Inside Major League Soccer’s Strategy To Convert World Cup Viewers Into Lifelong Fans
On this episode of Iconoclast, Major League Soccer Commissioner Don Garber and CMO Radhika Duggal sat down with Forbes to discuss MLS’s post-World Cup campaign and marketing initiatives designed to capture new fan bases. They also discussed the league's partnership with Apple, strategic marketing efforts, data-driven fan engagement, celebrity ownership integration, and ongoing commissioner succession planning.
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The skinny
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