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45. The Trust Factor and the Human Touch. Thoughts on Technology, Real Estate, and Services.
We, as consumers of services and products, continue absorbing steps that used to be completed by humans working for the companies that sell us services and products.
Think about it. The Check In Process for your flight. Getting tags on your bags. Ordering your food through an Ipad. Filling information online for various processes.
Human interaction continues to get reduced. But, when that human interaction exists, we want it to be the best interaction possible. We might get it or not, but that is our expectation.
This is true as well for Real Estate and Proptech. Most of the process can…
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