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SUFB 546: Bridging The Ocean Awareness-Action Gap - Part 1
I used to think that Ocean Awareness was the only component needed to get the public to not only understand the issues facing the Ocean, but it would also give them enough information and inspiration to conserve the Ocean. Unfortunately, the behaviour change needed to conserve the Ocean for a particular issue does not happen just through Ocean Awareness.
Behaviour change leads to action for conservation, which happens through marketing campaigns. Brooke Tully joins me on the show today to discuss how to bridge the gap between Ocean Awareness and Ocean Action. She is a conservation marketer…
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