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Hubbard and Salem Updates, DRM in China, and StreamGuys Analytics Insights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by AI.
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  I'm Marguerite Clark.
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  Today, we're diving into the latest in radio and digital audio industries.
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  Here's what's on our docket: Hubbard tests Radio.Cloud tools at a Cincinnati station,
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  Salem Media extends collateral after a debt overhaul, StreamGuys links rewind analytics to
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  content and ad strategy, DRM chosen in China, Tyagunov rejoins Telos Alliance, and Inovonics
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  heads to the TAB Show.
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  Hubbard Radio, part of the family-owned Hubbard Broadcasting, has started a phased rollout of
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  Radio.Cloud’s cloud-based operating system at its Cincinnati station, 97.3 The Wolf.
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  This initiative aims to explore flexible, cloud-enabled workflows for improved
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  operational efficiency and local content delivery.
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  Radio.Cloud's platform supports real-time playout and remote production, offering a
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  hybrid approach that combines centralized operations with local programming.
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  This marks the first step in Hubbard's commitment to enhancing operations through
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  innovative technology.
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  Salem Media Group, a United States broadcaster known for Christian and conservative content,
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  has pledged more real estate to support its asset-based lending agreement, raising
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  questions about its financial stability.
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  The company entered a third amendment to its loan with Siena Lending Group, adding more
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  property to its collateral pool.
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  This move aims to increase its borrowing base for additional credit, highlighting ongoing
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  financial pressures despite a major debt overhaul in late 2024.
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  StreamGuys has enhanced its analytics platform, S.G.
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  reports, by integrating consumption data from S.G.
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  rewind, its time-shifting service.
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  This integration helps broadcasters and content producers understand how audiences interact
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  with rewindable streams, allowing for better programming and monetization decisions.
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  The update connects user behavior with back-end metrics, tracking how listeners use rewind and
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  replay features on web and mobile platforms.
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  This is the first time S.G.
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  reports can offer insights into which broadcast moments users revisit, enhancing ad targeting
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  and monetization.
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  China’s National Radio and Television Administration has officially adopted the
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  global Digital Radio Mondiale standard for digital broadcasting in the AM bands.
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  This move, formalized in the "Technical Specifications for Medium and Short-Wave
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  Digital Sound Broadcasting," positions DRM as the basis for Chinese AM medium-wave and
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  shortwave digital radio broadcasts.
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  China operates seven DRM-capable shortwave transmitters, primarily targeting the densely
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  populated eastern regions but capable of national and international coverage, including
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  China Radio International services.
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  The Telos Alliance welcomes back Egor Tyagunov as Sales Manager for Media Solutions in Europe,
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  the Middle East, and Africa.
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  Previously, he was Sales Manager for Central and Eastern Europe and the Commonwealth of
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  Independent States.
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  Tyagunov will focus on the Jünger Audio and Linear Acoustic product lines.
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  He expressed excitement about rejoining during a time of rapid change in TV and streaming
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  content, highlighting Telos' leading immersive and interactive audio solutions.
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  Inovonics, a radio broadcast equipment manufacturer, is heading to the Texas
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  Association of Broadcasters Show on August 6th and 7th in Round Rock, near Austin.
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  It's touted as the largest state or regional broadcast industry conference in the United
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  States.
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  Inovonics will feature its 677 AM, FM, and NOAA Triple Tuner, the 611 Streaming Monitor, and
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  several other models.
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  They'll be at Booth 700 with dealer SCMS, ready to showcase their flagship 551 HD Radio
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  Modulation Monitor.
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  That's all for today's episode of RedTech daily podcast, powered by AI.
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  Remember, you can visit redtech.pro to read the full articles on these stories and more.
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  I'm Marguerite Clark, thanks for listening and have a great day!