Latest / High Voltage Business Builders Podcast
EP429: Amazon Ads Q4: Cut Sponsored Products Waste Before Peak
Amazon Ads Q4 is where your budget either builds your brand or burns it down. Most sellers throw money at the account and hope, like leaving the faucet running while they shower. Amazon tells you plainly that negative targeting helps you exclude the keywords, products, or brands you do not want your ads associated with. Then it tells you to wait for at least 20 clicks before you pause a term. The target we shoot for is 10 clicks to 1 sale. Amazon also says daily budgets are spent as quickly as possible, so early in the day you can be out of budget. This episode shows you how to clean up…
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