Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / Before Fall: What Should Your Clinic Actually Work on Next?
Transcript
- 0:00Darcy Happy AI try: If I gave you an extra five hours this week to work on your clinic's marketing, would you know exactly what you should spend that time doing?
- 0:08Darcy Happy AI try: Not what you could do.
- 0:09Darcy Happy AI try: What you should do.
- 0:10Darcy Happy AI try: Because there's a big difference.
- 0:12Darcy Happy AI try: Most clinic owners I talk to don't have a shortage of marketing ideas or things sitting on their to-do list.
- 0:18Darcy Happy AI try: It's usually the opposite.
- 0:20Darcy Happy AI try: You know you should probably be doing more with your Google Business Profile.
- 0:24Darcy Happy AI try: You have website pages that haven't been touched in years.
- 0:27Darcy Happy AI try: There are services or conditions you treat that probably deserve their own pages.
- 0:32Darcy Happy AI try: You haven't published a blog post in months.
- 0:34Darcy Happy AI try: You know you need more Google reviews.
- 0:36Darcy Happy AI try: And now you're hearing that you also need to think about AI search and whether ChatGPT and other AI tools are recommending your clinic.
- 0:45Darcy Happy AI try: Suddenly, your SEO to-do list is a mile long.
- 0:47Darcy Happy AI try: So what do you actually work on first?
- 0:50Darcy Happy AI try: That's the question I want you thinking about today.
- 0:52Darcy Happy AI try: More isn't always better One of the biggest mistakes I see clinics make with SEO is doing something simply because they heard that they're"supposed to." Someone says you need to blog more, so you start writing blog posts.
- 1:04Darcy Happy AI try: Someone tells you Google Business Profile posts are important, so you start posting every week.
- 1:11Darcy Happy AI try: Someone tells you that you need FAQs for AI search, so suddenly you're adding FAQs everywhere.
- 1:17Darcy Happy AI try: But none of those things automatically make them the best use of your time.
- 1:21Darcy Happy AI try: Your clinic might have a completely different opportunity sitting right in front of you.
- 1:26Darcy Happy AI try: Maybe you offer a service that's barely mentioned on your website.
- 1:29Darcy Happy AI try: Maybe you have a page sitting on page two of Google that could move onto page one with some strategic improvements.
- 1:36Darcy Happy AI try: Maybe your Google Business Profile doesn't accurately reflect everything you offer.
- 1:41Darcy Happy AI try: Maybe you're doing pretty well in traditional Google search, but you're almost invisible when someone asks an AI search tool for recommendations.
- 1:50Darcy Happy AI try: Or maybe you have plenty of good content, but Google and AI tools aren't seeing the connections between it.
- 1:55Darcy Happy AI try: That's why I don't want you starting with a generic SEO checklist.
- 2:00Darcy Happy AI try: I want you starting with YOUR clinic.
- 2:02Darcy Happy AI try: Ask yourself these four questions Before you decide what you're going to work on next, look at four areas.
- 2:08Darcy Happy AI try: First, where are you already showing up?
- 2:11Darcy Happy AI try: Look at Google Search, Google Maps, and even AI search.
- 2:14Darcy Happy AI try: What are you already doing well?
- 2:16Darcy Happy AI try: Second, where are the obvious gaps?
- 2:18Darcy Happy AI try: Are important services or conditions missing from your website?
- 2:22Darcy Happy AI try: Are there searches where competitors consistently show up and you don't?
- 2:26Darcy Happy AI try: Third, what's almost working?
- 2:28Darcy Happy AI try: This is one people overlook.
- 2:30Darcy Happy AI try: Sometimes your biggest opportunity isn't creating something new.
- 2:33Darcy Happy AI try: It's improving something that's already close.
- 2:36Darcy Happy AI try: A page sitting near the top of page two may deserve your attention before you spend hours creating another blog post from scratch.
- 2:43Darcy Happy AI try: And fourth, what can realistically get done?
- 2:46Darcy Happy AI try: Because the perfect 50-item SEO plan that sits untouched isn't nearly as valuable as the five things you can actually accomplish over the next few months.
- 2:57Darcy Happy AI try: And that's where prioritization becomes so important.
- 3:00Darcy Happy AI try: This is exactly what we're doing next week If you're listening to this when it comes out, SEO Summer School starts Monday.
- 3:06Darcy Happy AI try: And this is exactly what we're going to work through together.
- 3:09Darcy Happy AI try: Not another giant list of SEO things you're supposed to be doing.
- 3:13Darcy Happy AI try: We're going to look at your clinic's visibility in Google, Google Maps, and AI search.
- 3:18Darcy Happy AI try: We're going to look for gaps and opportunities on your website.
- 3:22Darcy Happy AI try: We're going to evaluate your Google Business Profile and local visibility.
- 3:26Darcy Happy AI try: And then we're going to take what we find and prioritize it.
- 3:29Darcy Happy AI try: By the end of the week, the goal is for you to have a realistic 30-, 60-, and 90-day visibility plan for your clinic.
- 3:37Darcy Happy AI try: You'll know what deserves your attention now, what can wait, and what you don't need to worry about at all.
- 3:42Darcy Happy AI try: Monday through Thursday, you'll get short on-demand lessons that you can work through on your own schedule.
- 3:48Darcy Happy AI try: Then on Friday, August 28th, we're getting together live for additional training and Q&A, and I'll help you pull everything together into your plan.
- 3:58Darcy Happy AI try: And the entire thing is free.
- 4:00Darcy Happy AI try: So if you've spent the summer thinking...
- 4:02Darcy Happy AI try: "I really need to work on our SEO." Or...
- 4:04Darcy Happy AI try: "I know our website needs attention, but I don't know where to start." Or even...
- 4:09Darcy Happy AI try: "I have no idea what we're supposed to be doing about AI search." This is for you.
- 4:13Darcy Happy AI try: You don't need to figure it all out before you join us.
- 4:17Darcy Happy AI try: That's what Summer School is for.
- 4:18Darcy Happy AI try: You can save your free spot at: Propel your company.com forward slash go I'll also put the link in the show notes.
- 4:25Darcy Happy AI try: We start Monday, August 24th.
- 4:27Darcy Happy AI try: So sign up, bring your SEO to-do list, and by the end of the week, we're going to turn it into an actual plan.
- 4:34Darcy Happy AI try: I'll see you in Summer School.