the
24:57
company last week, and it's one of the recently very successful
25:03
companies because of what's been going on in healthcare.
25:07
And I was looking at all their, you know, we stand for this and
25:11
that they have it all flashing up on the walls, right?
25:14
And I sat in the lobby waiting for my host to to come get me
25:19
for the better part of 1/2 an hour.
25:21
And every person that entered the front door of that company,
25:24
which had to be hundreds, had to walk past me.
25:27
Do you know how many of them made eye contact with me?
25:30
I'm guessing very few. 0 Not one person.
25:35
They had to swipe their card twice, they had to go through a
25:37
metal detector, they had to do facial recognition and they had
25:40
to swipe their card 1/3 time and they were so consumed with that
25:45
process. Not one person noticed me
25:48
standing between 10 or 20 feet from me.
25:52
What what has happened that you walk past the person trying to
25:57
make eye contact? I was trying to make eye
26:00
contact, right? So here's a company that
26:04
supposedly is very successful. I would contend that that
26:08
success is fleeting because the people don't even see what's
26:13
going on around them. And I think that's something
26:15
that we have to address. So, you know, there are so many
26:22
things that are pretty simple that we could get, right, Ryan.
26:26
And I think it starts at home and I think it starts with what
26:30
are we developing our kids to become?
26:33
What is it that we want for them?
26:34
If I said to you, do you want your kids to be more successful
26:37
than you? Yeah, of course.
26:38
OK, what is success? How would you define what that
26:41
is? Yeah.
26:43
Well, and that's where it gets really tricky, right?
26:44
Because like I might be able to say, oh, well, you know, I need
26:46
them to make a ton of money so they could put me in a good home
26:48
one day. And, you know, but what they,
26:51
you know, but what's success for them?
26:52
I mean, I don't know, maybe they don't want to do, you know,
26:54
maybe they money isn't a big thing.
26:56
Maybe they want to be really philanthropic or maybe they want
26:58
to, you know, be volunteers or, you know, whatever it is.
27:01
And so so for me to impose subject or you for me to impose
27:06
what level of success is to them, you know, really isn't
27:09
fair to them for one. But it also, you know, goes back
27:13
to, I guess more my motivations or whatever, you know, what are
27:15
my things And and it I guess sort of deprives them of the
27:18
ability to choose what is their success.
27:20
What are the most common challenges or the questions that
27:22
you're seeing from companies now as they're trying to shape
27:24
strategy for the future? For my clients that are more
27:32
entry level, it's like what channel do I focus on is usually
27:36
what like what two or three things should I do?
27:40
Because most people come and they're trying to do 15 things
27:42
and they do all of them poorly for my more mature clients,
27:46
right? So like, you know, north of $20
27:49
million a year, it's usually around penetration into, deeper
27:54
into the clients that they already have.
27:56
And that's less about which channel, that's more about data,
28:00
right? Like which data should I pay
28:02
attention to? And you know, CRMS are, are
28:06
confused. They don't know what to do with
28:08
SEO today. They don't know what to do with
28:10
ads. They don't know it's, it's a
28:13
difference between data at the high end and at the bottom.
28:16
It's which decision? Yeah, and which in it's
28:19
interesting too, because I guess fundamentally it's kind of the
28:21
same problem, right? And you know, it has to do maybe
28:23
with scale and the amount of resources you can throw at a
28:25
thing, you know, So maybe at the beginning it's do I need to be
28:28
on all 5 social channels or can I just be on Instagram, you
28:32
know? But maybe for somebody who's
28:33
bigger or maybe a little more sophisticated in their
28:35
marketing, you know, then, you know, ultimately it's the same
28:37
question though. It's like, where do we, you
28:39
know, what channels do we chase, you know, what data is valuable
28:41
and what data isn't? And right now, and you mentioned
28:43
right now too, and I, I think you're right, there's this
28:46
transition happening and there's kind of this gold rush that I'm,
28:50
I'm experiencing. And I don't know if you can back
28:52
this up or if you've seen this too, but there was a period when
28:55
the social network started rising and I was working in
28:58
agency at that time. And so there was like, you know,
29:00
Twitter started getting popular and some of these other
29:02
platforms started gaining popularity.
29:04
And there was this like gold rush in the agencies where
29:06
everybody was like running out and hiring some 14 year old that
29:09
knew how to run Twitter. They weren't marketers or
29:12
strategic thinkers or any of that kind of thing.
29:14
It was just we need somebody that can run the platform.
29:15
So they were making wild hiring decisions to bring in people who
29:19
really didn't have any knowledge or any skill.
29:21
They just knew how to run this tool.
29:23
And so people just started throwing a lot of bad money at
29:25
social media. And, you know, I think over time
29:27
that's become more sophisticated.
29:29
Obviously there are people who make whole careers out of this
29:31
now, but but I kind of see that with AI too.
29:34
And so I feel like we're maybe starting to get over the hump a
29:37
little bit, but for a little while there, every piece of
29:39
software is bolting on AI. And really all that all I was
29:42
doing was speeding up how quickly you could enter data or,
29:44
you know, whatever. It's kind of not doing anything.
29:46
It was just kind of like, but I need it to say AI on the
29:49
platform. And so as we're starting to, you
29:53
know, hopefully, I think you'll, you'll start to see some of
29:55
these big AI companies will start to emerge to the top and
29:59
they'll become the Twitters and the Instagrams and the whatever
30:01
of the future. But there's going to be a lot of
30:04
them that are going away. So like, are you, as you're
30:06
starting to help people? I guess the, the point I'm I'm
30:10
trying to make, I guess is like, I feel like there's room for a
30:12
lot of bad data because we can quickly make data.
30:15
And so, but there's a lot of hallucination, there's a lot of
30:18
flaws and problems in AI still. And so if people just take that
30:22
and run with it, you know, it could, maybe it would workout
30:24
great, but it seems like there's a lot of room for error.
30:26
So are you experiencing just sort of because of the pace at
30:30
at which things are moving? There's this burgeoning
30:32
technology, it's revolutionary game changing technology, but
30:36
everybody's just kind of crow barring it into what they're
30:38
doing. Like are you saying that it's
30:39
actually impactful? Like are you saying a real
30:41
increase where you're going, man, AI is really where it's at?
30:44
Or is it still, like you said before, kind of the
30:46
fundamentals, like, you know, I mean, are you providing value?
30:49
Is your messaging good? You know, maybe you can come up
30:51
with 10X of creatives, but you know, the strategy behind it is
30:55
still sort of done the old fashioned way.
30:57
I see. I've never had this
30:59
conversation, so some of these things might come out a little
31:02
bit. It's.
31:03
OK, we won't hold you to it either because everything's
31:05
moving so fast. How could you?
31:06
Yes. But what I see going on is that
31:11
something similar that I'm doing internally.
31:14
So I may have used AI six months ago or a year at every stage of
31:22
my strategy all the way to execution, to part of it.
31:25
Not not entirely, but I used it for idiation, I used it for
31:30
execution and then I used it for analyzing data.
31:34
Today, I would say that the majority of how I'm using AI is
31:39
after I've idiated myself or with a strategist on my team.
31:45
And then, and then I use AI for the development of this strategy
31:54
into what the content is. And then a human comes back in
31:59
and then the human is used along with AI when it's interpretation
32:03
of data. So if I was going to translate
32:04
that into, you know, into American football, it's like
32:08
I'm, you know, I'm calling the play.
32:11
We might UA use AI to determine, you know, should I be going in
32:15
the A slot or the B slot.