How To Stand Out In A Crowded Podcast Niche
We break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche.
We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different!
Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left Out
Topics discussed:
• Defining category versus niche through audience, format, tone, and promise
• Using promise and payoff to stop sounding generic
• Reframing "oversaturation" as "demand" and "popularity"…
The skinny
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